RLTYco

What RLTYco does

RLTYco is a New York-based financial services platform purpose-built for independent real estate professionals. Founded in 2021 by Briggs Elwell (CEO, ex-The Related Companies) and Daniel Kennedy (President, Georgetown/Santa Clara Law), the company delivers an integrated suite of products through branded divisions: RLTY Capital purchases up to 80% of a real estate agent's pending commission for a fee prior to closing; RLTY Legal provides business formation (LLC, corporation, EIN, registered agent) through a LegalZoom resale; RLTY Tax delivers preparation, filing, and bookkeeping via Block Advisors and Nimbl; RLTY Health aggregates healthcare coverage with Solo Health Collective and HealthcareMarkets; RLTY Blue (launched December 2025) packages W2-style benefits and discounts for independent contractors; and RLTYconsulting offers strategic advisory to brokerages, teams, and developers. The BabaFi apartment buying/leasing platform was acquired in July 2024 and now serves as a lead-generation engine for geographic expansion.

The company's core technology is a proprietary underwriting algorithm that simultaneously evaluates the transaction and the agent profile to issue conditional offers without a credit check, supporting same-day funding and full confidentiality (no contact with the agent's brokerage, manager, or title company). Stripe is used as the payment rail under a Connected Account Agreement. The RLTY Dashboard (dashboard.rltycap.com) is the customer-facing portal for application management. To date RLTYco reports funding more than 1,000 deals across 102+ brokerages in 50 states, a 4.9-star Trustpilot rating with 436+ reviews, and an ambassador relationship with Ryan Serhant of SERHANT.

Revenue is generated through three streams: (1) transaction fees on commission purchases (RLTY Capital); (2) affiliate/referral revenue from legal, tax, and health partner resales; and (3) professional services fees from RLTYconsulting. Pricing for the core product is transaction-based, with the fee determined by proprietary underwriting; affiliated tax and bookkeeping services are offered at RLTYco-member discounts. The go-to-market is direct-to-consumer with a self-service web application, augmented by partnership-marketing channels (notably the American Real Estate Association), founder and ambassador thought leadership (Inman, HousingWire, BusinessWire), and acquisition-led geographic expansion. In January 2025 the company closed a $20M Series A led by Altriarch with participation from SERHANT. Ventures and is currently scaling operations across the United States.

Name

RLTYco

Legal name

RLTYco, Inc.

Website

https://rltyco.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

RLTYco is a New York-based financial services platform serving independent U.S. real estate professionals through commission advances (RLTY Capital), legal formation via LegalZoom, tax and bookkeeping via Block Advisors/Nimbl, healthcare via Solo Health Collective, benefits (RLTY Blue), and consulting.

Ownership category

akta.pro rank

Product category

Real Estate Financial Services

NAICS

Other Activities Related to Real Estate (531390)

SIC

Loan Brokers (6163)

akta.pro primary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Commission advance services
• Real estate financial services
• Business formation services
• Tax preparation services
• Real estate consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commission Purchase (RLTY Capital): RLTYco purchases a portion of an agent's pending real estate commission for a fee. This is not a loan - it is a purchase of future commission. In most cases, they purchase up to 80% of the agent's portion of the commission. The fee is determined by factors evaluated through their proprietary underwriting process. The company recovers its purchased commission upon closing of the underlying transaction.
2. Partner Service Revenue (Legal, Tax, Health): RLTYco generates referral and partnership revenue through affiliated service providers including LegalZoom (business formation, LLC), Block Advisors/Nimbl (tax preparation, bookkeeping), and Solo Health Collective (healthcare coverage). The company serves as an aggregator of benefits and services for real estate professionals.
3. Consulting Services (RLTYconsulting): Strategic consulting services for brokerage owners, team leaders, developers, and industry professionals covering operations, brand positioning, AI optimization, succession planning, and financial infrastructure.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

RLTYco is a real estate financial services platform that purchases a portion (up to 80%) of an independent real estate agent's pending commission for a fee, providing same-day funding before transaction closing. Beyond commission advances, the company offers an integrated ecosystem of services including business formation (via LegalZoom), tax preparation and bookkeeping (via Block Advisors and Nimbl), healthcare coverage (via Solo Health Collective and HealthcareMarkets), benefits programs, and strategic consulting for brokerages and developers.

Product overview

RLTYco is a New York-based financial services platform for real estate professionals offering a suite of integrated services under its core divisions: RLTY Capital (commission advances), RLTY Legal (business formation via LegalZoom), RLTY Tax (tax preparation and bookkeeping via Block Advisors and Nimbl), RLTY Health (healthcare via Solo Health Collective and HealthcareMarkets), and RLTY Blue (benefits program). The platform also includes acquired brand BabaFi (apartment buying/leasing service), RLTYconsulting (advisory services), and a customer dashboard. Founded in 2021, the company has funded over 1,000 deals across 50 states.

Differentiator

Problem solved

Functional benefit

Brands

• RLTY Capital: Commission advance service that acquires pending real estate commissions for residential and commercial transactions, providing agents funds before closing.
• RLTY Legal
• RLTY Tax
• RLTY Health
• RLTY Blue
• RLTYconsulting

Products and services

• RLTY Capital Commission advance service that acquires up to 80% of a real estate agent's pending commission for a fee, providing same-day funding before transaction closing for residential and commercial transactions. Features proprietary underwriting and confidentiality from brokerages.
• RLTY Legal Business formation and legal services delivered through LegalZoom partnership, offering LLC formation, corporation setup, DBA registration, EIN acquisition, registered agent services, trademark registration, and estate planning for real estate professionals.
• RLTY Tax Tax preparation, filing, and bookkeeping services delivered through partnerships with Block Advisors and Nimbl, supporting 1099 filers, single member LLCs, S Corps, and multi-member LLCs with year-round tax professional access.
• RLTY Health Healthcare coverage options for real estate professionals delivered through Solo Health Collective and HealthcareMarkets (United Healthcare affiliate), offering major medical plans, traditional health insurance, and short-term insurance with nationwide coverage.
• RLTY Blue Benefits and discounts program offering W2-type benefits to real estate agents as independent contractors, providing corporate-grade discounts on services through partnerships with luxury and services companies.
• RLTYconsulting Advisory and consulting services for real estate brokerages, teams, developers, and startups, covering strategic performance, operations, brand positioning, AI optimization, succession planning, and financial infrastructure.
• BabaFi Apartment buying and leasing service platform based in New York City, providing lead generation capabilities for real estate professionals. Operated under the RLTYco brand.

Quantifiable outcome

• Same-day funding for approved commission advance deals
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, secondary, strategic and minor.

• BabaFicoreStrategic or Co-development Partner · 8 July 2024RLTYco acquired BabaFi, an apartment buying and leasing service based in New York City. The acquisition aims to leverage BabaFi's platform to improve lead generation for agents and expand into other metropolitan markets. RLTYco will operate BabaFi under its brand and integrate its platform into its ecosystem.
• LegalZoomcoreImplementation/ SI/ Consulting PartnerRLTYco partnered with LegalZoom to offer comprehensive legal services for real estate professionals including business formation (LLC, Corporation), EIN registration, registered agent services, trademark search, and estate plans.
• Block AdvisorscoreChannel Partner/ Reseller/ DistributorRLTYco partnered with Block Advisors (H&R Block subsidiary) to provide tax preparation and bookkeeping services for real estate agents. Exclusive discounts offered to RLTYco members for tax filing (starting at $170 vs $220 regular), S-Corp filing ($230 vs $280), and bookkeeping services (10% monthly discount).
• NimblsecondaryChannel Partner/ Reseller/ DistributorRLTYco partnered with Nimbl to provide tiered tax planning services for real estate agents. Services include Tier 1 ($95/month tax prep), Tier 2 ($300/month with annual planning), and Tier 3 ($400/month with quarterly estimates).
• Solo Health CollectivecoreChannel Partner/ Reseller/ DistributorRLTYco partnered with Solo Health Collective to offer healthcare coverage options for real estate agents. Plans include major medical with simplified deductibles, traditional health insurance, and short-term coverage. Enroll anytime with coverage starting the first day of following month.
• HealthcareMarketssecondaryChannel Partner/ Reseller/ DistributorRLTYco partnered with HealthcareMarkets, a United Healthcare affiliate, to bring real estate professionals healthcare coverage options through over 250 plans.
• StripecoreTechnology or IntegrationPayment processing services for RLTYco platform are provided by Stripe under the Stripe Connected Account Agreement. Agents connect bank accounts and transfer funds through Stripe integration.
• Ryan SerhantstrategicGTM or Marketing PartnerRyan Serhant serves as Ambassador for RLTYco. He is CEO and founder of SERHANT., a vertically-integrated mega brokerage. His endorsement provides brand credibility in the luxury real estate market.
• The Related CompaniesminorOthersCo-Founder and CEO Briggs Elwell previously worked at The Related Companies in New York City for over 7 years in sales, asset management, and business development for luxury units. This is a prior employment relationship that informed company founding.
• American Real Estate AssociationsecondaryGTM or Marketing PartnerThe American Real Estate Association actively enrolls its members in RLTYco's RLTY Blue benefits program to support agents' career development.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Settle: Settle (formerly Commissionate) provides commission advances and other financial products directly to real estate agents — the closest direct competitor to RLTY Capital's core offering, serving the same independent agent persona with similar same-day funding mechanics.
• Commission Express: Commission Express offers real estate commission advances and agent working capital solutions, directly competing with RLTY Capital on speed, advance percentage, and confidentiality for independent agents awaiting closings.
• BFE Capital: BFE Capital specializes in real estate commission advances and working capital for agents and brokers, making it a direct comparable in target customer, transaction type, and revenue model to RLTY Capital.

Emerging players

• Cherry: Cherry provides point-of-sale and working capital financing, including to real estate professionals. While broader than commission advances, its SMB underwriting approach and agent-facing positioning overlap meaningfully with RLTY Capital.
• Fundbox: Fundbox provides working capital and receivables-based financing to small businesses. Its invoice/recurring revenue advance model is structurally similar to RLTY Capital's commission purchase model, even though Fundbox does not specialize in real estate agents.
• Earnnest: Earnnest provides real estate closing-fund delivery and earnest money solutions, sitting inside the same real estate transaction workflow that RLTY Capital funds against. While not a direct commission advance competitor, it competes for embedded position in the closing process.
• Visio Financial Services: Visio Financial Services provides real estate-backed lending and capital solutions, including to real estate professionals and investors. It overlaps with RLTY Capital's capital-placement focus, though Visio is more lender-oriented than commission purchaser.

Broad incumbents

• Lendio: Lendio operates a small business lending marketplace connecting SMBs (including real estate agents and brokerages) with multiple lenders. While not specialized in real estate commission advances, it competes for the same working capital dollar RLTY Capital targets.
• BlueVine: BlueVine is a larger SMB fintech offering lines of credit, term loans, and invoice factoring — directly comparable to RLTY Capital's commission-purchase (receivable-buying) model at greater scale but without the real estate agent specialization.
• OnDeck (Enova): OnDeck, owned by Enova, is a larger SMB online lender providing working capital and term loans to small businesses. It competes with RLTY Capital on speed of decisioning and serves overlapping SMB customers, though without the real estate-specific underwriting and agent confidentiality angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RLTYco
• LinkedInlinkedin.com/company/rlty-co
• Instagraminstagram.com/rltyco
• Xx.com/rltyus

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RLTYco