Molinos Río de la Plata

Name

Molinos Río de la Plata

Legal name

Molinos Río de la Plata

Website

https://molinos.com.ar

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Packaged Foods

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industry

Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN)

Keywords

• Consumer packaged foods
• Dry pasta manufacturing
• Rice and flour products
• Yerba mate infusions
• Argentine wine production

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices21 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Manufacturing and Sales: Molinos Río de la Plata manufactures and sells a wide range of food products including dry pasta, fresh pasta, pre-mixes (sweet and savory), pie and empanada dough, rice, snacks, breading products, oils and dressings, flours, wines, frozen foods, and infusions. Revenue is generated through the sale of these consumer packaged goods via retail channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Molinos Río de la Plata manufactures and sells a diversified range of consumer packaged food and beverage products, including dry and fresh pasta, baking premixes, rice, snacks, breading products, oils and dressings, flours, wines, frozen foods, and yerba mate infusions. The company sells these products through iconic Argentine consumer brands (such as Lucchetti, Matarazzo, Gallo, Terrabusi, La Salteña, Exquisita, Favorita, and Nieto Senetiner) to mass-market consumers primarily via retail and supermarket channels across Argentina.

Product overview

Molinos Río de la Plata is a major Argentine food conglomerate operating since 1902 with the purpose of encouraging Argentinians to eat better. The company offers a diversified portfolio organized across multiple product categories: dry and fresh pasta (Lucchetti, Matarazzo, Don Vicente, Rina Matarazzo, Favorita, Don Felipe, Terrabusi, La Salteña), rice (Gallo as the leading brand, Chocoarroz), baking and premixes (Exquisita since 1959, Blancaflor as the leavening flour pioneer), oils and dressings (Cocinero, Lira, Minerva), frozen foods (Patitas, Granja del Sol), and yerba mate infusions (Cruz de Malta, Arlistán, Salus, Nobleza Gaucha, Chamigo). The wine portfolio includes Bodegas Etchart, Nieto Senetiner, Cadus, Ruca Malen, and a stake in Viña Cobos. The company operates 14 industrial plants and multiple commercial offices across Argentina, with recent acquisitions including NotCo's plant-based operations and Bodegas Etchart from Pernod Ricard Argentina.

Differentiator

Problem solved

Functional benefit

Brands

• Lucchetti: Brand offering everyday practical foods including pasta, soy-based milanesas, rice, breadcrumbs, and frozen vegetables.
• Matarazzo
• Don Vicente
• Rina Matarazzo
• Favorita
• Vitina
• Don Felipe
• Terrabusi
• La Salteña
• Exquisita
• Blancaflor
• Gallo
• Nieto Senetiner
• Ruca Malen
• Cadus Wines
• Bodegas Etchart

Products and services

• Lucchetti Family-oriented Argentine food brand offering practical everyday products including dry pasta, soy-based cutlets, rice, breadcrumbs, premixes for ñoquis and pizza, frozen vegetables, and chicken breading, marketed to mothers and family households.
• Matarazzo Premium pasta brand founded by Italian immigrant Costábile Matarazzo in the late 19th century, offering wheat semolina pasta varieties, gluten-free options, legume mixes, and protein-enriched lines for quality-conscious Argentine consumers.
• Don Vicente Fresh egg pasta brand established in 1912 by Don Vicente Fagnani, offering handmade-style pasta including Tallarín al Huevo, Fettuccini, and specialty flavored varieties for Argentine households seeking fresh pasta.
• Favorita Flour specialist brand offering wheat flour (0000 and 000), sponge cakes, empanada shells, pasta, ravioli varieties, and Pascualina pie shells for everyday Argentine cooking and baking.
• Exquisita Leading Argentine baking brand since 1959, offering sponge cakes, budines, cookies, gluten-free options, brownies, lemonies, microwave cakes, mousses, gelatinas, flans, helados, and puddings for home baking and desserts.
• Blancaflor Pioneer leavening flour brand with over 60 years of history, credited with inventing self-rising flour for home baking in Argentina. Offers Harina Leudante, Harina Pizza, Harina Integral, pizza premixes, and gluten-free bread and pizza premixes.
• Gallo Leading Argentine rice brand with over 100 years of history, offering Parboil, Largo Fino, Integral, Doble Carolina, Yamani, Carnaroli, prepared rice dishes, and risottos for everyday meals.
• La Salteña 50-year-old Argentine brand specializing in empanada and tart shells, fresh pasta, and frozen foods, including empanada shells for frying and baking, Pascualina pie shells, ravioli varieties, sorrentinos, ñoquis de papa, and gluten-free options.
• Preferido Leading Argentine breading brand offering coating products for chicken, meats, and vegetables, including the Crunch variety for extra crispy results.
• Cocinero Argentine oils and dressings brand for everyday cooking applications.
• Granja del Sol Argentine frozen food brand offering plant-based alternatives and frozen prepared foods.
• Cruz de Malta Argentine yerba mate infusion brand for traditional mate beverage preparation.
• Nieto Senetiner Argentine wine brand with over 130 years of history in Mendoza, recently rebranded under the concept 'Historia en movimiento' (History in Motion).
• Ruca Malen Argentine wine brand located in Mendoza's Luján de Cuyo region, part of Molinos' premium wine portfolio.
• Bodegas Etchart Historic Salta-based Argentine winery founded in 1850 in Cafayate, operating at 1,700 meters elevation in the Calchaquí Valleys, producing wines for premium Argentine wine consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• YPF LUZcoreStrategic or Co-development PartnerYPF LUZ supplies renewable energy to nine of Molinos industrial plants. Over 724 million food products are produced using renewable energy from this partnership, supporting Molinos sustainability objectives.
• Pernod Ricard ArgentinacoreStrategic or Co-development PartnerMolinos acquired Bodegas Etchart from Pernod Ricard Argentina, expanding its Argentine wine business portfolio with one of the country's oldest wineries. The Salta-based winery, founded in 1850 in Cafayate, operates at 1,700 meters elevation in the Calchaquies Valleys.
• NotCocoreStrategic or Co-development PartnerMolinos Rio de la Plata agreed to acquire NotCo's plant-based food and beverage businesses in Argentina and Uruguay. NotCo, a Chile-based company founded in 2015, uses artificial intelligence to develop plant-based products and has previously partnered with PepsiCo and Kraft Heinz.

Scale indicators2 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Grupo Arcor: Argentine CPG conglomerate producing confectionery, cookies, ice cream, and packaged foods with comparable multi-brand, multi-category mass-market strategy and similarly heavy Argentine retail distribution.
• Mastellone Hnos (La Serenísima): Argentina's leading dairy and processed-foods company; comparable in scale, century-old brand heritage, and broad-based Argentine mass-market CPG positioning, serving the same household consumer through the same supermarket channels.
• Aceitera General Deheza (AGD): Argentine oils and food ingredients major that overlaps directly with Molinos' Cocinero/Lira/Minerva oils portfolio; similarly large scale, vertically integrated, and exposed to Argentine commodity and FX dynamics.
• Molinos Juan Semino: Argentine flour and pasta producer with overlapping product categories (flours, premixes, pasta), similar Argentine distribution model, and comparable customer base in the mass-market grocery channel.

Broad incumbents

• Alicorp: Peruvian-based multinational CPG major with similar multi-category mass-market foods portfolio (pasta, oils, flour, snacks) and comparable Andean/regional Latin America footprint; a useful scale and category-mix benchmark.
• Grupo Bimbo: Global bakery and packaged foods major operating extensively in Argentina; comparable in bread, snacks, and CPG manufacturing scale and in brand-led shelf competition in Argentine grocery.
• Nestlé Argentina: Local subsidiary of a global CPG giant with directly overlapping categories (infusions, frozen foods, baking aids, dairy); competes for the same Argentine household consumer across multiple of Molinos' product lines.
• Barilla Group: Global pasta leader whose core dry-pasta category directly overlaps with Matarazzo/Lucchetti/Terrabusi/Don Vicente and whose premium semolina positioning mirrors Rina Matarazzo; useful benchmark for pasta category economics.

Regional players

• Gloria S.A. Peruvian food conglomerate with comparable dairy, flour, oils, and pasta categories; serves as a relevant regional comparable for multi-category Latin American CPG scale economics.

Others

• NotCo: Chile-based AI-driven plant-based food company whose Argentina/Uruguay operations Molinos is acquiring; comparable as the technology partner feeding Molinos' plant-based expansion and as a relevant emerging-player reference for the flexitarian category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Matarazzo/videos
• Facebookfacebook.com/molinosmrp
• LinkedInlinkedin.com/company/8613

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Molinos Río de la Plata