Atlas Biomed Group

What Atlas Biomed Group does

Atlas Biomed Group Limited is a UK-based direct-to-consumer genetic and microbiome health-testing company founded in 2016 by bioinformatician Sergey Musienko and headquartered in Croydon, London. The company sells two at-home test kits — the Atlas DNA Test and the Atlas Microbiome Test (Ohmygut®) — which are purchased online, delivered by mail, and self-collected via saliva and stool samples respectively. Samples are analysed in an ISO 13485:2016 accredited EU laboratory using Illumina DNA microarray technology for genetic analysis and 16S rRNA sequencing for microbiome composition. Results cover over 400 genetic traits, risk profiles for 20 multifactorial diseases, carrier status for 322 hereditary conditions, ancestry and haplogroups, plus microbiome health scoring, inflammation profiles, butyrate and vitamin synthesis potential, and personalised food and probiotic recommendations. The Atlas Microbiome Test is not validated for non-European-descent populations.

The company operates a product-led growth and direct-to-consumer model, generating revenue primarily through one-time kit purchases with bundle pricing for combined DNA and Microbiome testing, supplemented by professional nutritionist counselling services. Pricing is not publicly disclosed but a promotional code offering 40% off is documented; distribution is via own e-commerce storefront with cross-border shipping to 12 countries across Europe plus Indonesia. Marketing relies on an in-house blog of 500+ educational articles, organic SEO, email newsletters, and social media, targeting health-conscious adult consumers, with a secondary B2B corporate wellness segment led by a dedicated Business Development Director. The company maintains an adjacent operating subsidiary, Knomx, which provides contract research services, and operates a Scientific Advisory Board including academics from the University of Edinburgh, UMC Groningen, and the University of La Verne.

Atlas Biomed has raised approximately $21 million across two disclosed rounds (June 2016 and November 2020), employs 51-100 staff, and holds UK GDPR, EU GDPR, and ICO registrations in addition to its ISO 13485 accreditation. It won the Nutra Ingredients Awards 2021 in personalised nutrition and holds a registered trademark for Ohmygut®.

Name

Atlas Biomed Group

Legal name

Atlas Biomed Group Limited

Website

https://atlasbiomed.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Atlas Biomed Group is a UK direct-to-consumer company selling at-home DNA and gut microbiome test kits, analysed in an ISO 13485 accredited EU lab using Illumina and 16S rRNA technology, to health-conscious adults across 12 European countries and Indonesia.

Ownership category

akta.pro rank

Product category

Direct-to-consumer genetic and microbiome testing

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071), Services-Testing Laboratories (8734)

akta.pro primary industry

Microbiome Diagnostics & Biomarker Platforms (gut/skin/oral/vaginal) (HLAAAFAH)

akta.pro secondary industry

Labeling, Nutrition Facts & Allergen Verification Services (AFALAAAH)

Keywords

• Direct-to-consumer genetic testing
• At-home DNA testing
• Microbiome testing services
• Personalised nutrition analysis
• Consumer genomics kits

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. DNA Test Kit Sales: One-time purchase of DNA testing kit with results delivered online. Customers order through website and receive kit by mail, then return saliva sample for analysis
2. Microbiome Test Kit Sales: One-time purchase of gut microbiome testing kit with stool sample analysis. Results delivered digitally with personalized food recommendations
3. Bundle Deals: Combined DNA and Microbiome test packages at discounted pricing compared to individual purchases
4. Microbiome Nutrition Counselling: Expert nutritionist consultation sessions to help clients make sustainable dietary changes based on test results

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Atlas Biomed Group sells at-home DNA and gut microbiome test kits directly to consumers through its e-commerce website. Customers order a kit, return a saliva or stool sample by prepaid mail, and receive a personal online account 4–8 weeks later containing personalised health, nutrition, sports, ancestry, and microbiome reports. The DNA Test analyses over 400 traits using Illumina microarray technology, while the Microbiome Test (Ohmygut®) uses 16S rRNA sequencing and a proprietary algorithm-based interpretation system to deliver diet, probiotic, and lifestyle recommendations.

Product overview

Atlas Biomed Group offers two consumer-facing genetic and microbiome testing products: the Atlas DNA Test and the Atlas Microbiome Test (Ohmygut®). Both tests feed into the Atlas personal health platform, which provides disease risk evaluation, personalised food and nutrition recommendations, and ancestry insights. The tests can be purchased individually or as a combined bundle, with results delivered through a personal online account accessible via web and mobile app. The company combines DNA microarray technology (Illumina) for genetic analysis and 16S rRNA sequencing for microbiome analysis, both conducted in ISO 13485:2016 accredited EU laboratories.

Differentiator

Problem solved

Functional benefit

Brands

• Ohmygut®: The brand name for the Atlas Microbiome Test, as referenced in the FAQ section: 'The Atlas Microbiome Test (Ohmygut® test)'.

Products and services

• Atlas DNA Test A direct-to-consumer at-home genetic test kit using Illumina DNA microarray technology that analyses over 400 traits, including risk profiles for 20 multifactorial diseases, carrier status for 322 hereditary conditions, vitamin and nutrient metabolism, food intolerances, sports injury risk, and ancestry composition (haplogroups and Neanderthal gene ratio). Customers must be over 18, results are delivered 4–8 weeks after sample receipt, and the kit is available individually or as part of a combined bundle.
• Atlas Microbiome Test (Ohmygut®) An at-home gut microbiome test kit using 16S rRNA sequencing to analyse stool samples for bacterial composition, proportion, and function. Delivers a microbiome health score, inflammation profile, disease protection assessment for 5 conditions, vitamin and butyrate synthesis potential, lactose and gluten metabolism analysis, anti-inflammatory potential, and dynamic personalised food recommendations. Only for adults over 18 and includes a free gut health consultation with the in-house nutritionist.
• Combined DNA + Microbiome Test Bundle A combined test bundle that packages the Atlas DNA Test and the Atlas Microbiome Test together at a discounted price, providing integrated genetic and gut microbiome insights, unified health, nutrition, sports and ancestry reporting through a single personal account, and access to both reports in one purchase.
• Microbiome Nutrition Counselling A one-to-one professional consultation service delivered by Atlas's Head Nutritionist, in which existing Atlas DNA or Microbiome test users receive personalised guidance on translating their test results into sustainable dietary changes; sold both as a free introductory consultation bundled with the Microbiome Test and as paid follow-on sessions.

Quantifiable outcome

• 99.9% DNA test accuracy
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• We FermentminorGTM or Marketing PartnerPartnership with We Ferment, purveyors of fermented foods. Collaboration to promote gut health through combined testing and fermented food products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Nutrigenomix: Genetic testing service focused on nutrition and lifestyle-related traits, primarily distributed through healthcare professionals. Comparable to Atlas's DNA-based nutritional recommendations but with a clinician-mediated rather than DTC go-to-market.

Direct peers

• MyHeritage DNA: DTC genetic testing service offering ancestry, ethnicity and health-related reports. Comparable to Atlas on consumer DNA testing, particularly in European markets where both operate.
• 23andMe: Leading direct-to-consumer DNA testing company offering health risk, carrier status, ancestry and trait reports. Closest comparable to Atlas on the DNA product side, with much larger scale, broader geographic reach, and brand recognition, but lacking an integrated microbiome offering.
• DayTwo: Microbiome-based personalized nutrition platform using gut microbiome sequencing to deliver food and blood-sugar recommendations. Highly comparable to Atlas's microbiome product, with stronger clinical-evidence positioning and B2B partnerships.
• Viome: DTC microbiome and RNA-based gut health testing company selling at-home kits with personalized food and supplement recommendations. Direct competitor to Atlas's Ohmygut microbiome test, operating in the same personalized-nutrition category.
• AncestryDNA: Consumer DNA testing service focused on ancestry and family tree, owned by Ancestry. Comparable to Atlas on the DNA testing and trait/ancestry reporting side, though with limited health/disease-risk scope.
• Zoe: Personalized nutrition company combining gut microbiome testing with continuous blood glucose monitoring and dietary recommendations. Direct competitor operating in the same personalized nutrition category, with substantially more funding and a strong scientific brand.

Emerging players

• Habit (by Viome): Personalized nutrition brand offering at-home test kits and tailored food/meal recommendations. Comparable use case to Atlas's combined DNA + microbiome approach, with focus on individualized diet plans.

Broad incumbents

• Thorne: Premium supplements and at-home health testing brand offering microbiome and wellness tests alongside a broad nutritional product portfolio. Overlaps with Atlas on personalized nutrition and DTC testing, but operates at much larger scale with a wider product range.

Others

• Knomx (Atlas subsidiary): Contract research arm of Atlas Biomed Group offering microbiome and DNA analysis services to research clients. Useful peer reference for Atlas's adjacent B2B/contract-research capability rather than its DTC core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/atlasbiomed
• LinkedInlinkedin.com/company/atlas-biomed

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Biomed Group