Mediaocean
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Mediaocean firmographics
Firmographics- Name
- Mediaocean
- Legal name
- Mediaocean LLC
- Website
- https://mediaocean.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Mediaocean industry classification
Industry- Product category
- Advertising Technology
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN), Media Planning Currency, Verification & Accreditation Services (MRC/Industry Audits) (MPABAOAK)
Keywords
Where Mediaocean is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Mediaocean business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Platform Fees: SaaS platform fees for access to Prisma, Innovid, Protected, and Flashtalking products. Revenue generated from enterprise licenses, API access, and platform subscriptions supporting media buying, finance, and verification workflows.
- AI-Powered Advertising Services: Revenue from AI agent-based services including creative production, campaign delivery, measurement and optimization. Specialized agents automate workflows from campaign creation to reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform with custom pricing based on media spend volume and feature requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Mediaocean product offering
Product offeringCore offering
Mediaocean provides an independent, omnichannel advertising software platform that automates the full advertising workflow from media planning, buying, and selling through creative personalization, ad serving, verification, measurement, invoicing, and payments. The platform is delivered through three core product pillars—Prisma for media management and buying, Innovid for ad serving and creative personalization, and Protected for brand safety and verification—supplemented by AI capabilities such as NIVO AI and Prisma Direct. The company processes over $200 billion in annual ad spend for global agencies, brand advertisers, and media owners.
Product overview
Mediaocean operates as a neutral, full-stack advertising software platform providing end-to-end workflow automation for omnichannel advertising. The platform consists of three core product pillars: Prisma (media management and buying), Innovid (video ad serving and creative optimization), and Protected (verification and brand safety). NIVO AI serves as an AI agent layer built on Innovid's infrastructure, while Prisma Direct addresses direct transaction automation for CTV. Guideline's MediaTools integrates as Mediaocean's exclusive media planning partner. The platform processes over $200 billion in annual ad spend and serves 100,000 users worldwide, offering independent alternatives to walled garden platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Prisma: End-to-end workflow automation platform for media buying and finance, supporting omnichannel advertising operations
- Innovid
- Protected
- Flashtalking
- NIVO AI
- Prisma Direct
- Innovid Orchestrator
Products and services
- Prisma
Quantifiable outcome
- 90% reduction in campaign setup work with NIVO AI
- +3 more outcomes
Companies that use Mediaocean
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Mediaocean technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature5 records
Mediaocean partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- GuidelinecoreExpanded API integration with Mediaocean's Prisma platform enabling bi-directional data flow between Guideline's MediaTools planning system and Prisma's media buying and finance platform. Automates campaign reconciliation eliminating manual spreadsheet comparison. Guideline designated as Mediaocean's exclusive media planning partner.
- NielsencoreExpanded partnership to integrate advanced audience measurement directly into Mediaocean's Prisma platform. Enables advertisers to define audiences once using Nielsen tools and apply them consistently across fragmented media environments. Includes integrations with S&P Global Mobility and MRI-Simmons for granular audience data.
- Basis Technologies (Protected Integration)coreDirect integration between Basis and Protected by Mediaocean bringing AI-driven media quality, brand safety, and attention signals directly into campaign activation workflows. First phase of broader strategic partnership aimed at consolidating fragmented media operations.
- DisneyflagshipDisney is the first integration partner for Prisma Direct through an API connection built on Disney Campaign Manager technology. Enables direct ad transactions across streaming, video, and connected TV with workflow automation for ordering, trafficking, campaign analytics, billing, and reconciliation.
- Basis TechnologiescoreFoundational partnership to integrate systems and automate entire media campaign process from start to finish. Deep two-way interconnectivity connecting Basis platform with Mediaocean's Prisma, Innovid, and Protected. Eliminates need for disconnected point solutions and establishes infrastructure for AI-driven optimization.
- Internet Watch FoundationminorProtected by Mediaocean partnership with Internet Watch Foundation to advance safer, smarter digital advertising through enhanced brand safety measures.
- MagnitecoreExclusive partnership to automate media planning, execution, and reconciliation in streaming TV. Combines programmatic and linear TV ad capabilities for CTV and OLV campaigns.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
Mediaocean competitors and assessment
Company assessmentDirect peers
- The Trade Desk: The Trade Desk is the leading independent demand-side platform (DSP) for programmatic media buying. Both Mediaocean and The Trade Desk serve enterprise advertisers and agencies seeking neutral, omnichannel media buying infrastructure independent of walled gardens.
- Magnite: Magnite is the largest independent sell-side platform specializing in CTV and video. Mediaocean's exclusive partnership with Magnite for automated streaming TV planning reflects direct overlap in CTV ad buying and orchestration infrastructure.
- Pubmatic: Pubmatic is a leading independent sell-side platform and ad tech provider for publishers and buyers. Both serve enterprise digital media workflows and compete for omnichannel campaign management spend across programmatic and direct channels.
- DoubleVerify: DoubleVerify is a leading media measurement and analytics platform for verification, brand safety, and fraud detection. Mediaocean's Protected product directly competes with DoubleVerify in the verification layer of the ad tech stack.
- Integral Ad Science: Integral Ad Science (IAS) provides ad verification, fraud detection, and viewability measurement. Like Mediaocean's Protected, IAS serves verification needs for enterprise buyers and competes for the same workflow budgets.
- FreeWheel: FreeWheel, a Comcast company, provides ad serving and monetization for premium video and CTV. Both Mediaocean and FreeWheel serve enterprise media workflows with overlapping TV/CTV planning, buying, and measurement capabilities.
- Amobee: Amobee is an independent omnichannel advertising platform offering planning, buying, and measurement across TV, digital, and social. Both serve enterprise advertisers seeking independent alternatives to walled garden ad tech stacks.
Broad incumbents
- Google Ad Manager: Google Ad Manager is the dominant ad serving and exchange platform for publishers and buyers. While Mediaocean positions itself as the independent alternative to Google's ad tech stack, both serve overlapping media planning, buying, and reconciliation workflows.
- Adobe Advertising Cloud: Adobe Advertising Cloud is part of Adobe Experience Cloud and offers omnichannel ad buying, planning, and analytics. Adobe and Mediaocean have an explicit partnership but compete for enterprise media workflow contracts across Fortune 500 brands.
- Yahoo Ad Tech: Yahoo Ad Tech offers a DSP, SSP, and identity solutions for omnichannel advertising. As an independent ad tech platform outside walled gardens, Yahoo competes with Mediaocean for enterprise buyer-side media workflow share.
Market position
Strengths5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mediaocean social profiles
Digital presenceMediaocean compliance and trust
Trust signalCompliance9 records
Mediaocean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediaocean leadership team
Management profileNumber of profiles
Profiles18 records
Mediaocean subsidiaries and ownership
Company hierarchySubsidiaries10 records
Mediaocean funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediaocean M&A and investment
M&A and investmentM&A11 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediaocean
What does Mediaocean do?
Mediaocean provides an independent, omnichannel advertising software platform that automates the full advertising workflow from media planning, buying, and selling through creative personalization, ad serving, verification, measurement, invoicing, and payments. The platform is delivered through three core product pillars—Prisma for media management and buying, Innovid for ad serving and creative personalization, and Protected for brand safety and verification—supplemented by AI capabilities such as NIVO AI and Prisma Direct. The company processes over $200 billion in annual ad spend for global agencies, brand advertisers, and media owners.
Is Mediaocean a public or private company?
Mediaocean is a private company. It is classified as private equity controlled and is currently operating.
When was Mediaocean founded?
Mediaocean was founded in 2011. It employs 1,001 to 5,000 people.
Where is Mediaocean based?
Mediaocean is headquartered in New York, United States, in the North America region.
How does Mediaocean make money?
Two revenue lines are on record. Software Platform Fees are the primary driver. The others are AI-Powered Advertising Services.
Who are Mediaocean's main competitors?
Direct peers on record are The Trade Desk, Magnite, Pubmatic, DoubleVerify, Integral Ad Science, FreeWheel and Amobee. Broad incumbents are Google Ad Manager, Adobe Advertising Cloud and Yahoo Ad Tech.
Does Mediaocean have an API?
Yes. Mediaocean's Prisma platform offers API connections enabling bi-directional data flow between planning, buying, and reconciliation workflows. The Guideline integration allows teams to push campaign goals from MediaTools into Prisma and retrieve actualized buy data for reporting, reconciliation, and plan-versus-actuals analysis. Disney Campaign Manager integration enables API-based workflow automation for direct transactions across streaming, video, and CTV. Developer documentation is at support.mediaocean.com.
What industry is Mediaocean in?
Mediaocean's product category is Advertising Technology. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAHAJAN, Data Platform & Audience Insights (CDP, Data Warehouse, Attribution). Its NAICS code is 54183 and its SIC code is 7372.