Artist United

Name

Artist United

Legal name

주식회사 아티스트컴퍼니 (ArtistCompany)

Website

https://widerplanet.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Advertising Technology

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Programmatic Display & Video (DSP/RTB) (BPAFACAC), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Programmatic advertising platform
• Data management platform
• Real-time bidding technology
• Targeted digital advertising
• Audience targeting solutions

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Operations, Personnel

Revenue model

1. Advertising Services: Artist Company generates revenue through digital advertising services including Display AD, Mobile AD, and Premium AD. They operate the largest AD network in Korea with over 9,000 publishers and 9 billion+ page views. Revenue is generated through various advertising models including CPM (Cost Per Mille) for Premium AD and programmatic RTB buying.
2. DSP/DMP Platform Services: Revenue from providing Demand Side Platform and Data Management Platform services to advertisers and agencies for targeted advertising campaign execution, audience buying, and data-driven marketing.
3. Retargeting Services: Revenue from retargeting services that deliver ads to users who previously visited client websites, increasing conversion rates and return visits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Artist United operates the TargetingGates™ platform, a proprietary big-data advertising technology stack that combines DSP, DMP, RTB, SSP, and Ad Exchange capabilities to deliver targeted digital advertising. The company sells Display AD, Mobile AD, and Premium AD services to advertisers and agencies, while providing a platform for publishers to monetize ad inventory across Korea's largest ad network (9,000+ publishers, 9B+ page views). It serves advertisers and agencies through direct sales engagement, with platform access spanning behavioral retargeting, audience-based user targeting, and programmatic buying across global ad exchanges.

Product overview

Artist Company operates TargetingGates™ as its unified advertising technology platform, comprising DSP (Demand Side Platform) and DMP (Data Management Platform) as core modules for campaign execution and data analysis. The platform also includes SSP, RTB (Real-Time Bidding), and Ad Exchange capabilities. Service offerings span Display AD, Mobile AD, and Premium AD, with Retargeting and User Targeting as key technology features. The platform serves over 9,000 publishers and processes data on 99% of Korean Internet users. TG PLUS provides additional campaign management functionality. The company operates global partnerships with major ad exchanges including Google DoubleClick, Baidu, Alibaba TANX, and Tencent for international advertising reach.

Differentiator

Problem solved

Functional benefit

Brands

• TargetingGates™: Proprietary targeted advertising platform providing DSP, DMP, RTB, and retargeting services based on big data analysis of internet user behavior
• TG PLUS
• Wishboard

Products and services

• TargetingGates™
• TargetingGates™ DSP (Demand Side Platform)
• TargetingGates™ DMP (Data Management Platform)
• TargetingGates™ RTB (Real-Time Bidding) / Ad Exchange
• TargetingGates™ SSP (Supply-Side Platform)
• Display AD Service

Quantifiable outcome

• 10+ billion bids per day capacity
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability8 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• LG CNSminorStrategic or Co-development Partner · 1 January 2020Signed MOU on Big Data based business and Digital marketing with LG CNS, South Korea in 2020.
• Moloco Inc.minorStrategic or Co-development Partner · 1 January 2019Signed MOU with Moloco Inc, USA in 2019 for big data-based business and digital marketing collaboration.
• Waseda UniversityminorStrategic or Co-development Partner · 1 January 2015Established joint research center with Waseda University, Japan in 2015.
• Google DoubleClick (GDN)coreTechnology or Integration · 1 January 2014Partnership with Google DoubleClick providing more than 10 billion PVs in China, more than 3 billion PVs in Japan, and more than 3 billion PVs in Southeast Asia. Artist Company achieved first Korean certification of 3PAS from Google DoubleClick in 2014.
• Publisher Partners (Korean)coreChannel Partner/ Reseller/ DistributorArtist Company displays ads in partnerships with various publishers including more than 400 portals, major news media such as Chosun Ilbo, Dong-A Ilbo, Central Daily News, Nate, YTN, Maeil Economic Daily, Hankyoreh, Kyunghyang Shinmun, Korea Economic Daily, Money Today, Financial News, Asia Economy, Daily Sports, Sports Dong-A, Sports Seoul, Sports Today, OSEN, and communities/blogs including Cyworld, Inven, DC Inside.
• Baidu Exchange Service (BES)coreTechnology or IntegrationGlobal partnership with Baidu eXchange Service providing access to more than 35,000 publishers and more than 15 billion PVs per day.
• Taobao Ad Network eXchange (TANX)coreTechnology or IntegrationGlobal partnership with Taobao Ad Network eXchange (TANX) providing more than 4 billion PVs.
• Tencent ADXcoreTechnology or IntegrationPartnership with Tencent ADX for programmatic advertising delivery.
• KCPminorImplementation/ SI/ Consulting PartnerKCP provides service cost payment and settlement for Artist Company's TargetingGates platform.
• Miellin Soft (미엘린 소프트)minorImplementation/ SI/ Consulting PartnerMiellin Soft provides tracking tag installation services for Artist Company.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• The Trade Desk: Leading independent global DSP built on RTB and audience buying across premium inventory. Directly comparable to TargetingGates™ DSP at scale, with similar data-driven audience targeting and cross-channel campaign execution.
• Criteo: Performance DSP specializing in retargeting and post-click conversion optimization. Closely matches Artist's Retargeting Technology module on user-behavior-based ad delivery and conversion probability scoring.
• Moloco: ML-driven programmatic DSP/RTB platform for mobile and e-commerce. Directly comparable in proprietary bidding algorithms and cross-device targeting; also an existing MOU partner of Artist.
• PubMatic: Independent SSP and programmatic ad exchange. Comparable to TargetingGates™ SSP/Ad Exchange module, providing publisher-side header bidding and inventory monetization at scale.
• Magnite (Rubicon Project): Largest independent SSP after the Rubicon Project–Telaria merger. Comparable supply-side programmatic capabilities integrated with DSP partners, similar to Artist's full-stack SSP/DSP/AdX model.
• InMobi: Mobile-first ad tech platform providing programmatic DSP, SDK monetization, and audience targeting. Comparable to Artist's Mobile AD offering and an existing MOU partner.
• AppLovin: Mobile ad tech and programmatic monetization platform with AXON ML bidding engine. Comparable to Artist's high-throughput, ML-driven RTB bidder and mobile ad-serving stack.

Emerging players

• LiveRamp: Independent data collaboration and DMP platform enabling cross-channel audience targeting. Partial overlap with TargetingGates™ DMP on data onboarding, identity resolution, and audience segmentation.

Regional players

• Naver Corporation: Korea's dominant search/portal platform with its own large ad stack and DSP. Regional competitor that controls significant Korean inventory and audience data, competing with Artist for advertiser share in Korea.

Others

• Taboola: Native/content discovery ad platform and SSP partner of Artist. Adjacent rather than directly competitive—shares native/content distribution and SSP integrations but focuses on editorial-style recommendation units.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WiderPlanetKorea
• LinkedInlinkedin.com/company/widerplanet

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artist United