Blinking
Belgrade-headquartered SaaS provider of AI-powered biometric identity verification and KYC/AML compliance solutions, serving banks, telecoms, gaming operators, and other regulated enterprises across Serbia, the Western Balkans, and select Western European and Canadian markets.
- Company typePrivate
- Founded2017
- HeadquartersBelgrade
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blinking does
Blinking is a Belgrade-headquartered SaaS provider of AI-powered biometric identity verification and digital onboarding solutions, founded in October 2017 by Miloš Milovanović and Miroslav Minović. The company serves regulated industries — primarily banking, telecommunications, gaming and sports betting, insurance, payments, and cryptocurrency — across Serbia, the wider Western Balkans (Montenegro, North Macedonia), and select markets in Western Europe (Switzerland, UK) and Canada. Its core platform, Blinking Identify, combines computer vision, machine learning, OCR document scanning, biometric liveness detection, and a patented AI-driven fraud detection system with optional real-time video identification, configurable KYC/AML workflows, and PEP/sanctions screening.
The product portfolio centers on Blinking Identify (the main SaaS platform), Blinking ID Wallet (a blockchain-secured digital identity wallet with EU and US patent protection), Identify RAPID (a faster-deployment variant delivered through the Mainstream Enterprise Cloud marketplace), and an optional Video Identification module for agent-assisted remote verification. Blinking is officially registered as a provider of electronic identification schemes at both basic and high assurance levels with the Serbian Ministry of Information and Telecommunications, and the ID Wallet is eIDAS-certified. The company has also developed a deepfake detection model via transfer learning, presented at the ISD 2025 academic conference in collaboration with the University of Belgrade Faculty of Organizational Sciences.
Blinking monetizes primarily through tiered SaaS subscriptions (Basic, Advanced, Enterprise) with quote-based pricing, supplemented by usage-based verification services and on-premise deployment options for large enterprise clients. The go-to-market is sales-led enterprise direct sales, complemented by channel partnerships with banks, telecom operators, and cloud marketplaces. Notable customers include Raiffeisen Bank Belgrade (70,000+ fully online products issued in 2024), Addiko Bank (5,000+ loans, 95% user satisfaction), A1 Serbia, Yettel, mts, MTEL, Mozzart, ECD crypto exchange, and Chip Card (30%+ of Serbia's transaction volume). The company has approximately 30 employees (as of 2022, range 11–50), no parent company, and no disclosed institutional funding rounds beyond ~$2.5M raised across 2018–2020.
Blinking firmographics
Firmographics- Name
- Blinking
- Legal name
- Blinking
- Website
- https://blinking.id
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Belgrade-headquartered SaaS provider of AI-powered biometric identity verification and KYC/AML compliance solutions, serving banks, telecoms, gaming operators, and other regulated enterprises across Serbia, the Western Balkans, and select Western European and Canadian markets.
- Ownership category
- akta.pro rank
Blinking industry classification
Industry- Product category
- Identity Verification & Digital Onboarding
- NAICS
- Investigation and Personal Background Check Services (561611)
- akta.pro primary industry
- Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)
- akta.pro secondary industries
- Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA), Identity Verification, Proofing & KYC (IDV) (HDAEAJAI), Identity Verification (ID, SSN Trace, KYC-lite) (BPACALAD), Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
Keywords
Where Blinking is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
Blinking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Blinking operates primarily as a SaaS platform offering subscription-based identity verification services. The platform is offered in three tiers (Basic, Advanced, Enterprise) with varying levels of functionality. Pricing is quote-based, indicating enterprise contracts with recurring subscription fees.
- Identity Verification Services: Core revenue from KYC/AML verification services including document scanning, biometric verification, liveness checks, video identification, and background screening. Usage-based components may apply as verification volumes increase.
- Enterprise On-Premise (Hybrid): Enterprise tier offers SaaS + On Premise deployment options, suggesting additional revenue from implementation services and potentially perpetual licensing components for large enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic - Entry-level SaaS verification |
| Subscription | Annual | Advanced - Enhanced verification with video ID |
| Subscription | Multi-year contract | Enterprise - Full platform with customization |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Blinking product offering
Product offeringCore offering
Blinking provides an AI-powered SaaS identity verification platform that combines biometric authentication, OCR document scanning, liveness checks, and remote video identification to enable regulated businesses to onboard customers digitally. The platform supports configurable KYC/AML/PEP workflows, fraud and deepfake detection, and is complemented by a blockchain-secured digital identity wallet with EU and US patent protection.
Product overview
Blinking offers a unified identity verification and digital onboarding platform primarily centered on its Blinking Identify SaaS product, complemented by the Blinking ID Wallet (a blockchain-secured digital identity wallet), the BlinkingID brand for electronic identification schemes, the faster Identify RAPID variant delivered via cloud marketplace, and an optional Video Identification module. The portfolio serves regulated industries (finance, telecommunications, gaming, insurance) requiring KYC/AML compliance, fraud prevention, and remote customer onboarding.
Differentiator
Problem solved
Functional benefit
Brands
- Blinking Identify: SaaS ID solution for identity verification and customer onboarding, designed to reduce drop-offs and effectively onboard new clients with fraud detection powered by AI.
- Blinking ID Wallet
- Identify RAPID
Products and services
- Blinking Identify SaaS identity verification platform that drastically reduces customer drop-off rates, onboards new clients, and eliminates fraud. Supports configurable KYC flows combining document OCR scanning, biometric selfie verification, liveness checks, address verification, contact data input, background/AML screening, and optional real-time remote video identification. Targets banks, telecoms, gaming operators, and other regulated industries.
- Blinking ID Wallet Digital identity wallet that gives users complete ownership and management of private data, documents, and verified credentials. Secured by blockchain technology with EU and USA patent protection. Supports multi-factor authentication (PIN, smart device, fingerprint scan, face recognition), single-sign-on functionality, and eIDAS-qualified services including electronic signature and delivery.
- Identify RAPID Accelerated fast-track version of Blinking Identify, delivered via the Mainstream Enterprise Cloud platform. Provides rapid KYC/AML implementation with quick deployment and frictionless onboarding for mid-market and enterprise clients.
Quantifiable outcome
- 15 minutes from application to loan approval (Addiko Bank)
- +6 more outcomes
Companies that use Blinking
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles6 records
Blinking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature7 records
Blinking partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- Addiko BankcoreAddiko Bank partnered with Blinking to fully digitalize the loan process using video identification. Project completed in 4 months. Results: 5,000+ loans completed, 95% user satisfaction, 15 minutes from application to approval, zero paperwork.
- ONE MontenegrocoreONE Montenegro, part of 4iG PLC (Hungary's leading ICT player), partnered with Blinking for prepaid SIM registration. Solution is universal for both residents and tourists. Registration takes under one minute.
- MozzartcoreMozzart, leading gaming operator in Serbia operating in 8 markets with ~1,000 betting shops and 5,000+ employees, partnered with Blinking for user verification. Verification takes under one minute from ID scanning to biometric facial verification.
- OTA SynccorePartnership to revolutionize hotel check-in experience. Blinking provides secure, automated identity verification integrated into OTA Sync's hotel management system. Check-in completed in under 1 minute with full GDPR compliance.
- MTEL MKcoreMTEL MK, part of Telekom Srbija Group, launched the first fully online prepaid SIM registration service in North Macedonia using Blinking's solution.
- Raiffeisen Bank BelgradecoreStrategic partnership for digital transformation. Raiffeisen Bank uses Blinking's video identification for account opening and loan applications. 70,000+ fully online products issued in 2024, with over 1,000 identifications in a single day at peak.
- Chip CardcoreChip Card, one of Serbia's leading payment solution providers and member of Payten Group, partnered with Blinking for fully digital POS and eCommerce contracting. The process is completed in under 15 minutes with robust security and full regulatory compliance. Chip Card commands more than 30% of total transaction volume in Serbia.
- Microsoft AI Fintech AcceleratorflagshipBlinking selected to join the prestigious Microsoft AI Fintech Accelerator program, gaining access to Microsoft for Startups, NVIDIA support, and collaboration with financial institutions including National Bank of Greece, Eurobank, Piraeus Bank, and Alpha Bank.
- ECDcoreECD, Serbia's first and largest crypto exchange with 55,000+ users, implemented Blinking's video identification for user onboarding. Over 90% verification success rate.
- A1 SerbiacoreA1 Serbia, part of A1 Telekom Austria Group, partnered with Blinking for prepaid user registration. Users can register in under one minute via A1 website without visiting a physical store. Blinking is an official provider of basic-level electronic identification scheme.
- SoccerBetcoreSoccerBet, operating 280+ locations in Serbia with strong online focus, partnered with Blinking for digital player registration and verification. Partnership active for two years with full player verification implemented as of 2024.
- MTELcoreMTEL, operating in Montenegro since 2007, partnered with Blinking for prepaid eSIM and physical SIM card registration. Registration process takes about 60 seconds and is fully automated.
- Dunav OsiguranjecoreDunav Osiguranje, leader in Serbian insurance market, partnered with Blinking for digital document reading in their Kasko Sudar insurance product. Automated data extraction from vehicle registration documents.
- Mainstream MarketplacecoreMainstream Enterprise Cloud marketplace partnership for delivery of Blinking Identify RAPID solution. Enables fast implementation and frictionless onboarding for clients.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Blinking competitors and assessment
Company assessmentDirect peers
- ID.me: Digital identity wallet and identity verification provider with strong government, healthcare, and financial services traction. Comparable on the ID Wallet and eIDAS-adjacent positioning, with materially larger scale.
- iDenfy: Identity verification and AML/KYC compliance provider offering biometric verification, document scanning, and fraud prevention. Closest peer by company scale and feature overlap, competing for SMB and mid-market regulated onboarding deals.
- Persona: Configurable identity verification platform with document, biometric, and database verification, plus KYC/AML. Comparable SaaS-led GTM and configurable KYC flows aimed at regulated enterprises.
- Sumsub: KYC/AML, identity verification, and fraud prevention platform with strong presence in fintech, crypto, gaming, and telecom. Direct overlap in verticals (especially gaming and crypto) and feature set (video identification, liveness, deepfake detection).
- Jumio: Global IDV SaaS providing document verification, biometric authentication, and KYC/AML screening to banks, fintechs, telecoms, and gaming operators. Highly comparable in customer verticals and product scope to Blinking.
- Onfido: SaaS identity verification platform offering document OCR, biometric selfie verification, liveness checks, and KYC/AML compliance for regulated industries. Closest direct competitor to Blinking Identify, now owned by Entrust, with a much larger enterprise footprint.
- Veriff: EU-headquartered identity verification SaaS covering document verification, biometrics, and AML screening. Operates with a similar size profile and EU-centric regulatory focus to Blinking, and competes for the same banking and fintech contracts.
Broad incumbents
- Thales: Digital identity and security division offering eID, KYC, and biometric solutions to governments and banks. Overlaps with Blinking in regulated identity infrastructure but as part of a much broader defense, aerospace, and security portfolio.
- IDEMIA: Global identity and biometrics provider serving governments, financial institutions, and telecoms. Competes with Blinking in eID schemes and SIM registration but at a much larger scale and with sovereign-grade credentials.
- Entrust: Broader identity and access management incumbent that acquired Onfido. Overlaps with Blinking's IDV capability but as part of a wider IAM, payments, and PKI portfolio rather than a focused KYC platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Blinking social profiles
Digital presenceBlinking compliance and trust
Trust signalCompliance4 records
Blinking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blinking leadership team
Management profileNumber of profiles
Profiles4 records
Blinking funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blinking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blinking
What does Blinking do?
Blinking provides an AI-powered SaaS identity verification platform that combines biometric authentication, OCR document scanning, liveness checks, and remote video identification to enable regulated businesses to onboard customers digitally. The platform supports configurable KYC/AML/PEP workflows, fraud and deepfake detection, and is complemented by a blockchain-secured digital identity wallet with EU and US patent protection.
Is Blinking a public or private company?
Blinking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blinking founded?
Blinking was founded in 2017. It employs 11 to 50 people.
Where is Blinking based?
Blinking is headquartered in Belgrade.
How does Blinking make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are identity Verification Services and enterprise On-Premise (Hybrid).
Who are Blinking's main competitors?
Direct peers on record are ID.me, iDenfy, Persona, Sumsub, Jumio, Onfido and Veriff. Broad incumbents are Thales, IDEMIA and Entrust.
Does Blinking have an API?
Yes. API access is included in Blinking's plans (listed as a line item under Back Office / Additional Tools, with 'basic' and 'full' tiers). The product supports integration with existing software systems and third-party integrations. No public documentation URL, auth method, rate limits, or versioning details are specified in the provided sources.
What industry is Blinking in?
Blinking's product category is Identity Verification & Digital Onboarding. Its primary akta.pro industry code is BPAMAEAI, Fraud Prevention & Identity Verification (IDV/KYC), with a secondary code of FSAGAFAA, Identity Verification & Digital ID (IDV, eIDAS, biometrics). Its NAICS code is 561611.