Recurate
Recurate is a Washington, D.C.-based recommerce technology company that provides fashion and lifestyle brands with a white-label, peer-to-peer resale marketplace platform embedded directly on their e-commerce websites, enabling circular commerce and customer retention.
- Company typePrivate
- Founded2020
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Recurate does
Recurate is a Washington, D.C.-based recommerce technology company founded in 2020 that operates a white-label, peer-to-peer resale marketplace platform for fashion and lifestyle brands. The company enables brands to embed a secondhand marketplace directly within their own e-commerce websites, allowing their customers to list, discover, and purchase pre-owned items without redirecting traffic to third-party resale platforms such as The RealReal or Poshmark. Its stated technical differentiator is integration interoperability — a white-label architecture that preserves the brand's ownership of the customer relationship, transaction data, and checkout experience.
The company's product is a single core offering: a P2P resale marketplace platform, positioned as infrastructure for circular commerce. Initial brand partners — La Ligne (women's fashion), Mara Hoffman (sustainable fashion), and Peak Design (bags and gear) — serve as reference customers and reflect a deliberate focus on premium and sustainability-aligned apparel and accessories verticals. There is no indication of proprietary AI/ML, computer vision, or dynamic pricing technology; the platform's value proposition centers on customer retention, brand control, and participation in the circular economy rather than automation of resale operations.
Recurate's revenue model is described as platform licensing or SaaS, with recurring subscription economics, though pricing is not publicly disclosed. The go-to-market is sales-led, targeting enterprise fashion brands through direct sales and partnerships. The company has raised approximately $17.4 million in total funding across a $135K pre-seed (Sept 2020), a $3.25M seed led by Gradient Ventures (May 2021), and a $14M Series A led by Jump Capital (April/May 2022). Recurate is led by founder and CEO Adam Siegel, co-founder Wilson Griffin, VP of Partnerships Karin Dillie, and a small team (11–50 employees).
Recurate firmographics
Firmographics- Name
- Recurate
- Legal name
- Recurate, Inc.
- Website
- https://recurate.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Recurate is a Washington, D.C.-based recommerce technology company that provides fashion and lifestyle brands with a white-label, peer-to-peer resale marketplace platform embedded directly on their e-commerce websites, enabling circular commerce and customer retention.
- Ownership category
- akta.pro rank
Recurate industry classification
Industry- Product category
- Recommerce and Resale Software
- NAICS
- Used Merchandise Retailers (4595)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)
- akta.pro secondary industry
- Apparel, Footwear & Accessories Resale (CRAFAGAA)
Keywords
Where Recurate is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Recurate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Licensing/SaaS: Recurate provides technology platforms to brands enabling them to host peer-to-peer resale marketplaces. Revenue likely derives from platform fees or licensing arrangements with brand partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Recurate product offering
Product offeringCore offering
Recurate develops a white-label peer-to-peer resale marketplace platform that fashion and lifestyle brands embed directly into their own e-commerce websites. The platform enables a brand's customers to list, buy, and sell pre-owned items within the brand's digital ecosystem, supporting circular commerce, sustainability initiatives, and customer loyalty without redirecting traffic to third-party resale sites.
Product overview
Recurate is a circular economy technology company offering a single core product: a peer-to-peer resale marketplace platform. This platform enables fashion brands to host second-hand resale marketplaces directly on their websites, allowing customers to buy and sell pre-owned items. The company partners with fashion brands to provide the technology infrastructure for circular commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Peer-to-Peer Resale Marketplace Platform White-label e-commerce platform technology that enables fashion and lifestyle brands to host peer-to-peer resale marketplaces directly on their own websites, allowing customers to buy and sell pre-owned items within the brand's ecosystem.
Companies that use Recurate
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Recurate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Recurate partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship.
- La LigneflagshipLa Ligne, a women's fashion brand, partnered with Recurate to offer peer-to-peer resale of pre-owned La Ligne items directly on their website, enabling customers to buy and sell within the brand ecosystem.
- Mara HoffmanflagshipMara Hoffman, a sustainable fashion label, partnered with Recurate to implement a peer-to-peer resale marketplace on their website, aligning with the brand's sustainability values and circular economy goals.
- Peak DesignflagshipPeak Design, a gear and accessories brand known for bags, camera equipment, and travel products, partnered with Recurate to enable resale of pre-owned Peak Design items on their e-commerce platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Recurate competitors and assessment
Company assessmentBroad incumbents
- Poshmark: Poshmark operates a consumer-facing C2C marketplace for fashion and accessories. While a third-party marketplace rather than a white-label platform, it represents the established C2C resale model Recurate's brand customers are choosing against when adopting Recurate.
- The RealReal: The RealReal is a leading luxury consignment marketplace and authentication platform. It competes for the same pre-owned apparel consumer mindshare and brand resale partnerships as Recurate, but at much larger scale and with a different (consignment) model.
- Vestiaire Collective: Vestiaire Collective is a global C2C marketplace for luxury and premium pre-owned fashion. It is an established incumbent in the resale space that competes for the same consumer demand and brand attention as Recurate, but operates a third-party marketplace model.
- Etsy: Etsy operates a large C2C marketplace that includes secondhand apparel and handmade/vintage goods. While broader than fashion resale, Etsy represents the established C2C marketplace model Recurate's white-label approach differentiates against.
- ThredUp: ThredUp is a large-scale online resale marketplace for apparel and accessories, with a B2B 'Resale-as-a-Service' offering for brands. It competes with Recurate indirectly by offering brands an alternative resale channel, though its core model is a third-party marketplace rather than brand-hosted P2P.
Emerging players
- Olio: Olio is a peer-to-peer sharing and resale app focused on reducing food and product waste. While focused on a different vertical (food and household goods), it shares the P2P circular economy thesis underlying Recurate and represents an alternative model for C2C exchange at scale.
- Loop Returns: Loop Returns provides returns and exchange management software for Shopify-based fashion and apparel brands. While focused on returns rather than resale, it addresses the same brand-customer relationship Recurate targets and represents an adjacent product that could compete for the same brand budget.
Direct peers
- Archive: Archive is a direct competitor operating in the brand-operated P2P resale space, enabling fashion brands to launch and manage peer-to-peer resale programs. Both companies share the same white-label P2P resale model targeting premium and sustainable fashion brands.
- Reflaunt: Reflaunt is a direct competitor providing white-label resale technology to fashion brands, enabling peer-to-peer and trade-in resale programs on brand websites. It targets the same brand-controlled resale use case Recurate addresses and is a key peer in the brand-hosted resale software space.
- Trove: Trove is a direct competitor that provides resale and returns management software to brands and 3PLs, with AI-powered pricing, logistics, and trade-in capabilities. It targets the same fashion and apparel brand customers as Recurate and is a more mature, scaled player with marquee customers (Patagonia, Levi's, Eileen Fisher).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Recurate social profiles
Digital presenceRecurate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recurate leadership team
Management profileNumber of profiles
Profiles4 records
Recurate funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recurate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recurate
What does Recurate do?
Recurate develops a white-label peer-to-peer resale marketplace platform that fashion and lifestyle brands embed directly into their own e-commerce websites. The platform enables a brand's customers to list, buy, and sell pre-owned items within the brand's digital ecosystem, supporting circular commerce, sustainability initiatives, and customer loyalty without redirecting traffic to third-party resale sites.
Is Recurate a public or private company?
Recurate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Recurate founded?
Recurate was founded in 2020. It employs 11 to 50 people.
Where is Recurate based?
Recurate is headquartered in Washington, United States, in the North America region.
How does Recurate make money?
One revenue line is on record: platform Licensing/SaaS.
Who are Recurate's main competitors?
Broad incumbents on record are Poshmark, The RealReal, Vestiaire Collective, Etsy and ThredUp. Emerging players are Olio and Loop Returns. Direct peers are Archive, Reflaunt and Trove.
Does Recurate have an API?
No public API is recorded for Recurate.
What industry is Recurate in?
Recurate's product category is Recommerce and Resale Software. Its primary akta.pro industry code is CRAFAGAM, Peer-to-Peer (C2C) Resale Marketplaces, with a secondary code of CRAFAGAA, Apparel, Footwear & Accessories Resale. Its NAICS code is 4595 and its SIC code is 5600.