WavMaker
WavMaker operates a subscription-based, royalty-free music licensing platform built specifically for churches and faith-based organizations, offering a curated Nashville-artist catalog, AI-powered search, downloadable stems, and a Planning Center integration under tiered Engage and Impact subscription plans.
- Company typePrivate
- Founded2024
- HeadquartersFranklin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WavMaker does
WavMaker is a subscription-based royalty-free music licensing platform purpose-built for churches and faith-based organizations. Its core product is a curated catalog of original recordings by Nashville artists, with curation overseen by Dove Award winners, providing pre-cleared music for livestreams, social media, podcasts, fundraising videos, worship services, children's programs, and other ministry use cases that the company says fall outside the coverage of CCLI. The platform exposes AI-Powered Search (natural-language song recommendations), downloadable stems, multiple alternate mixes, share-and-collaborate project links, mobile streaming, a no-explicit-lyrics filter, and a native integration with Planning Center Services.
Underlying the product is a web-based, cloud-streaming SaaS platform delivered via a self-serve, product-led growth motion: users sign up, browse, and subscribe directly through wavmaker.com with a free trial and no sales call required. Pricing is a two-tier subscription — Engage at $19.99/month or $9.99/month billed annually ($119.88/year), and Impact at $39.99/month or $19.99/month billed annually ($239.88/year) — with the higher tier adding commercial client work, digital ads, multi-campus, and in-store coverage. The company has begun layering in use-case bundles (Easter Pageant Cue Pack, Wedding, Kids, Christmas collections) and has stood up an Enterprise API documentation site at docs.wavmaker.com, signaling preparation for up-market and embedded distribution beyond the SMB self-serve base.
WavMaker firmographics
Firmographics- Name
- WavMaker
- Legal name
- WavMaker, Inc.
- Website
- https://wavmaker.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WavMaker operates a subscription-based, royalty-free music licensing platform built specifically for churches and faith-based organizations, offering a curated Nashville-artist catalog, AI-powered search, downloadable stems, and a Planning Center integration under tiered Engage and Impact subscription plans.
- Ownership category
- akta.pro rank
WavMaker industry classification
Industry- Product category
- Music Licensing Software
- NAICS
- Music Publishers (512230), Sound Recording Industries (5122)
- akta.pro primary industry
- Sync Marketplaces & Licensing Platforms (MPAIALAG)
- akta.pro secondary industries
- Production Music Libraries (Catalogs) (MPAIALAC), Micro-Licensing (UGC/Short-Form/Digital Ads) Providers (MPAIALAJ)
Keywords
Where WavMaker is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WavMaker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription Revenue: Monthly or annual subscription plans (Engage and Impact tiers) providing access to royalty-free music library with unlimited downloads, stems, and usage rights for covered use cases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Engage plan for small to medium-sized churches, local nonprofits, and solo content creators |
| Subscription | Monthly | Impact plan for large churches, national nonprofits, freelancers, and small businesses |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
WavMaker product offering
Product offeringCore offering
WavMaker provides a subscription-based royalty-free music library purpose-built for churches and faith-based organizations. The platform offers pre-cleared music recorded by Nashville artists and curated by Dove Award winners, with full copyright clearance for livestreams, social media, podcasts, fundraising videos, in-person worship, and other ministry use cases. Subscribers receive unlimited downloads, individual instrument stems, multiple alternate mix versions, AI-powered natural language search, mobile streaming, and a Planning Center integration under tiered Engage and Impact subscription plans.
Product overview
WavMaker is a music licensing platform offering a subscription-based royalty-free music library specifically designed for churches and faith-based organizations. The core offering consists of the WavMaker Music Library featuring original Nashville artist recordings curated by Dove Award winners. The platform operates on a tiered subscription model with Engage and Impact plans, supplemented by themed cue packs (such as Easter Pageant) and genre collections (Kids, Wedding, Christmas). Key product features include AI-Powered Search for natural language song discovery, downloadable stems and multiple mix versions for custom mixing, and a Planning Center integration for workflow integration. The company also maintains an Enterprise API at docs.wavmaker.com though no public API is currently offered.
Differentiator
Problem solved
Functional benefit
Products and services
- WavMaker Music Library Royalty-free music library built for churches and faith-based organizations, featuring original music by Nashville artists curated by Dove Award winners. Provides full copyright clearance for livestreams, social media, podcasts, in-person worship, and other ministry use cases without requiring reporting, delivered via a cloud-based streaming and download platform.
- Easter Pageant Cue Pack Curated collection of 10 songs (17 minutes, 52 seconds) featuring modern worship themes designed to accompany each moment of the Easter story for church pageants.
- Wedding Music Collection Theme-based collection of 86 songs (3 hours, 45 minutes) featuring wedding-appropriate music including romantic, acoustic, ambient, and cinematic tracks.
- Kids Music Genre Genre-based collection of 62 songs (2 hours) featuring music suitable for children's programs, kids' church, and vacation Bible school, including various styles from EDM to folk and cinematic.
- Christmas Music Collection Theme-based collection of 44 songs (1 hour, 35 minutes) featuring Christmas music for seasonal church content and events.
Companies that use WavMaker
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
WavMaker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
WavMaker partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
WavMaker competitors and assessment
Company assessmentDirect peers
- Soundstripe: Subscription-based royalty-free music, video, and SFX platform that explicitly markets to churches, ministries, and faith-based organizations — the same primary customer WavMaker targets, with a closely aligned pricing model and self-serve product.
- PremiumBeat: Royalty-free production music library owned by Shutterstock, offering curated tracks and stems for video projects. Closely aligned product offering (curated catalog + stems + sync license) for video creators producing the kinds of worship and ministry content WavMaker serves.
- Bensound: Royalty-free music library selling licenses to independent creators, educators, and small organizations for video and multimedia projects. Closely comparable catalog-and-license model for SMB and creator use cases that overlap with WavMaker's freelancer and small business segment.
- Songtradr: B2B music licensing marketplace connecting brands, agencies, and content creators with pre-cleared music for sync, social, and advertising use cases. Comparable B2B sync licensing model, though at larger enterprise scale rather than church vertical.
- Musicbed: Sync licensing marketplace and subscription service for high-quality music used in films, branded video, and online content. Highly comparable model (curated catalog + sync rights) targeting video creators, the same production workflow churches use for ministry content.
Broad incumbents
- Splice: Subscription-based platform for music samples, loops, and production content primarily serving music producers and DAW users. Comparable 'unlimited downloads of audio assets' subscription model, though targeted at music creators rather than end-users of finished tracks.
- Epidemic Sound: Subscription-based royalty-free music and sound effects platform widely used by YouTubers, podcasters, and social media creators — the same end-user roles that produce church digital content. Direct overlap on sync/UGC licensing mechanics even though churches are not a stated vertical.
- Artlist: Large, well-funded subscription platform for royalty-free music, SFX, and footage serving creators, filmmakers, and brands. Comparable technology stack and licensing model, but with a much broader catalog and creator/general audience rather than vertical church specialization.
- Christian Copyright Licensing International (CCLI): The dominant church music licensing body in the U.S., covering performance, projection, recording, and streaming for worship use cases. CCLI is the established incumbent WavMaker positions against, particularly on the gap between in-person worship and online usage rights.
Emerging players
- Lickd: Music licensing platform focused on helping YouTubers and creators legally use mainstream commercial music in their videos. Comparable on the 'sync for digital/UGC creators' positioning that overlaps with church social media use cases, though focused on mainstream catalog rather than original content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WavMaker social profiles
Digital presenceWavMaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
WavMaker leadership team
Management profileNumber of profiles
Profiles4 records
WavMaker funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WavMaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WavMaker
What does WavMaker do?
WavMaker provides a subscription-based royalty-free music library purpose-built for churches and faith-based organizations. The platform offers pre-cleared music recorded by Nashville artists and curated by Dove Award winners, with full copyright clearance for livestreams, social media, podcasts, fundraising videos, in-person worship, and other ministry use cases. Subscribers receive unlimited downloads, individual instrument stems, multiple alternate mix versions, AI-powered natural language search, mobile streaming, and a Planning Center integration under tiered Engage and Impact subscription plans.
Is WavMaker a public or private company?
WavMaker is a private company. It is classified as venture growth investor backed and is currently operating.
When was WavMaker founded?
WavMaker was founded in 2024. It employs 1 to 10 people.
Where is WavMaker based?
WavMaker is headquartered in Franklin, United States, in the North America region.
How does WavMaker make money?
One revenue line is on record: subscription Revenue.
Who are WavMaker's main competitors?
Direct peers on record are Soundstripe, PremiumBeat, Bensound, Songtradr and Musicbed. Broad incumbents are Splice, Epidemic Sound, Artlist and Christian Copyright Licensing International (CCLI). Lickd is listed as an emerging player.
Does WavMaker have an API?
No public API is recorded for WavMaker.
What industry is WavMaker in?
WavMaker's product category is Music Licensing Software. Its primary akta.pro industry code is MPAIALAG, Sync Marketplaces & Licensing Platforms, with a secondary code of MPAIALAC, Production Music Libraries (Catalogs). Its NAICS code is 512230.