RoverPass
RoverPass operates a two-sided marketplace and SaaS platform that connects travelers with campgrounds and RV parks for online reservations while providing property owners with cloud-based booking, POS, analytics, and management software across the US, Canada, Mexico, Australia, and the UK.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What RoverPass does
RoverPass, Inc. is a privately held Delaware-incorporated software company founded in 2014 and headquartered in Austin, Texas. It operates a two-sided platform consisting of a consumer marketplace (roverpass.com) that lets travelers search and book campgrounds and RV parks, and an owner-facing SaaS suite (software.roverpass.com) that provides reservation management, point-of-sale, reporting and analytics, long-term stay management, premium listings, and a government campgrounds module for parks and recreation departments. The marketplace lists thousands of properties across the United States, Canada, Mexico, Australia, and the United Kingdom. Revenue is generated through four mechanisms: transaction-based marketplace commissions on bookings processed through the platform, recurring SaaS subscriptions for campground management software (pricing quoted on a demo basis), monthly premium listing subscriptions that surface properties at the top of search results with stated benefits of up to 20% more bookings, and affiliate referral fees from partner integrations with Outdoorsy (RV rentals) and Roamly (RV insurance).
The underlying technology is a cloud-based reservation and booking platform with no software download required, supplemented by a custom-website development service and ecosystem integrations with top-tier partners. RoverPass employs a hybrid go-to-market: marketplace-driven traveler acquisition via SEO-optimized destination pages and content marketing, paired with a direct enterprise sales motion (phone line at 737-252-5625, "Book a Demo" CTAs, and industry event presence such as FARVC) targeting campground and RV park owners. The company has indicated that AI-powered automation tools for campground owners are in development, currently previewed through an AI-enhanced social media campaign. RoverPass has raised approximately $10.89 million across six funding events since 2015, including a fully subscribed $8.41M securities offering completed in July 2024 under SEC Rule 506(b). It was recognized as a SourceForge Top Performer in Fall 2024 and holds memberships with the National Recreation and Park Association and the American Glamping Association.
RoverPass firmographics
Firmographics- Name
- RoverPass
- Legal name
- RoverPass, Inc.
- Website
- https://roverpass.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RoverPass operates a two-sided marketplace and SaaS platform that connects travelers with campgrounds and RV parks for online reservations while providing property owners with cloud-based booking, POS, analytics, and management software across the US, Canada, Mexico, Australia, and the UK.
- Ownership category
- akta.pro rank
RoverPass industry classification
Industry- Product category
- Campground & RV Park Management Software
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Lodging Reservations (Hotels, Vacation Rentals) (HSACALAI)
- akta.pro secondary industry
- Tour/Activities/Attractions Reservation Systems (THALADAG)
Keywords
Where RoverPass is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RoverPass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketplace Booking Commissions: Transaction-based revenue from campground reservations made through the RoverPass marketplace platform. Campground owners pay a commission or transaction fee for each booking processed through the platform.
- Premium Listings & Advertising: Campground owners can upgrade to premium listings that feature their property at the top of search results, providing 5X more viewers, up to 20% increased bookings, and up to 3X more return traffic. Premium listing requests generate additional revenue.
- Campground Reservation Software Subscription: SaaS subscription for campground management software including reservation system, POS, analytics, and integrations. No software to download model with cloud-based access.
- Affiliate Revenue - RV Rentals & Insurance: Referral commissions from RV rental partnerships (Outdoorsy) and RV insurance (Roamly) through affiliate links on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic Marketplace Listing - Free |
| Subscription | Monthly | Premium Listing - Paid Upgrade |
| Subscription | Annual | Campground Software - Custom Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
RoverPass product offering
Product offeringCore offering
RoverPass operates a two-sided outdoor hospitality platform. For travelers, it runs a marketplace (roverpass.com) to search and book thousands of RV parks and campgrounds. For property owners, it provides cloud-based reservation management software (software.roverpass.com) that handles bookings, availability, point-of-sale, analytics, long-term stays, and premium listing placement without requiring software downloads.
Product overview
RoverPass operates as a dual-sided platform consisting of a consumer marketplace for travelers to search and book campgrounds/RV parks, and an owner-facing software suite for campground management. The core products include the Campground Reservation Software (also offered as RV Park and Glamping variants) which serves as the primary operational platform. Add-on modules include Point of Sale System, Reports & Data Analytics, Long-Term Stay Management, and Government Campgrounds. The Marketplace and Premium Listing service enable property owners to gain visibility and increase bookings. Additional offerings include Campground Website Development and affiliate RV insurance through Roamly/Outdoorsy.
Differentiator
Problem solved
Functional benefit
Products and services
- Campground Reservation Software
Quantifiable outcome
- Up to 20% increased bookings with premium listings
- +4 more outcomes
Companies that use RoverPass
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
RoverPass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
RoverPass partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- OutdoorsycoreAffiliate partnership for RV rentals. Outdoorsy RV rental links appear throughout the RoverPass platform, generating referral revenue when travelers book RV rentals through the platform. Partnership provides additional revenue stream and enhances traveler's outdoor hospitality experience.
- RoamlycoreAffiliate partnership for RV insurance. Roamly RV insurance banner and links appear on the platform, generating referral commissions when travelers purchase insurance. Partnership monetizes the insurance need of RV travelers using the platform.
- National Recreation and Park Association (NRPA)coreNRPA membership indicates partnership with the national organization representing parks and recreation professionals. RoverPass participates in the parks and recreation software vertical specifically for government campgrounds, positioning as an industry partner.
- American Glamping AssociationminorCertification from American Glamping Association validates RoverPass's glamping reservation software capabilities. Partnership enhances credibility in the growing glamping segment of outdoor hospitality.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
RoverPass competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RoverPass social profiles
Digital presenceRoverPass financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoverPass leadership team
Management profileNumber of profiles
Profiles2 records
RoverPass funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoverPass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoverPass
What does RoverPass do?
RoverPass operates a two-sided outdoor hospitality platform. For travelers, it runs a marketplace (roverpass.com) to search and book thousands of RV parks and campgrounds. For property owners, it provides cloud-based reservation management software (software.roverpass.com) that handles bookings, availability, point-of-sale, analytics, long-term stays, and premium listing placement without requiring software downloads.
Is RoverPass a public or private company?
RoverPass is a private company. It is classified as venture growth investor backed and is currently operating.
When was RoverPass founded?
RoverPass was founded in 2014. It employs 11 to 50 people.
Where is RoverPass based?
RoverPass is headquartered in Austin, United States, in the North America region.
How does RoverPass make money?
Four revenue lines are on record. Marketplace Booking Commissions are the primary driver. The others are premium Listings & Advertising, campground Reservation Software Subscription and affiliate Revenue - RV Rentals & Insurance.
Does RoverPass have an API?
No public API is recorded for RoverPass.
What industry is RoverPass in?
RoverPass's product category is Campground & RV Park Management Software. Its primary akta.pro industry code is HSACALAI, Lodging Reservations (Hotels, Vacation Rentals), with a secondary code of THALADAG, Tour/Activities/Attractions Reservation Systems. Its NAICS code is 721211 and its SIC code is 7000.