enjoei
Enjoei is a Brazilian peer-to-peer e-commerce marketplace where 370,000+ individual sellers list new and second-hand fashion, accessories, electronics, and home goods, complemented by 10+ physical Enjuloja retail stores enabling in-person buying and instant PIX-based seller payouts across 8 Brazilian cities.
- Company typePublic
- Founded2009
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What enjoei does
Enjoei S.A. is a Brazilian peer-to-peer e-commerce marketplace, founded in 2009 and headquartered in São Paulo, publicly listed on B3 (ticker: ENJU3). The company operates a C2C platform enabling individual sellers to list and sell new and second-hand fashion items, accessories, electronics, and home goods to Brazilian consumers through its website (enjoei.com.br) and iOS/Android mobile apps. The platform supports three listing tiers — Grátis (0% commission), Clássico (12%), and Turbinado (18%) — with progressively richer promotional tools, alongside an integrated Enjugrana digital wallet for buyer protection, seller payments, and instant PIX-based payouts. A distinguishing feature is the network of 10+ physical Enjuloja retail stores across 8 Brazilian cities (São Paulo, Rio de Janeiro, Campinas, Curitiba, Goiânia, Sorocaba, Santos, São José do Rio Preto), enabling in-person inspection, same-day selling, and instant PIX settlements that pure-play online competitors cannot match.
The business operates a hybrid online-offline marketplace model, monetizing through tiered seller commissions, fixed transaction fees, optional shipping protection insurance (up to R$3,000 coverage), buyer protection service fees, and Enjugrana wallet withdrawal/inactivity fees. Supporting products include Enjoei Pro (professional seller tooling), Sacolinha Turbinada (multi-seller basket with progressive discounts), Preço Esperto (dynamic pricing tool), Megaphone (listing promotion), and Enviando Protegido (shipping insurance). The platform hosts 370,000+ active sellers, 2,000,000+ listed products, and adds 2,000+ new pieces daily in physical stores. Strategic acquisitions include Gringa (luxury resale, Dec 2021) and Elo7 (handmade/craft marketplace acquired from Etsy, Jul 2023), broadening the company's vertical footprint within Brazil.
enjoei firmographics
Firmographics- Name
- enjoei
- Legal name
- Enjoei S.A.
- Website
- https://enjoei.com.br
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Enjoei is a Brazilian peer-to-peer e-commerce marketplace where 370,000+ individual sellers list new and second-hand fashion, accessories, electronics, and home goods, complemented by 10+ physical Enjuloja retail stores enabling in-person buying and instant PIX-based seller payouts across 8 Brazilian cities.
- Ownership category
- akta.pro rank
enjoei industry classification
Industry- Product category
- Online Fashion Marketplace
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Used Merchandise Retailers (459510), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Apparel, Footwear & Accessories Resale (CRAFAGAA)
- akta.pro secondary industry
- Jewelry, Watches & Luxury Goods Marketplaces (CRAFABAK)
Keywords
Where enjoei is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices11 records
Markets served
enjoei business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Seller Commission: Enjoei charges sellers a commission on each sale. Three tiers: Grátis (0% commission), Clássico (12% commission), Turbinado (18% commission with enhanced visibility and promotional tools).
- Fixed Transaction Fees: Variable fixed fee per transaction based on sale value, applied differently per announcement mode.
- Buyer Protection Service Fee: Buyers pay a protection service fee calculated based on product price range, providing coverage for purchase protection.
- Protected Shipping Fee: Optional fee for shipping protection, calculated as [(seller commission value - R$25.63) x 1.5%] + R$1.49 for sales receiving more than R$25.63. Free for lower-value sales.
- Enjugrana Withdrawal Fees: R$3.00 withdrawal fee per transaction with first monthly withdrawal free. Inactivity fees of R$14.99/month (2-5 months) and R$29.99/month (6+ months) for unused balances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Grátis mode - Zero commission, limited features |
| Transaction based/ take rate | Pay-as-you-go | Clássico mode - 12% commission with standard features |
| Transaction based/ take rate | Pay-as-you-go | Turbinado mode - 18% commission with full promotional suite |
| Transaction based/ take rate | Pay-as-you-go | Protected Shipping - Optional insurance for sellers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
enjoei product offering
Product offeringCore offering
Enjoei operates a Brazilian online marketplace where individuals and small sellers list and sell new and pre-owned fashion items, including clothing, footwear, bags, and accessories. The platform supports peer-to-peer transactions with integrated payments and shipping, and is complemented by Enjulojas physical stores in select Brazilian cities.
Product overview
Enjoei is a Brazilian peer-to-peer e-commerce marketplace and technology platform specializing in fashion and lifestyle products, both new and pre-owned. The core offering is the Enjoei Marketplace, a C2C platform connecting individual sellers with buyers across categories including women's, men's, and children's fashion, accessories, electronics, home goods, and more. The platform operates through multiple channels: a web and mobile app (Enjoei App), a network of physical retail stores called Enjulojas in major Brazilian cities, and the Enjoei Pro professional seller program. Key supporting products include Enjugrana (internal wallet for transaction settlements), Enviando Protegido (shipping insurance), Sacolinha Turbinada (enhanced shopping basket), and promotional tools like Megaphone and Preço Esperto. The company facilitates secure transactions through payment processor Pagar.me and logistics integration with multiple carrier partners.
Differentiator
Problem solved
Functional benefit
Brands
- Enjulojas: Physical retail stores operated by Enjoei in various Brazilian cities
- Enjoei Pro
- Enjugrana
Products and services
- Enjoei Marketplace Enjoei Marketplace is the company's online C2C/B2C platform where individuals and small sellers list and sell new and pre-owned fashion items, including clothing, footwear, bags, and accessories, to buyers across Brazil.
- Enjulojas Enjulojas are physical retail stores operated by Enjoei in select Brazilian cities, providing an in-store experience for browsing and buying fashion items sourced through the marketplace.
- Enjoei Mobile App The Enjoei mobile application, available on iOS and Android, enables users to browse, buy, and sell new and pre-owned fashion items on the Enjoei marketplace from smartphones.
Quantifiable outcome
- 370,000+ active sellers on the platform
- +2 more outcomes
Companies that use enjoei
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
enjoei technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
enjoei partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Etsy (Elo7)coreEtsy sold Elo7, its Brazilian marketplace acquired in 2021, to Enjoei S.A. for an undisclosed amount. The decision followed underperformance and macroeconomic challenges affecting Elo7. This acquisition expanded Enjoei's market presence in Brazil's second-hand fashion segment.
- GringacoreEnjoei acquired Gringa, a luxury second-hand platform founded by actress Fiorella Mattheis, for up to R$35 million (cash, stock, plus 2025 earnout). Transaction aimed to expand Enjoei's presence in the luxury segment. Gringa gained a pop-up store at Shopping Leblon and was projected to quadruple revenue in 2024. Fiorella continues to lead Gringa with support from Enjoei's pricing and logistics technology.
- Pagar.mecorePagar.me serves as the payment gateway and acquirer facilitating all financial transactions on the Enjoei platform. As sub-acquirer, Pagar.me processes credit card payments, PIX transfers, and manages payment flows between buyers and sellers. Regulated by Banco Central do Brasil.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
enjoei competitors and assessment
Company assessmentRegional players
- Depop: UK/US peer-to-peer fashion resale marketplace owned by Etsy, targeting Gen Z with social-led discovery. Comparable in C2C fashion resale mechanics; sibling brand to Enjoei's Elo7 acquisition (also Etsy-former).
- Poshmark: North American peer-to-peer fashion resale marketplace (now owned by Naver). Directly comparable business model — social, seller-led fashion resale — but operates in a different geography from Enjoei.
Emerging players
- Vinted: European-headquartered peer-to-peer fashion resale marketplace with a zero-commission seller model. Conceptually the closest international analogue to Enjoei, though currently not a direct competitor due to geography; represents a strategic threat if Vinted expands to Brazil.
- Vestiaire Collective: Global peer-to-peer luxury resale platform with authentication and direct shipping model. Closest international peer to Gringa (Enjoei's luxury subsidiary); expanding across geographies including Latin America.
- ThredUp: US-based online thrift and resale platform for apparel and accessories. Adjacent business model (inventory-led rather than C2C) but targets the same consumer demand for affordable, sustainable second-hand fashion.
- The RealReal: US-based online luxury consignment marketplace with authentication focus. Conceptually comparable to Enjoei's Gringa luxury vertical, addressing authenticated pre-owned designer fashion — a category Enjoei is expanding into.
Direct peers
- OLX Brasil: Brazilian C2C classifieds marketplace for second-hand goods, including fashion and accessories. Closest direct peer to Enjoei's peer-to-peer marketplace model, though typically lower-frequency transactions and weaker trust infrastructure.
- Elo7: Brazilian handmade and craft marketplace, acquired by Enjoei from Etsy in July 2023. Comparable marketplace model targeting Brazilian consumers; now wholly owned subsidiary extending Enjoei into non-fashion categories.
Broad incumbents
- Shopee Brasil: Sea Group-owned e-commerce platform with growing presence in Brazil, offering new and resale fashion. Competes on price, logistics, and seller tools with substantially greater capital backing than Enjoei.
- Mercado Livre: Latin America's largest horizontal e-commerce marketplace, operating across Brazil and the region. Overlaps with Enjoei in second-hand and fashion resale but competes at much broader scope with significantly larger logistics infrastructure and marketing budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
enjoei social profiles
Digital presenceenjoei compliance and trust
Trust signalCompliance1 record
enjoei financial estimates
Financial estimateRevenue estimate
Valuation estimate
enjoei leadership team
Management profileNumber of profiles
Profiles3 records
enjoei subsidiaries and ownership
Company hierarchySubsidiaries1 record
enjoei funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
enjoei M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about enjoei
What does enjoei do?
Enjoei operates a Brazilian online marketplace where individuals and small sellers list and sell new and pre-owned fashion items, including clothing, footwear, bags, and accessories. The platform supports peer-to-peer transactions with integrated payments and shipping, and is complemented by Enjulojas physical stores in select Brazilian cities.
Is enjoei a public or private company?
enjoei is a public company. It is classified as public and is currently operating.
When was enjoei founded?
enjoei was founded in 2009. It employs 251 to 500 people.
Where is enjoei based?
enjoei is headquartered in São Paulo, Brazil, in the Latin America region.
How does enjoei make money?
Five revenue lines are on record. Seller Commission is the primary driver. The others are fixed Transaction Fees, buyer Protection Service Fee, protected Shipping Fee and enjugrana Withdrawal Fees.
Who are enjoei's main competitors?
Regional players on record are Depop and Poshmark. Emerging players are Vinted, Vestiaire Collective, ThredUp and The RealReal. Direct peers are OLX Brasil and Elo7. Broad incumbents are Shopee Brasil and Mercado Livre.
Does enjoei have an API?
No public API is recorded for enjoei.
What industry is enjoei in?
enjoei's product category is Online Fashion Marketplace. Its primary akta.pro industry code is CRAFAGAA, Apparel, Footwear & Accessories Resale, with a secondary code of CRAFABAK, Jewelry, Watches & Luxury Goods Marketplaces. Its NAICS code is 45811 and its SIC code is 5600.