Team Satchel
Team Satchel provides cloud-based school software through its Satchel One platform — combining classroom management apps, a 2024-launched Cloud MIS, and generative-AI teacher tools — to over 4,500 schools across 23+ countries, with one in three UK secondary schools as customers.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Team Satchel does
Team Satchel (operating legally as Teachercentric Limited, company number 06055034) is a UK-headquartered education technology company founded in 2011 by former assistant headteacher Naimish Gohil. The company provides cloud-based school software through its Satchel One platform, serving over 4,500 schools across 23+ countries with a particularly strong foothold in UK secondary schools — one in three of which uses the platform. Its portfolio spans classroom management applications (homework, attendance, behaviour, detentions, timetables, seating, welfare notes, documents), a 2024-launched Cloud MIS (admissions, cover, exams, messaging, assessment), and ancillary products including Satchel Pulse (wellbeing), Neeto (quizzes), and Satchel Classes (online lessons). The company reports cumulative usage of 3.2M+ students supported, 72M+ tasks created, and 8M+ praises issued.
The platform is built on AWS infrastructure hosted in UK and EEA regions, achieving 99.99% uptime with ISO 27001/27017/27018 and SOC2 Type 2 compliance and GDPR-aligned data handling. Native integrations with Google Classroom (as an official Google for Education Partner) and Microsoft Teams, combined with Wonde-mediated third-party integrations and direct writeback to incumbent MIS systems (SIMS, Bromcom), anchor the platform within school IT estates. In 2024, the company launched Sidekick, a generative AI assistant for creating homework, quizzes, and lesson plans built on third-party OpenAI models. The platform has been adopted by UK MATs (Fairfax, The Mead, Pontefract), independent and special schools, and is expanding internationally.
Team Satchel monetises primarily through annual subscription licensing to schools on a quote-based model, with a 25% first-licence discount and bundled packages (Distance Learning, Blended School, School Reopening, Full Satchel One Suite). Distribution combines direct enterprise sales with assigned project managers and customer success support, self-serve platform access, UK government procurement via G-Cloud 14 and Everything ICT frameworks, and partner-led channels through the Google and Microsoft ecosystems. Customers are segmented across secondary schools (primary), primary schools, multi-academy trusts, independent schools, special schools, and international schools, with personas spanning senior leaders, behaviour managers, wellbeing officers, and parents (via a free parent app).
Team Satchel firmographics
Firmographics- Name
- Team Satchel
- Legal name
- Teachercentric Limited
- Website
- https://teamsatchel.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Team Satchel provides cloud-based school software through its Satchel One platform — combining classroom management apps, a 2024-launched Cloud MIS, and generative-AI teacher tools — to over 4,500 schools across 23+ countries, with one in three UK secondary schools as customers.
- Ownership category
- akta.pro rank
Team Satchel industry classification
Industry- Product category
- Education Software (K-12 School Management)
- NAICS
- Educational Support Services (611710), All Other Schools and Instruction (61169), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG)
- akta.pro secondary industry
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where Team Satchel is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Team Satchel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- School Software Licensing: Annual subscription licensing to schools for access to Satchel One platform and MIS functionality. Licenses are typically 12-month terms with automatic renewal unless terminated with 90 days notice. Pricing appears quote-based rather than publicly listed.
- Learning Platform Apps: Individual app subscriptions for classroom management tools including Homework, Attendance, Behaviour, Detentions, Timetables, Seating, Welfare Notes, and Documents. Schools can choose individual apps or full suite.
- MIS Subscription: Full cloud MIS functionality with phased rollout options. New product category expanding from learning platform origin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Learning Platform Apps - Individual or Suite |
| Subscription | Annual | Cloud MIS - Full Management Information System |
| Subscription | Annual | Bundle Packages |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels13 records
Team Satchel product offering
Product offeringCore offering
Team Satchel develops and sells the Satchel One learning platform and Satchel One Cloud MIS, a suite of subscription-based school software applications covering homework management, attendance tracking, behaviour management, detentions, timetables, seating plans, welfare notes, document sharing, and a full cloud Management Information System with admissions, cover, exams, messaging, and assessment modules. The platform serves over 4,500 schools globally with a free dedicated parent app and integrates natively with Google Classroom and Microsoft Teams.
Product overview
Team Satchel offers a dual-platform product portfolio: Satchel One is the UKs leading learning platform providing integrated classroom management apps (Homework/Show My Homework, Attendance, Behaviour, Detentions, Timetables, Seating, Welfare Notes, Documents), while the Cloud MIS provides school-wide management functionality (Admissions, Cover, Exams, Messaging, Assessment). Both platforms share the same infrastructure and integrate with each other. The ecosystem is augmented by Sidekick (AI assistant for creating content), Behaviour Management Suite, Satchel Pulse (wellbeing), Neeto (quiz builder), and Satchel Classes (online lessons). The company originated from Show My Homework launched in 2011 and has grown to serve over 4,500 schools globally, reaching 1 in 3 UK secondary schools.
Differentiator
Problem solved
Functional benefit
Brands
- Satchel One: UK's leading learning platform combining classroom management apps with cloud MIS functionality
- Show My Homework (SMHW)
- Satchel Pulse
- Sidekick
- Neeto
- Satchel Classes
Products and services
- Satchel One Learning Platform The UK's leading learning platform providing one-click access to a suite of classroom management apps including Homework, Attendance, Behaviour, Detentions, Timetables, Seating, Welfare Notes, and Documents for secondary schools, primary schools, MATs, independent schools, international schools, and special schools.
- Satchel One Cloud MIS The UK's Challenger Cloud MIS and first cloud MIS that originated from a learning platform. Combines a full suite of MIS features (Admissions, Cover, Exams, Messaging, Assessment) with the market-leading learning platform, available via phased rollout for schools.
- Show My Homework (Homework) Task manager for setting, tracking, and managing homework assignments. Enables teachers to create and distribute tasks, monitor completion rates, and engage parents in the homework process.
- Behaviour Points-based online reward system that enables teachers to award positive points and custom badges for good behaviour or negative points for poor behaviour, with instant communication of behaviour updates to parents.
- Attendance Registration tracker for taking and monitoring student attendance. Allows teachers to record attendance from the classroom and generate absence reports.
- Detentions Detention organiser for scheduling, tracking, and managing student detentions. Enables teachers to issue detentions with custom reasons and record attendance.
- Timetables Daily agenda and timetable management tool that hosts student timetables online and allows teachers to add live video links from Google Classroom and Microsoft Teams for remote learning access.
- Seating Classroom planner for creating and managing seating arrangements. Supports socially-distanced seating plans and enables contact tracing through labelled plans shared with colleagues.
- Welfare Notes Wellbeing record tool for discreetly communicating student wellbeing concerns to relevant teachers. Supports attachment of documents from MIS for remote access.
- Documents Paperless file sharing tool that allows schools to store and share documents in the cloud, reducing physical contact and paper usage.
- Sidekick AI AI task assistant built into Satchel One that uses generative AI to create homework tasks, quizzes, spelling tests in multiple languages, and lesson plans, helping teachers reduce administrative workload and produce differentiated content aligned with Bloom's Taxonomy.
- Satchel Pulse Wellbeing and Skills platform for supporting student mental health and development, complementing academic attainment.
- Neeto Interactive quiz builder for creating engaging formative assessments.
- Satchel Classes Short-burst online lessons platform for delivering focused learning sessions.
Quantifiable outcome
- 3.2 million students supported since founding
- +11 more outcomes
Companies that use Team Satchel
Customer profileNamed customers15 records
Segments10 records
Ideal customer profiles3 records
Team Satchel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature11 records
Team Satchel partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Google for EducationcoreOfficial Google for Education Partner enabling seamless integration between Satchel One and Google Classroom. Provides SSO via Gmail, automatic Google task import, live lesson linking, and file sharing capabilities. 177,450 users logged in with Gmail and 136,940 tasks shared to Google Classroom.
- MicrosoftcoreIntegration with Microsoft Teams providing Office 365 SSO, automatic task import, and Share to Teams functionality. 529,200 users logged in with Office 365 and 177,885 tasks shared to Microsoft Teams.
- Amazon Web Services (AWS)corePrimary infrastructure provider hosting Satchel One platform on AWS UK regions. AWS is certified with ISO 27001, ISO 27017, and ISO 27018. Provides 99.99% uptime, 30-day data restoration, and disaster recovery capabilities.
- WondecoreExclusive third-party integration partner for all third-party application integrations. Centralises integration process with schools and maintains stringent data oversight.
- SIMS (Capita)coreData writeback capability to SIMS for behaviour points and other data. Schools transitioning from SIMS to Satchel One MIS supported with data migration.
- BromcomcoreData writeback capability to Bromcom MIS for behaviour management data integration.
- Action Medical ResearchminorOfficial charity partner supporting child health research. Satchel makes company donations and participates in fundraising activities. United in passion for better future for children.
- Edtech ImpactminorIndependent reviews platform displaying customer testimonials and ratings (4.5/5 from 29 reviews). Badge displayed on website for credibility.
- HM Government (G-Cloud)coreG-Cloud 14 Approved Supplier enabling direct procurement by UK public sector schools through government frameworks.
- Everything ICTminorApproved supplier through Everything ICT education sector procurement framework.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
Team Satchel competitors and assessment
Company assessmentDirect peers
- ClassCharts: UK behaviour management and seating plan software for schools. Closest direct competitor on the behaviour management suite and seating plan features that are core to Satchel One.
- Seesaw: K-12 learning and student engagement platform with strong parent communication features. Competes with Satchel One's homework, parent app, and teacher workflows across UK and international primary and secondary schools.
- Schoology (PowerSchool): Learning management system for K-12 schools, now part of PowerSchool. Comparable learning platform with assignment, assessment, and gradebook features overlapping with Satchel One's classroom app suite.
- Arbor Education: UK-based MIS and student information system provider competing head-to-head in the cloud MIS market. Direct rival to Satchel One Cloud MIS and the platform most often swapped for Satchel in school procurement decisions.
- Bromcom: UK cloud-based MIS provider for schools and MATs. Direct competitor on cloud MIS functionality; existing integration partner for Satchel writeback, illustrating the competing platform dynamic in UK secondary schools.
- ClassDojo: Classroom management and behaviour rewards platform widely used in primary and secondary schools globally. Competes with Satchel's Behaviour, Detentions, and parent communication modules on a free/premium model.
Emerging players
- Showbie: Assignment workflow and feedback platform for schools, with strong Apple device integration. Overlaps with Satchel's homework and assignment workflows, particularly in schools using iPads.
Broad incumbents
- SIMS (Capita): Long-standing UK school MIS incumbent used in a majority of UK state schools. Incumbent that Satchel directly targets for displacement, with explicit data migration support from SIMS to Satchel One Cloud MIS.
- Microsoft Teams for Education: Microsoft's free education collaboration platform including assignments, communication, and video. Embedded competitor and integration partner for Satchel; represents both a partnership channel and a free substitute risk.
- Google Classroom: Free assignment and class management tool within Google Workspace for Education. Embedded competitor and integration partner; the most significant free alternative for homework and classroom workflows that Satchel One integrates with.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Team Satchel social profiles
Digital presenceTeam Satchel compliance and trust
Trust signalCompliance7 records
Team Satchel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Satchel leadership team
Management profileNumber of profiles
Profiles5 records
Team Satchel funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Satchel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Satchel
What does Team Satchel do?
Team Satchel develops and sells the Satchel One learning platform and Satchel One Cloud MIS, a suite of subscription-based school software applications covering homework management, attendance tracking, behaviour management, detentions, timetables, seating plans, welfare notes, document sharing, and a full cloud Management Information System with admissions, cover, exams, messaging, and assessment modules. The platform serves over 4,500 schools globally with a free dedicated parent app and integrates natively with Google Classroom and Microsoft Teams.
Is Team Satchel a public or private company?
Team Satchel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Team Satchel founded?
Team Satchel was founded in 2011. It employs 11 to 50 people.
Where is Team Satchel based?
Team Satchel is headquartered in London, United Kingdom, in the Europe region.
How does Team Satchel make money?
Three revenue lines are on record. School Software Licensing is the primary driver. The others are learning Platform Apps and MIS Subscription.
Who are Team Satchel's main competitors?
Direct peers on record are ClassCharts, Seesaw, Schoology (PowerSchool), Arbor Education, Bromcom and ClassDojo. Showbie is listed as an emerging player. Broad incumbents are SIMS (Capita), Microsoft Teams for Education and Google Classroom.
Does Team Satchel have an API?
No public API is recorded for Team Satchel.
What industry is Team Satchel in?
Team Satchel's product category is Education Software (K-12 School Management). Its primary akta.pro industry code is EDAFAIAG, Tutoring & Homework Help Marketplaces (On-Demand), with a secondary code of HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores). Its NAICS code is 611710 and its SIC code is 8200.