Minty
Minty is a free, US-only AI shopping companion operated by AddShoppers, Inc. that helps online consumers discover coupons and earn cashback across 10,000+ retailers via web, mobile apps, browser extension, and a ChatGPT app.
- Company typePrivate
- Founded2015
- HeadquartersHuntersville, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Minty does
Minty is a consumer-facing, AI-mediated shopping companion that helps US-based online shoppers discover coupons, promo codes, and cashback offers across more than 10,000 retailers. The product is free to users and monetizes exclusively through affiliate commissions on transactions originating from activated offers, augmented by a two-tier referral program (10% direct, 5% second-level) and a $10 welcome bonus that drives self-serve, product-led acquisition.
The platform is delivered through four distribution surfaces: a web chat interface at minty.com, native iOS and Android apps, a Chrome browser extension (with Edge, Firefox, and Safari reportedly in development), and an installable app inside the ChatGPT app store that delivers deals inside conversational AI threads. The core technology stack pairs a conversational deal-discovery interface with proprietary shopping-intelligence recommendation logic and cross-device conversion attribution, layered on top of third-party AI services disclosed in the Terms of Service. The cashback economics are points-based (1 point = $0.01) with a 2,500-point ($25) minimum and quarterly check redemption.
Minty operates as a division of AddShoppers, Inc., a private North Carolina corporation headquartered in Huntersville, with 51-100 employees. The company has raised approximately $4.1M across disclosed funding events (2012, 2015, 2018, 2021) and made two acquisitions (ShareYourCart in 2013, Sociaby in 2014). Growth is currently most visibly driven by the May 2026 ChatGPT app launch, which positions Minty as an early transactional shopping layer inside generative AI interfaces.
Minty firmographics
Firmographics- Name
- Minty
- Legal name
- AddShoppers, Inc.
- Website
- https://minty.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Minty is a free, US-only AI shopping companion operated by AddShoppers, Inc. that helps online consumers discover coupons and earn cashback across 10,000+ retailers via web, mobile apps, browser extension, and a ChatGPT app.
- Ownership category
- akta.pro rank
Minty industry classification
Industry- Product category
- Cashback and Coupon Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Minty is headquartered
LocationHeadquarters
- HQ city
- Huntersville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Minty business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate/Transaction Fees: Minty earns revenue when users activate Cashback offers or use Minty discounts and make eligible purchases through their affiliate links with retail partners. Access to Minty is free for users; the company monetizes through commissions from merchants on qualifying transactions.
- Referral Program Revenue Share: Revenue from referral activity where users who refer friends generate additional transaction volume. The company pays out referral bonuses (10% for direct referrals, 5% for second-level) while retaining the underlying affiliate commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer access with cashback earnings |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Minty product offering
Product offeringCore offering
Minty operates an AI-powered shopping companion that helps U.S. consumers discover coupons, promo codes, and cashback offers across more than 10,000 online retailers. The product is delivered through a web-based conversational chat, a Chrome browser extension, iOS/Android mobile apps, and a native ChatGPT app, with revenue earned exclusively from affiliate commissions on qualifying purchases routed through Minty.
Product overview
Minty operates as an AI-powered shopping companion platform consisting of multiple integrated products: the core AI Shopping Companion (web-based chat interface and ChatGPT integration), a Browser Extension for Chrome, Mobile Apps for Android and iOS, the Minty Cashback Program for earning rewards on purchases, and the Messaging Service for promotional communications. The platform aggregates deals from over 10,000 stores and uses proprietary shopping intelligence to deliver personalized coupon and cashback recommendations through conversational AI interfaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Minty AI Shopping Companion Conversational AI web interface that helps U.S. consumers find coupons, promo codes, and cashback offers across more than 10,000 online retailers. Targeted at budget-conscious individual online shoppers.
- Minty Cashback Program Rewards program in which users earn Minty Cashback points (worth $0.01 each) on qualifying purchases from brand partners, redeemable quarterly via check once the 2,500-point ($25) minimum is met.
- Minty ChatGPT App Native Minty application inside ChatGPT that delivers deals and cashback offers directly within AI conversations, adding a transactional commerce layer to generative AI. Available to U.S. shoppers.
- Minty Browser Extension Chrome browser extension that automatically detects and alerts users to cashback offers, coupons, and discount opportunities while browsing retailer websites, with $10 welcome bonus on install.
- Minty Mobile App Native iOS and Android applications providing on-the-go access to Minty's deal discovery, coupons, and cashback services.
Quantifiable outcome
- Average savings of $200 per year per user
- +4 more outcomes
Companies that use Minty
Customer profileSegments1 record
Ideal customer profiles2 records
Minty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Minty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AddShoppers, Inc.coreMinty is a division of AddShoppers, Inc. AddShoppers is the parent company that owns and operates the Minty brand, platform, and services. The terms of service are governed by AddShoppers, Inc.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Minty competitors and assessment
Company assessmentDirect peers
- Rakuten (US): Rakuten is the largest US cashback and coupon platform with a similar affiliate-commission model and a broad merchant network. It is the most direct comparison to Minty's consumer cashback offering and competes for the same shopping-intent user.
- PayPal Honey: Honey is a browser-based coupon and cashback extension acquired by PayPal. It mirrors Minty's extension-led, automatic-coupon-application experience and is one of the most directly comparable products in the category.
- Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a free browser-based price comparison and rewards tool owned by Capital One. It competes head-to-head with Minty on automatic coupon application, price comparison, and loyalty rewards for online shoppers.
- Slickdeals: Slickdeals is a community-driven deals and coupons platform serving deal-seeking online shoppers. It overlaps with Minty on deal aggregation and user-targeting but uses a community curation model rather than AI-driven personalization.
- TopCashback: TopCashback is a high-payout cashback platform with strong UK and US presence. It is highly comparable to Minty on model (affiliate cashback to consumers), user demographic, and merchant coverage, though stronger internationally.
Broad incumbents
- RetailMeNot: RetailMeNot is an established coupon and cashback brand owned by Harland Clarke. It competes broadly with Minty on coupon discovery and merchant partnerships, with a much larger legacy user base but a more traditional, less AI-native product.
- Coupons.com: Coupons.com (a Quotient Technology / Neptune Retail Solutions property) provides digital coupons and cashback offers. It is a broad incumbent in the same cashback/coupon aggregator space as Minty.
- Groupon: Groupon is a broad deals marketplace offering local and online deals. While much larger and broader, it overlaps with Minty in connecting deal-seeking consumers to discounted offers, particularly for the categories Minty lists (e.g., Pizza Hut appears on both platforms).
Regional players
- ShopBack: ShopBack is a leading cashback platform across APAC (Singapore, Malaysia, etc.). It mirrors Minty's affiliate-cashback model but serves Asia-Pacific markets, making it a regional rather than direct competitor and a useful benchmark for international expansion.
Emerging players
- Karma (acquired by Lightning Ventures): Karma was a shopping companion that automatically applied coupon codes at checkout, similar to Minty's automatic coupon application feature. It represents the emerging AI- and automation-driven shopping assistant category Minty plays in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Minty social profiles
Digital presenceMinty compliance and trust
Trust signalCompliance3 records
Minty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minty leadership team
Management profileNumber of profiles
Profiles3 records
Minty funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minty M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minty
What does Minty do?
Minty operates an AI-powered shopping companion that helps U.S. consumers discover coupons, promo codes, and cashback offers across more than 10,000 online retailers. The product is delivered through a web-based conversational chat, a Chrome browser extension, iOS/Android mobile apps, and a native ChatGPT app, with revenue earned exclusively from affiliate commissions on qualifying purchases routed through Minty.
Is Minty a public or private company?
Minty is a private company. It is classified as corporate owned and is currently operating.
When was Minty founded?
Minty was founded in 2015. It employs 51 to 100 people.
Where is Minty based?
Minty is headquartered in Huntersville, United States, in the North America region.
How does Minty make money?
Two revenue lines are on record. Affiliate/Transaction Fees are the primary driver. The others are referral Program Revenue Share.
Who are Minty's main competitors?
Direct peers on record are Rakuten (US), PayPal Honey, Capital One Shopping, Slickdeals and TopCashback. Broad incumbents are RetailMeNot, Coupons.com and Groupon. ShopBack is listed as a regional player. Karma (acquired by Lightning Ventures) is listed as an emerging player.
Does Minty have an API?
No public API is recorded for Minty.
What industry is Minty in?
Minty's product category is Cashback and Coupon Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.