What Kenlo does

Kenlo is a Brazilian SaaS company that builds software for the real estate industry, founded in 2010 and headquartered in Campina, Brazil. The company operates a software platform serving real estate brokers, agencies, and property managers, with a stated workforce of 101–250 employees. Beyond its core platform, Kenlo has extended into adjacent financial services for real estate transactions, including a dedicated insurance and lease guarantee product line, indicating a strategy of deepening per-customer wallet share within the Brazilian real estate vertical.

The company has been capitalized across at least six funding rounds between 2011 and 2021, totaling approximately $28.4M in disclosed capital, with the largest tranche — roughly $18.2M in August 2021 — led by Jive Investments. Earlier rounds between 2011 and 2015 were smaller and did not name a lead investor. Leadership is structured around founder/CEO José Eduardo Andrade, Executive Chairman Mickael Malka, CFO Frederico Dan Shigenawa, and a combined CTO/CDO role held by André Luiz Mattos, suggesting an organizational push toward data-led product development.

The business model is consistent with vertical B2B SaaS: subscription-based software for Brazilian real estate professionals, with product-led extension into insurance and lease guarantee distribution. The company describes its operating geography as Brazil and operates an active website at kenlo.com.br. No customer logos, pricing tiers, ARR figures, or partnership details are disclosed in the available source material, limiting visibility into customer mix, contract economics, and churn profile.

Name

Kenlo

Legal name

Kenlo

Website

https://kenlo.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Kenlo is a Brazilian SaaS provider founded in 2010 that builds software for real estate brokers, agencies, and property managers, with 101–250 employees and an extension into insurance and lease guarantee products.

Ownership category

akta.pro rank

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Core offering

Kenlo is a SaaS technology provider for the Brazilian real estate industry, selling software tools to brokerages, agencies, and property managers. The platform supports core real estate operations as well as adjacent product lines such as insurance and lease guarantee, with product management led by a dedicated head of product.

Product overview

The source content provides only the company homepage with tagline 'Kenlo – Quem usa, lidera.' No product or service details are available in the provided source material.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Loft: Brazilian proptech operating a large real estate transaction platform with broker CRM and listing management capabilities. Comparable to Kenlo because it sells technology and workflow tools into the Brazilian brokerage ecosystem, though with a heavier emphasis on transactions and pricing data than pure CRM SaaS.
• Grupo ZAP (ZAP Imóveis / Viva Real): Brazil's dominant real estate portals, offering listing distribution and broker SaaS/CRM tools (e.g., ZAP Pro, OLX Imóveis). Comparable to Kenlo because it bundles portal exposure with broker-facing software, competing for the same imobiliária software budget.
• QuintoAndar: Brazil's largest proptech, operating a rental and sales marketplace with integrated broker and landlord tooling. Comparable to Kenlo because it serves the same Brazilian real estate intermediary ecosystem, though as a much larger consumer-facing marketplace that also builds SaaS tools for brokers and landlords.
• RD Station: Leading Brazilian marketing automation and CRM SaaS used widely by real estate brokerages as a horizontal alternative to Kenlo. Comparable because it competes for the same marketing/CRM software budget inside Brazilian imobiliárias, though it is not a real-estate-specific vertical SaaS.
• Yardi: Large established vertical SaaS suite for real estate owners, operators, and brokers globally. Comparable to Kenlo as a reference point for what a scaled vertical real estate SaaS can become, though Yardi is far broader in scope and primarily serves larger enterprise customers.

Direct peers

• Bento CRM: Brazilian vertical CRM focused on real estate brokerages. Directly comparable to Kenlo because it targets the same broker persona with pipeline, marketing, and management features in the Brazilian market.
• Jetimob: Brazilian vertical SaaS/CRM platform purpose-built for real estate brokerages and imobiliárias. Directly comparable to Kenlo because it competes for the same Brazilian broker customer base with similar CRM, marketing automation, and management workflow functionality.
• AppFolio: US-listed vertical SaaS for property management and real estate operators. Comparable to Kenlo because it sells vertical SaaS into real estate businesses with similar CRM, operations, and tenant workflows, providing a useful benchmark for Kenlo's potential business model and valuation trajectory despite serving a different geography.
• Buildium: US vertical SaaS for property managers and real estate operators. Comparable to Kenlo because it shares a vertical-SaaS-for-real-estate business model, similar feature surface (CRM, accounting, operations), and similar go-to-market into small and mid-sized real estate businesses.

Regional players

• OLX Brasil (Imóveis): Brazilian classifieds platform with a significant real estate vertical, offering listing distribution and broker tools. Comparable to Kenlo because it sits in the same broker workflow and competes for imobiliária software and marketing spend, though primarily as a marketplace/portal rather than pure SaaS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kenlo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenlo