What TWICE COMMERCE ® does

TWICE Commerce Oy is a Helsinki-headquartered SaaS company founded in 2018 (originally as Rentle, rebranded November 2023) that sells an operating system for circular commerce — the renting, reselling, and subscribing of physical goods. The platform unifies three revenue models on a single serialized single-SKU inventory backbone: TWICE Rentals (booking and availability management), TWICE Resales (grading and listing of individual secondhand/returned items), and TWICE Subscriptions (recurring product-as-a-service billing). Underlying capabilities include item-level inventory tracking of condition, pricing, photos, and history; a dynamic catalog and rule-based pricing engine; multi-location and multi-channel inventory synchronization across stores, warehouses, marketplaces, and proprietary storefronts; and an API-first architecture documented at api.twicecommerce.com.

The company sells primarily through product-led growth: a self-serve signup with a 3-day free trial and a $1 first-month promotion, with pricing ranging from $29/month (Discover tier, for businesses under $40K annual turnover) through $69/month (Build), $359/month (Advance, up to 5 locations and $300K+ turnover), to $2,000+/month annual enterprise contracts. A native Wix App Market integration distributes TWICE Rentals to Wix's merchant base, and a small enterprise sales motion targets multi-location retailers. Customer logos span enterprises — Decathlon UK, Motonet, Kärcher, Nikon, Bauhaus, Biltema, Intersport, Rab — alongside SMBs (RentSki, Tibike, Sisu Outdoor) and mid-market operators (Ounasvaara, Recoverfit, Roll Outdoors, ASM, Ruka), with footprint across 60+ countries and 1.5M+ historical orders processed.

TWICE is a privately held, venture-backed Finnish limited liability company (TWICE Commerce Oy, VAT FI2634632-5), reporting 11–50 employees with founders Tuomo Laine (CEO) and Toomas Kallioja on the board alongside chairman Niko Fagernäs (Proprius Partners), Ilkka Kivimäki, Eamonn Carey, Tim Bolte (Maki.vc), Andrus Oks (Tera Ventures), Jacob Dalborg, and Jiri Heinonen. Total disclosed funding to date is approximately €3.8M+ across the 2022 seed round (co-led by Anthemis and Tera Ventures with Maki.vc, Everywhere Ventures, Mission One Capital, The Fund) and earlier 2018–2019 grants and pre-seed rounds, with KPMG as auditor. Non-product lines include TWICE Studios, an original content platform for circular commerce education featuring the ReCommerce podcast.

Name

TWICE COMMERCE ®

Legal name

TWICE Commerce Oy

Website

https://twicecommerce.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

TWICE Commerce is a Helsinki-based SaaS company providing an operating system for circular commerce — enabling merchants across 60+ countries to manage rentals, resales, and subscriptions on a unified platform with serialized single-SKU inventory tracking and multi-channel distribution.

Ownership category

akta.pro rank

Product category

Recommerce / Circular Commerce Software

NAICS

Retail Trade (44-45)

akta.pro primary industry

C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE)

akta.pro secondary industry

Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)

Keywords

• Circular commerce platform
• Recommerce software
• Rental management software
• Resale management platform
• Subscription commerce platform

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Monthly/annual subscription fees based on four pricing tiers (Discover, Build, Advance, Enterprise) with different turnover thresholds and location limits.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

TWICE COMMERCE provides an all-in-one circular commerce platform that enables retailers and brands to operate rental, resale, and subscription business models on a single unified software stack. The platform tracks serialized, single-SKU inventory across the full circular lifecycle and synchronizes catalog, pricing, and orders across online and physical sales channels, purpose-built for second-hand and recommerce operations.

Product overview

TWICE Commerce is a unified Circular Commerce Platform designed as an operating system for the recommerce economy. The core platform consists of three integrated modules — TWICE Resales (for reselling secondhand and returned goods), TWICE Rentals (for equipment and product rental operations), and TWICE Subscriptions (for converting unit sales into recurring revenue) — all powered by a shared Commerce OS infrastructure that includes Inventory Management, Catalog, Sales Channels, and Order Management. The platform is available as a standalone solution or via the TWICE Rentals App on Wix (a native Wix integration), and offers industry-specific solutions for retailers, hotels and resorts, and tours and activities. TWICE Studios provides educational content around recommerce concepts.

Differentiator

Problem solved

Functional benefit

Brands

• TWICE Studios: The home of original content on recommerce and circular businesses, including the ReCommerce podcast, clips, and short videos.

Quantifiable outcome

• 1.5 million+ orders processed worth tens of millions in sales
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Wix.comcoreTechnology or IntegrationTWICE partnered with Wix.com to bring recommerce features natively into the world's most popular website builder. The integration allows Wix users to launch rental, resale, or subscription stores without custom development. Available through the Wix App Market.
• KPMGminorOthersKPMG serves as TWICE Commerce's financial auditor, providing audited financial reporting and transparency.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Booqable: Booqable is a SaaS rental management platform targeting SMBs with equipment, apparel, and gear rentals - the closest direct competitor to TWICE's rental module, offering online store, booking, and inventory management for rental businesses.
• Recurate: Recurate is a branded recommerce platform that enables retailers to launch peer-to-peer and trade-in resale programs - directly comparable to TWICE's Resales module for enterprise retailers seeking circular commerce channels.
• Rentman: Rentman is a B2B rental management SaaS for AV, event, and production equipment rental companies - directly comparable business model and customer profile to TWICE's equipment rental merchants, with multi-location inventory and booking workflows.
• Trove: Trove operates a branded recommerce marketplace and operating system that powers resale programs for retailers like Patagonia and REI - a direct competitor in the enterprise resale-as-a-service category TWICE serves.
• EZRentOut: EZRentOut is equipment rental management software serving construction, event, and party rental businesses - a comparable rental SaaS with serialized inventory tracking and multi-channel sales features similar to TWICE Rentals.

Broad incumbents

• Shopify: Shopify is the dominant SMB e-commerce platform increasingly adding recommerce, resale, and sustainability features through Shop App and partner integrations - a broad incumbent whose platform expansion threatens specialized circular commerce platforms like TWICE.
• BigCommerce: BigCommerce is an enterprise e-commerce platform that serves mid-market and enterprise retailers - overlapping TWICE's enterprise customer segment with broader commerce functionality that increasingly includes recommerce integrations.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise commerce platform used by large retailers like Decathlon - it represents both a competitive threat and the incumbent system TWICE must integrate alongside when serving enterprise circular commerce customers.
• Lightspeed Commerce: Lightspeed is a retail and restaurant commerce platform serving SMB and mid-market merchants - overlapping TWICE's SMB customer base with broader POS and e-commerce capabilities that could extend into rental and resale.

Emerging players

• HireHop: HireHop is a UK-based rental management SaaS serving equipment hire, event rental, and AV companies - a niche competitor in the rental software market with comparable booking, inventory, and CRM workflows to TWICE Rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/twice_commerce
• Facebookfacebook.com/TwiceCommerce
• LinkedInlinkedin.com/company/twicecommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TWICE COMMERCE ®