Nafas

What Nafas does

Nafas (PT Nafas Aplikasi Indonesia, founded 2020 in Jakarta) is a subscription-based indoor air quality solutions company serving residential and commercial customers in polluted Indonesian cities. Its flagship offering, Clean Air Zone (CAZ), is a fully managed monthly subscription that bundles hardware — Pure 40 and Pure 60 standalone purifiers, Sky 80 and Sky 150 ceiling-mounted systems, EcoFlow HVAC-integrated filtration, and the AirTest monitor — with software (a residential mobile app and a business dashboard at one.nafas.com), professional installation, ongoing maintenance, and filter replacement. The software layer adds proprietary consumer-facing metrics including the Healthy Home Score (0–100), Protection Factor (indoor-vs-outdoor ratio), Smart Signals (intelligent notifications), Autopilot (automated adjustment), and Morning Update (daily sleep-environment summary).

The company operates a multi-channel go-to-market: direct-to-consumer through nafas.co.id, sales.nafas.com, and iOS/Android apps; community-led growth via the Clean Air Club network of gyms, studios, and wellness spaces; and direct enterprise sales to offices, schools, and trading firms. Commercial customers include Anytime Fitness Alam Sutera, SANA Studio, Recharge Functional Training, Hustle House, PT Forvis Mazars Indonesia, and Argo Pantes. Pricing is quote-based and not publicly disclosed, but recurring revenue comes from monthly subscription contracts.

Nafas operates through two legal entities — PT Nafas Aplikasi Indonesia (primary operating) and Nafas Technologies Pte. Ltd. (Singapore) — and has raised approximately $4.25M across disclosed rounds from Analog Capital, the Achmad Zaky Foundation, Doha Tech Angels, Startup Qatar, Qatar Development Bank, and Rigel Capital. Sub-brands include Clean Air Zone, Clean Air Club, Healthy Home Score, Protection Factor, Nafas Buka Data (research), and the Nafas Foundation.

Name

Nafas

Legal name

PT Nafas Aplikasi Indonesia

Website

https://nafas.co.id

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Nafas is a Jakarta-based air quality solutions company offering the Clean Air Zone subscription, which bundles air purifiers, HVAC filtration, monitors, software, and maintenance for residential homeowners and commercial customers in polluted Indonesian cities.

Ownership category

akta.pro rank

Product category

Indoor Air Quality Management

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)

akta.pro secondary industry

HVAC Air Filtration & Air Purifier Installation (HSAOAIAC)

Keywords

• Indoor air quality
• Air purification systems
• Air quality monitoring
• Smart air purifiers
• HVAC air quality

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Clean Air Zone Subscription: Monthly subscription service bundling software (mobile app with air quality monitoring, Healthy Home Score, Smart Signals, and Autopilot), devices (air purifiers, monitors, or HVAC integration), installation services, and ongoing maintenance including filter replacements. The subscription provides complete end-to-end indoor air quality management for homes and businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nafas sells the Clean Air Zone (CAZ), a recurring subscription that delivers and manages indoor air quality for customers. The subscription bundles proprietary air purifier hardware (Pure 40, Pure 60 for residences; Sky 80, Sky 150 ceiling-mounted units for commercial sites), HVAC integration (EcoFlow), continuous monitors (AirTest), and a connected software platform (mobile app, business dashboard, Healthy Home Score, Smart Signals, Autopilot). Customers pay a monthly fee for the equipment, ongoing monitoring, maintenance, and AI-driven air quality insights.

Product overview

Nafas is an air quality solutions company offering Clean Air Zone (CAZ), a fully managed healthy air monthly subscription service combining software, devices, and maintenance. The core offering includes air quality monitoring devices (AirTest), air purifiers (Pure 40, Pure 60 for residential; Sky 80, Sky 150 for commercial), and HVAC-integrated solutions (EcoFlow). The software ecosystem includes residential and business apps, Healthy Home Score (0-100 rating), Smart Signals, Autopilot, Protection Factor, and Morning Update features. Clean Air Club is a partner network of gyms and wellness studios using the CAZ system.

Differentiator

Problem solved

Functional benefit

Brands

• Clean Air Zone (CAZ): An integrated indoor air quality solution and ecosystem combining filtration, monitoring, maintenance, and real-time data delivered through a subscription model.
• Healthy Home Score
• Protection Factor
• Clean Air Club
• Nafas Buka Data
• Nafas Foundation

Products and services

• Pure 40 A Nafas air purifier designed for residential indoor air quality management, provided to household subscribers of the Clean Air Zone service as part of their monthly subscription.
• Pure 60 A Nafas air purifier designed for residential indoor air quality management, provided to household subscribers of the Clean Air Zone service as part of their monthly subscription.
• Sky 80 A Nafas ceiling-mounted air purifier designed for commercial indoor spaces such as gyms, offices, and schools subscribing to the Clean Air Club.
• Sky 150 A Nafas ceiling-mounted air purifier designed for larger commercial indoor spaces such as gyms, offices, and schools subscribing to the Clean Air Club.
• EcoFlow A Nafas HVAC integration module that connects Nafas air quality management with a commercial site's existing HVAC infrastructure, used by Clean Air Club business subscribers.
• AirTest A Nafas air quality monitor that continuously measures indoor air conditions and feeds data into the Clean Air Zone software platform for subscribers.

Quantifiable outcome

• 99.9% reduction in indoor air pollutants (PM2.5)
• +6 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature9 records

Partnerships

One partnership is on record.

• Weyay BankminorGTM or Marketing Partner · 7 April 2026Weyay Bank, Kuwait's first digital bank, partnered with Nafas Wellness Center to promote well-being through an educational content series focused on breathing techniques and stress management. Note: This appears to be a different entity called Nafas Wellness Center in Kuwait, not the Indonesian air quality company Nafas.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Molekule: Subscription-based air purifier company with proprietary PECO technology and recurring filter delivery model. Comparable in combining premium hardware with subscription economics and software differentiation.
• Coway: Korean market leader in home air care with a rental/subscription business model that bundles device, maintenance, and filter replacement — directly analogous to Nafas's Clean Air Zone subscription model and especially relevant given Southeast Asian market overlap.
• IQAir: Swiss premium air quality solutions provider offering both consumer purifiers and commercial/industrial systems with real-time monitoring. Comparable to Nafas's full-stack approach spanning residential devices through commercial HVAC integration.
• Blueair: Premium air purifier brand with strong presence in Asia, offering connected purifiers with HEPASilent technology and filter subscription programs. Closely comparable to Nafas's Pure and Sky product lines and subscription model in the residential and small commercial segment.

Emerging players

• Awair: Indoor air quality monitoring hardware and software company focused on health and productivity insights. Comparable to Nafas's monitoring + insights features (Healthy Home Score, Smart Signals) in the consumer/small commercial segment.
• uHoo: Smart indoor air quality monitoring company with multi-sensor devices and app-based dashboards. Comparable to Nafas's AirTest monitor and software-led air quality management approach.

Broad incumbents

• Sharp: Established air purifier brand with Plasmacluster ion technology and strong Asian distribution. Comparable as a legacy incumbent offering air care products across consumer and commercial segments.
• Dyson: Global premium consumer brand with a connected air purifier lineup featuring app control and air quality sensing. A larger incumbent offering overlapping capabilities but as part of a broader household appliance portfolio rather than a focused air-quality subscription.
• Honeywell: Industrial and commercial air quality solutions provider with commercial HVAC integration expertise. Comparable to Nafas's EcoFlow commercial offering as a broader incumbent in building air quality.
• Xiaomi: Mass-market smart air purifiers at aggressive price points with strong distribution across Indonesia and Southeast Asia. Represents the price-pressure threat Nafas faces in the residential segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nafasidn
• LinkedInlinkedin.com/company/nafasidn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nafas