Artist United
- Company typePublic
- Founded2010
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Artist United firmographics
Firmographics- Name
- Artist United
- Legal name
- 주식회사 아티스트컴퍼니 (ArtistCompany)
- Website
- https://widerplanet.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Artist United industry classification
Industry- Product category
- Digital Advertising Technology
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Artist United is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Artist United business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Operations, Personnel
Revenue model
- Advertising Services: Artist Company generates revenue through digital advertising services including Display AD, Mobile AD, and Premium AD. They operate the largest AD network in Korea with over 9,000 publishers and 9 billion+ page views. Revenue is generated through various advertising models including CPM (Cost Per Mille) for Premium AD and programmatic RTB buying.
- DSP/DMP Platform Services: Revenue from providing Demand Side Platform and Data Management Platform services to advertisers and agencies for targeted advertising campaign execution, audience buying, and data-driven marketing.
- Retargeting Services: Revenue from retargeting services that deliver ads to users who previously visited client websites, increasing conversion rates and return visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based advertising services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Artist United product offering
Product offeringCore offering
Artist United operates the TargetingGates™ platform, a proprietary big-data advertising technology stack that combines DSP, DMP, RTB, SSP, and Ad Exchange capabilities to deliver targeted digital advertising. The company sells Display AD, Mobile AD, and Premium AD services to advertisers and agencies, while providing a platform for publishers to monetize ad inventory across Korea's largest ad network (9,000+ publishers, 9B+ page views). It serves advertisers and agencies through direct sales engagement, with platform access spanning behavioral retargeting, audience-based user targeting, and programmatic buying across global ad exchanges.
Product overview
Artist Company operates TargetingGates™ as its unified advertising technology platform, comprising DSP (Demand Side Platform) and DMP (Data Management Platform) as core modules for campaign execution and data analysis. The platform also includes SSP, RTB (Real-Time Bidding), and Ad Exchange capabilities. Service offerings span Display AD, Mobile AD, and Premium AD, with Retargeting and User Targeting as key technology features. The platform serves over 9,000 publishers and processes data on 99% of Korean Internet users. TG PLUS provides additional campaign management functionality. The company operates global partnerships with major ad exchanges including Google DoubleClick, Baidu, Alibaba TANX, and Tencent for international advertising reach.
Differentiator
Problem solved
Functional benefit
Brands
- TargetingGates™: Proprietary targeted advertising platform providing DSP, DMP, RTB, and retargeting services based on big data analysis of internet user behavior
- TG PLUS
- Wishboard
Products and services
- TargetingGates™
- TargetingGates™ DSP (Demand Side Platform)
- TargetingGates™ DMP (Data Management Platform)
- TargetingGates™ RTB (Real-Time Bidding) / Ad Exchange
- TargetingGates™ SSP (Supply-Side Platform)
- Display AD Service
Quantifiable outcome
- 10+ billion bids per day capacity
- +6 more outcomes
Companies that use Artist United
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Artist United technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability8 records
Feature7 records
Artist United partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- LG CNSminorSigned MOU on Big Data based business and Digital marketing with LG CNS, South Korea in 2020.
- Moloco Inc.minorSigned MOU with Moloco Inc, USA in 2019 for big data-based business and digital marketing collaboration.
- Waseda UniversityminorEstablished joint research center with Waseda University, Japan in 2015.
- Google DoubleClick (GDN)corePartnership with Google DoubleClick providing more than 10 billion PVs in China, more than 3 billion PVs in Japan, and more than 3 billion PVs in Southeast Asia. Artist Company achieved first Korean certification of 3PAS from Google DoubleClick in 2014.
- Publisher Partners (Korean)coreArtist Company displays ads in partnerships with various publishers including more than 400 portals, major news media such as Chosun Ilbo, Dong-A Ilbo, Central Daily News, Nate, YTN, Maeil Economic Daily, Hankyoreh, Kyunghyang Shinmun, Korea Economic Daily, Money Today, Financial News, Asia Economy, Daily Sports, Sports Dong-A, Sports Seoul, Sports Today, OSEN, and communities/blogs including Cyworld, Inven, DC Inside.
- Baidu Exchange Service (BES)coreGlobal partnership with Baidu eXchange Service providing access to more than 35,000 publishers and more than 15 billion PVs per day.
- Taobao Ad Network eXchange (TANX)coreGlobal partnership with Taobao Ad Network eXchange (TANX) providing more than 4 billion PVs.
- Tencent ADXcorePartnership with Tencent ADX for programmatic advertising delivery.
- KCPminorKCP provides service cost payment and settlement for Artist Company's TargetingGates platform.
- Miellin Soft (미엘린 소프트)minorMiellin Soft provides tracking tag installation services for Artist Company.
Scale indicators9 records
Recent moves10 records
Expansion highlights5 records
Artist United competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Leading independent global DSP built on RTB and audience buying across premium inventory. Directly comparable to TargetingGates™ DSP at scale, with similar data-driven audience targeting and cross-channel campaign execution.
- Criteo: Performance DSP specializing in retargeting and post-click conversion optimization. Closely matches Artist's Retargeting Technology module on user-behavior-based ad delivery and conversion probability scoring.
- Moloco: ML-driven programmatic DSP/RTB platform for mobile and e-commerce. Directly comparable in proprietary bidding algorithms and cross-device targeting; also an existing MOU partner of Artist.
- PubMatic: Independent SSP and programmatic ad exchange. Comparable to TargetingGates™ SSP/Ad Exchange module, providing publisher-side header bidding and inventory monetization at scale.
- Magnite (Rubicon Project): Largest independent SSP after the Rubicon Project–Telaria merger. Comparable supply-side programmatic capabilities integrated with DSP partners, similar to Artist's full-stack SSP/DSP/AdX model.
- InMobi: Mobile-first ad tech platform providing programmatic DSP, SDK monetization, and audience targeting. Comparable to Artist's Mobile AD offering and an existing MOU partner.
- AppLovin: Mobile ad tech and programmatic monetization platform with AXON ML bidding engine. Comparable to Artist's high-throughput, ML-driven RTB bidder and mobile ad-serving stack.
Emerging players
- LiveRamp: Independent data collaboration and DMP platform enabling cross-channel audience targeting. Partial overlap with TargetingGates™ DMP on data onboarding, identity resolution, and audience segmentation.
Regional players
- Naver Corporation: Korea's dominant search/portal platform with its own large ad stack and DSP. Regional competitor that controls significant Korean inventory and audience data, competing with Artist for advertiser share in Korea.
Others
- Taboola: Native/content discovery ad platform and SSP partner of Artist. Adjacent rather than directly competitive—shares native/content distribution and SSP integrations but focuses on editorial-style recommendation units.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Artist United social profiles
Digital presenceArtist United financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artist United leadership team
Management profileNumber of profiles
Profiles5 records
Artist United subsidiaries and ownership
Company hierarchySubsidiaries1 record
Artist United funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artist United M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artist United
What does Artist United do?
Artist United operates the TargetingGates™ platform, a proprietary big-data advertising technology stack that combines DSP, DMP, RTB, SSP, and Ad Exchange capabilities to deliver targeted digital advertising. The company sells Display AD, Mobile AD, and Premium AD services to advertisers and agencies, while providing a platform for publishers to monetize ad inventory across Korea's largest ad network (9,000+ publishers, 9B+ page views). It serves advertisers and agencies through direct sales engagement, with platform access spanning behavioral retargeting, audience-based user targeting, and programmatic buying across global ad exchanges.
Is Artist United a public or private company?
Artist United is a public company. It is classified as public and is currently operating.
When was Artist United founded?
Artist United was founded in 2010. It employs 51 to 100 people.
Where is Artist United based?
Artist United is headquartered in Seoul, South Korea, in the Asia region.
How does Artist United make money?
Three revenue lines are on record. Advertising Services are the primary driver. The others are DSP/DMP Platform Services and retargeting Services.
Who are Artist United's main competitors?
Direct peers on record are The Trade Desk, Criteo, Moloco, PubMatic, Magnite (Rubicon Project), InMobi and AppLovin. LiveRamp is listed as an emerging player. Naver Corporation is listed as a regional player. Taboola is listed as an others.
Does Artist United have an API?
No public API is recorded for Artist United.
What industry is Artist United in?
Artist United's product category is Digital Advertising Technology. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 541830 and its SIC code is 7310.