Holdings
Holdings is a fintech platform offering free business checking with 1.75% APY and FDIC coverage up to $3M, paired with $25/month double-entry accounting, invoicing, and bookkeeping, serving SMBs, freelancers, startups, and 501(c)(3) nonprofits.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Holdings does
Holdings (Holdings Financial Technologies Inc.) is a San Francisco-based financial technology company founded in 2021 that operates an all-in-one business banking, accounting, and financial management platform targeting small businesses, freelancers, startups, and 501(c)(3) nonprofits. The platform combines a free core business checking product offering 1.75% APY and FDIC insurance up to $3M (delivered through a banking-as-a-service partnership with i3 Bank, Member FDIC, and a program bank sweep network) with a $25/month double-entry accounting module, full-service bookkeeping, unlimited sub-accounts with individual routing numbers, branded invoicing, physical and virtual Visa debit cards, and specialized Giving Accounts for nonprofits. Technology is built on AWS infrastructure with Plaid and Yodlee for transaction ingestion, TLS 1.3 in transit and AES-256 encryption at rest, SOC 1 Type II and PCI DSS certifications, and an auto-categorization engine that feeds real-time P&L and Balance Sheet reports. The company also offers 59 free standalone financial tools (invoice generator, 1099-NEC generator, self-employment tax calculator, P&L generator, 501(c)(3) checklist, and others) accessible without signup as a top-of-funnel acquisition channel.
The business model is freemium with two paid layers: a free banking tier monetized primarily through deposit float and interchange, and a $25/month accounting subscription, with full-service bookkeeping as an upsell. Distribution is entirely digital and self-serve, supported by content marketing, SEO, comparison pages against Mercury/Chase/QuickBooks/Relay/Bluevine, and a $50/$50 referral program capped at 6 referrals per year. Holdings has served 1,000+ organizations to date and has extended localized landing pages to the UK, Canada, Australia, Ireland, New Zealand, Singapore, and Spanish-speaking markets, though banking is currently US-only through i3 Bank. The company has raised approximately $7M across a 2022 seed round led by Album VC, Fin Capital, and Liquid 2 Ventures and a 2023 round led by Hustle Fund, and operates with 1-10 employees.
Holdings firmographics
Firmographics- Name
- Holdings
- Legal name
- Holdings Financial Technologies Inc.
- Website
- https://getholdings.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Holdings is a fintech platform offering free business checking with 1.75% APY and FDIC coverage up to $3M, paired with $25/month double-entry accounting, invoicing, and bookkeeping, serving SMBs, freelancers, startups, and 501(c)(3) nonprofits.
- Ownership category
- akta.pro rank
Holdings industry classification
Industry- Product category
- Business Banking and Accounting Software
- NAICS
- Open-End Investment Funds (525910)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- A2A Collections & Direct Account Funding (FSAMAFAH)
Keywords
Where Holdings is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Holdings business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Banking Services (Free Tier): Free banking account with 1.75% APY, FDIC insurance up to $3M, unlimited invoicing, Visa debit card, and sub-accounts. No monthly fees or minimum balances. Revenue generated from float interest on deposits and transaction processing.
- Accounting Software Subscription: $25/month subscription for full double-entry accounting, invoicing with estimates, P&L and Balance Sheet reports, transaction categorization with rules, and bank reconciliation. The primary paid tier.
- Bookkeeping Services: Full-service bookkeeping and monthly close available as upgrade. Dedicated bookkeeper manages accounting with guided reconciliation and AI-suggested categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free business checking with banking and invoicing features |
| Subscription | Monthly | Full accounting software with all features |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Holdings product offering
Product offeringCore offering
Holdings provides an all-in-one business banking and financial management platform for SMBs, freelancers, and 501(c)(3) nonprofits. The core free offering is a business checking account with 1.75% APY, FDIC insurance up to $3M (via i3 Bank and partner bank sweep network), unlimited sub-accounts, and a Visa debit card. The core paid offering is double-entry accounting software at $25/month with automatic transaction categorization, P&L and Balance Sheet reports, invoicing with estimates, and nonprofit-specific fund statements.
Product overview
Holdings is an all-in-one business banking and financial management platform combining a free core banking product with paid accounting and bookkeeping modules. The core is Holdings Banking (free business checking with 1.75% APY and FDIC coverage up to $3M), which connects to Holdings Accounting Software ($25/month) for double-entry bookkeeping with automatic transaction categorization. Additional modules include invoicing, unlimited sub-accounts for fund organization, physical/virtual debit cards, and specialized Giving Accounts for nonprofits. The platform also offers 59 free standalone tools (invoice generators, tax calculators, budget templates) accessible without an account.
Differentiator
Problem solved
Functional benefit
Products and services
- Holdings Banking Free business checking account with 1.75% APY, FDIC insurance up to $3M through the i3 Bank partner bank sweep network, unlimited sub-accounts, fee-free ACH/wire transfers, and a Visa debit card; designed for SMBs, freelancers, and nonprofits.
- Holdings Accounting Software Double-entry accounting software at $25/month with automatic transaction categorization, P&L and Balance Sheet reports, bank reconciliation, invoicing with estimates, and nonprofit-specific statements (Activities, Financial Position, Net Assets) exportable to CPAs; replaces QuickBooks for SMBs and nonprofits.
- Holdings Bookkeeping Service Full-service bookkeeping with monthly close; a dedicated human bookkeeper reviews and categorizes transactions, with AI-suggested categories and guided reconciliation; available as an upgrade to the self-serve accounting tier.
- Holdings Invoicing Unlimited invoicing and estimates with branded templates that tracks outstanding payments alongside accounting books; included free with Holdings Banking.
- Holdings Sub-Accounts Unlimited sub-accounts with individual account and routing numbers for organizing funds by purpose (payroll, taxes, projects, programs); each sub-account earns 1.75% APY and supports dedicated physical/virtual debit cards with role-based permissions.
- Holdings Cards Physical and virtual Visa debit cards that can be tied to specific sub-accounts with spending limits, freeze functionality, and mobile wallet support (Apple Pay, Google Pay).
- Holdings Giving Accounts Specialized accounts for nonprofits that automatically donate 0.5% of balance to charitable causes and include a free verified public profile in the Holdings nonprofit directory.
- Holdings Free Tools Suite of 59 free financial tools including invoice generator, 1099-NEC generator, self-employment tax calculator, P&L generator, bank fee calculator, 501(c)(3) checklist, time tracker, and budget templates, accessible without an account.
Quantifiable outcome
- Earn $870/year more on $50K balance vs Chase at 0.01% APY
- +4 more outcomes
Companies that use Holdings
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Holdings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Holdings partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- i3 BankcoreBanking partner providing FDIC-insured deposits through Holdings platform. i3 Bank, Member FDIC issues the Holdings Visa Debit Card and holds deposits. Holdings uses i3 Bank's infrastructure for core banking services, enabling fintech wrapper over traditional bank charter.
- PlaidcorePlaid provides secure bank account connections for Holdings users who choose not to open a Holdings banking account. Enables transaction importing from existing banks into Holdings accounting dashboard.
- VisacoreVisa licenses debit card network to i3 Bank for Holdings Visa Debit Card. Cards can be used anywhere Visa is accepted globally.
- AWS (Amazon Web Services)coreHoldings runs on AWS cloud infrastructure with SOC 1/2/3, PCI DSS, and ISO 27001 certified data centers. Data stored in US-based AWS facilities with physical security, redundancy, and automated backups.
- Program Bank NetworkcoreNetwork of FDIC-insured partner banks that receive sweep deposits to extend coverage beyond $250,000 standard limit. Holdings automatically distributes deposits across multiple banks to achieve up to $3M total FDIC coverage.
- QuickBookssecondaryQuickBooks export capability allows Holdings users to sync accounting data with QuickBooks for businesses that need to maintain both platforms. Common for investor or lender requirements.
- XerosecondaryXero integration enables bi-directional sync between Holdings accounting and Xero for businesses using Xero as primary accounting system.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Holdings competitors and assessment
Company assessmentDirect peers
- Mercury: Mercury offers digital business banking for startups and SMBs via partner banks, with sub-accounts, debit cards, and integrations. Highly comparable as a BaaS wrapper competing for the same SMB and startup customer with similar core banking + software positioning.
- Relay Financial: Relay provides SMB checking and savings with unlimited sub-accounts, bill pay, and accounting integrations. Direct competitor on multi-account SMB banking and integrations with QuickBooks/Xero for the same freelancer/SMB ICP.
- Found: Found offers banking and bookkeeping built specifically for self-employed individuals and small businesses, with automatic expense categorization and tax tools. Most direct overlap with Holdings on the freelancer/self-employed segment and built-in bookkeeping.
- Novo: Novo provides free digital business banking for SMBs, freelancers, and startups with invoicing, expense tracking, and integrations. Comparable product-led GTM targeting the same freelancer and SMB segment Holdings serves.
- Bluevine: Bluevine offers SMB checking with high-yield interest, sub-accounts, and integrated invoicing/bill pay. Comparable as an SMB-focused BaaS bank offering interest-bearing checking and accounting-adjacent tools.
- Lili: Lili provides banking, accounting, and tax tools built specifically for freelancers and the self-employed, with automatic expense categorization. Directly comparable to Holdings' freelancer and self-employed proposition and built-in bookkeeping layer.
- North One: North One is a digital business banking platform for SMBs offering sub-accounts, integrations, and bookkeeping support. Comparable SMB banking wrapper with accounting integrations for a similar customer profile.
Broad incumbents
- Brex: Brex is a broad financial platform for startups and SMBs offering business banking, corporate cards, bill pay, and expense management. Larger incumbent with overlapping SMB/startup banking but a wider portfolio of products and significantly more capital.
- Chase Business Banking: Chase offers the largest incumbent SMB banking franchise in the US with checking, lending, cards, and merchant services. Establishes the legacy baseline Holdings competes against on trust, branch access, and product breadth.
Others
- QuickBooks (Intuit): QuickBooks is the dominant SMB accounting platform that Holdings' built-in double-entry accounting directly replaces. Adjacent rather than directly competing because QuickBooks lacks native banking, but the core overlap is accounting software for the same SMB customer.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Holdings social profiles
Digital presenceHoldings compliance and trust
Trust signalCompliance3 records
Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holdings leadership team
Management profileNumber of profiles
Profiles2 records
Holdings funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holdings
What does Holdings do?
Holdings provides an all-in-one business banking and financial management platform for SMBs, freelancers, and 501(c)(3) nonprofits. The core free offering is a business checking account with 1.75% APY, FDIC insurance up to $3M (via i3 Bank and partner bank sweep network), unlimited sub-accounts, and a Visa debit card. The core paid offering is double-entry accounting software at $25/month with automatic transaction categorization, P&L and Balance Sheet reports, invoicing with estimates, and nonprofit-specific fund statements.
Is Holdings a public or private company?
Holdings is a private company. It is classified as venture growth investor backed and is currently operating.
When was Holdings founded?
Holdings was founded in 2021. It employs 1 to 10 people.
Where is Holdings based?
Holdings is headquartered in San Francisco, United States, in the North America region.
How does Holdings make money?
Three revenue lines are on record. Banking Services (Free Tier) is the primary driver. The others are accounting Software Subscription and bookkeeping Services.
Who are Holdings's main competitors?
Direct peers on record are Mercury, Relay Financial, Found, Novo, Bluevine, Lili and North One. Broad incumbents are Brex and Chase Business Banking. QuickBooks (Intuit) is listed as an others.
Does Holdings have an API?
No public API is recorded for Holdings.
What industry is Holdings in?
Holdings's product category is Business Banking and Accounting Software. Its primary akta.pro industry code is FSAMAFAH, A2A Collections & Direct Account Funding. Its NAICS code is 525910 and its SIC code is 6199.