Dentive
Dentive is a Dental Partnership Organization that provides non-clinical business support — including procurement, marketing, HR, revenue cycle management, and continuing education — to growth-minded dental practice owners across 117 partner practices in 15 U.S. states while preserving doctor clinical autonomy and ownership.
- Company typePrivate
- Founded2019
- HeadquartersProvo, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Dentive does
Dentive is a Dental Partnership Organization (DPO) headquartered in Provo, Utah, that provides non-clinical business support services to growth-minded dental practice owners across the United States. Founded in 2019 and co-founded by Tom Clark (CEO) and Austin McFee (President), the company has grown to 117 partner practices across 15 states as of 2025, up from approximately 70 locations in 9 states in early 2023. Unlike a traditional Dental Service Organization, Dentive's partnership model preserves clinical autonomy, local leadership, and a continuing ownership stake for the founding doctor while granting access to Dentive's centralized operational infrastructure.
The company's core offering is the Dentive Partnership Model, complemented by service modules in procurement and group purchasing, marketing strategy and execution, human resources and talent acquisition, revenue cycle management, financial planning, billing, compliance, and Dentive University for continuing education. Dentive advises partner practices on adopting AI-enabled tools — predictive analytics, computer vision for X-ray review, NLP-driven chatbots, and clinical decision support — as well as digital imaging, CAD/CAM, cloud-based practice management, and online scheduling, though no proprietary AI platform is described in available source material. GTM is community-led and referral-based, with peer doctors recruiting peers and content marketing supporting top-of-funnel demand.
Dentive generates revenue through partnership arrangements where it takes an equity stake in partner practices alongside original doctor owners and provides non-clinical services in return. Financial terms (ownership stakes, cash components, and partnership fees) are negotiated individually. The company is privately held and backed by private equity firm HGGC, which made a significant growth investment in January 2023 to fund expansion. Marketing and brand-building is reinforced by industry recognition including the Globee Disruptors 2025 awards and Becker's Dental Review's '52 DSOs to Know: 2026' list.
Dentive firmographics
Firmographics- Name
- Dentive
- Legal name
- Dentive
- Website
- https://dentive.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dentive is a Dental Partnership Organization that provides non-clinical business support — including procurement, marketing, HR, revenue cycle management, and continuing education — to growth-minded dental practice owners across 117 partner practices in 15 U.S. states while preserving doctor clinical autonomy and ownership.
- Ownership category
- akta.pro rank
Dentive industry classification
Industry- Product category
- Dental Practice Management Services
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Prosthodontic & Restorative Group Practices (HLABAKAH)
Keywords
Where Dentive is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dentive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Partnership and support services to dental practices: Dentive generates revenue by providing non-clinical business support services to dental practices in exchange for a partnership arrangement. Services include procurement and group purchasing, marketing, HR, revenue cycle management, compliance, and strategic support. In return, Dentive takes a stake in partner practices alongside the original doctor owners. The revenue model is structural: Dentive invests alongside doctors and earns returns through the growth and success of the partnered practices.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Dentive product offering
Product offeringCore offering
Dentive operates as a Dental Partnership Organization (DPO) that invests alongside dental practice owners in exchange for an equity stake, while doctors retain clinical autonomy and continued ownership. In return for the partnership and capital investment, Dentive delivers comprehensive non-clinical business support services including procurement and group purchasing, marketing strategy and execution, HR and talent acquisition, insurance reimbursement review, financial planning and analysis, billing and revenue cycle management, compliance, and access to Dentive University for continuing education.
Product overview
Dentive operates as a Dental Partnership Organization (DPO) offering a unified partnership model rather than a modular software platform. The core offering is the Dentive Partnership Model, which provides comprehensive non-clinical business support services to dental practices while preserving clinical autonomy for doctors. This core is supplemented by multiple service modules including Dentive University (training and continuing education), Marketing Support Services, Revenue Cycle Management, Human Resources & Talent Acquisition, and Procurement & Group Purchasing. Together, these services enable growth-minded dentists to focus on patient care while Dentive handles the business operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Dentive Partnership Model
- Dentive University
- Marketing Support Services
- Revenue Cycle Management
- Human Resources and Talent Acquisition
- Procurement and Group Purchasing
Quantifiable outcome
- Doctors spend less time on business administration and more time on patient care, while maintaining clinical autonomy
- +1 more outcomes
Companies that use Dentive
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Dentive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Dentive partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Dentive competitors and assessment
Company assessmentDirect peers
- Smile Brands: Multi-brand DSO providing business support services to affiliated dental offices nationwide. Comparable GTM targeting practice owners seeking operational partnership.
- Mortenson Dental Partners: Dentist-led DSO emphasizing doctor ownership and partnership structure. Closely comparable to Dentive's partnership-first philosophy and clinical autonomy emphasis.
- Heartland Dental: The largest U.S. DSO supporting thousands of doctor-owned practices with non-clinical services. Most direct competitor to Dentive's partnership-style DPO/DPO model, though at vastly greater scale.
- Benevis: DSO supporting dental practices with operations, marketing, and technology. Comparable B2B partnership structure targeting growth-seeking dentists.
- Pacific Dental Services: Large DSO with a strong Western U.S. presence offering practice management, clinical support, and technology enablement. Direct geographic and operational competitor to Dentive.
- Dental Care Alliance: DSO providing non-clinical business support to affiliated dental practices across multiple states. Comparable service offering and partner-practitioner model to Dentive.
- Great Expressions Dental Centers: DSO with affiliated dental practices offering comprehensive non-clinical support. Comparable operational model and target customer base to Dentive.
- Aspen Dental: Major national DSO providing practice support, marketing, and operational infrastructure to affiliated dental offices. Competes for the same partnership-oriented dentists, particularly those seeking growth support.
- Marquee Dental Partners: PE-backed DSO acquiring and partnering with dental practices across the Southeast and beyond. Comparable partnership model and growth-stage scale.
Broad incumbents
- Affordable Care (Affordable Dentures & Implants): Large dental support organization focused primarily on dentures, implants, and extractions. Comparable DSO model but narrower service specialization than Dentive's general dentistry focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dentive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dentive leadership team
Management profileNumber of profiles
Profiles2 records
Dentive funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dentive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dentive
What does Dentive do?
Dentive operates as a Dental Partnership Organization (DPO) that invests alongside dental practice owners in exchange for an equity stake, while doctors retain clinical autonomy and continued ownership. In return for the partnership and capital investment, Dentive delivers comprehensive non-clinical business support services including procurement and group purchasing, marketing strategy and execution, HR and talent acquisition, insurance reimbursement review, financial planning and analysis, billing and revenue cycle management, compliance, and access to Dentive University for continuing education.
Is Dentive a public or private company?
Dentive is a private company. It is classified as private equity controlled and is currently operating.
When was Dentive founded?
Dentive was founded in 2019. It employs 51 to 100 people.
Where is Dentive based?
Dentive is headquartered in Provo, United States, in the North America region.
How does Dentive make money?
One revenue line is on record: partnership and support services to dental practices.
Who are Dentive's main competitors?
Direct peers on record are Smile Brands, Mortenson Dental Partners, Heartland Dental, Benevis, Pacific Dental Services, Dental Care Alliance, Great Expressions Dental Centers, Aspen Dental and Marquee Dental Partners. Affordable Care (Affordable Dentures & Implants) is listed as a broad incumbent.
Does Dentive have an API?
No public API is recorded for Dentive.
What industry is Dentive in?
Dentive's product category is Dental Practice Management Services. Its primary akta.pro industry code is HLABAKAH, Prosthodontic & Restorative Group Practices. Its NAICS code is 62121 and its SIC code is 8000.