WavMaker

What WavMaker does

WavMaker is a subscription-based royalty-free music licensing platform purpose-built for churches and faith-based organizations. Its core product is a curated catalog of original recordings by Nashville artists, with curation overseen by Dove Award winners, providing pre-cleared music for livestreams, social media, podcasts, fundraising videos, worship services, children's programs, and other ministry use cases that the company says fall outside the coverage of CCLI. The platform exposes AI-Powered Search (natural-language song recommendations), downloadable stems, multiple alternate mixes, share-and-collaborate project links, mobile streaming, a no-explicit-lyrics filter, and a native integration with Planning Center Services.

Underlying the product is a web-based, cloud-streaming SaaS platform delivered via a self-serve, product-led growth motion: users sign up, browse, and subscribe directly through wavmaker.com with a free trial and no sales call required. Pricing is a two-tier subscription — Engage at $19.99/month or $9.99/month billed annually ($119.88/year), and Impact at $39.99/month or $19.99/month billed annually ($239.88/year) — with the higher tier adding commercial client work, digital ads, multi-campus, and in-store coverage. The company has begun layering in use-case bundles (Easter Pageant Cue Pack, Wedding, Kids, Christmas collections) and has stood up an Enterprise API documentation site at docs.wavmaker.com, signaling preparation for up-market and embedded distribution beyond the SMB self-serve base.

Name

WavMaker

Legal name

WavMaker, Inc.

Website

https://wavmaker.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

WavMaker operates a subscription-based, royalty-free music licensing platform built specifically for churches and faith-based organizations, offering a curated Nashville-artist catalog, AI-powered search, downloadable stems, and a Planning Center integration under tiered Engage and Impact subscription plans.

Ownership category

akta.pro rank

Product category

Music Licensing Software

NAICS

Music Publishers (512230), Sound Recording Industries (5122)

akta.pro primary industry

Sync Marketplaces & Licensing Platforms (MPAIALAG)

akta.pro secondary industries

Production Music Libraries (Catalogs) (MPAIALAC), Micro-Licensing (UGC/Short-Form/Digital Ads) Providers (MPAIALAJ)

Keywords

• Royalty-free music
• Church music licensing
• Worship media library
• Ministry music platform
• Faith-based content music

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Revenue: Monthly or annual subscription plans (Engage and Impact tiers) providing access to royalty-free music library with unlimited downloads, stems, and usage rights for covered use cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

WavMaker provides a subscription-based royalty-free music library purpose-built for churches and faith-based organizations. The platform offers pre-cleared music recorded by Nashville artists and curated by Dove Award winners, with full copyright clearance for livestreams, social media, podcasts, fundraising videos, in-person worship, and other ministry use cases. Subscribers receive unlimited downloads, individual instrument stems, multiple alternate mix versions, AI-powered natural language search, mobile streaming, and a Planning Center integration under tiered Engage and Impact subscription plans.

Product overview

WavMaker is a music licensing platform offering a subscription-based royalty-free music library specifically designed for churches and faith-based organizations. The core offering consists of the WavMaker Music Library featuring original Nashville artist recordings curated by Dove Award winners. The platform operates on a tiered subscription model with Engage and Impact plans, supplemented by themed cue packs (such as Easter Pageant) and genre collections (Kids, Wedding, Christmas). Key product features include AI-Powered Search for natural language song discovery, downloadable stems and multiple mix versions for custom mixing, and a Planning Center integration for workflow integration. The company also maintains an Enterprise API at docs.wavmaker.com though no public API is currently offered.

Differentiator

Problem solved

Functional benefit

Products and services

• WavMaker Music Library Royalty-free music library built for churches and faith-based organizations, featuring original music by Nashville artists curated by Dove Award winners. Provides full copyright clearance for livestreams, social media, podcasts, in-person worship, and other ministry use cases without requiring reporting, delivered via a cloud-based streaming and download platform.
• Easter Pageant Cue Pack Curated collection of 10 songs (17 minutes, 52 seconds) featuring modern worship themes designed to accompany each moment of the Easter story for church pageants.
• Wedding Music Collection Theme-based collection of 86 songs (3 hours, 45 minutes) featuring wedding-appropriate music including romantic, acoustic, ambient, and cinematic tracks.
• Kids Music Genre Genre-based collection of 62 songs (2 hours) featuring music suitable for children's programs, kids' church, and vacation Bible school, including various styles from EDM to folk and cinematic.
• Christmas Music Collection Theme-based collection of 44 songs (1 hour, 35 minutes) featuring Christmas music for seasonal church content and events.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Soundstripe: Subscription-based royalty-free music, video, and SFX platform that explicitly markets to churches, ministries, and faith-based organizations — the same primary customer WavMaker targets, with a closely aligned pricing model and self-serve product.
• PremiumBeat: Royalty-free production music library owned by Shutterstock, offering curated tracks and stems for video projects. Closely aligned product offering (curated catalog + stems + sync license) for video creators producing the kinds of worship and ministry content WavMaker serves.
• Bensound: Royalty-free music library selling licenses to independent creators, educators, and small organizations for video and multimedia projects. Closely comparable catalog-and-license model for SMB and creator use cases that overlap with WavMaker's freelancer and small business segment.
• Songtradr: B2B music licensing marketplace connecting brands, agencies, and content creators with pre-cleared music for sync, social, and advertising use cases. Comparable B2B sync licensing model, though at larger enterprise scale rather than church vertical.
• Musicbed: Sync licensing marketplace and subscription service for high-quality music used in films, branded video, and online content. Highly comparable model (curated catalog + sync rights) targeting video creators, the same production workflow churches use for ministry content.

Broad incumbents

• Splice: Subscription-based platform for music samples, loops, and production content primarily serving music producers and DAW users. Comparable 'unlimited downloads of audio assets' subscription model, though targeted at music creators rather than end-users of finished tracks.
• Epidemic Sound: Subscription-based royalty-free music and sound effects platform widely used by YouTubers, podcasters, and social media creators — the same end-user roles that produce church digital content. Direct overlap on sync/UGC licensing mechanics even though churches are not a stated vertical.
• Artlist: Large, well-funded subscription platform for royalty-free music, SFX, and footage serving creators, filmmakers, and brands. Comparable technology stack and licensing model, but with a much broader catalog and creator/general audience rather than vertical church specialization.
• Christian Copyright Licensing International (CCLI): The dominant church music licensing body in the U.S., covering performance, projection, recording, and streaming for worship use cases. CCLI is the established incumbent WavMaker positions against, particularly on the gap between in-person worship and online usage rights.

Emerging players

• Lickd: Music licensing platform focused on helping YouTubers and creators legally use mainstream commercial music in their videos. Comparable on the 'sync for digital/UGC creators' positioning that overlaps with church social media use cases, though focused on mainstream catalog rather than original content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wavmaker
• LinkedInlinkedin.com/company/wavmaker-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WavMaker