280 Group
- Company typePrivate
- Founded1998
- HeadquartersLos Gatos, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
280 Group firmographics
Firmographics- Name
- 280 Group
- Legal name
- Productside
- Website
- https://280group.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
280 Group industry classification
Industry- Product category
- Product Management Training & Consulting
- NAICS
- Professional and Management Development Training (611430)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where 280 Group is headquartered
LocationHeadquarters
- HQ city
- Los Gatos
- HQ country
- United States
- HQ region
- North America
Markets served
280 Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Certification Courses: Individual learners enroll in product management courses (Optimal, AI, Digital, Agile) that include certification exams (AIPMM or Productside). Fees are paid per course enrollment, with lifetime certification upon completion.
- Corporate/Enterprise Team Training: Private, custom cohort-based PM training for enterprise teams. Tailored to client goals, tools, and KPIs. Includes ongoing coaching support after training delivery. Revenue is generated per team engagement or cohort.
- Consulting & Advisory Services: Diagnostic assessments (Product Management Maturity), team assessments, individual skills assessments, and advisory engagements for organizations looking to improve PM capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Individual Course Enrollment (Optimal, AI, Digital, Agile PM) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
280 Group product offering
Product offeringCore offering
280 Group operates under the Productside brand and delivers product management training courses (Optimal, AI, Digital, Agile), AIPMM certification preparation, custom cohort-based enterprise team training, and consulting/advisory services including PM maturity diagnostics and team/individual skills assessments. Offerings are delivered via live online, in-person, and self-paced formats supported by the LearnWorlds LMS and the proprietary Productside Blueprint framework and 23-template Playbook.
Product overview
Productside offers a portfolio of instructor-led and self-paced product management training courses and certification programs. The core offerings include Optimal Product Management (covering end-to-end PM skills with AIPMM certification), AI Product Management, Digital Product Management, and Agile Product Management courses. Beyond individual courses, the company provides corporate/enterprise team training (custom-tailored workshops and coaching), consulting services (maturity diagnostics, team and individual assessments, advisory), and practical resources (templates, webinars, podcast, blog, and a knowledge hub). The Productside Blueprint and Playbook frameworks provide structured methodologies and reusable templates that underpin the training programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Optimal Product Management Training
- AI Product Management Training Course teaching product managers to design AI-driven products that deliver real business impact and use AI tools to streamline day-to-day PM workflows.
- Digital Product Management Training Course applying design thinking, rapid experimentation, and data-driven strategies to build and scale digital products.
- Agile Product Management Training Course teaching product managers to lead teams effectively in high-speed environments, master agile practices, and keep roadmaps adaptable.
- AIPMM Product Management Certification Globally recognized product management credential program with exam prep, practice, and support leading to AIPMM Certified Product Manager certification. Included with the Optimal Product Management course at no additional cost.
- Team Custom Training Private, cohort-based enterprise PM training tailored to the tools teams use, their stage (seed to enterprise), and their KPIs, including hands-on coaching through implementation.
- Executive Leadership Workshop Workshop for executive leadership focused on product management strategy and alignment with business outcomes.
- Product Management Collaboration Workshop Workshop focused on stakeholder alignment and collaboration for product management teams.
- Diagnostic – Product Management Maturity Consulting assessment service that evaluates product management maturity levels within organizations and identifies capability gaps.
- Team Assessments Consulting service that assesses product management team capabilities and performance and recommends development priorities.
- Individual Skills Assessment Skills assessment for individual product managers to identify strengths and areas for development.
- Advisory Services Ongoing advisory engagements providing product management guidance, coaching, and support to organizations.
Quantifiable outcome
- 85% of alumni report raises, promotions, or success landing new roles within one year of certification
- +1 more outcomes
Companies that use 280 Group
Customer profileSegments2 records
Ideal customer profiles2 records
280 Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
280 Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AIPMM (Association of International Product Management and Product Marketing)coreProductside is an authorized provider of AIPMM Certified Product Manager exam preparation and certification. The Optimal Product Management course includes the AIPMM Certified Product Manager exam at no additional upsell. AIPMM is the credentialing body for product management professionals globally.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
280 Group competitors and assessment
Company assessmentDirect peers
- Reforge: Reforge provides cohort-based product, growth, and engineering leadership programs for experienced practitioners. Comparable in cohort format, advanced practitioner focus, and explicit positioning around product management and AI products.
- Pragmatic Institute: Pragmatic Institute delivers product management and product marketing training and certification to both individuals and enterprises. Comparable in B2B training model, certification programs, and emphasis on practical frameworks.
- Product School: Product School is one of the most prominent direct competitors, offering PM courses, certifications, and corporate training. Highly comparable target audience (individual PMs and enterprise teams) and overlapping curriculum (product management fundamentals, AI, agile).
- Mind the Product: Mind the Product is a global product management community and content platform offering events, training, and resources. Comparable in serving PM practitioners with training, content, and community engagement.
- Silicon Valley Product Group (SVPG): SVPG, founded by Marty Cagan, offers product team coaching, workshops, and the Inspired/SVPG certified practitioner programs. Directly comparable as a high-end PM transformation and coaching provider for product organizations.
Broad incumbents
- Udemy Business: Udemy and Udemy Business provide on-demand product management courses to enterprises and individuals. Comparable as a scalable, lower-touch competitor for self-paced PM upskilling.
- Coursera: Coursera hosts university and industry product management specializations and professional certificates. Comparable as a large-scale channel for self-paced PM learning that competes for the same individual learner audience.
- General Assembly: General Assembly is a broader tech and digital skills training provider whose product management bootcamps and corporate training directly overlap with Productside's offerings, though it spans many other disciplines (data, design, coding).
- LinkedIn Learning: LinkedIn Learning offers a broad catalog of product management courses integrated with LinkedIn's professional network. Comparable as a low-cost incumbent in the same individual-PM learning category.
Others
- Association of International Product Marketing & Management (AIPMM): AIPMM is the credentialing body for Productside's flagship Certified Product Manager exam. Comparable as the standards body whose certification underpins Productside's go-to-market, though not a direct commercial competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
280 Group social profiles
Digital presence280 Group compliance and trust
Trust signalCompliance1 record
280 Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
280 Group leadership team
Management profileNumber of profiles
Profiles1 record
280 Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
280 Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 280 Group
What does 280 Group do?
280 Group operates under the Productside brand and delivers product management training courses (Optimal, AI, Digital, Agile), AIPMM certification preparation, custom cohort-based enterprise team training, and consulting/advisory services including PM maturity diagnostics and team/individual skills assessments. Offerings are delivered via live online, in-person, and self-paced formats supported by the LearnWorlds LMS and the proprietary Productside Blueprint framework and 23-template Playbook.
Is 280 Group a public or private company?
280 Group is a private company. It is classified as unknown and is currently operating.
When was 280 Group founded?
280 Group was founded in 1998. It employs 11 to 50 people.
Where is 280 Group based?
280 Group is headquartered in Los Gatos, United States, in the North America region.
How does 280 Group make money?
Three revenue lines are on record. Professional Certification Courses are the primary driver. The others are corporate/Enterprise Team Training and consulting & Advisory Services.
Who are 280 Group's main competitors?
Direct peers on record are Reforge, Pragmatic Institute, Product School, Mind the Product and Silicon Valley Product Group (SVPG). Broad incumbents are Udemy Business, Coursera, General Assembly and LinkedIn Learning. Association of International Product Marketing & Management (AIPMM) is listed as an others.
Does 280 Group have an API?
No public API is recorded for 280 Group.
What industry is 280 Group in?
280 Group's product category is Product Management Training & Consulting. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430.