Frizata
Frizata Alimentos Congelados is an Argentine direct-to-consumer frozen food company selling branded pizzas, chicken, empanadas, plant-based products, and ready meals via its own e-commerce platform with home delivery in Buenos Aires, Rosario, and Córdoba.
- Company typePrivate
- Founded2026
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Frizata does
Frizata Alimentos Congelados is an Argentine direct-to-consumer frozen food company that markets and distributes a broad portfolio of branded frozen products through its own e-commerce platform with home delivery across Buenos Aires, Rosario, and Córdoba. Its product range spans 18 categories, including sourdough pizzas and pizzetas, breaded chicken (medallions, supremas, nuggets), empanadas, fish, vegetables, Asian-inspired items (spring rolls, dumplings, gyoza), plant-based 'Veggies' alternatives, microwave-ready meals (gnocchi, locro, wok dishes), fruit pulps, waffles, and chocolate-dipped desserts, supplemented by value packs ('Packs Ahorro') and curated meal combos with 10–20% discounts.
The company operates a proprietary online storefront with integrated shopping cart functionality, processes payments through MercadoPago, and acquires customers via digital channels including Instagram, Facebook, email capture (with a first-purchase coupon), and a structured influencer program ('Frinfl
Frizata firmographics
Firmographics- Name
- Frizata
- Legal name
- Frizata Alimentos Congelados
- Website
- https://frizata.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Frizata Alimentos Congelados is an Argentine direct-to-consumer frozen food company selling branded pizzas, chicken, empanadas, plant-based products, and ready meals via its own e-commerce platform with home delivery in Buenos Aires, Rosario, and Córdoba.
- Ownership category
- akta.pro rank
Frizata industry classification
Industry- Product category
- Frozen Convenience Foods
- NAICS
- Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Entrées & Complete Meals (CRADADAA)
- akta.pro secondary industries
- Frozen Snacks & Appetizers (CRADADAD), Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI), Frozen prepared meals & entrées manufacturing (AFAKAHAA)
Keywords
Where Frizata is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Frizata business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Direct-to-consumer sales of frozen food products through the company's e-commerce website. Customers purchase products online and receive home delivery. Products include a wide range of frozen foods such as pizzas, appetizers, meats, vegetables, empanadas, and ready-to-eat meals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with bulk discount options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Frizata product offering
Product offeringCore offering
Frizata manufactures and sells its own brand of ready-to-eat and ready-to-heat frozen foods across 18+ product lines including pizzas, empanadas, breaded chicken, microwave meals, vegetables, fruits and pulps, Asian-inspired dishes, wraps, waffles, individual tarts, and plant-based options. Products are ordered through the company's own e-commerce site and delivered frozen to households in Buenos Aires, Rosario, and Córdoba.
Product overview
Frizata Alimentos Congelados is an Argentine frozen foods company operating as a direct-to-consumer e-commerce platform delivering frozen food products primarily in Buenos Aires, Córdoba, and Rosario. The product portfolio is organized across 18 distinct categories spanning appetizers, main courses, side dishes, vegetarian/vegan options, desserts, and prepared microwave meals. The core offering consists of sourdough pizzas and pizzetas, breaded chicken products, various potato preparations, Asian-inspired items, empanadas, fish products, meat items, and plant-based (Veggies) alternatives. Additional offerings include value packs (Packs Ahorro) and meal combos that bundle complementary products. The company also features a limited-edition seasonal product line (Edición Limitada) and new product releases marked as 'NUEVO'.
Differentiator
Problem solved
Functional benefit
Products and services
- Packs Ahorro (value packs)
Companies that use Frizata
Customer profileSegments1 record
Ideal customer profiles1 record
Frizata technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Frizata partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AFIP (Administración Federal de Ingresos Públicos)minorArgentine federal tax administration entity. Frizata displays AFIP QR code on its website indicating tax compliance and registration as a formal business entity.
Recent moves6 records
Expansion highlights5 records
Frizata competitors and assessment
Company assessmentBroad incumbents
- Molinos Río de la Plata: Argentina's largest packaged-foods company with frozen, refrigerated and ambient portfolios; competitive benchmark on retail scale, brand spend and category breadth versus Frizata's DTC model.
- Granja Tres Arroyos: Major Argentine frozen poultry and prepared-foods producer; competes directly with Frizata's Rebozados de Pollo category via established retail and foodservice channels.
- Swift Argentina (JBS): Argentina's largest frozen meat and prepared-protein manufacturer; competes head-on in breaded chicken, medallones, hamburguesas and empanadas with much greater scale and supermarket distribution.
- Sadia (BRF): LATAM frozen-food giant (pizzas, breaded chicken, prepared meals) with broad retail footprint; sets competitive pricing benchmarks for Frizata's pizza and breaded chicken lines.
Emerging players
- CookUnity: D2C prepared-meal subscription platform with chef-driven menus and direct consumer delivery; comparable on the customer-acquisition and retention-mechanics side of Frizata's business.
- Daily Harvest: US-based D2C frozen-meal and smoothie brand with owned e-commerce, broad SKU portfolio and innovation cadence; reference model for Frizata's D2C frozen playbook.
Others
- Mercado Libre: Dominant LATAM e-commerce and logistics platform whose Mercado Envíos and Mercado Pago services already integrate with Frizata; potential distribution enabler, competitor for grocery-adjacent baskets, and key ecosystem partner.
Direct peers
- Kaì Alimentos: Argentine plant-based food-tech brand with a similar flexitarian positioning and Argentine market base; competes with Frizata's Veggies line on alternative-protein frozen SKUs.
- Green Panther: Latin American plant-based frozen brand selling meat alternatives and frozen prepared items via retail; overlaps with Frizata's flexitarian/frozen prepared positioning across LATAM.
- NotCo (Not Company): LATAM food-tech company (Chile-born, multi-country) operating in plant-based and frozen categories with strong D2C and retail reach; closest food-tech peer in the region by category and stage ambition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Frizata social profiles
Digital presenceFrizata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frizata leadership team
Management profileNumber of profiles
Profiles2 records
Frizata funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frizata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frizata
What does Frizata do?
Frizata manufactures and sells its own brand of ready-to-eat and ready-to-heat frozen foods across 18+ product lines including pizzas, empanadas, breaded chicken, microwave meals, vegetables, fruits and pulps, Asian-inspired dishes, wraps, waffles, individual tarts, and plant-based options. Products are ordered through the company's own e-commerce site and delivered frozen to households in Buenos Aires, Rosario, and Córdoba.
Is Frizata a public or private company?
Frizata is a private company. It is classified as venture growth investor backed and is currently operating.
When was Frizata founded?
Frizata was founded in 2026. It employs 51 to 100 people.
Where is Frizata based?
Frizata is headquartered in São Paulo, Brazil, in the Latin America region.
How does Frizata make money?
One revenue line is on record: direct Product Sales.
Who are Frizata's main competitors?
Broad incumbents on record are Molinos Río de la Plata, Granja Tres Arroyos, Swift Argentina (JBS) and Sadia (BRF). Emerging players are CookUnity and Daily Harvest. Mercado Libre is listed as an others. Direct peers are Kaì Alimentos, Green Panther and NotCo (Not Company).
Does Frizata have an API?
No public API is recorded for Frizata.
What industry is Frizata in?
Frizata's product category is Frozen Convenience Foods. Its primary akta.pro industry code is CRADADAA, Frozen Entrées & Complete Meals, with a secondary code of CRADADAD, Frozen Snacks & Appetizers. Its NAICS code is 311412 and its SIC code is 2030.