Azoma

What Azoma does

Azoma (legal entity Ecomtent Inc.) is an enterprise software company founded in 2022 and headquartered across Toronto, Canada and London, UK, that builds an Agentic Commerce Optimization (ACO) platform for consumer brands and retailers. Its core proposition is helping enterprises maintain visibility, accuracy, and control over how AI shopping agents (ChatGPT, Gemini, Google AI Mode, Amazon Rufus, Walmart Sparky, Perplexity) discover, evaluate, and recommend their products. The platform combines an AI visibility analytics module that tracks share of voice and citations, an Agentic Commerce Readiness Audit that flags SKU-level data blockers, a Data Generation module that enriches up to 153+ product attributes, and a generative AI module that produces optimized product copy and images at scale. In March 2026 the company launched the Agentic Merchant Protocol (AMP), a merchant-side orchestration layer positioned above OpenAI ACP and Google UCP, which was adopted as an early-stage partner by L'Oréal, Unilever, Mars, Beiersdorf, and Reckitt.

The underlying technology stack rests on two granted patents (Digital Twin for Brand Presence Assessment and Content Generation for AI Search Optimization) and integrates natively with Amazon Rufus, Walmart Sparky, Salsify, Shopify, Slack, Microsoft Teams, and the emerging UCP/ACP commerce protocols. Azoma monetizes primarily through enterprise SaaS subscriptions augmented by professional services for implementation, sold via a direct enterprise field-sales motion targeting Fortune 500-tier consumer brands; pricing is quote-based and not publicly disclosed. Named enterprise customers include Mars, HP/HPE, L'Oréal, Beiersdorf, Unilever, Reckitt, Direct Line Group, Ruroc, Perfect Ted, and Yogii/Deer & Oak, with reported outcomes including 5x share-of-mention gains on Amazon Rufus, 14x AI-driven site traffic uplift for Ruroc, 32% conversion improvement in Amazon split tests, and 532% YoY revenue growth attributed to AI visibility for Perfect Ted.

Azoma has raised approximately $6.6M cumulatively across multiple rounds, including a $4M pre-Series A in December 2024 led by eBay Ventures with MaRS, Rank Ventures, Team Ignite Ventures, and Twin Path Ventures. The company reports over seven-figure annual revenue achieved within ten months of the December 2024 round, won the Best Startup award at ShopTalk Luxe in January 2026, and operates with a headcount of 11-50.

Name

Azoma

Legal name

Ecomtent Inc.

Website

https://azoma.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Azoma is an enterprise SaaS company that helps consumer brands and retailers maintain visibility and control in AI-driven commerce, offering analytics, content generation, and the Agentic Merchant Protocol (AMP) used by L'Oréal, Unilever, Mars, Beiersdorf, and Reckitt.

Ownership category

akta.pro rank

Product category

Agentic Commerce Optimization Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Web Search Portals and All Other Information Services (519290)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYCRAOAOAH

Product Information Management (PIM), Digital Shelf & Content Syndication Services

Consumer Products & Retail/Wholesale, Distribution & Category Management/Category Management, Merchandising & Trade Promotion Services

SECONDARYBPAFAFAC

Marketing Automation Platforms & Services

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYBPAFAFAG

Personalization, Testing & Conversion Rate Optimization (CRO)

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Agentic commerce optimization
• AI visibility analytics
• Shopping agent visibility
• Answer engine optimization
• Generative engine optimization

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Platform: End-to-end enterprise software platform for agentic commerce optimization, sold as subscription to consumer brands and retailers
2. Professional Services: Implementation and consulting services for enterprise clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Azoma sells an enterprise Agentic Commerce Optimization (ACO) software platform that helps consumer brands and retailers monitor, optimize, and control how their products are discovered, evaluated, and recommended by AI shopping agents such as ChatGPT, Google Gemini, Amazon Rufus, Walmart Sparky, and Perplexity. The platform combines a Shopping Agent Visibility analytics module, SKU-level product data audits, AI-optimized content and image generation, content syndication, technical GEO remediation, and the Agentic Merchant Protocol (AMP) — a merchant-side control layer that sits above protocols like OpenAI ACP and Google UCP.

Product overview

Azoma is an end-to-end Agentic Commerce Optimization software platform for enterprises, consisting of multiple integrated modules organized around its core ACO workflow. The platform centers on the patented Agentic Merchant Protocol (AMP) for brand control in AI-driven commerce, paired with a Shopping Agent Visibility module for cross-platform monitoring. Supporting modules include the Agentic Commerce Readiness Audit (SKU-level product data evaluation), Data Generation for attribute enrichment (153+ attributes per SKU), Agentic Content & Image Generation (generative AI-powered copy and visuals), Content Syndication (distribution to AI citation sources), and a Technical Audit tool for structured data remediation. The 5Cs Framework (whitepaper) provides the strategic methodology underpinning the platform. Integration endpoints cover Amazon Rufus, Walmart Sparky, Salsify, Slack, Microsoft Teams, and agentic commerce protocols (UCP, ACP).

Differentiator

Problem solved

Functional benefit

Products and services

• Agentic Merchant Protocol (AMP)
• Digital Twin for Brand Presence Assessment
• Shopping Agent Visibility (AI Visibility Analytics / SOV)
• Agentic Commerce Readiness Audit
• Data Generation (Product Attribute Enrichment)
• Agentic Content & Image Generation
• Content Syndication
• Technical Audit (Site Integration)

Quantifiable outcome

• 5x increase in share of mentions from Amazon Rufus on average across brand portfolios
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• L'OréalcoreStrategic or Co-development Partner · 12 March 2026L'Oréal is an early adopter of Azoma's Agentic Merchant Protocol (AMP), using the platform to control how products are represented by AI agents across the agentic commerce ecosystem. Partnership focuses on maintaining brand representation accuracy in AI-driven commerce.
• UnilevercoreStrategic or Co-development Partner · 12 March 2026Unilever has adopted the Agentic Merchant Protocol as an early adopter to avoid AI 'black boxes' misrepresenting their products. One of the major consumer goods companies backing the platform.
• MarscoreStrategic or Co-development Partner · 12 March 2026Mars is an early adopter of the Agentic Merchant Protocol, using Azoma's platform to differentiate their offers and maintain control over product representation in AI commerce environments.
• BeiersdorfcoreStrategic or Co-development Partner · 12 March 2026Beiersdorf has adopted the Agentic Merchant Protocol as an early adopter to maintain brand representation across AI-driven commerce environments.
• ReckittcoreStrategic or Co-development Partner · 12 March 2026Reckitt is among the major consumer goods companies that have adopted Azoma's Agentic Merchant Protocol to avoid dependency on AI providers misrepresenting their products.
• Digital Shelf InstitutecoreStrategic or Co-development PartnerCollaborated with the Digital Shelf Institute to develop the 5Cs of Agentic Commerce framework, backed by analysis of millions of shopping prompts.
• Amazon RufuscoreTechnology or IntegrationPlatform integrates with Amazon Rufus for product optimization and visibility tracking. The company has proprietary Amazon Rufus analytics and PDP content generation tools.
• Walmart SparkycoreTechnology or IntegrationPlatform integrates with Walmart Sparky for shopping agent visibility. The company has proprietary Walmart Sparky analytics tools.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maxsinclair4
• YouTubeyoutube.com/@AzomaAI
• LinkedInlinkedin.com/company/ecomtent

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds10 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azoma