What WalkingPad does

WalkingPad is a Beijing-founded, global home fitness equipment brand established in 2010 and operated under KingSmith. The company pioneered the world's first foldable WalkingPad and now sells a broad portfolio of space-saving fitness equipment—including foldable treadmills, under-desk walking pads, water rowing machines, exercise bikes, adjustable weight benches, standing desks, and ergonomic office chairs—to consumers in the US, Canada, UK, France, Germany, and China. End customers are predominantly remote and hybrid professionals seeking to integrate walking into desk work, urban apartment dwellers with limited floor space, and home-fitness enthusiasts prioritizing aesthetics and storage efficiency.

Core proprietary technology centers on three fold-form-factor variants (vertical fold, double-fold, hybrid), FootSense intelligent speed control that adapts to foot position, brushless motors engineered for quiet apartment use, SoftStep shock absorption, and the KS Fit companion app providing AI-powered training plans, on-demand workouts, live leaderboards, and integrations with Apple Health, Google Fit, and Kinomap. Products ship fully assembled and carry HSA/FSA eligibility, with prices spanning $249 (entry-level Z1/P1) to $1,599 (G5i incline treadmill), and accessories from $15-$129.

The business model is direct-to-consumer hardware sales with no mandatory subscription, distributed through walkingpad.com DTC storefronts, regional country sites, Amazon marketplace, and wholesale plus distributor B2B channels. Marketing relies on content/SEO, an active blog, affiliate partnerships with fitness creators, earned media in Tom's Guide, Geeky Gadgets, and Runner's World, and trade-show presence at RiminiWellness 2026 and China Sport Show 2026. Financing is offered through Shop Pay and Affirm with 0% APR to lower purchase friction. The brand has received six international design awards (iF 2019/2022/2026, Red Dot 2019/2022/2026, Good Design 2020) and maintains a 4.4-star Trustpilot rating across 840 reviews.

Name

WalkingPad

Legal name

WalkingPad

Website

https://store.walkingpad.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

WalkingPad, a Beijing-founded home fitness brand under KingSmith, designs and sells foldable treadmills, walking pads, rowing machines, exercise bikes, weight benches, and standing desks primarily to remote workers and urban apartment dwellers through direct-to-consumer e-commerce, Amazon, and regional stores across North America and Europe.

Ownership category

akta.pro rank

Product category

Home Fitness Equipment

NAICS

Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

akta.pro primary industry

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)

Keywords

• Foldable treadmills
• Home fitness equipment
• Under-desk walking pads
• Compact exercise equipment
• Rowing machines

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue stream from selling foldable treadmills, walking pads, rowing machines, exercise bikes, weight benches, and standing desks. Products sold at various price points from $249 to $1,599 with frequent promotional discounts. One-time purchase model with no mandatory subscription required.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

WalkingPad manufactures and sells foldable treadmills, walking pads, water rowing machines, exercise bikes, adjustable weight benches, standing desks, and ergonomic office chairs designed for compact home fitness use. The brand, operated under parent company KingSmith, pioneered the world's first foldable WalkingPad and offers products with proprietary folding mechanisms, FootSense speed control, brushless motors, and the KS Fit AI-powered companion app. Products are sold as one-time purchases at price points from $249 to $1,599 through direct-to-consumer e-commerce, Amazon, regional country sites, wholesale, and distributor channels.

Product overview

WalkingPad is a global fitness equipment brand under KingSmith, pioneering the world's first foldable WalkingPad. The product portfolio centers on space-saving fitness solutions including foldable treadmills (X Series vertical fold, Classic foldable, Hybrid R Series for under-desk use, and Just Walk Z Series for walking), water rowing machines (WR and WM Series), adjustable workout benches (B Series and MATE Series), exercise bikes (W1B 3-in-1, MRB magnetic resistance, FC1 office bike), standing desks (Pro L Shaped, Pro, Pro 4-Leg Pneumatic, ETD3 mobile), and accessories (floor mats, handrails, remotes, power cords). The ecosystem is tied together by the KS Fit companion app offering AI-powered personalized training plans with health platform integrations (Apple Health, Google Fit, Kinomap). WalkingPad's core value proposition is foldable design that saves up to 90% of space while providing fully assembled, HSA/FSA eligible fitness equipment for home use.

Differentiator

Problem solved

Functional benefit

Products and services

• X218 Foldable Treadmill Flagship performance foldable treadmill with 11.5 MPH top speed, 11 programs, and stylish smart design, priced at $1,299. Designed for runners seeking the highest performance in the WalkingPad foldable line.
• X25 Double-Fold Running Treadmill Powerful double-fold treadmill with 10 MPH speed and 300 lb weight capacity, designed for running and high-intensity walking, priced at $899.
• X214 Foldable Treadmill Streamlined treadmill designed for moderate intensity running with 8.5 MPH speed and clear display, priced at $899.
• X21 Double-Fold Treadmill Entry-level lightweight double-fold treadmill for walking and jogging with 7.5 MPH speed and NFC functionality, iF Design Award winner, priced at $799.
• MX10 Vertical Fold Treadmill Multitasking treadmill with foldable tray table design, 6.5 MPH speed, and vertical folding for compact storage, priced at $699.
• MX8 Vertical Fold Treadmill Most compact and versatile treadmill in the Vertical Fold Series with 5 MPH speed and 330 lb weight capacity, priced at $549.
• G5i Foldable Incline Treadmill Traditional tread design with 18% automatic incline and fold-up technology for space-saving storage, priced at $1,599.
• Denise Austin 2.0 Foldable Treadmill (G1+) Co-branded Denise Austin 2.0 foldable treadmill featuring traditional tread design with fold-up technology, multi-color options, and 7.5 MPH speed, priced at $699.
• R3 Hybrid+ Foldable Treadmill Hybrid treadmill designed for training at speed and walking during calls with side handles and 7.5 MPH speed, priced at $799.
• Z3 Hybrid+ Foldable Treadmill Refined display treadmill for jogging and office walking with big wheels and side handles, priced at $899.
• R2 Walk&Run 2IN1 Foldable Treadmill Dual purpose machine for achieving 10k steps daily with FootSense technology and 7.5 MPH speed, priced at $699.
• H1 2-in-1 Under-desk Treadmill 2-in-1 design treadmill with 5 MPH speed for balanced work and life, non-folding design with vertical storage, priced at $299.
• Z3 Just Walk Foldable Treadmill Compact walking treadmill with improved screen for easy stats viewing and 4 MPH speed, priced at $699.
• A1 Pro Foldable Under Desk Treadmill Best-selling compact treadmill with 300 lb weight limit, FootSense technology, and 4 MPH speed, priced at $499.
• C2 Foldable Walking Treadmill The #1 best-selling foldable walking treadmill with multi-color options and 4 MPH speed, priced at $399.
• Z1R Folding Treadmill With Handrail Ultra-thin folding treadmill with removable handrail for added stability and 4 MPH speed, priced at $399.
• P1 Classic Foldable Walking Treadmill Entry-level classic foldable walking treadmill with 3.7 MPH speed for starting a steps journey, priced at $349.
• Z1 Folding Under Desk Treadmill Lightest and most compact treadmill for home office use with ultra-thin design and 4 MPH speed, priced at $299.
• Massage Step with 5% Incline Under-desk treadmill with 5% incline for higher calorie burn and built-in foot massage feature.
• H1 Plus Auto Incline Under-Desk Walking Pad Auto incline under-desk walking pad with 5% incline and big display for elevated workouts.
• WR20 Water Rowing Machine Flagship folding water rower for elite-level full-body training with high water resistance.
• WM10 Tri-fold Water Rowing Machine Water and magnetic hybrid rower with quick adjustment for whole family use.
• WR3L Tri-fold Water Rowing Machine Affordable water rower that transforms into a side table when folded, with 400 lb capacity.
• RM1 Rowing Machine Full-body rowing machine for cardio, strength, and endurance training with endurance and fat burn programs.
• B2 Workout Pilates Bench Flagship adjustable weight bench engineered for professional home workouts with pilates functionality.
• BX2 Workout Bench Flagship household multi-functional weight bench for professionals with 8 accessories included.
• EVO-UB Weight Bench Multi-angle adjustable bench designed for versatile strength workouts with gym quality construction.
• MATE-WB1 Roman Chair Roman chair for lower back, core, and glute training with stable support structure.
• MATE-FB1 Folding Weight Bench Foldable adjustable weight bench for full-body strength training at home.
• W1B 3-in-1 Foldable Exercise Bike Versatile workstation bike functioning as exercise bike, under-desk bike, and desktop bike.
• MRB1 Magnetic Resistance Exercise Bike Compact indoor bike designed for daily cardio and low-impact training, beginner friendly.
• MRB2 Magnetic Resistance Exercise Bike Magnetic resistance exercise bike for smooth, quiet indoor cardio training.
• FC1 Office Bike Under-desk office bike for light exercise while working with low impact design.
• Pro L Shaped Standing Desk Reversible L-shaped electric adjustable standing desk with memory presets.
• Pro Standing Desk Whole piece electric adjustable standing desk with memory presets for height customization.
• Pro 4-Leg Pneumatic Standing Desk Manual height adjustable desk with extra-stable 4-leg design and cord-free operation.
• ETD3 Mobile Standing Desk Mobile standing desk designed for work-from-home movement and flexibility.
• Air-Smart Ergonomic Office Chair Ergonomic office chair combining automatic lumbar following system for optimal support.
• Treadmill Floor Mat Non-slip stability mat that protects floors, reduces sound, and provides steady footing during workouts.
• Detachable Handrail Removable stability bar designed to improve balance while walking on compatible treadmill models.
• Power Cord Standard power plug compatible with all WalkingPad treadmills and walking pads.
• Remote Control Replacement remote control for WalkingPad treadmills for convenient operation.
• Safety Key Replacement safety key fitting most WalkingPad models for emergency stop functionality.
• Rowing Machine Tabletop for WR3L Solid wood tabletop that transforms folded WR3L rower into a functional side table.
• KS Fit App Companion mobile application offering AI-powered training plans, custom workouts with video, live fitness leaderboards, and integration with Apple Health, Google Fit, and Kinomap. Free to download; one-time equipment purchase required for full functionality.

Quantifiable outcome

• Saves up to 90% of floor space when folded
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• KingSmithcoreStrategic or Co-development PartnerWalkingPad is a global fitness equipment brand under KingSmith, the parent company that pioneered the world's first foldable WalkingPad. KingSmith develops and manufactures WalkingPad products including foldable treadmills, rowing machines, exercise bikes, and fitness benches.
• Denise AustinflagshipStrategic or Co-development PartnerCo-branded WalkingPad Denise Austin 2.0 foldable treadmill featuring traditional tread design with fold-up technology. Denise Austin is a well-known fitness professional lending her name and expertise to a specialized product line.
• Shop PayminorGTM or Marketing PartnerPayment partner offering Shop Pay installment financing with 0% APR and pay-in-4 interest-free installments for qualified customers, making products more accessible through flexible payment options.
• AffirmminorGTM or Marketing PartnerPayment partner offering Affirm financing with 0% APR and up to 12 interest-free monthly payments for qualified customers, enabling higher-ticket purchases through installment plans.
• Fitness Content Creators (Affiliate Program)minorGTM or Marketing PartnerAffiliate marketing partners including fitness bloggers, influencers, and content creators who earn commissions by promoting WalkingPad products to their audiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Peloton: Peloton is a leading connected fitness brand selling treadmills, bikes, and rowing machines paired with a subscription content service. It directly competes with WalkingPad in the connected home treadmill category at the premium end, though at significantly higher price points and with a subscription model WalkingPad lacks.
• NordicTrack (iFit): NordicTrack, owned by iFit, is one of the largest home treadmill and fitness equipment brands globally with a deep treadmill lineup and iFit subscription content. It competes with WalkingPad across traditional and space-saving treadmill categories and represents a more capitalized, broader-portfolio rival.
• Urevo: Urevo is a Chinese-origin direct competitor selling foldable walking pads, under-desk treadmills, and compact home fitness equipment at similar price points to WalkingPad. It is one of the most direct lookalike competitors on Amazon and DTC channels and pressures WalkingPad's pricing and shelf visibility.
• LifeSpan Fitness: LifeSpan Fitness is a pioneer in treadmill desks and under-desk walking solutions for workplace and home office use. It directly competes with WalkingPad's under-desk walking pad use case and is among the longest-standing brands in the active-workstation category.
• Echelon Fitness: Echelon Fitness sells connected treadmills, exercise bikes, and rowers paired with a subscription fitness platform at mid-market price points. It competes with WalkingPad across multiple cardio equipment categories and shares the connected-fitness + affordable-hardware positioning.
• Sunny Health & Fitness: Sunny Health & Fitness is a direct-to-consumer home fitness equipment retailer offering treadmills, rowing machines, bikes, and ellipticals at value price points. It competes with WalkingPad across the same product categories at typically lower price points with broader mass-market distribution.
• XTERRA Fitness: XTERRA Fitness is a treadmill and fitness equipment brand sold primarily through retail and DTC channels. It competes with WalkingPad in the home treadmill category, particularly at entry and mid-range price points.
• GoPlus: GoPlus is a budget-friendly fitness equipment brand offering treadmills, rowing machines, exercise bikes, and strength equipment heavily distributed on Amazon. It is among the most price-aggressive competitors to WalkingPad's entry-level walking pads and treadmills.

Broad incumbents

• Bowflex: Bowflex is an established home fitness brand offering treadmills, bikes, strength equipment, and the JRNY subscription platform. It overlaps with WalkingPad's home cardio and strength portfolio but operates as a broader incumbent rather than a foldable/compact specialist.

Emerging players

• Cubii: Cubii is a connected under-desk elliptical and pedal-exerciser brand targeting the same work-from-home, sedentary-lifestyle customer as WalkingPad's walking pads. It is an adjacent product rather than a direct treadmill competitor but competes for the same desk-based exercise budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WalkingPad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WalkingPad