What Coopah Running does

Coopah Running is a London-headquartered consumer fitness software company that operates an AI-powered mobile run coaching application under the legal entity Coopah Limited, founded in 2022 by Pete Cooper and Dan Strang. The app generates personalized training plans for runners targeting 5K, 10K, half marathon, and marathon distances, then adapts those plans in real time based on user fitness data, schedule changes, and session completion. Adaptive logic is paired with an integrated human coaching bench led by four-time Olympian and Co-Founder/Head Coach Eilish McColgan, plus specialist support in physiotherapy, strength and conditioning, sports psychology, and sports nutrition. The technology stack integrates with Garmin, Apple Watch, Coros, Polar, and Strava, and includes an AI-powered chat assistant, a Race Day Confidence Score, weekly coach reports, and a B-Race multi-event planner. The product is supported by a content library of over 500 running sessions plus yoga and strength sessions.

The company monetizes via a consumer subscription priced at approximately £9.99/month on annual billing (or ~£7/month on older monthly plans), positioned at a fraction of the cost of personal run coaching. Distribution follows a product-led growth model through the Apple App Store and Google Play Store, supported by a one-week free trial and a partnership-led marketing layer that includes official training partner status for the TCS London Marathon, partnerships with OUC Orlando Half Marathon, Run for All, the Sierra Leone Marathon, and charity relationships with Macmillan Cancer Support, Street Child, and the Coopah Refugee Run Club. Marketing channels also include SEO-driven content marketing, organic social on Instagram and Strava, PR coverage, email/newsletter, and user-generated video testimonials.

Coopah closed a £1.5 million (~$1.9 million) seed round in November 2024 co-led by Redrice Ventures and Active Partners, with participation from London Marathon Events, Amrock Ventures, and Olympic triathlete Alistair Brownlee, appointing former Strava executive Gareth Nettleton as CMO in the same window. The company has reported helping over 10,000 runners achieve their goals, addresses a stated 58% dropout rate among new runners within 30 days, and operates with a team in the 11–50 employee range. It is registered as a private limited company in the United Kingdom (COOPAH LIMITED) with disclosed operations in the UK and the US via race-event partnerships.

Name

Coopah Running

Legal name

COOPAH LIMITED

Website

https://coopah.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Coopah Running operates a London-based AI-powered mobile coaching app that delivers adaptive, personalized training plans and access to elite human coaches (including Olympian Eilish McColgan) for amateur runners targeting 5K through marathon distances, monetized via a consumer subscription distributed through app stores and race-event partnerships.

Ownership category

akta.pro rank

Product category

Fitness Coaching Software

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• AI running coaching
• Personalized training plans
• Wearable device integration
• Marathon training software
• Fitness mobile app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Monthly or annual subscription model at £9.99/month (annual plan). Provides unlimited coaching support, personalised plans, progress tracking, and wearable sync.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Coopah Running operates a mobile application that delivers AI-powered, personalized running training plans adapting in real-time to a runner's fitness, progress, and schedule. The platform combines adaptive algorithms with access to world-class human coaches (including Olympic athletes), 24/7 in-app coaching chat, wearable device sync (Garmin, Apple Watch, Coros, Polar, Strava), and over 500 structured running, strength, yoga, and conditioning sessions. Targeted at beginner through experienced race runners, the service is distributed via a subscription model priced at approximately £9.99/month on annual billing.

Product overview

Coopah Running is a digital run coaching platform that combines AI-powered technology with human expert coaching. The core product is the Coopah Running App, which features an AI Run Coach that creates instant personalized training plans. The platform includes specialized modules for marathon training, interval running, and personalized running programs, all supplemented by add-on features such as Strength & Conditioning sessions, yoga classes, live chat support with coaches/physios/nutritionists, Race Day Confidence scoring, and Weekly Coach Reports. The platform uses adaptive AI to automate training adjustments while human coaches provide accountability and expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Coopah Running App

Quantifiable outcome

• Successfully helped over 10,000 runners achieve their goals
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• OUC Orlando HalfcoreGTM or Marketing Partner · 19 September 2025Partnership announced September 2025 to provide personalised coaching and support for OUC Orlando Half Marathon participants, fostering a community of runners.
• TCS London MarathonflagshipStrategic or Co-development Partner · 1 January 2025Official training partner providing personalised coaching for all TCS London Marathon participants, leveraging the brand's prestige and large participant base for user acquisition.
• GarmincoreTechnology or IntegrationTechnology integration allowing seamless sync of workout details and activity data between Garmin devices and the Coopah app for pace guidance and performance feedback.
• Apple WatchcoreTechnology or IntegrationIntegration with Apple Watch for pushing workouts to the device and receiving in-session pace and performance feedback.
• StravacoreTechnology or IntegrationBi-directional integration allowing activities to upload to Strava and workout information to sync between platforms.
• BBCminorGTM or Marketing PartnerMedia partner logo displayed on website indicating media/reporting relationship.
• VitalityminorGTM or Marketing PartnerHealth insurance partner featured on website with logo display.
• Street Child (Sierra Leone Marathon)minorStrategic or Co-development PartnerCharity partnership for the Sierra Leone Marathon, an event described as 'More Than Just A Marathon' that raises funds for children's education.
• Run for AllminorGTM or Marketing PartnerRace event organiser partner including Leeds Half Marathon and Robin Hood Marathon.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Strava: Global fitness tracking platform used by 100M+ athletes. While Coopah's former CMO came from Strava, Strava itself now offers training plans and is the dominant social graph for runners, making it both a partner and a broad incumbent competitor for coaching mind-share.
• Apple Fitness+: Apple's subscription workout and coaching service with guided runs and trainer-led sessions. Broad incumbent that bundles running content into Apple's ecosystem at scale, and competes for the same Apple Watch-wearing runner audience Coopah targets.
• Peloton: Subscription fitness platform with guided runs and strength classes. Broad incumbent in connected fitness with deep content libraries; not a direct run-coaching competitor but competes for the same discretionary subscription fitness dollar.
• Adidas Running (Runtastic): Adidas-owned run tracking and training app offering guided plans and community features. Broad incumbent in the consumer running app category with brand-backed marketing muscle and global reach that Coopah lacks.
• Nike Run Club: Free, Nike-subsidized run coaching app offering guided runs, training plans, and coach-led audio sessions. Operates in the same consumer running-coaching category but as part of Nike's broader brand portfolio, giving it effectively unlimited marketing scale.

Others

• Coros Training Hub: Wearable hardware brand with an associated training platform for structured workouts. Coopah integrates with Coros devices; Coros represents the dual threat of partner and potential competitor if it deepens its own coaching content.

Emerging players

• Freeletics: AI-driven fitness coaching app combining adaptive training with human coaching. Comparable AI-plus-coach hybrid model, but focused on strength and HIIT rather than endurance running — an emerging player whose playbook Coopah is broadly following.

Direct peers

• Final Surge: Coaching platform for endurance athletes offering structured training plans, coach-athlete communication, and workout delivery. Directly comparable business model (coaches + adaptive plans + wearable sync) though oriented toward coached athletes rather than Coopah's consumer-direct approach.
• TrainingPeaks: Long-established endurance training platform used by coaches and self-coached athletes for structured run, cycle, and triathlon training plans. Competes in the same structured-training-for-endurance-athletes category as Coopah, though skews more toward self-coached and coach-managed users.
• Runna: UK-based AI-powered run coaching app offering personalized training plans for races from 5K to marathon, with wearable integrations. Direct head-to-head competitor in the same niche and geography as Coopah, with comparable pricing and target customer (first-time marathon runners).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/esme_ldn
• Facebookfacebook.com/coopahrunning
• LinkedInlinkedin.com/company/coopah

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coopah Running