Edvoy

What Edvoy does

Edvoy is a UK-incorporated (Manchester) private technology company operating a digital marketplace that connects prospective international students with universities, education lenders, and accommodation providers. The platform is anchored by an all-in-one mobile application (iOS and Android) that consolidates course discovery, applications, counselling, accommodation booking, visa guidance, and education loan processing into a single workflow. Its core technology includes Genie, an AI-powered course matching tool that shortlists courses based on student eligibility and historical success rates, an Express Offers feature enabling university decisions within 24 hours, and a ChatGPT-native application for conversational course discovery. The company maintains a network of 750+ university partners, 15+ bank and NBFC lending partners, and 1M+ verified accommodation listings across 20+ destination and source countries.

The business operates a commission-based revenue model with three principal streams: (1) transaction fees earned from universities for each student recruited and enrolled, (2) affiliate referral commissions on education loans facilitated through the Edvoy Funds sub-brand, and (3) referral commissions on student accommodation booked through the Edvoy Stays sub-brand. The platform is product-led and digital-first, supported by self-serve mobile apps, a recruitment partner network (Edge), and physical education fairs in source markets including India, Egypt, and Saudi Arabia. The company serves primarily international students from India and other source markets seeking placement at global universities, with 100K+ students counselled to date and representation across 65+ nationalities.

Edvoy is presently operating under a formal moratorium, with Joint Monitors appointed to oversee the affairs of Edvoy Educational Services Ltd., indicating a period of restructuring or insolvency oversight despite continued platform operations and a December 2025 product launch. The company is led by CEO Sadiq Basha and CTO Syed Shabir Zakiullah and has raised approximately $3 million in disclosed funding.

Name

Edvoy

Legal name

Edvoy Educational Services Ltd.

Website

https://edvoy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Edvoy is a UK-based digital marketplace that connects prospective international students — primarily from India — with 750+ universities, education lenders, and accommodation providers through an all-in-one mobile app featuring AI-powered course matching and integrated loan processing.

Ownership category

akta.pro rank

Product category

International Education Marketplace

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH)

akta.pro secondary industries

Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG), Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH)

Keywords

• Study abroad platform
• International student recruitment
• Education loan facilitation
• Student accommodation services
• University admissions consulting

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Commission from University Partnerships: Edvoy earns commissions from partnered universities for each student recruited and enrolled through the platform
2. Education Loan Facilitation: Facilitates education loans through partnered banks and NBFCs, earning referral fees or commissions on sanctioned loans
3. Accommodation Services: Partners with accommodation providers to offer student housing options, earning referral commissions

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Edvoy operates an all-in-one digital study abroad platform that connects prospective international students with universities, education loan providers, and accommodation suppliers. The platform — delivered via mobile app (iOS/Android) and web — consolidates AI-powered course discovery, application submission, virtual counsellor support, express university offer letters, education loan processing through 15+ partner banks/NBFCs, and verified student housing near 450+ universities.

Product overview

Edvoy is a comprehensive study abroad platform built around a unified all-in-one mobile app that consolidates course discovery, applications, counselling, accommodations, and financial services. The core product portfolio includes the Edvoy App itself, the AI-powered course matching tool Genie, Express Offer for 24-hour university decisions, Edvoy Funds for education loans with 15+ bank partners, Edvoy Stays for verified student accommodation, personal counselling services, and a ChatGPT integration. Students access 75,000+ courses across 750+ universities through a single digital workflow.

Differentiator

Problem solved

Functional benefit

Brands

• Edvoy Funds: Education loan and financial services for international students, partnering with banks and NBFCs for loan processing.
• Edvoy Stays
• Genie

Quantifiable outcome

• 75,000+ courses across 750+ universities accessible through a single platform
• +4 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• University of Greater ManchestercoreChannel Partner/ Reseller/ DistributorUK university partner offering Express Offers through Edvoy platform. Part of 750+ university network providing courses and admissions to Edvoy students.
• Cambridge Education GroupcoreChannel Partner/ Reseller/ DistributorUK education group pathway provider partnered with Edvoy for student recruitment and admissions.
• University of GlasgowcoreChannel Partner/ Reseller/ DistributorTop-ranked UK university (QS 79) partner with Edvoy offering computing science and other programs with 95% employability rate.
• California Miramar UniversityminorChannel Partner/ Reseller/ DistributorUS university partner offering courses through Edvoy platform with 90% employability rate.
• University of SouthamptoncoreChannel Partner/ Reseller/ DistributorRussell Group UK university (THE 20) partnered with Edvoy offering Express Offers with 96% employability rate.
• Aston UniversitycoreChannel Partner/ Reseller/ DistributorUK university partner with Express Offers through Edvoy platform. Ranked QS 416 with 80% employability rate.
• Edinburgh Napier UniversityminorChannel Partner/ Reseller/ DistributorScottish university partner offering courses through Edvoy with 94% employability rate.
• Loughborough UniversitycoreChannel Partner/ Reseller/ DistributorTEF Gold rated UK university partner with Edvoy. Ranked QS 225 with 83% employability rate.
• American International Recruitment Council (AIRC)coreStrategic or Co-development PartnerInternational education recruitment organization providing certification and standards for education agents. Edvoy certified under AIRC standards.
• International Association of Studies (IAS)minorStrategic or Co-development PartnerEducation association providing accreditation and recognition for education service providers. Edvoy maintains IAS badge/recognition.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ApplyBoard: Canadian-headquartered study abroad platform connecting international students with educational institutions globally. Directly comparable to Edvoy in its three-sided marketplace model spanning course search, applications, and partner enablement, with broader geographic reach and significantly larger capital base.
• Leverage Edu: Indian study abroad platform offering AI-powered university matching, application support, education loans, and visa guidance. Closely mirrors Edvoy's integrated platform thesis and target customer (primarily Indian outbound students), making it the most direct head-to-head competitor.
• QS (Quacquarelli Symonds): Global higher education platform offering university rankings, course discovery, and student recruitment services. Comparable to Edvoy in connecting prospective students with universities internationally, with a strong brand anchored in its world university rankings.

Broad incumbents

• IDP Education: Australian-listed global education services company offering IELTS testing, international student placement, and English-language training. A broad incumbent with overlapping student placement capabilities plus adjacent verticals (testing, English training) that Edvoy does not operate.
• Study Group: Global education provider offering pathway programs, university preparation, and international student recruitment. Comparable as a broad incumbent in international education services with overlapping university partnership networks, though focused more on pathway and preparatory offerings.
• INTO University Partnerships: Global higher education pathway provider partnering with universities to offer foundation, international year one, and English language programs for international students. Operates in an adjacent space to Edvoy with overlapping university relationships but a more institutional pathway model.
• Kaplan International: International education provider offering English language training, university pathway programs, and test preparation. Comparable as a broad incumbent with overlapping international student services, particularly in language preparation and university placement.

Emerging players

• Yocket: India-focused study abroad community and admissions platform serving students targeting international graduate programs. Comparable to Edvoy in its target customer segment (predominantly Indian outbound students) with overlap in application preparation and admissions support, though narrower in vertical scope.
• CollegeDunia: Indian education marketplace providing information on domestic and international colleges, courses, and admissions. Comparable as an Indian-headquartered education platform with some overlap in study abroad information services, though primarily focused on the domestic Indian education market.

Regional players

• Global University Systems: UK-headquartered international education group operating language schools, pathway programs, and higher education institutions. Comparable in operating internationally across the study abroad value chain, though primarily serves students via owned institutions rather than as a marketplace platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/edvoyglobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edvoy