What Surfboard does

Surfboard is a London-based software company founded in 2021 that built collaborative planning and workforce management software for customer support teams and contact centers. The product targeted the replacement of spreadsheet-based scheduling workflows with dynamic, AI-assisted shift planning, demand forecasting, and performance tracking across voice and digital channels. Its core capabilities included automated scheduling that adapts to changing contact inflow, advanced forecasting for capacity planning, and adherence/analytics reporting across agents and channels.

Surfboard operated as a venture-backed private company, raising a $5 million seed round in November 2022 led by Speedinvest (with Fly Ventures, Seedcamp, Foreword Fund, Nomad Capital, Angel Invest, and Tokyo Black also participating). The company monetized via subscription-based SaaS pricing, with a B2B go-to-market targeting support organizations and contact centers. Headcount at the time of acquisition is reported at 11-50 employees.

In October 2024, Surfboard was acquired by Dialpad, an AI-powered communications intelligence platform that at the time of the deal surpassed $300 million in annual recurring revenue with over 30% year-over-year growth. Following the acquisition, Surfboard's workforce management technology was integrated into Dialpad's product portfolio and incorporated into Dialpad Support, which launched in November 2024 alongside AI Agent, AI Live Coach, AI Scorecards, and a performance dashboard. Surfboard's standalone operations were consolidated into Dialpad's new 32,000 sq ft London premises at 80 Old Street, and revenue is now generated as part of Dialpad's integrated product suite rather than as an independent SaaS subscription.

Name

Surfboard

Website

https://teamsurfboard.com

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

11–50 employees

Short description

Surfboard is a London-based workforce management software company that built AI-assisted scheduling, forecasting, and performance tracking tools for customer support teams and contact centers, acquired by Dialpad in October 2024 and integrated into the Dialpad Support platform.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Subscription-based pricing model for collaborative planning software targeting customer support teams. Following acquisition by Dialpad in October 2024, revenue is now generated as part of Dialpad's AI-powered communications and support platform suite.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Surfboard provides AI-powered workforce management software for customer support teams and contact centers, enabling dynamic scheduling, automated shift planning, demand forecasting, and comprehensive performance tracking. Following its October 2024 acquisition by Dialpad, the technology is now offered as Dialpad WFM, integrated within Dialpad Support on the broader AI-powered communications platform.

Product overview

Surfboard was a standalone collaborative planning software for support teams that has been acquired by Dialpad in October 2024. Following the acquisition, Surfboard's workforce management technology was integrated into Dialpad's AI-powered communications platform, specifically incorporated into the Dialpad Support product as part of the workforce management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Dialpad WFM (Workforce Management Software) AI-powered workforce management software for contact centers offering dynamic scheduling, automated shift planning, demand forecasting, performance tracking, schedule adherence analytics, and agent self-service features such as shift swaps and time-off requests. Targeted at enterprise and mid-market customer support organizations.
• Surfboard Collaborative Planning Software Standalone collaborative planning software designed for customer support teams, enabling team collaboration, scheduling, shift management, and workflow optimization to replace spreadsheet-based processes. Now integrated within Dialpad's product suite.

Quantifiable outcome

• 20% reduction in average handle time
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• DialpadflagshipStrategic or Co-development Partner · 1 October 2024Dialpad acquired Surfboard in October 2024 to improve its workforce management tools, integrating AI-powered solutions for enhanced customer support capabilities. Surfboard's technology was incorporated into Dialpad Support, a next-generation AI-powered contact center platform built on DialpadGPT.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• 8x8: Unified communications and contact-center vendor with integrated WFM. Represents a single-vendor alternative competing against Dialpad's Surfboard-powered offering.
• Genesys: Large established CCaaS platform with deep native WFM capabilities. Represents the incumbent suite alternative that customers may choose instead of Dialpad's Surfboard-enabled stack.
• NICE: Enterprise contact-center software vendor with extensive WFM, quality, and analytics modules. A benchmark incumbent whose breadth of WFM features pressures Surfboard's roadmap.
• Verint: Customer engagement and WFM vendor offering forecasting, scheduling, and performance management to large contact centers. Competes for the same procurement slot as Surfboard's WFM.
• Five9: Cloud CCaaS vendor that has been expanding native WFM capabilities. Most analogous to Dialpad/ Surfboard as a CCaaS-with-WFM challenger competing against Genesys/NICE.
• Talkdesk: Cloud contact-center vendor with AI-powered WFM features. Comparable as another modern CCaaS challenger bundling WFM into its suite, similar to how Surfboard is now bundled in Dialpad Support.
• Cisco (Webex Contact Center): Cisco's Webex Contact Center suite includes workforce management as part of a broader enterprise stack. A large-incumbent comparable for Surfboard's positioning within Dialpad's suite.

Direct peers

• Calabrio: Independent, pure-play workforce management and analytics vendor for contact centers. Most directly comparable to Surfboard as a stand-alone WFM-focused SaaS vendor competing against bundled suites.
• Playvox: Cloud workforce management, quality management, and performance platform for contact centers. Closely matches Surfboard's product scope (WFM + performance tracking) for CX/support teams.
• Aspect Software (Alvaria): Long-standing WFM and contact-center vendor focused on workforce optimization, scheduling, and adherence. Directly comparable to Surfboard's core WFM functionality and target buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/teamsurfboardhq
• LinkedInlinkedin.com/company/teamsurfboard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surfboard