Winalist
Winalist is a French wine and spirits tourism marketplace that connects travelers and gift buyers with 3,650+ curated experiences at 2,000+ wineries and distilleries across 13+ countries via web and mobile apps.
- Company typePrivate
- Founded2017
- HeadquartersAy, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Winalist firmographics
Firmographics- Name
- Winalist
- Legal name
- Winalist
- Website
- https://winalist.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Winalist is a French wine and spirits tourism marketplace that connects travelers and gift buyers with 3,650+ curated experiences at 2,000+ wineries and distilleries across 13+ countries via web and mobile apps.
- Ownership category
- akta.pro rank
Winalist industry classification
Industry- Product category
- Wine Tourism Marketplace
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Live Music Venues & Concert Bars (THAFAEAD)
- akta.pro secondary industries
- Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Hotel Bars & Rooftop Bars (CRANACAL)
Keywords
Where Winalist is headquartered
LocationHeadquarters
- HQ city
- Ay
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Winalist business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketplace Transaction Fees: Winalist takes a commission on bookings made through its platform, connecting travelers with 2000+ wineries and distilleries across Europe and beyond. Bookings are made directly through the host's updated calendar with no additional fees to customers.
- Gift Card Sales: Sale of gift cards in fixed denominations (€50, €100, €150) valid for 2 years across all 3650+ experiences. Gift cards can be used once or multiple times.
- Corporate Events and Team Building: B2B offerings for corporate events, seminars, and team building experiences at wine estates, providing additional revenue stream from business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Card €50 |
| One time/ perpetual license | Pay-as-you-go | Gift Card €100 |
| One time/ perpetual license | Pay-as-you-go | Gift Card €150 |
| Unit Pricing | Pay-as-you-go | Experience Pricing Range |
| Other | Pay-as-you-go | Free Cancellation Policy |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Winalist product offering
Product offeringCore offering
Winalist operates an online marketplace platform that connects travelers with over 2,000 handpicked wineries and distilleries across 13+ countries, enabling direct booking of more than 3,650 curated wine and spirits experiences (tastings, tours, workshops, meals). The platform supports real-time booking through host calendars, with no booking fees charged to consumers and free cancellation available on all bookings.
Product overview
Winalist operates as a unified platform connecting wine and spirits enthusiasts with curated winery and distillery experiences. The core Winalist Platform serves as the main booking engine for 3650+ experiences across 2000+ handpicked destinations. The product portfolio includes Gift Cards (available in €50-€200 denominations), a Mobile App (iOS/Android), Wine & Spirits Experiences (tours, tastings, workshops), Corporate Events (team building, seminars), and Corporate Gifts (B2B gifting solutions). All offerings are accessible through the central platform with integrated payment processing via Visa, Mastercard, Amex, Apple Pay, and Google Pay.
Differentiator
Problem solved
Functional benefit
Products and services
- Winalist Marketplace Platform
Quantifiable outcome
- 444,275+ reviews and 4.80/5 average rating demonstrating high customer satisfaction
- +2 more outcomes
Companies that use Winalist
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Winalist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Winalist partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights2 records
Winalist competitors and assessment
Company assessmentDirect peers
- GetYourGuide: Berlin-based global marketplace for tours, attractions, and experiences including wine tastings. Winalist competes for the same traveler wallet with a much broader catalog, but Winalist's specialist focus on wine/spirits experiences is its differentiating angle.
- Viator: TripAdvisor-owned experiences marketplace offering wine tours and tastings worldwide. Viator competes directly with Winalist for wine tourism bookings, particularly in European destinations.
- Klook: Asia-headquartered experiences booking platform with growing European presence. Klook's marketplace model and tour-operator supplier base are comparable to Winalist's structure.
- Withlocals: Marketplace connecting travelers with local hosts for curated tours and food/drink experiences across Europe and Asia. Closely comparable marketplace business model targeting experiential travelers.
- ToursByLocals: Private tour guide marketplace operating globally with a strong European portfolio. Comparable tour-booking marketplace targeting independent travelers seeking curated experiences.
- Peek: Experiences booking platform with a strong US wine country (Napa, Sonoma) focus. Comparable marketplace technology and supplier model, though Winalist's European-centric supply differs.
Emerging players
- CellarPass: US-based wine experience booking platform focused on wineries and tasting rooms. Most directly comparable niche wine tourism specialist, though geographically concentrated in the US.
- EatWith: Marketplace for hosted dining and food experiences, often paired with wine. Adjacent to Winalist's gourmet experience category, targeting similar experiential traveler segments.
Broad incumbents
- Airbnb Experiences: Online experiences marketplace from Airbnb that includes wine tastings and vineyard tours. While not wine-specialized, its global traveler base and brand make it a formidable adjacent competitor.
- Booking.com Experiences: Attractions and experiences offering from Booking.com that includes wine tours and tastings. The sheer scale of Booking.com's traveler funnel presents a major competitive threat to Winalist's discovery traffic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Winalist social profiles
Digital presenceWinalist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winalist leadership team
Management profileNumber of profiles
Profiles1 record
Winalist funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winalist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winalist
What does Winalist do?
Winalist operates an online marketplace platform that connects travelers with over 2,000 handpicked wineries and distilleries across 13+ countries, enabling direct booking of more than 3,650 curated wine and spirits experiences (tastings, tours, workshops, meals). The platform supports real-time booking through host calendars, with no booking fees charged to consumers and free cancellation available on all bookings.
Is Winalist a public or private company?
Winalist is a private company. It is classified as venture growth investor backed and is currently operating.
When was Winalist founded?
Winalist was founded in 2017. It employs 1 to 10 people.
Where is Winalist based?
Winalist is headquartered in Ay, France, in the Europe region.
How does Winalist make money?
Three revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are gift Card Sales and corporate Events and Team Building.
Who are Winalist's main competitors?
Direct peers on record are GetYourGuide, Viator, Klook, Withlocals, ToursByLocals and Peek. Emerging players are CellarPass and EatWith. Broad incumbents are Airbnb Experiences and Booking.com Experiences.
Does Winalist have an API?
No public API is recorded for Winalist.
What industry is Winalist in?
Winalist's product category is Wine Tourism Marketplace. Its primary akta.pro industry code is THAFAEAD, Live Music Venues & Concert Bars, with a secondary code of THAFALAJ, Spirits/Cocktail Bars Operated by Producers. Its NAICS code is 7224 and its SIC code is 5810.