What Hellotickets does

Hellotickets is a private, direct-to-consumer online travel and experiences marketplace headquartered in Madrid, Spain (legal entity: Hello Ticket, SL), founded in 2016 and operating with a team of 51–100 employees. The platform aggregates tours, attractions, concert tickets, sports event tickets, theater performances, theme park access, and bundled tourist passes from multiple upstream providers, and resells them to consumers through its own website and a network of country-specific localized storefronts. It covers hundreds of destinations worldwide and supports 28+ international domains with multi-currency and localized-language shopping experiences; its technology stack is a web-based e-commerce platform with media delivery handled via Cloudinary CDN, supplemented by a magic-link user account system, curated city/destination guide content (used for SEO-driven top-of-funnel acquisition), and an affiliate partner program at partners.hellotickets.com for third-party demand generation.

The company monetizes by earning a transaction-fee commission on each ticket, tour, attraction, or pass sold through its marketplace, with unit pricing that scales from low-cost museum entry (e.g., Vatican Museums from $7) to premium experiences (e.g., helicopter tours up to $4,690, multi-day packages up to $965). Its primary customer segments are individual leisure travelers and tourists booking pre-trip activities, alongside entertainment event attendees seeking concert, sports, and theater tickets. Marketing and distribution rely on organic search/SEO, organic social channels (Facebook, X, Instagram), and the affiliate program, with no disclosed enterprise or B2B sales motion. The company has raised approximately $4.05 million across 2018–2020 from investors including Techstars, Successful Ventures, Pillar VC, Faraday Venture Partners, Lánzame Capital SL, and Tackle Capital. Notable product initiatives include a dedicated FIFA World Cup 2026 ticketing portal and bundled tourist pass products (New York Pass, Paris Pass, London Pass, Go City Explorer Pass, Rome Explorer Pass). Geographic exposure includes Europe (heavily weighted to Spain, UK, France, Italy, Germany), the Americas (US, Mexico, Brazil, Argentina, Colombia, Canada), Asia (Japan, Korea, Singapore, India, Malaysia, UAE, Vietnam), and Oceania (Australia), with a 2024–2025 era regulatory warning from Mexico's Profeco citing consumer protection compliance alongside Viagogo and TopHop.

Name

Hellotickets

Legal name

Hello Ticket, SL

Website

https://hellotickets.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Hellotickets is a Madrid-based, consumer-facing online marketplace that aggregates and resells tours, attractions, concerts, sports, theater, and tourist pass tickets across hundreds of destinations, serving individual leisure travelers through 28+ localized country-specific storefronts and earning commission on each transaction.

Ownership category

akta.pro rank

Product category

Online Travel & Event Ticketing

NAICS

Amusement Parks and Arcades (7131), Scenic and Sightseeing Transportation, Other (487990)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industries

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Ticketing Platforms & Primary Ticketing (MPAIAFAD), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Local Tours, Activities & Attractions Metasearch (THALAEAI)

Keywords

• Online ticket marketplace
• Tour booking platform
• Attraction ticket sales
• Event ticketing services
• Travel experience booking

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Ticket and Tour Sales Commission: The platform earns revenue by taking a commission on ticket sales for tours, attractions, concerts, sports events, and other activities booked through the platform. The business operates as an online travel agency/marketplace for experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hellotickets is a global online ticketing marketplace that aggregates tours, attractions, concerts, sports events, theater performances, and tourist experiences from multiple providers. Consumers book and purchase tickets directly through 28+ country-specific localized websites supporting multiple currencies and languages. The platform serves as an online travel agency for experiences, earning commissions on bookings across hundreds of destinations worldwide.

Product overview

Hellotickets is a global online travel and entertainment ticketing platform that operates as a consumer-facing marketplace for booking tours, attractions, and event tickets across hundreds of destinations worldwide. The core Hellotickets Platform aggregates offerings from multiple providers enabling purchases for concerts, sports events, theater performances, sightseeing tours, and tourist activities. The platform includes city-specific destination pages (New York, Rome, Paris, London, Los Angeles, Miami, Madrid, Milan) featuring curated activities and local event tickets, supplemented by a Tourist Passes category (New York Pass, Go City Explorer Pass, Paris Pass, London Pass, Rome Explorer Pass) for bundled attraction access. Additional offerings include Sports Event Tickets across major leagues (NFL, NBA, MLB, Premier League), Concert and Music Tickets for major artists, Theater and Broadway Tickets for shows like Hamilton and The Lion King, and a World Cup 2026 dedicated ticketing portal. The platform supports 28 international domain variations with multi-currency pricing and features a magic link-based user account system.

Differentiator

Problem solved

Functional benefit

Products and services

• Hellotickets Platform A global online marketplace that enables consumers to book tours, attractions, and event tickets across hundreds of destinations worldwide, aggregating offerings from multiple providers for concerts, sports events, theater performances, sightseeing tours, and tourist activities.
• Tourist Passes and Cards

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Affiliate PartnersminorGTM or Marketing PartnerThird-party affiliates and promoters who refer customers to Hellotickets through the affiliate program at partners.hellotickets.com

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GetYourGuide: GetYourGuide is a leading global online marketplace for tours, attractions, and travel experiences, operating across hundreds of destinations. It directly competes with Hellotickets on tours, attraction tickets, and tourist passes with a similar commission-based marketplace model and global localization strategy.
• Klook: Klook is a major Asia-headquartered activities and travel services marketplace with strong APAC penetration. It is comparable to Hellotickets in offering tours, attraction tickets, concerts, and transport passes, with similar multi-currency, multi-language capabilities and heavy emphasis on mobile booking.
• Viator (Tripadvisor): Viator, owned by Tripadvisor, is one of the largest tours and activities marketplaces globally. It competes head-to-head with Hellotickets across sightseeing tours, attraction tickets, and tourist passes, and benefits from Tripadvisor's massive SEO traffic and review ecosystem.
• Headout: Headout is a global marketplace for tours, attractions, and live experiences with a mobile-first approach. It competes directly with Hellotickets across attraction tickets, last-minute experiences, and major-city destination coverage including New York, London, Paris, and Rome.
• Tiqets: Tiqets is an Amsterdam-based online ticketing platform specializing in museums, attractions, and city experiences. It directly overlaps with Hellotickets' attraction-ticket and skip-the-line offerings, particularly across European destinations like Paris, Rome, and Amsterdam.
• Musement: Musement is a tours and activities marketplace with strong European and Mediterranean presence. It offers a comparable product mix to Hellotickets across sightseeing tours, museum tickets, and local experiences, often via B2B2C distribution partnerships.

Regional players

• Civitatis: Civitatis is a Spain-headquartered tours and activities marketplace with particularly strong penetration in Spanish-speaking markets (Spain, Mexico, Argentina). It competes with Hellotickets in LATAM and Iberia with a similar commission-based marketplace model and Spanish-language content focus.

Emerging players

• Viagogo: Viagogo is a major secondary ticketing marketplace for live events including concerts, sports, and theater. It was co-named with Hellotickets in Mexico's Profeco consumer-protection warning and represents a peer in event-ticketing distribution and the regulatory scrutiny that comes with it.

Broad incumbents

• Booking.com Experiences: Booking.com's attractions and experiences vertical is a broad incumbent offering tours, tickets, and activities to Booking.com's massive hotel-booker audience. It competes with Hellotickets by bundling experience discovery into an existing travel funnel and leveraging Booking's brand and SEO authority.
• StubHub: StubHub is a leading global ticketing marketplace for concerts, sports, and theater events. It is comparable to Hellotickets' event-ticketing categories and represents a scaled incumbent with deeper primary and secondary inventory partnerships with major venues and teams.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/hello_tickets
• Facebookfacebook.com/Hello-Tickets-196515730752792
• Instagraminstagram.com/hello_tickets

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hellotickets