Rooam
Rooam is a contactless payment platform for the hospitality, sports, and entertainment industry that offers app-less mobile web checkout (Rooam Pay) and walk-out-proof tab management (Rooam Tab) via direct POS integrations, serving bars, restaurants, hotels, and entertainment venues under American Express ownership.
- Company typePrivate
- Founded2015
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rooam does
Rooam is a contactless payment platform serving the hospitality, sports, and entertainment industry, operating two core products: Rooam Tab, which provides walk-out-proof tab management by verifying and linking guest payment to the tab before orders are placed, and Rooam Pay, an app-less mobile web checkout experience where guests scan a QR code or open a link to view checks, select tips, split bills, and pay via mobile wallets. Both products integrate directly into existing point-of-sale systems without requiring additional hardware, with the company claiming 20+ direct POS integrations including Toast, Square, Micros, Aloha, Lightspeed, Upserve, SpotOn, and several others, alongside reservation and ticketing platform integrations (Resy, Tock, Etix, TicketWeb, Eventbrite). The platform operates at Level 1 PCI DSS compliance, ensuring guest payment information never touches the venue's servers, and includes fraud protection tools that flag high-risk cards pre-transaction.
The company's revenue model is transaction-fee-based on contactless payments processed through the platform, with pricing not publicly disclosed and a quote-based sales process initiated via a website demo request. The go-to-market motion combines a product-led B2B approach targeting individual venues with enterprise sales enabled through American Express ownership, which provides access to Amex cardholder dining programs and the broader Resy/Tock restaurant ecosystem distribution channels. Named customers include Live Nation Entertainment, TAO Group, I.M.P. Group, Moxy Hotels, and hospitality platforms Blackbird and Dorsia.
Founded in 2015 in Washington, D.C., the company is privately held and was acquired by American Express as part of its integrated restaurant technology portfolio expansion, alongside reservation platforms Resy and Tock. The company has a headcount of 11-50 employees and was led by co-founder and CEO Junaid Shams at the time of available data. A single $7.6M funding round was disclosed in August 2021, and the company previously acquired Tally (Payment App) in October 2018.
Rooam firmographics
Firmographics- Name
- Rooam
- Website
- https://rooam.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Rooam is a contactless payment platform for the hospitality, sports, and entertainment industry that offers app-less mobile web checkout (Rooam Pay) and walk-out-proof tab management (Rooam Tab) via direct POS integrations, serving bars, restaurants, hotels, and entertainment venues under American Express ownership.
- Ownership category
- akta.pro rank
Rooam industry classification
Industry- Product category
- Hospitality Payment Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF)
- akta.pro secondary industries
- Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where Rooam is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Rooam business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing / Transaction Fees: Rooam generates revenue through transaction fees on contactless payments processed through their platform. The platform integrates with payment networks including Apple Pay and Google Pay, enabling mobile wallet transactions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Rooam product offering
Product offeringCore offering
Rooam sells a contactless payment platform to hospitality venues that integrates directly into existing POS systems without additional hardware. Its two core products are Rooam Tab, a 100% walk-out-proof solution that pre-authorizes guest payment before ordering, and Rooam Pay, an app-less mobile web checkout experience accessed via QR code. The platform processes payments through Apple Pay, Google Pay, and traditional cards, and is Level 1 PCI DSS compliant.
Product overview
Rooam is a contactless payment platform for the hospitality industry that offers two core products: Rooam Tab and Rooam Pay. Both products integrate directly into existing POS systems without requiring additional hardware. Rooam Tab provides a 100% walk-out proof solution where guest payment is verified before ordering, while Rooam Pay offers a mobile web checkout experience via QR code that requires no app download. The platform enables acceptance of Apple Pay, Google Pay, and traditional card payments, with features including split checks, tip customization, and fraud protection. The company claims users spend 30% more and leave 25% higher tips on average.
Differentiator
Problem solved
Functional benefit
Brands
- Rooam Pay: A secure mobile web experience that requires no app download. Guests seamlessly make transactions with mobile wallets while operators leverage industry-leading fraud tools.
- Rooam Tab
Products and services
- Rooam Tab A contactless payment solution for hospitality venues offering 100% walk-out protection where guest payment is verified and linked to their tab before ordering. Staff can close the tab from the POS to guarantee payment and tip collection. Designed for bars, restaurants, venues, and sports facilities that need to secure open-tab revenue.
- Rooam Pay A secure mobile web checkout experience that requires no app download, accessed by scanning a QR code or opening a text link. Guests view their check in a mobile browser, select a tip, and complete payment via mobile wallets. Supports splitting checks by number of people or by specific dollar amount, with industry-leading fraud tools that flag high-risk cards before transactions. Designed for restaurants and venues seeking touchless checkout without hardware investment.
Quantifiable outcome
- 30% higher spending by Rooam users
- +2 more outcomes
Companies that use Rooam
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Rooam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature6 records
Rooam partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, supporting and flagship.
- ResycoreIntegration partnership with Resy reservation platform. Rooam appears as a payment option within the Resy ecosystem, allowing restaurants using Resy to offer contactless payments to diners.
- TockcoreIntegration with Tock reservation and ticketing platform. Enables restaurants and venues using Tock to implement Rooam contactless payments at checkout.
- ToastcoreDirect POS integration with Toast POS system, allowing venues using Toast to process Rooam contactless payments without additional hardware.
- SquarecoreDirect POS integration with Square payment processing, enabling seamless contactless payment acceptance for Square-using venues.
- EtixsupportingTicketing integration with Etix for automatic SMS and enhanced data combining ticketing and POS information.
- Apple PaycorePayment method integration allowing guests to pay using Apple Pay wallet with no extra hardware or fees.
- Google PaycorePayment method integration allowing guests to pay using Google Pay wallet with no extra hardware or fees.
- Live Nation EntertainmentflagshipMajor hospitality customer and integration partner. Live Nation operates entertainment venues that use Rooam for contactless payments.
- American ExpressflagshipAcquired by American Express as part of the card company's strategy to expand its dining portfolio. American Express owns Resy, Tock, and Rooam to create an integrated restaurant technology ecosystem. The acquisition enables Amex cardholder benefits including dining credits and exclusive reservations.
- MicroscoreDirect POS integration with Oracle Micros POS systems used widely in hospitality venues.
- LightspeedcoreDirect POS integration with Lightspeed POS platform serving restaurants and retail venues.
- Aloha POScoreDirect POS integration with NCR Aloha POS system used extensively in restaurants and hospitality.
- FlexasupportingAlternative payment network integration for cryptocurrency and digital asset payment capabilities.
- EventbritesupportingTicketing platform integration enabling combined ticketing and POS payment data for event venues.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Rooam competitors and assessment
Company assessmentDirect peers
- Bbot: Bbot is a contactless ordering and payment platform purpose-built for restaurants and bars, offering QR-code menus, mobile ordering, and integrated payments — directly overlapping Rooam's Rooam Pay and Rooam Tab value proposition in the same hospitality verticals.
- SpotOn: SpotOn is a restaurant technology platform combining POS, payments, and marketing. Its integrated contactless payment and ordering capabilities compete head-to-head with Rooam for the same hospitality operator buyer.
- Olo: Olo is a restaurant ordering and payments network serving large enterprise brands, providing digital ordering and payment rails. Its direct-to-guest checkout flow competes with Rooam Pay for restaurant digital payment volume.
- Paytronix: Paytronix delivers restaurant payment processing, gift/loyalty, and online ordering for hospitality brands. Its payment and guest-engagement functionality overlaps with Rooam's hospitality value proposition, and Paytronix is also listed as a Rooam integration partner.
Broad incumbents
- Toast: Toast is a dominant restaurant POS and payments platform that increasingly bundles native contactless, QR, and mobile-pay functionality. It is both a Rooam integration partner and a competing in-platform payment solution for the same venue customers.
- Lightspeed Commerce: Lightspeed provides POS and integrated payments to restaurants and retail venues. It is a listed Rooam integration partner while also offering native contactless payment features within its own platform.
- Block (Square): Square offers POS, contactless payments, and mobile checkout widely used by restaurants and bars. It is a Rooam integration partner but also ships overlapping contactless and QR-based payment functionality natively.
- Clover (Fiserv): Clover, a Fiserv business, provides POS hardware and software with integrated contactless payments used across restaurants and bars. It competes for the same in-person payment acceptance budget that Rooam targets.
Emerging players
- Popmenu: Popmenu is a restaurant marketing and online ordering platform that has expanded into payments and digital checkout. Its contactless ordering-and-payment flow competes for share of restaurant digital wallet spend.
- ChowNow: ChowNow provides direct online ordering for independent restaurants and is increasingly moving into integrated payments and digital checkout, putting it in partial competition with Rooam's restaurant payment flows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rooam social profiles
Digital presenceRooam compliance and trust
Trust signalCompliance1 record
Rooam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rooam leadership team
Management profileNumber of profiles
Profiles1 record
Rooam funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rooam M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rooam
What does Rooam do?
Rooam sells a contactless payment platform to hospitality venues that integrates directly into existing POS systems without additional hardware. Its two core products are Rooam Tab, a 100% walk-out-proof solution that pre-authorizes guest payment before ordering, and Rooam Pay, an app-less mobile web checkout experience accessed via QR code. The platform processes payments through Apple Pay, Google Pay, and traditional cards, and is Level 1 PCI DSS compliant.
Is Rooam a public or private company?
Rooam is a private company. It is classified as corporate owned and is currently acquired.
When was Rooam founded?
Rooam was founded in 2015. It employs 11 to 50 people.
Where is Rooam based?
Rooam is headquartered in Washington, United States, in the North America region.
How does Rooam make money?
One revenue line is on record: payment Processing / Transaction Fees.
Who are Rooam's main competitors?
Direct peers on record are Bbot, SpotOn, Olo and Paytronix. Broad incumbents are Toast, Lightspeed Commerce, Block (Square) and Clover (Fiserv). Emerging players are Popmenu and ChowNow.
Does Rooam have an API?
No public API is recorded for Rooam.
What industry is Rooam in?
Rooam's product category is Hospitality Payment Software. Its primary akta.pro industry code is FSAMADAF, In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless), with a secondary code of FSAMAEAB, Mobile Wallets (NFC Tap-to-Pay / HCE). Its NAICS code is 522320.