Mediaocean

Name

Mediaocean

Legal name

Mediaocean LLC

Website

https://mediaocean.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Advertising Technology

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN), Media Planning Currency, Verification & Accreditation Services (MRC/Industry Audits) (MPABAOAK)

Keywords

• Omnichannel ad tech
• Media buying software
• Ad serving platform
• Advertising workflow automation
• Brand safety verification

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Platform Fees: SaaS platform fees for access to Prisma, Innovid, Protected, and Flashtalking products. Revenue generated from enterprise licenses, API access, and platform subscriptions supporting media buying, finance, and verification workflows.
2. AI-Powered Advertising Services: Revenue from AI agent-based services including creative production, campaign delivery, measurement and optimization. Specialized agents automate workflows from campaign creation to reporting.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mediaocean provides an independent, omnichannel advertising software platform that automates the full advertising workflow from media planning, buying, and selling through creative personalization, ad serving, verification, measurement, invoicing, and payments. The platform is delivered through three core product pillars—Prisma for media management and buying, Innovid for ad serving and creative personalization, and Protected for brand safety and verification—supplemented by AI capabilities such as NIVO AI and Prisma Direct. The company processes over $200 billion in annual ad spend for global agencies, brand advertisers, and media owners.

Product overview

Mediaocean operates as a neutral, full-stack advertising software platform providing end-to-end workflow automation for omnichannel advertising. The platform consists of three core product pillars: Prisma (media management and buying), Innovid (video ad serving and creative optimization), and Protected (verification and brand safety). NIVO AI serves as an AI agent layer built on Innovid's infrastructure, while Prisma Direct addresses direct transaction automation for CTV. Guideline's MediaTools integrates as Mediaocean's exclusive media planning partner. The platform processes over $200 billion in annual ad spend and serves 100,000 users worldwide, offering independent alternatives to walled garden platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Prisma: End-to-end workflow automation platform for media buying and finance, supporting omnichannel advertising operations
• Innovid
• Protected
• Flashtalking
• NIVO AI
• Prisma Direct
• Innovid Orchestrator

Products and services

• Prisma

Quantifiable outcome

• 90% reduction in campaign setup work with NIVO AI
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• GuidelinecoreTechnology or Integration · 17 June 2026Expanded API integration with Mediaocean's Prisma platform enabling bi-directional data flow between Guideline's MediaTools planning system and Prisma's media buying and finance platform. Automates campaign reconciliation eliminating manual spreadsheet comparison. Guideline designated as Mediaocean's exclusive media planning partner.
• NielsencoreTechnology or Integration · 4 June 2026Expanded partnership to integrate advanced audience measurement directly into Mediaocean's Prisma platform. Enables advertisers to define audiences once using Nielsen tools and apply them consistently across fragmented media environments. Includes integrations with S&P Global Mobility and MRI-Simmons for granular audience data.
• Basis Technologies (Protected Integration)coreTechnology or Integration · 17 April 2026Direct integration between Basis and Protected by Mediaocean bringing AI-driven media quality, brand safety, and attention signals directly into campaign activation workflows. First phase of broader strategic partnership aimed at consolidating fragmented media operations.
• DisneyflagshipTechnology or Integration · 31 March 2026Disney is the first integration partner for Prisma Direct through an API connection built on Disney Campaign Manager technology. Enables direct ad transactions across streaming, video, and connected TV with workflow automation for ordering, trafficking, campaign analytics, billing, and reconciliation.
• Basis TechnologiescoreTechnology or Integration · 6 January 2026Foundational partnership to integrate systems and automate entire media campaign process from start to finish. Deep two-way interconnectivity connecting Basis platform with Mediaocean's Prisma, Innovid, and Protected. Eliminates need for disconnected point solutions and establishes infrastructure for AI-driven optimization.
• Internet Watch FoundationminorStrategic or Co-development PartnerProtected by Mediaocean partnership with Internet Watch Foundation to advance safer, smarter digital advertising through enhanced brand safety measures.
• MagnitecoreTechnology or IntegrationExclusive partnership to automate media planning, execution, and reconciliation in streaming TV. Combines programmatic and linear TV ad capabilities for CTV and OLV campaigns.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• The Trade Desk: The Trade Desk is the leading independent demand-side platform (DSP) for programmatic media buying. Both Mediaocean and The Trade Desk serve enterprise advertisers and agencies seeking neutral, omnichannel media buying infrastructure independent of walled gardens.
• Magnite: Magnite is the largest independent sell-side platform specializing in CTV and video. Mediaocean's exclusive partnership with Magnite for automated streaming TV planning reflects direct overlap in CTV ad buying and orchestration infrastructure.
• Pubmatic: Pubmatic is a leading independent sell-side platform and ad tech provider for publishers and buyers. Both serve enterprise digital media workflows and compete for omnichannel campaign management spend across programmatic and direct channels.
• DoubleVerify: DoubleVerify is a leading media measurement and analytics platform for verification, brand safety, and fraud detection. Mediaocean's Protected product directly competes with DoubleVerify in the verification layer of the ad tech stack.
• Integral Ad Science: Integral Ad Science (IAS) provides ad verification, fraud detection, and viewability measurement. Like Mediaocean's Protected, IAS serves verification needs for enterprise buyers and competes for the same workflow budgets.
• FreeWheel: FreeWheel, a Comcast company, provides ad serving and monetization for premium video and CTV. Both Mediaocean and FreeWheel serve enterprise media workflows with overlapping TV/CTV planning, buying, and measurement capabilities.
• Amobee: Amobee is an independent omnichannel advertising platform offering planning, buying, and measurement across TV, digital, and social. Both serve enterprise advertisers seeking independent alternatives to walled garden ad tech stacks.

Broad incumbents

• Google Ad Manager: Google Ad Manager is the dominant ad serving and exchange platform for publishers and buyers. While Mediaocean positions itself as the independent alternative to Google's ad tech stack, both serve overlapping media planning, buying, and reconciliation workflows.
• Adobe Advertising Cloud: Adobe Advertising Cloud is part of Adobe Experience Cloud and offers omnichannel ad buying, planning, and analytics. Adobe and Mediaocean have an explicit partnership but compete for enterprise media workflow contracts across Fortune 500 brands.
• Yahoo Ad Tech: Yahoo Ad Tech offers a DSP, SSP, and identity solutions for omnichannel advertising. As an independent ad tech platform outside walled gardens, Yahoo competes with Mediaocean for enterprise buyer-side media workflow share.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TeamMediaocean
• YouTubeyoutube.com/@TeamMediaocean
• Facebookfacebook.com/team.mediaocean
• LinkedInlinkedin.com/company/mediaocean
• Instagraminstagram.com/teammediaocean
• TikToktiktok.com/@teammediaocean

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries10 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediaocean