BackChannel
BackChannel is a Brazil-based AI-powered B2B marketplace that connects brands and distributors holding excess inventory with small and mid-sized retailers, enabling discounted surplus-stock transactions across fashion, beauty, and lifestyle verticals.
- Company typePrivate
- Founded2024
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What BackChannel does
BackChannel (legal entity: Backchannel Soluções de Inventário LTDA) is a Brazilian B2B commerce company founded in 2024 and headquartered in Vila Olímpia, São Paulo. The company operates a private, AI-powered marketplace that connects brands and distributors with surplus or excess inventory to small and mid-sized retailers (lojistas) seeking discounted branded stock. The platform targets fashion, beauty, pet care, and lifestyle verticals and reports having intermediated over 300,000 items with a network of roughly 1,000 active buyers and 100+ sellers as of early 2026.
The core product is a web-based marketplace (app.backchannel.com.br) with two principal modules — a Buyers Platform granting access to premium brands at discounts reportedly up to 80%, and a Sellers Platform offering immediate liquidity (same-day payment on shipment) versus traditional net-90/net-120 terms. The platform is built on proprietary AI-driven matching and recommendation technology that the company claims optimizes pricing, buyer-seller pairing, and distribution control. It also offers BackChannel Sync, an automatic catalog integration with Nuvemshop that lets e-commerce merchants synchronize inventory and trade across both platforms.
BackChannel's revenue model is a transaction-based marketplace take rate, augmented by a credit/financing product for buyers that is being launched around its 2026 seed round. Onboarding is free for sellers, with revenue generated on completed transactions. Distribution combines self-serve product-led registration with a dedicated Concierge sales team for larger brand/distributor accounts. The company has raised approximately R$25 million (~$4.8M USD) in a seed round announced in March 2026, led by Sunna Ventures with participation from nine other Latin America-focused funds.
BackChannel firmographics
Firmographics- Name
- BackChannel
- Legal name
- Backchannel Soluções de Inventário LTDA
- Website
- https://backchannel.com.br
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BackChannel is a Brazil-based AI-powered B2B marketplace that connects brands and distributors holding excess inventory with small and mid-sized retailers, enabling discounted surplus-stock transactions across fashion, beauty, and lifestyle verticals.
- Ownership category
- akta.pro rank
BackChannel industry classification
Industry- Product category
- B2B Wholesale Marketplace
- akta.pro primary industry
- Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)
- akta.pro secondary industries
- Online Closeout & Liquidation Marketplaces (CRAEAFAF), B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Closeout Apparel, Footwear & Accessories Retail (CRAEAFAJ)
Keywords
Where BackChannel is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
BackChannel business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace commission / transaction fee: BackChannel operates as a B2B marketplace intermediating transactions between brands/distributors selling excess inventory and retailers buying that inventory, earning revenue through transaction fees or commissions on each sale completed on the platform.
- Credit product financing: BackChannel is launching a credit product that allows merchants to finance orders on the platform, generating revenue through interest or financing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free onboarding for sellers — no upfront cost to list products |
| Transaction based/ take rate | Pay-as-you-go | Buyer access to premium brand inventory at up to 80% discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
BackChannel product offering
Product offeringCore offering
BackChannel operates an AI-powered private B2B marketplace that connects fashion, beauty, pet care, and lifestyle brands and distributors holding surplus or excess inventory with small and mid-sized Brazilian retailers. Sellers monetize excess stock with same-day payment upon shipment while keeping control over pricing and distribution; buyers access premium branded inventory at discounts of up to 80%, with logistics, payment protection, and an integrated credit product for order financing handled on the platform.
Product overview
BackChannel operates as a unified B2B commerce platform built around an AI-powered private marketplace for surplus inventory. The core platform connects brands and distributors (sellers) with small and mid-sized retailers (buyers), supported by two main modules: the Buyers Platform (BackChannel para Compradores) and Sellers Platform (BackChannel para Vendedores). The ecosystem is extended through Backchannel Sync, an e-commerce integration with Nuvemshop, and includes a Credit Product for merchant financing. The proprietary AI model drives marketplace efficiency, intelligent matching, and process automation across all platform functions.
Differentiator
Problem solved
Functional benefit
Brands
- Backchannel Sync: Integration with Nuvemshop that automatically connects product catalogs between the platforms, allowing Nuvemshop merchants to synchronize inventory and sell products on the Backchannel marketplace
Products and services
- BackChannel B2B Surplus Marketplace An AI-powered private B2B marketplace connecting fashion, beauty, pet care, and lifestyle brands and distributors holding excess inventory with small and mid-sized retailers. Sellers monetize surplus stock with same-day payment upon shipment and full pricing and distribution control, while buyers access premium branded inventory at discounts of up to 80%, with logistics, payment protection, and platform-managed fulfillment included.
- BackChannel Credit Product Credit financing feature enabling merchants on the BackChannel marketplace to finance their orders directly on the platform, providing flexible payment terms that accelerate purchasing power and drive higher transaction volume; BackChannel earns revenue through interest or financing fees on the credit extended.
Quantifiable outcome
- Over 300,000 items intermediated since founding in 2024
- +3 more outcomes
Companies that use BackChannel
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
BackChannel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature4 records
BackChannel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nuvemshopintegration partnerBackChannel Sync is an automatic integration between Nuvemshop's e-commerce platform and BackChannel's marketplace. This allows Nuvemshop merchants to synchronize their product catalogs and sell surplus inventory directly on BackChannel, or purchase surplus stock from the platform to resell.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
BackChannel competitors and assessment
Company assessmentRegional players
- Trocafone: Trocafone is a Brazilian recommerce platform specializing in used smartphones and electronics trade-in and resale. While its product focus differs from BackChannel's fashion-led approach, it represents a regional precedent for Brazilian B2B-adjacent recommerce infrastructure.
- Carbel Brasileira: Carbel is a Brazilian B2B fashion liquidation and wholesale operator handling excess inventory from major brands for resale to retailers. As a regional incumbent in the surplus fashion wholesale space, it is a relevant comparable for BackChannel's offline-to-online shift in the same vertical.
- Enjoei: Enjoei is a Brazilian recommerce marketplace where individuals and small sellers list pre-owned and overstock fashion, beauty, and lifestyle goods. While primarily C2C rather than B2B, it operates in the same fashion-surplus and resale ecosystem as BackChannel in Brazil.
Others
- Nuvemshop: Nuvemshop is a leading Latin American SaaS e-commerce platform powering SMB online stores, and is BackChannel's integration partner via BackChannel Sync. While not a direct competitor, it is an ecosystem enabler whose merchant base represents BackChannel's core distribution channel.
- Mercado Livre: Mercado Livre (MercadoLibre) is the dominant e-commerce and marketplace platform across Latin America, including Brazil. While not a surplus-inventory specialist, its massive SMB-merchant base and logistics network make it a credible long-term competitor or distribution partner for BackChannel's marketplace model.
- Liquidity Services: Liquidity Services (NASDAQ: LQDT) operates Liquidation.com, one of the largest B2B surplus-asset marketplaces globally. While much larger and broader in scope (industrial, government, retail), it overlaps directly with BackChannel's core model of intermediating excess inventory via online auctions.
Direct peers
- 888Lots: 888Lots is a B2B liquidation marketplace focused on pallets and truckloads of returned and overstock merchandise. Its focus on SMB resellers buying bulk lots makes it a direct functional peer to BackChannel, albeit operating in the US market.
- B-Stock Solutions: B-Stock is a US-based B2B liquidation marketplace that connects retailers and manufacturers with buyers of returned, overstock, and used merchandise. BackChannel operates the same core marketplace model for excess inventory and serves the same buyer (SMB resellers) and seller (brands/distributors) archetypes.
- Direct Liquidation: Direct Liquidation is a North American B2B marketplace for bulk-purchasing liquidated and overstock consumer goods from major retailers and manufacturers. Its product-overstock focus and SMB-buyer base closely mirror BackChannel's positioning in Brazil.
- BoxFox: BoxFox is a B2B marketplace that connects brands with excess inventory to a network of vetted retail buyers, allowing sellers to monetize surplus stock discretely. Its "private marketplace" model and excess-inventory focus align tightly with BackChannel's core proposition.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BackChannel social profiles
Digital presenceBackChannel financial estimates
Financial estimateRevenue estimate
Valuation estimate
BackChannel leadership team
Management profileNumber of profiles
BackChannel funding detail
Funding detailFunding overview
Funding rounds3 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BackChannel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BackChannel
What does BackChannel do?
BackChannel operates an AI-powered private B2B marketplace that connects fashion, beauty, pet care, and lifestyle brands and distributors holding surplus or excess inventory with small and mid-sized Brazilian retailers. Sellers monetize excess stock with same-day payment upon shipment while keeping control over pricing and distribution; buyers access premium branded inventory at discounts of up to 80%, with logistics, payment protection, and an integrated credit product for order financing handled on the platform.
Is BackChannel a public or private company?
BackChannel is a private company. It is classified as venture growth investor backed and is currently operating.
When was BackChannel founded?
BackChannel was founded in 2024. It employs 1 to 10 people.
Where is BackChannel based?
BackChannel is headquartered in São Paulo, Brazil, in the Latin America region.
How does BackChannel make money?
Two revenue lines are on record. Marketplace commission / transaction fee is the primary driver. The others are credit product financing.
Who are BackChannel's main competitors?
Regional players on record are Trocafone, Carbel Brasileira and Enjoei. Others are Nuvemshop, Mercado Livre and Liquidity Services. Direct peers are 888Lots, B-Stock Solutions, Direct Liquidation and BoxFox.
Does BackChannel have an API?
No public API is recorded for BackChannel.
What industry is BackChannel in?
BackChannel's product category is B2B Wholesale Marketplace. Its primary akta.pro industry code is CRAFAGAO, Bulk Liquidation, Returns & Overstock Recommerce Marketplaces, with a secondary code of CRAEAFAF, Online Closeout & Liquidation Marketplaces.