Trendex

What Trendex does

Trendex is a Paris-based, Y Combinator-backed technology platform that operates at the intersection of sports fan engagement and Web3. The company develops enterprise-grade software for sports organizations to launch and manage communities, memberships, and exclusive rewards at scale, while also enabling talent tokenization — a model that allows athletes, artists, and content creators to issue digital ownership tokens and transact directly with fans. Its core product portfolio consists of three integrated modules: Community & Membership Platforms, Rewards/Perks/Exclusive Drops, and Analytics/Segmentation/Integrations, sold via a B2B SaaS motion with a 'Request a demo' CTA on its website.

The company monetizes through two complementary streams: subscription/recurring platform licensing to sports organizations and enterprises, and transaction fees on tokenized talent offerings. Distribution is built on a hybrid model that combines enterprise field sales to sports leaders with event- and celebrity-driven GTM — Trendex has secured partnerships and investments from Karim Benzema, Luka Modrić, and unnamed NBA stars, leveraging these relationships as both commercial channels and credibility markers. The acquisition of Gummys TV in 2024 extended the platform into Web3 decentralized video streaming for esports, YouTubers, and streamers, and in February 2026 the company launched TrenDex.One, a separate non-custodial crypto prediction protocol on the Base blockchain, marking a notable product-line extension into DeFi/prediction markets.

Founded in 2021, Trendex has raised approximately $7.8 million across three disclosed rounds (2022, 2023, 2024), with the most recent $4M seed round including Benzema as a participant. Headcount is reported at 11-50 employees and the leadership is anchored by CEO and co-founder Andrea Bonapersona. While the company claims elite positioning (Y Combinator alumni, top 1% of global startups), it discloses no revenue, customer count, paying enterprise logos, or tokenization GMV, leaving commercial scale as the primary unverified dimension of the investment case.

Name

Trendex

Legal name

Trendex

Website

https://trendex.tech

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Trendex is a Paris-based, Y Combinator-backed sports fan engagement and talent tokenization platform that sells enterprise SaaS for communities, memberships, and rewards to sports organizations, while enabling athletes and content creators to issue digital ownership tokens to fans.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Software

NAICS

Spectator Sports (7112), Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports NFTs & Collectibles Marketplaces (FSADANAH)

akta.pro secondary industries

Digital Sports Collectibles Retail (NFTs) (CRAMAOAK), Fantasy Sports Communities & Social Platforms (MPAEAHAH)

Keywords

• Sports fan engagement
• Community membership platform
• Talent tokenization
• Sports technology software
• Web3 fan engagement

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Talent Tokenization: Trendex generates revenue through tokenization of talent - allowing athletes and content creators to offer digital ownership opportunities to fans. The platform facilitates transactions around tokenized talent deals.
2. Platform Licensing/SaaS: Enterprise technology platform licensed to sports organizations for building their own communities, memberships, and exclusive rewards systems.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Trendex develops and licenses an enterprise software platform that enables sports organizations to launch and manage fan communities, membership programs, and exclusive rewards at scale. The platform combines community/membership infrastructure with tokenized digital ownership (talent tokenization) for athletes and content creators, and additionally operates TrenDex.One—a decentralized crypto prediction protocol on the Base blockchain—and the acquired Gummys Web3 video streaming platform.

Product overview

Trendex operates as a specialized technology solutions provider for the sports industry, offering a unified platform that powers sports communities, memberships, and exclusive rewards. The core product portfolio consists of three integrated modules: Community & Membership Platforms (for launching and managing exclusive communities at scale), Rewards Perks & Exclusive Drops (for delivering exclusive access and digital rewards), and Analytics, Segmentation & Integrations (for measuring engagement and optimizing performance). The company also offers TrenDex.One, a separate decentralized crypto prediction protocol on the Base blockchain. Following its acquisition of Gummys (a Web3 decentralized video streaming platform), Trendex expanded its scope to include esports, content creators, YouTubers, and streamers alongside its core sports fan engagement technology.

Differentiator

Problem solved

Functional benefit

Brands

• TrenDex.One: A decentralized, non-custodial crypto prediction protocol launched on the Base blockchain, enabling hourly exact-price predictions for cryptocurrencies like BTC, ETH, XRP, and SOL with smart contract settlement and deflationary token burn mechanism

Products and services

• Community & Membership Platforms Enterprise software module that enables sports organizations to launch and manage exclusive communities and membership programs at scale on secure, enterprise-grade infrastructure.
• Rewards, Perks & Exclusive Drops Engagement module that allows sports organizations to deliver tokenized digital rewards, exclusive perks, and digital drops to their community members to strengthen member value and long-term loyalty.
• Analytics, Segmentation & Integrations Analytics and audience segmentation tools that enable sports organizations to measure engagement, segment their audience, and optimize performance with actionable insights and third-party integrations.
• TrenDex.One A decentralized, non-custodial crypto prediction protocol built on the Base blockchain that enables hourly exact-price predictions for cryptocurrencies (BTC, ETH, XRP, SOL) with smart contract settlement, liquidity pools, and a deflationary token burn mechanism.
• Gummys A decentralized Web3 video streaming platform acquired by Trendex to serve esports audiences, YouTubers, streamers, and content creators with decentralized video streaming and tokenization capabilities.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Luka ModrićcoreStrategic or Co-development Partner · 20 May 2026World football legend Luka Modrić collaborates with Trendex, highlighting his participation in FIFA World Cup at age 40. Partnership emphasizes connecting fans directly with football idols through digital ownership.
• NBA StarscoreStrategic or Co-development Partner · 1 June 2024Partnerships with NBA stars announced to expand Trendex's presence in the US market, leveraging professional basketball athletes for fan engagement initiatives.
• GummyscoreStrategic or Co-development PartnerAcquisition of Gummys, a decentralized video streaming platform, to expand into esports and content creation markets. Gummys provides Web3 video streaming technology integrated into Trendex's ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Socios.com (Chiliz): The dominant sports fan token platform, partnering with major clubs (FC Barcelona, PSG, Juventus) to issue fan tokens for voting and rewards. Directly comparable to Trendex in talent tokenization and sports fan engagement, with substantially larger scale.
• Sorare: NFT-based fantasy sports platform for football/soccer with collectible player cards and licensed leagues. Comparable in combining athlete IP tokenization with community/engagement features and a similar sports-first Web3 thesis.
• Greenfly: Enterprise SaaS platform for sports organizations to manage and distribute content, fan engagement, and athlete-to-fan media workflows. Directly comparable B2B platform model targeting the same sports organization buyer.

Broad incumbents

• Dapper Labs (NBA Top Shot): Established Web3 sports collectibles platform and the operator of NBA Top Shot, with deep league licensing and broader consumer reach. A broader incumbent in sports tokenization, though focused more narrowly on collectibles than Trendex's full engagement stack.
• Fanatics: Vertically integrated sports platform spanning collectibles, trading cards, NFTs (via Candy Digital alumni), fanatics.com marketplace, and sportsbook. A broad incumbent in sports fan monetization and collectibles with far greater scale.

Emerging players

• Ethernity Cloud: Web3 platform focused on tokenized fan experiences and licensed celebrity/athlete NFT collections. Comparable emerging player in athlete-IP tokenization with similar target customers (athletes, entertainers) and Web3 infrastructure.
• SportsIcon: Sports NFT collectibles and fan engagement platform offering officially licensed digital collectibles of athletes. Comparable niche player with similar athlete-IP tokenization model but narrower product surface.
• Blockasset: Athlete-focused Web3 platform offering tokenized athlete fan tokens, NFTs, and fan engagement tools. Closely comparable model to Trendex's talent tokenization vertical.
• Theta Labs (Theta.tv): Decentralized video streaming and NFT platform with TFuel/ThetaDrop ecosystem. Comparable to Trendex via Gummys acquisition into decentralized streaming and creator-token fan engagement.
• RealFevr: Web3 fantasy sports and NFT platform combining licensed video highlights with collectible NFTs and prediction/fantasy mechanics. Comparable emerging player at the intersection of sports collectibles, prediction, and fan tokenization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trendexgg
• LinkedInlinkedin.com/company/trendex
• Instagraminstagram.com/trendex_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trendex