What Code Camp does

Code Camp is an Australian children's technology education company founded in 2013 that delivers coding, robotics, animation, AI, design, and creative-technology programs for children aged 5-13. The company operates three primary delivery formats: in-person school holiday camps (2-3 days at 100+ school venues across Australia), after-school programs (8-week weekly sessions at 200+ locations), and online camps delivered through its proprietary Code Camp World platform with dedicated iOS and Android apps. Code Camp World is owned and operated in-house rather than white-labeled, supporting drag-and-drop coding, Lua (Roblox), and line coding, and allows children to continue creating at home at no additional cost after attending camp.

The company's revenue model is predominantly direct-to-consumer, with parents paying per-camp or per-term fees for holiday and after-school programs (unit pricing, pay-as-you-go billing), supplemented by B2B revenue from school partnerships (classroom incursions and teacher professional development at 350+ schools) and corporate employer benefits (vouchers and on-site camps for employees' children at 20+ enterprise partners including Westpac, Telstra, ANZ, Adobe, and Accenture). Programs are taught by qualified school teachers at a 1:8 teacher-to-student ratio, with curricula differentiated across age groups from Little Coders (5-7) through advanced Web Builders and AI Camp (7-13). Marketing relies heavily on parent reviews (4.9-star Product Review rating from 1,110+ reviews), organic social, location-specific SEO, and earned media coverage.

Code Camp became a subsidiary of Cluey Ltd (ASX: CLY) in 2020, integrating it into one of Australia's largest online education groups and enabling cross-sell into Cluey's tutoring, exam prep (NAPLAN, ATAR), and special needs offerings. The legal operating entity is Codecamp Pty Ltd (ABN 20 625 285 047), headquartered in Sydney. The company claims 250,000+ children taught across Australia, the UK, and Switzerland, and has won multiple industry awards including Deloitte TechFast50 APAC Rising Star (2017), Smart50 (2018), Optus mybusiness Education & Training Business of the Year (2018), and Australian Small Business Champion - Children's Educational Services Provider of the Year (2019).

Name

Code Camp

Legal name

Codecamp Pty Ltd

Website

https://codecamp.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Code Camp is an Australian children's technology education company offering holiday camps, after-school programs, and online courses in coding, robotics, animation, AI, and design for kids aged 5-13. Founded in 2013 and now part of Cluey Ltd (ASX: CLY), it has taught 250,000+ children across Australia, the UK, and Switzerland.

Ownership category

akta.pro rank

Product category

Kids Coding Education

NAICS

Computer Training (61142), Educational Services (611), Computer Training (611420), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Coding, Game Design & Computer Science Camps (EDAMALAD)

akta.pro secondary industries

Robotics, Engineering & Makers Camps (EDAMALAE), Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

Keywords

• Kids coding education
• STEM education programs
• After-school coding camps
• Holiday coding camps
• Children's technology education

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Holiday Camp Enrolment Fees: Parents pay fees to enrol children aged 5-13 in 2-3 day in-person holiday coding camps held at over 100 schools across Australia. Fees are charged per camp session per child.
2. After-School Program Fees: Parents pay for 8-week after-school programs in coding, animation, robotics, and design held at schools and community venues across Australia.
3. Online Camp Enrolment: Children can join camps online from home, with programs ranging from beginner to advanced coding, animation, and YouTube creation.
4. Corporate Camp Programs: Corporate partners offer Code Camp vouchers or discounts to employees as part of employee benefits programs, and organisations host dedicated Code Camp sessions at workplaces for employees' children.
5. School Incursions & Custom Programs: Schools pay for in-class coding incursions, professional development for teachers, and custom STEAM programs delivered during school hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Code Camp designs and delivers in-person and online coding and creative technology education programs for children aged approximately 5-13 across Australia, the UK, and Switzerland. Its core offerings are multi-day holiday camps, 8-week after-school programs, online camps delivered from home, school classroom incursions with teacher professional development, and corporate employee-benefit camps. All programs are underpinned by the proprietary Code Camp World online learning platform with dedicated iOS and Google Play apps.

Product overview

Code Camp is an Australian education company offering a multi-format portfolio of kids' coding and creative technology programs. The core offering consists of Holiday Camps (in-person 2-3 day programs at 100+ Australian schools), Online Programs (virtual camps from home), and After-School Programs (8-week weekly sessions at 200+ locations). Programs are delivered through Code Camp World's proprietary learning platform and span coding (Spark, Ignite, Blast 3D, Web Builders), robotics, animation, Minecraft, Roblox, AI, design, YouTube content creation, and drone piloting for children ages 5-13. Additional offerings include Corporate Camps for employee children, School Programs (teacher PD and classroom incursions), and cross-promoted tutoring via the Cluey Learning partnership. The company has been operating since 2013 and has served over 250,000 Australian children.

Differentiator

Problem solved

Functional benefit

Brands

• Code Camp World: Online learning platform where children code and design their own games, featuring tutorials and downloadable projects.

Products and services

• Holiday Camps Multi-day school-holiday coding and creative technology camps delivered in-person at 100+ school venues across Australia for children aged approximately 5-13. Parents book directly via the Code Camp website and select from topics such as Spark Coding, Ignite, Blast 3D, AI Camp, Robotics, Animation, Minecraft Engineers, Roblox Legends, Web Builders, Drone Camp, YouTube Creators, Design Camp, Little Coders and Masters programs.
• Online Programs Live and on-demand online coding camps delivered via the Code Camp World platform for children participating from home, covering the same curriculum topics as in-person holiday camps.
• After-School Programs 8-week weekly after-school coding programs run at 200+ venues across Australia, designed to give school-age children sustained exposure to coding and creative technology through the school term.
• Corporate Camps Coding camps delivered as an employee benefit through partnerships with major Australian enterprises, providing subsidised or fully-funded Code Camp places to employees' children as a family-friendly workplace perk.
• School Programs Classroom incursions and teacher professional development programs delivered to 350+ Australian K-12 school partners, covering coding, robotics, animation and game design aligned with the national Digital Technologies curriculum.
• Code Camp World Proprietary online learning platform that underpins Code Camp's online and in-person programs, providing a drag-and-drop coding editor, game design capabilities, a personal portfolio of created projects, and dedicated iOS and Google Play companion apps for ongoing learning between sessions.

Quantifiable outcome

• 250,000+ children have attended Code Camp programs in Australia, the UK, and New York
• +3 more outcomes

Named customers33 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature1 record

Partnerships

22 partnerships are on record, tiered core and minor.

• Cluey LearningcoreStrategic or Co-development PartnerCode Camp is backed by and operates as part of Cluey Learning, one of Australia's leading online education companies. Cluey Learning provides the parent company infrastructure, tutoring cross-sell opportunities, and brand backing. Cluey Ltd (ACN 644 675 909) is the parent entity, with Codecamp Pty Ltd (ABN 20 625 285 047) and Cluey Learning Pty Ltd (ABN 33 620 549 019) as related group entities.
• WestpacminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• TelstraminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• ANZminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• NABminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• Macquarie GroupminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• AdobeminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• AccentureminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• CiscominorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• SamsungminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• BloombergminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• AMPminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• IressminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• PepperminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• FoxtelminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• SkyminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• AGLminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• DeloitteminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• eBayminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• Zip.cominorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• HPminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.
• Sydney WaterminorGTM or Marketing PartnerCorporate partner offering Code Camp to employees' children as an employee benefit.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Code Ninjas: Global franchise operating in-person coding and STEM build centres for kids, with a curriculum and franchise model closely analogous to Code Camp's after-school and camp offering. Most directly comparable business model worldwide.
• iD Tech (iD Coding & Engineering Academy): Operates multi-format kids' tech camps (holiday, after-school, online) teaching coding, AI, robotics and game design to ages 7-19. Closest US-headquartered competitor to Code Camp's holiday and online camp structure.
• CoderDojo: Global volunteer-led free coding club network for youth, part of the Raspberry Pi Foundation. Directly comparable in audience (kids learning to code) and free community-club model competing for the same Australian/UK kids.
• Tynker: Online self-serve coding platform for kids aged 5-18, with proprietary curriculum in game design, Minecraft, Python and JavaScript. Comparable to Code Camp's Code Camp World platform and online camp product.
• CodeWizardsHQ: Live online coding school for kids and teens (ages 8-18) offering structured courses in Python, JavaScript and web development. Comparable to Code Camp's online camp delivery and structured-progression model.
• Create & Learn: US-based online coding and STEM class provider for ages 5-18 covering Scratch, Python, AI, robotics and game design. Comparable in product breadth and live-instructor online delivery to Code Camp's online camp format.

Regional players

• Fire Tech: UK-based provider of tech camps and after-school clubs for children and teens, with offerings in coding, robotics, game design and AI. Closest UK-headquartered comparable to Code Camp's UK operations.

Broad incumbents

• Code.org: US-based nonprofit promoting computer science education in K-12 schools worldwide, offering free curricula, Hour of Code, and teacher PD. Functions as both a free competitor and an upstream pipeline feeder to paid programs like Code Camp.

Others

• Scratch (MIT Media Lab): Free block-based visual programming language and online community for kids, created by MIT. A free upstream alternative to Code Camp's drag-and-drop coding programs and a foundational platform many of Code Camp's products build upon.

Emerging players

• Code Combat: AI-powered gamified coding platform for kids and teens learning Python, JavaScript and HTML through game play. Adjacent competitor to Code Camp's game-design-led coding curriculum, particularly for self-serve learners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/codecampau
• YouTubeyoutube.com/channel/UCxEOW5vt9ADz2xetSD4wV0A
• Facebookfacebook.com/codecampau
• Instagraminstagram.com/codecampau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code Camp