Huddlestock

What Huddlestock does

Huddlestock Fintech AS is a publicly traded Norwegian fintech (OSE: HUDL) founded in 2014 and headquartered in Oslo, operating as a B2B Investment-as-a-Service (IaaS) provider across the Nordics and Central Europe. The company's core product is a modular, API-first platform that combines a regulatory liability umbrella (MiFID II, WpIG, WpHG, GwG) with white-label front ends (web and app), securities settlement infrastructure, and a tied-agent channel that allows partners to operate under Huddlestock's Finanstilsynet and BaFin licenses without obtaining their own.

The platform serves neobanks, fintechs, fund companies, tied agents, ESG platforms, insurer and broker pools, and international investment companies, with named customers including Nowo Fund Management (100k+ end users), TBC Capital, Vator Securities, Stack x me, Alwy, and GIGA Broker. Technology is delivered through a multi-client architecture with integrated ecosystem partners such as Baader, Devexperts, Tradevest, and AVL, and is operated through wholly-owned subsidiaries including Huddlestock GmbH (Munich, BaFin-regulated), Visigon (capital markets consultancy), and F5 IT (software development, acquired March 2022). Recent activity includes the rebranding of acquired Bricknode in April 2023, five acquisitions over the past two years, and a December 2025 soft launch of GIGA Broker's white-label derivatives platform.

Huddlestock generates revenue through enterprise B2B subscriptions and licensing fees (custom-priced, annual billing cadence) for its IaaS platform and regulatory infrastructure, complemented by services revenue through its Visigon consultancy subsidiary. Distribution is sales-led through direct enterprise field sales and a tied-agent/white-label OEM channel, supplemented by content marketing, white papers, and presence at major European fintech events. The company employs 40+ staff across offices in Oslo, Stockholm, Copenhagen, Munich, and a development office in Skövde, Sweden.

Name

Huddlestock

Legal name

Huddlestock Fintech AS

Website

https://huddlestock.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Huddlestock is a publicly traded Norwegian fintech providing B2B Investment-as-a-Service infrastructure, combining a regulatory liability umbrella (MiFID II, BaFin) with modular, API-first white-label technology for neobanks, fund companies, and tied agents across the Nordics and Central Europe.

Ownership category

akta.pro rank

Product category

WealthTech / Investment-as-a-Service Software

NAICS

Investment Banking and Securities Intermediation (52315), Computer Systems Design and Related Services (54151), Portfolio Management and Investment Advice (52394)

SIC

Services-Prepackaged Software (7372), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)

akta.pro secondary industry

Institutional API Connectivity, OMS/EMS & FIX Gateways (FSADAJAJ)

Keywords

• Investment-as-a-service platform
• B2B fintech infrastructure
• White-label trading platform
• Wealth management technology
• Regulatory liability umbrella

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Investment-as-a-Service (IaaS) Platform Fees: B2B subscription and licensing fees from fintechs, neobanks, fund companies, and tied agents using the white-label investment platform and regulatory infrastructure
2. Software Development Acquisitions: Acquisition strategy targeting software developers in fintech space (e.g., F5 IT acquisition in 2022) to expand technology capabilities

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Huddlestock offers an Investment-as-a-Service (IaaS) platform for B2B partners that bundles a regulatory liability umbrella (MiFID II, WpIG, WpHG, GwG), an API-first modular multi-client technology stack, and white-label web and app front ends. Customers — including fintechs, neobanks, fund companies, tied agents, and international investment firms — use it to launch digital investment and trading services in weeks rather than building core investment infrastructure and obtaining securities licenses themselves. The offering is complemented by end-to-end securities settlement and an Investment Service Designer configuration tool.

Product overview

Huddlestock operates as an Investment-as-a-Service (IaaS) platform provider, offering a modular, API-first technology ecosystem with regulatory framework coverage (MiFID II, WpIG, WpHG, GwG). The core product is the Investment-as-a-Service platform, complemented by the Investment Service Designer for custom service configuration and White-Label IaaS solutions for branded deployments. The company also operates through subsidiaries: Huddlestock GmbH (European regulatory entity) and Visigon (capital markets and treasury consultancy). The company was rebranded from Bricknode in April 2023, with multiple acquisitions (including F5 IT and Bricknode Holding AB) consolidating its product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment-as-a-Service (IaaS) A regulatory-compliant, modular investment infrastructure platform for B2B partners that bundles a liability umbrella (MiFID II, WpIG, WpHG, GwG), an API-first multi-client technology stack, and white-label web and app front ends so fintechs, neobanks, fund companies, and tied agents can launch digital investment and trading services.
• Investment Service Designer A configuration tool within the Huddlestock ecosystem that allows B2B customers to design and configure custom investment services and product journeys on top of the IaaS platform.
• Visigon Capital Markets and Treasury Consultancy Full-service consultancy bridging finance and technology in capital markets and treasury, offered via Huddlestock's subsidiary Visigon to leading financial software vendors and top-tier financial institutions.

Quantifiable outcome

• Go-to-market in just a few weeks with standard solutions
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• F5 ITcoreStrategic or Co-development Partner · 31 March 2022Software developer acquired by Huddlestock Fintech AS in an all-share deal. F5 IT was a target for expanding software development capabilities.
• VisigoncoreStrategic or Co-development PartnerVisigon is a full-service consultancy bridging finance and technology in capital markets and treasury. It partners with leading financial software vendors and top-tier financial institutions. Listed as a strategic investment under Huddlestock Group.
• GIGA BrokercoreTechnology or IntegrationGerman IaaS customer that soft launched its investment platform in December 2025. Building next-generation digital investment platform for professional investors.
• Bricknode Holding ABcoreStrategic or Co-development PartnerAcquired by Huddlestock; operations transferred to Huddlestock brand. Rebranded from Bricknode to Huddlestock in April 2023.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• FNZ: Global wealth-management platform providing end-to-end investment infrastructure to financial institutions and advisors. Closely comparable to Huddlestock's IaaS model but at significantly greater scale, serving institutional wealth clients rather than neobanks and tied agents.
• Upvest: Berlin-based investment API platform enabling fintechs and banks to offer securities trading and ETF portfolios. Directly comparable to Huddlestock's Investment-as-a-Service offering, with overlapping target customer segments of European fintechs and neobanks.
• Solaris SE: Berlin-based Banking-as-a-Service platform licensed by BaFin, offering embedded finance infrastructure to European fintechs and digital banks. Directly comparable to Huddlestock in the embedded-finance space, with overlapping regulatory umbrella model and European customer base.
• Bambu: Singapore-headquartered wealth-tech infrastructure provider serving financial advisors and institutions with white-label investment platforms. Comparable as a B2B IaaS provider targeting wealth management distribution, with overlapping modular technology model.

Broad incumbents

• Avaloq: Established Swiss wealth-management and banking software platform (now part of NTT Data) serving large financial institutions globally. Comparable as a regulatory-compliant investment infrastructure provider but operating at enterprise scale across a broader product portfolio.
• Plaid: Major financial data connectivity and account-linking platform used by thousands of fintechs and banks. Comparable as embedded financial infrastructure serving fintech developers, though focused on data connectivity rather than trading and investment execution.
• Marqeta: Public US-based card-issuing and embedded payments platform serving fintechs with developer-first APIs. Comparable as a publicly listed BaaS/embedded-finance enabler but focused on card payments rather than investment and brokerage infrastructure.

Emerging players

• Lemon Markets: Berlin-based investment infrastructure API provider enabling fintechs to offer brokerage and ETF investing. Comparable as a developer-first European investment API platform, though narrower in product scope than Huddlestock's full-stack IaaS offering.
• Wealthsimple: Canadian digital wealth manager offering investing, trading, and advisory products on proprietary technology. Comparable in the broader WealthTech100 category but serves end consumers directly rather than via a B2B IaaS model.
• Banked: UK-based embedded finance platform offering payment account and card infrastructure to merchants and platforms. Comparable in the broader European embedded-finance ecosystem but focused on payments rather than investment and trading infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=COW9WregOC0
• Xx.com/huddlestock
• Facebookfacebook.com/huddlestock
• LinkedInlinkedin.com/company/3816353

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huddlestock