Street Context
Street Context provides email intelligence and distribution software purpose-built for global capital markets, serving over 150 sell-side and buy-side institutions across 40+ countries. The cloud-based SaaS platform delivers engagement analytics, contact management, and high-volume email infrastructure.
- Company typePrivate
- Founded2012
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Street Context does
Street Context (legal entity: Quantify Labs, Inc., founded 2012 in Toronto) provides an email intelligence platform purpose-built for global capital markets. It serves sell-side institutions (broker-dealers, investment banks, sales & trading, research, and investment banking teams) and buy-side firms (asset managers, hedge funds, and broker-relations teams), as well as individual capital markets professionals who manage contact updates across employers. The platform delivers real-time email engagement analytics (opens, reads, clicks), centralized contact and list management, and high-volume email sending infrastructure, filtering out machine-generated interactions such as anti-virus bot traffic to produce high-fidelity readership data. Street Context reports over 5,000 users, 1.4 million+ contacts, 200,000+ distribution lists, and a billion-plus emails sent in the past year, with 123% net revenue retention and an NPS of 70.
The platform is built cloud-native on AWS with a CRM-agnostic architecture, offering out-of-the-box integrations with Salesforce plus API and SFTP connectivity to BI tools, data lakes, and research publishing systems. It is delivered through four primary solution modules — Markets, Research, Banking, and Broker Relations — together with an API-driven Formal Research Distribution offering developed in partnership with Eidosmedia. Street Context is SOC 2 Type II certified, follows ISO 27001 standards, and complies with GDPR, CCPA, CASL, and Reg. FD, operating across more than 21 countries with a self-reported footprint spanning 40+ countries and 150+ firms.
Revenue is generated through enterprise SaaS subscriptions sold on an annual billing cycle via a direct enterprise field sales motion, with dedicated account teams providing concierge onboarding. Prior to its January 2025 acquisition by BlueMatrix (a Thoma Bravo portfolio company), Street Context had raised approximately $14.5M across three funding rounds (2014, 2016, 2017) from investors including 8VC, Innovia Capital, Formation 8, Point72 Ventures, and several bulge-bracket banks, and counts Nomura, RBC, BMO, and Bernstein among its named customers.
Street Context firmographics
Firmographics- Name
- Street Context
- Legal name
- Quantify Labs, Inc.
- Website
- https://streetcontext.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Street Context provides email intelligence and distribution software purpose-built for global capital markets, serving over 150 sell-side and buy-side institutions across 40+ countries. The cloud-based SaaS platform delivers engagement analytics, contact management, and high-volume email infrastructure.
- Ownership category
- akta.pro rank
Street Context industry classification
Industry- Product category
- Capital Markets Email Intelligence Software
- NAICS
- Advertising Agencies (541810), Miscellaneous Intermediation (52391)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
Keywords
Where Street Context is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Street Context business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Platform Access): Enterprise SaaS subscription providing access to the Street Context email intelligence platform, including contact management, sending infrastructure, engagement analytics, and integrations. Revenue is recurring in nature with an annual billing cycle implied by enterprise sales motion. 123% net revenue retention indicates strong land-and-expand dynamics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription — pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Street Context product offering
Product offeringCore offering
Street Context is an email intelligence platform purpose-built for global capital markets. It enables sell-side and buy-side institutions to distribute, track, and measure the impact of research, market commentary, and corporate communications, providing engagement analytics that connect outreach to client activity.
Product overview
Street Context offers a unified email intelligence platform purpose-built for capital markets, encompassing the core Street Context Platform plus five distinct solution modules serving both sell-side and buy-side users. The sell side is served by three modules: Markets (for sales and trading distribution), Research (for analyst content consumption measurement), and Banking (for investment banking client engagement). The buy side is served by the Broker Relations module (for investment professional profile and subscription management). An optional Formal Research Distribution add-on, developed with Eidosmedia, extends the platform to API-driven programmatic research publishing. All modules share a common email infrastructure layer providing high-volume delivery, engagement analytics, and CRM/API connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- Street Context Platform Core email intelligence platform that enables capital markets firms to distribute, track, and analyze engagement with research, market commentary, and corporate communications.
- Markets Solution Solution tailored for distributing and tracking market commentary and intraday communications to clients.
- Research Solution Solution tailored for distributing formal and informal research and measuring client engagement with it.
- Banking Solution Solution tailored for investment banking teams to distribute and track pitch content and corporate communications.
- Broker Relations Solution Solution tailored for broker relations and corporate access teams to manage communications with the buy side.
Quantifiable outcome
- 92% of users save at least 2 hours per week; some save 5+ hours per week
- +7 more outcomes
Companies that use Street Context
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Street Context technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Street Context partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EidosmediaflagshipStrategic technology partnership with Eidosmedia to deploy Street Context's email intelligence solution within Eidosmedia's formal research publishing and distribution platform for a leading bulge bracket bank. Eidosmedia's platform is used by global banking institutions and research firms to create and publish high-value financial analysis and reporting. The partnership combines Eidosmedia's formal research publication expertise with Street Context's email intelligence and delivery infrastructure. Eidosmedia is headquartered in Milan, Italy with subsidiaries in the USA, UK, France, Germany, Australia, and China.
Scale indicators18 records
Recent moves5 records
Expansion highlights6 records
Street Context competitors and assessment
Company assessmentDirect peers
- Movable Ink: Movable Ink provides email marketing personalization and engagement analytics. While broader in vertical focus, it competes directly in the email engagement intelligence category Street Context dominates within capital markets.
- Twilio SendGrid: Twilio SendGrid offers email delivery infrastructure and APIs that overlap with Street Context's high-volume email sending and deliverability capabilities. It is a horizontal competitor that capital markets firms could substitute for the email infrastructure layer.
- Mailgun (Sinch): Mailgun provides email API services for sending, receiving, and tracking at scale. It competes with Street Context's email infrastructure and engagement tracking capabilities, particularly for programmatic sending use cases.
- Symphony Communication Services: Symphony is a purpose-built messaging and workflow platform for capital markets, serving many of the same sell-side and buy-side institutions. It directly competes for the same communication workflow budget that Street Context addresses, though focused on chat/messaging rather than email intelligence.
Others
- Eidosmedia: Eidosmedia is a strategic technology partner of Street Context, providing formal research publishing and distribution platforms to global banks. It overlaps in research distribution workflows that Street Context's formal research distribution add-on addresses.
- BlueMatrix: BlueMatrix, the Thoma Bravo-owned parent company that acquired Street Context, is itself a capital markets research distribution and compliance platform. It is comparable as a sibling platform serving overlapping sell-side research publishing customers.
Broad incumbents
- Ipreo (now part of S&P Global / Dealogic): Ipreo provides workflow solutions for capital markets participants including deal management, investor targeting, and communications. It serves overlapping sell-side banking and research customers and competes for similar workflow budgets.
- Refinitiv (LSEG): Refinitiv, now part of London Stock Exchange Group, provides financial data, analytics, and workflow tools to capital markets institutions. It represents a large incumbent that could bundle communications intelligence into broader workflow offerings.
- HubSpot Marketing Hub: HubSpot's marketing platform includes email marketing, automation, and analytics tools used broadly across industries. While not capital-markets specific, it represents a potential incumbent alternative for sell-side firms seeking a general-purpose marketing suite.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Pardot) provides enterprise email marketing, automation, and analytics. It competes with Street Context at the CRM-integrated marketing technology layer and is already integrated via Salesforce connectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Street Context social profiles
Digital presenceStreet Context compliance and trust
Trust signalCompliance8 records
Street Context financial estimates
Financial estimateRevenue estimate
Valuation estimate
Street Context leadership team
Management profileNumber of profiles
Profiles6 records
Street Context funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Street Context M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Street Context
What does Street Context do?
Street Context is an email intelligence platform purpose-built for global capital markets. It enables sell-side and buy-side institutions to distribute, track, and measure the impact of research, market commentary, and corporate communications, providing engagement analytics that connect outreach to client activity.
Is Street Context a public or private company?
Street Context is a private company. It is classified as private equity controlled and is currently acquired.
When was Street Context founded?
Street Context was founded in 2012. It employs 11 to 50 people.
Where is Street Context based?
Street Context is headquartered in Toronto, Canada, in the North America region.
How does Street Context make money?
One revenue line is on record: saaS Subscription (Platform Access).
Who are Street Context's main competitors?
Direct peers on record are Movable Ink, Twilio SendGrid, Mailgun (Sinch) and Symphony Communication Services. Others are Eidosmedia and BlueMatrix. Broad incumbents are Ipreo (now part of S&P Global / Dealogic), Refinitiv (LSEG), HubSpot Marketing Hub and Salesforce Marketing Cloud.
Does Street Context have an API?
Yes. Street Context offers a flexible API enabling CRM-agnostic integration with most CRMs, SFTP and API connections to BI tools or Data Lakes, and Research Publishing tools. The API is used for programmatic/async email sending in formal research distribution. Clients can ingest real-time email insights for performance analysis, receive market-leading data accuracy from algorithms, and pull insight data programmatically into their existing CRM and client intelligence platforms. The platform also supports API-driven sending through Eidosmedia integration for formal research distribution. Developer documentation is at support.streetcontxt.com/hc/en-us.
What industry is Street Context in?
Street Context's product category is Capital Markets Email Intelligence Software. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products). Its NAICS code is 541810 and its SIC code is 7310.