Movable Ink
Movable Ink is an AI-powered personalization platform serving enterprise brands across retail, financial services, media, and travel/hospitality with Programmatic CRM capabilities that automate real-time, per-customer content personalization across email, mobile, and web channels.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Movable Ink does
Movable Ink is a New York-based AI-powered personalization marketing platform that serves enterprise brands across retail, financial services, media, and travel/hospitality. Founded in 2010 and operating as Movable, Inc., the company was acquired by private equity firm STG in June 2025 and now operates under PE ownership with Adam Stambleck as CEO (appointed March 2026) and founder Vivek Sharma as Executive Chairman. The platform operates as a Programmatic CRM, applying AI-driven decisioning historically used in paid media to owned channels including email, mobile, and web.
The product suite centers on two core platforms: Studio, which automatically transforms data into personalized content at the moment of engagement across email, mobile, and web modules; and Da Vinci, an AI-decisioning engine that curates content, optimizes send time and frequency, and drives revenue lift for each individual customer. These are unified under the Q2 2026 Programmatic CRM launch, which adds Studio Designer Assistant (conversational AI authoring), Da Vinci Mobile (SMS/push optimization), and Studio Web (real-time web personalization). The company acquired Coherent Path in February 2022 to embed AI-driven product discovery into the platform.
Movable Ink monetizes through monthly SaaS subscriptions (pricing not publicly disclosed) plus professional services for implementation and customization. It sells via an enterprise field-sales motion with a 'Request a Demo' CTA, supported by nearly 100 verified partner integrations with Salesforce, Adobe, Snowflake, Klaviyo, Iterable, and other martech platforms. The company surpassed $100 million in annual recurring revenue in 2022 and serves marquee logos including Best Buy, Lowe's, Home Depot, Citi, Morgan Stanley, Delta, Hilton, and the NBA, with a global footprint spanning offices in New York, London, Munich, Toronto, and Waltham.
Movable Ink firmographics
Firmographics- Name
- Movable Ink
- Legal name
- Movable, Inc.
- Website
- https://movableink.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- Movable Ink is an AI-powered personalization platform serving enterprise brands across retail, financial services, media, and travel/hospitality with Programmatic CRM capabilities that automate real-time, per-customer content personalization across email, mobile, and web channels.
- Ownership category
- akta.pro rank
Movable Ink industry classification
Industry- Product category
- Marketing Personalization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where Movable Ink is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Movable Ink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly subscription fees for platform access. The company provides products including dynamic and real-time content creation, creative optimization, analytics and reporting, usage monitoring, content delivery network, and content authoring tools.
- Professional Services: Professional services to assist with account implementation and customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform subscription with usage-based components |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Movable Ink product offering
Product offeringCore offering
Movable Ink provides an AI-powered Programmatic CRM platform that automatically transforms enterprise customer data into personalized content and delivers it across email, mobile, and web channels at the moment of engagement. Its two core products are Studio (a content personalization platform for Email, Mobile, and Web) and Da Vinci (an AI-decisioning solution that optimizes timing, targeting, and content), now unified under the Programmatic CRM suite with conversational AI authoring and autonomous agent capabilities for enterprise marketers.
Product overview
Movable Ink is a Programmatic CRM platform that provides AI-powered personalization marketing solutions across email, mobile, and web channels. The platform consists of two core products: Studio (a content personalization platform) and Da Vinci (an AI-decisioning solution), unified under the Programmatic CRM suite launched in 2026. Studio enables 1:1 content personalization at scale through Email, Mobile, and Web modules, while Da Vinci uses machine learning to automate and optimize email marketing campaigns by controlling timing, targeting, and content. The platform includes Studio Designer Assistant (conversational AI for content creation), Da Vinci Mobile (SMS/push optimization), and Studio Web (real-time web personalization). The company acquired Coherent Path in 2022 to enhance AI-driven product discovery capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Studio: Personalized content platform that scales 1:1 content personalization by automatically transforming data into personalized content unique to each customer at the moment of engagement.
- Da Vinci
- Programmatic CRM
Products and services
- Movable Ink Studio Studio is Movable Ink's content personalization platform that scales 1:1 content personalization by automatically transforming data into personalized content unique to each customer at the moment of engagement, with modules for Email, Mobile, and Web.
- Movable Ink Da Vinci Da Vinci is an AI-decisioning solution that revitalizes batch messaging programs by curating content for each customer to drive revenue lift, using machine learning to automate and optimize email timing, target, and content.
- Programmatic CRM Programmatic CRM is a suite of AI and Agentic capabilities that brings AI-powered decisioning used in paid media to owned channels (email, mobile, web), enabling marketers to create and deliver real-time personalized content through automated AI systems.
- Studio Email Studio Email is the email personalization module of Studio, enabling dynamic content generation at the moment of email open for personalized email programs.
- Studio Mobile Studio Mobile is the mobile personalization module of Studio for personalized mobile app content and messaging across SMS and push channels.
- Studio Web Studio Web is the web personalization module enabling personalized web experiences powered by real-time data, launched as part of the Programmatic CRM suite in Q2 2026.
- Da Vinci Mobile Da Vinci Mobile is the SMS and push notification optimization module within Da Vinci, part of the Programmatic CRM suite launched in Q2 2026.
- Studio Designer Assistant Studio Designer Assistant is a conversational AI tool for no-code AI personalization content creation within Studio, enabling marketers to build personalized content without engineering support.
- Coherent Path Coherent Path is an AI content engine that personalizes customer product discovery, acquired by Movable Ink to enhance its marketing platform with AI-driven discovery features benefiting brands like Bloomingdale's.
Quantifiable outcome
- Over $20M in benefits in three years with payback in less than six months (Forrester TEI Study)
- +5 more outcomes
Companies that use Movable Ink
Customer profileNamed customers62 records
Segments4 records
Ideal customer profiles3 records
Movable Ink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability8 records
Feature6 records
Movable Ink partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Coherent PathcoreAI content engine that personalizes customer product discovery. Movable Ink announced intention to acquire Coherent Path to enhance its marketing platform with AI-driven discovery features and improve content personalization across multiple channels.
- SnowflakecoreVerified partner integration. Snowflake is a data cloud platform enabling Movable Ink to leverage customer data for personalization.
- SalesforcecoreVerified partner integration. Movable Ink unveiled Salesforce integration for generative and predictive content personalization.
- AdobecoreVerified partner integration. Adobe and Movable Ink partnership for driving personalization with every send.
- KlaviyocoreVerified partner integration. Klaviyo is an email marketing and SMS platform.
- TealiumcoreVerified partner integration. Tealium provides customer data platform solutions.
- IterablecoreVerified partner integration. Iterable is a cross-channel marketing platform.
- TwiliocoreVerified partner integration. Twilio provides customer engagement platforms.
- AttentivecoreVerified partner integration. Attentive is an SMS marketing platform.
- MoEngagecoreStrategic partnership where MoEngage launched Customer Engagement Magazine at Movable Ink's ThinkSummit. MoEngage is an agentic customer engagement platform serving 1,350+ global consumer brands.
- AWS (Amazon Web Services)coreInfrastructure partner. Movable Ink leverages AWS for hosting infrastructure and data storage. AWS is the sole sub-processor for data processing.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Movable Ink competitors and assessment
Company assessmentDirect peers
- Attentive: Attentive is an AI-driven SMS and email marketing platform focused on personalized messaging for retail and consumer brands—an overlapping use case with Movable Ink's Da Vinci Mobile and email personalization products.
- Klaviyo: Klaviyo is a direct peer as an AI-driven email and SMS marketing automation platform targeting eCommerce and retail brands with personalization and lifecycle messaging—overlapping Movable Ink's core email personalization use case and shared retail customer base.
- MoEngage: MoEngage is an agentic customer engagement platform serving 1,350+ consumer brands with AI-driven cross-channel personalization—a direct competitor in owned-channel personalization and a current GTM partner of Movable Ink.
- Blueshift: Blueshift is an AI-powered customer engagement platform combining a customer data platform with cross-channel personalization—directly comparable to Movable Ink's Programmatic CRM positioning for mid-market and enterprise brands.
- Iterable: Iterable is a cross-channel marketing automation platform with AI-driven personalization across email, mobile push, SMS, and web—directly comparable to Movable Ink's Studio and Da Vinci suite and listed as a partner integration.
- Braze: Braze is a customer engagement platform offering AI-powered personalized messaging across email, mobile, SMS, and web channels—comparable to Movable Ink's Programmatic CRM positioning for enterprise brands.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad incumbent in martech offering email, mobile, journey orchestration, and increasingly AI personalization at scale—a major competitor despite being a Movable Ink integration partner.
- Adobe Marketo Engage / Adobe Campaign: Adobe Marketo and Adobe Campaign are broad martech incumbents providing AI-driven personalization and cross-channel marketing at enterprise scale—directly competing with Movable Ink for enterprise marketing budget while serving as a partner integration.
Emerging players
- Optimove: Optimove is a CRM marketing platform with AI-led personalization and journey orchestration—comparable to Movable Ink's Da Vinci decisioning capabilities but with a smaller share of enterprise logo overlap.
- Wunderkind: Wunderkind is an emerging cross-channel messaging and personalization platform focused on identifying anonymous site visitors and delivering personalized email and SMS—overlapping with Movable Ink's Studio personalization use case for retail and consumer brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Movable Ink social profiles
Digital presenceMovable Ink compliance and trust
Trust signalCompliance7 records
Movable Ink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movable Ink leadership team
Management profileNumber of profiles
Profiles10 records
Movable Ink subsidiaries and ownership
Company hierarchySubsidiaries1 record
Movable Ink funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movable Ink M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movable Ink
What does Movable Ink do?
Movable Ink provides an AI-powered Programmatic CRM platform that automatically transforms enterprise customer data into personalized content and delivers it across email, mobile, and web channels at the moment of engagement. Its two core products are Studio (a content personalization platform for Email, Mobile, and Web) and Da Vinci (an AI-decisioning solution that optimizes timing, targeting, and content), now unified under the Programmatic CRM suite with conversational AI authoring and autonomous agent capabilities for enterprise marketers.
Is Movable Ink a public or private company?
Movable Ink is a private company. It is classified as private equity controlled and is currently acquired.
When was Movable Ink founded?
Movable Ink was founded in 2010. It employs 501 to 1,000 people.
Where is Movable Ink based?
Movable Ink is headquartered in New York, United States, in the North America region.
How does Movable Ink make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are Movable Ink's main competitors?
Direct peers on record are Attentive, Klaviyo, MoEngage, Blueshift, Iterable and Braze. Broad incumbents are Salesforce Marketing Cloud and Adobe Marketo Engage / Adobe Campaign. Emerging players are Optimove and Wunderkind.
Does Movable Ink have an API?
Yes. Movable Ink provides APIs and web services as part of its product offerings. The Terms and Conditions reference APIs and web services as features of the Products, enabling integration with external web services and feeds. Specific API documentation URL, auth method, rate limits, versioning, and sandbox availability are not detailed in the available sources.
What industry is Movable Ink in?
Movable Ink's product category is Marketing Personalization Software. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its NAICS code is 5132 and its SIC code is 7372.