Buddyfit
Buddyfit is an Italian home-fitness subscription platform offering live and on-demand workout classes, yoga, pilates, mindfulness, and nutrition content to Italian and Spanish consumers, with an emerging B2B corporate-wellness line.
- Company typePrivate
- Founded2019
- HeadquartersGenova, Italy
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Buddyfit does
Buddyfit S.r.l. is an Italian home-fitness subscription platform, headquartered in Genoa with a Spanish branch in Barcelona, that delivers live and on-demand workout classes, yoga, pilates, mindfulness audio, and chef-curated recipes to individual consumers and corporate clients. The product is built on a cloud-based streaming platform operated jointly with Berlin-based Gymondo GmbH (which acts as a co-controller of the data and provides the underlying technology infrastructure), and is distributed as native applications across iOS, Android, Huawei App Gallery, Apple TV, Android TV, and Amazon Fire Stick, with web and Chromecast/AirPlay access and integrations to Apple HealthKit and Google Fit. Content is produced in Italian, Spanish, and English and includes 80+ training programs, 500+ classes, and 500+ recipes; live classes include real-time chat interaction with trainers, and replay access is available within 72 hours.
The business model is a self-serve, product-led subscription priced at €5.99/month standard (promotional rates as low as €3.99/month and annual plans as low as €39.99, with over 70% promotional discounting common), supplemented by sales of fitness equipment and apparel through a Shopify-backed store and a B2B corporate-wellness line (Buddyfit Business) sold to employers. Distribution is primarily through app stores and direct website signup, supported by social-media-led marketing (Instagram, TikTok, Facebook) and celebrity/athlete partnerships; the company claims 100,000+ Italian users.
Buddyfit has raised approximately $15.2M across four disclosed funding rounds (2019–2022), most recently a $7.1M round in June 2022 led by Azimut Digitech Fund with RCS MediaGroup and Cairo Communication, alongside celebrity backers Zlatan Ibrahimović and Diletta Leotta. The company operates with 11–50 employees, is privately held, and has no public AI/ML capability, public API, or third-party SDK surface disclosed.
Buddyfit firmographics
Firmographics- Name
- Buddyfit
- Legal name
- Buddyfit S.r.l.
- Website
- https://buddyfit.club
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Buddyfit is an Italian home-fitness subscription platform offering live and on-demand workout classes, yoga, pilates, mindfulness, and nutrition content to Italian and Spanish consumers, with an emerging B2B corporate-wellness line.
- Ownership category
- akta.pro rank
Buddyfit industry classification
Industry- Product category
- Online Fitness & Wellness Streaming
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Buddyfit is headquartered
LocationHeadquarters
- HQ city
- Genova
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Buddyfit business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Subscription Revenue: Monthly and annual subscription plans providing unlimited access to all fitness classes, programs, mindfulness content, and chef recipes. Auto-renewal with cancellation flexibility.
- Physical Products: Sale of fitness equipment and clothing through the Buddyfit Store (store.buddyfit.club).
- Corporate Wellness: B2B offering for companies to provide employee fitness benefits through business.buddyfit.club platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription at standard price |
| Subscription | Annual | Annual subscription with promotional discount |
| Subscription | Multi-year contract | Semi-annual subscription |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels7 records
Buddyfit product offering
Product offeringCore offering
Buddyfit operates a subscription-based home fitness streaming platform that delivers live and on-demand workout classes in fitness, yoga, pilates, and mindfulness, led by professional trainers with real-time chat interaction. The platform is accessible across mobile devices, smart TVs, and the web, and is supplemented by an integrated nutrition recipe library and a separate corporate wellness offering (Buddyfit Business).
Product overview
Buddyfit operates as a unified home fitness platform offering a core mobile and TV application for workout training, supplemented by integrated wellness modules. The core Buddyfit app provides live and replay fitness, yoga, and pilates classes with professional trainers. This core product is enhanced by the Chef module for nutrition and healthy recipes, the Mindfulness module for meditation and mental wellness audio guides, MyBuddy for lifestyle content and blog articles, and Buddyfit Business for corporate wellness programs. The platform is accessible via iOS/Android mobile apps, Smart TV apps (Apple TV, Android TV, Amazon Fire Stick), and web, with pricing starting at €3.99/month for subscription plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Buddyfit Fitness App (Consumer Subscription) Subscription-based home fitness streaming service for individual consumers, providing unlimited access to live and replay fitness, yoga, pilates, and HIIT classes with professional trainers, accessible across mobile, web, and smart TV apps.
- Buddyfit Business (Corporate Wellness) B2B corporate wellness program that gives companies a subscription to provide their employees access to Buddyfit's full fitness, yoga, pilates, mindfulness, and recipe content as an employee benefit.
- Buddyfit Store (Physical Products) Direct-to-consumer e-commerce store selling Buddyfit-branded fitness equipment and apparel, operated via Shopify.
Quantifiable outcome
- Over 100,000 Italian users have chosen Buddyfit as their preferred home fitness app
- +1 more outcomes
Companies that use Buddyfit
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Buddyfit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature3 records
Buddyfit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gymondo GmbHcorePlatform partner that co-manages the Buddyfit platform alongside Buddyfit S.r.l. Gymondo provides the technical platform infrastructure for delivering the fitness streaming services. Joint controllers of data processing under GDPR.
Scale indicators4 records
Recent moves8 records
Expansion highlights7 records
Buddyfit competitors and assessment
Company assessmentDirect peers
- Gymondo: Berlin-based online fitness subscription platform offering live and on-demand workout, nutrition, and mindfulness content in multiple languages. Gymondo is both Buddyfit's platform partner and direct competitor in the European digital fitness subscription category.
- Freeletics: European (Munich-based) AI-driven fitness and mindset coaching app with subscription model serving tens of millions globally. Closely comparable to Buddyfit in targeting consumers who want guided home workouts and holistic wellness.
- Asana Rebel: Berlin-origin fitness app combining yoga-inspired HIIT and mindfulness content on a subscription model. Direct European competitor with similar holistic positioning (fitness + wellness) and target consumer demographic.
- Aaptiv: Subscription audio- and video-based workout app with certified trainer content across running, strength, yoga, and meditation. Comparable digital-first consumer fitness subscription model targeting home and on-the-go workouts.
Broad incumbents
- Apple Fitness+: Apple's subscription fitness service delivering trainer-led workouts across modalities (HIIT, yoga, pilates, mindfulness) integrated with Apple Watch. Competes with Buddyfit on multi-platform content depth and cross-device ecosystem reach.
- Peloton: Global connected fitness platform offering live and on-demand classes via its app and hardware. Its standalone Peloton App subscription directly competes with Buddyfit on streamed workout content without requiring hardware.
- Nike Training Club: Nike's free and premium digital training platform with video workouts, expert trainers, and progressive programs. Comparable offering to Buddyfit's core app, backed by significantly larger brand and content budget.
- Les Mills On Demand: Streaming platform from global fitness content creator Les Mills, offering on-demand workout classes across modalities. Competes with Buddyfit on depth of structured programs and trainer-led content quality.
- Wellhub (formerly Gympass): Corporate wellness aggregator providing employees access to gyms, apps, and wellness services globally. Relevant because Buddyfit's B2B channel (Buddyfit Business) sells into the same enterprise wellness buyer that Wellhub dominates.
Emerging players
- ClassPass: Subscription platform offering credits-based access to fitness studios, gyms, and digital workout content. Partial overlap with Buddyfit's corporate wellness offering and growing digital class library, particularly in European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Buddyfit social profiles
Digital presenceBuddyfit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buddyfit leadership team
Management profileNumber of profiles
Profiles4 records
Buddyfit subsidiaries and ownership
Company hierarchySubsidiaries1 record
Buddyfit funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buddyfit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buddyfit
What does Buddyfit do?
Buddyfit operates a subscription-based home fitness streaming platform that delivers live and on-demand workout classes in fitness, yoga, pilates, and mindfulness, led by professional trainers with real-time chat interaction. The platform is accessible across mobile devices, smart TVs, and the web, and is supplemented by an integrated nutrition recipe library and a separate corporate wellness offering (Buddyfit Business).
Is Buddyfit a public or private company?
Buddyfit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Buddyfit founded?
Buddyfit was founded in 2019. It employs 11 to 50 people.
Where is Buddyfit based?
Buddyfit is headquartered in Genova, Italy, in the Europe region.
How does Buddyfit make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are physical Products and corporate Wellness.
Who are Buddyfit's main competitors?
Direct peers on record are Gymondo, Freeletics, Asana Rebel and Aaptiv. Broad incumbents are Apple Fitness+, Peloton, Nike Training Club, Les Mills On Demand and Wellhub (formerly Gympass). ClassPass is listed as an emerging player.
Does Buddyfit have an API?
No public API is recorded for Buddyfit.
What industry is Buddyfit in?
Buddyfit's product category is Online Fitness & Wellness Streaming. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 71394 and its SIC code is 7997.