Asseta AI
Asseta AI provides an AI-powered cloud financial management platform purpose-built for family offices, unifying multi-entity accounting, banking, and investment reporting. It serves single-family offices, multi-family offices, CFOs, and accounting firms at $35,000 annual subscription with 8-12 week implementation.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Asseta AI does
Asseta AI is a New York-based fintech founded in 2023 that operates an AI-powered cloud financial management platform purpose-built for family offices. Its core product, branded 'The Intelligent Family Office Suite,' unifies multi-entity general ledger, banking and cash flow management, accounts payable, dynamic allocations, multi-currency accounting, FP&A, document management, and consolidated reporting within a single system. The platform is differentiated by AI capabilities embedded across reconciliation (reportedly automating 80%+ of bank matching), anomaly detection, document processing (greater than 99% OCR accuracy), predictive cash forecasting, and natural language reporting delivered through the Asseta MCP — a Model Context Protocol integration that connects the platform to AI assistants including Anthropic's Claude.
The company serves single-family offices, multi-family offices, family office CFOs and controllers, and accounting/advisory firms serving the family office market (notably PKF O'Connor Davies). Pricing is a flat $35,000 annual subscription per client, with implementation delivered over an 8-12 week timeline by a team of CPAs, engineers, and customer success staff. Distribution is enterprise direct sales supplemented by an emerging channel partnership with PKF O'Connor Davies. The platform connects to more than 15,000 financial institutions and named integrations with Addepar, Charles Schwab, J.P. Morgan, Fidelity, SS&C Black Diamond, Arch, Plaid, Ramp, Bill.com, and Claude.
Asseta is privately held and venture-backed, having raised a $4.2 million seed round in November 2025 co-led by Nyca Partners and Motive Partners. The company reports ARR growth of more than 1,500% year-over-year, $80B+ in assets on platform, and 99.9% uptime since launch. Headcount is in the 1-10 range with active hiring across engineering, customer success, implementation, and technical accounting functions. SOC 2 Type II certification was reaffirmed in May 2026 with no exceptions across controls tested.
Asseta AI firmographics
Firmographics- Name
- Asseta AI
- Legal name
- Asseta AI Inc.
- Website
- https://asseta.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Asseta AI provides an AI-powered cloud financial management platform purpose-built for family offices, unifying multi-entity accounting, banking, and investment reporting. It serves single-family offices, multi-family offices, CFOs, and accounting firms at $35,000 annual subscription with 8-12 week implementation.
- Ownership category
- akta.pro rank
Asseta AI industry classification
Industry- Product category
- Family Office Accounting Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)
- akta.pro secondary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Asseta AI is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Asseta AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Subscription (SaaS Platform): The company charges clients $35,000 annually for platform access. Subscription includes implementation support, dedicated customer success, and ongoing support via Slack, email, and scheduled calls. Auto-renews annually with 30-day non-renewal notice required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Family Office Platform |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Asseta AI product offering
Product offeringCore offering
Asseta AI provides The Intelligent Family Office Suite, a unified AI-native cloud platform that consolidates accounting, banking, and investments for single-family offices and multi-family offices. The platform replaces QuickBooks and legacy ERP tools with multi-entity general ledger, dimensional allocations, integrated banking, accounts payable, FP&A, and an MCP layer for natural-language AI interactions. Implementation takes 8-12 weeks and the annual subscription is priced at $35,000 per client.
Product overview
Asseta AI offers The Intelligent Family Office Suite™, a unified cloud platform designed specifically for family offices that unifies accounting, banking, and investments. The platform consists of a core multi-entity general ledger with integrated modules for Reporting & Dashboards, Accounts Payable, FP&A, Banking & Cashflow, Dynamic Allocations, Multi-currency, and Document Vault. The Asseta MCP (Model Context Protocol) feature enables AI-powered plain-language interactions with financial data. The platform connects to 15K+ financial institutions via API and supports over $80 billion in assets on platform. Implementation typically takes 8-12 weeks.
Differentiator
Problem solved
Functional benefit
Products and services
- The Intelligent Family Office Suite Unified AI-native cloud platform for single-family offices and multi-family offices that brings together accounting, banking, and investments in one system, replacing QuickBooks and legacy ERP tools. Replaces spreadsheets with a multi-entity general ledger, dimensional reporting, integrated banking, accounts payable, FP&A, document vault, and dynamic allocations.
- Asseta MCP (Model Context Protocol) for Family Offices AI capability that connects the Asseta financial platform to AI assistants, enabling controllers and CFOs to perform real financial work through natural-language requests, including creating journal entries, bulk posting, managing accounts payable, and building live reports. Requires human approval before any posting to the books.
Quantifiable outcome
- Reconcile accounts 8.5x more efficiently
- +5 more outcomes
Companies that use Asseta AI
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Asseta AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature10 records
Asseta AI partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PKF O'Connor DaviescorePKF O'Connor Davies, a major accounting, tax and advisory firm, announced a collaboration with Asseta AI to provide technology-enabled advisory services. The partnership enables the firm to leverage Asseta's unified platform for accounting, investment reporting, and financial operations to modernize family office clients' financial infrastructure. This positions the firm at the forefront of technology-enabled family office advisory services.
- AddeparcoreIntegration partnership for investment data connectivity. Addepar is a wealth management data platform that Asseta connects with for consolidated investment reporting.
- Claude (Anthropic)coreAI integration partnership. Asseta MCP connects the platform to Claude AI assistant, enabling users to perform financial operations through natural language queries.
- PlaidcoreBanking connectivity integration through Plaid, enabling automatic bank account linking and transaction data aggregation across 15K+ financial institutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Asseta AI competitors and assessment
Company assessmentDirect peers
- Addepar: Addepar is a wealth management data and reporting platform widely used by family offices for investment analytics and consolidated reporting. It is a direct peer and an integration partner, with overlap in the family office financial operations stack and potential competition in reporting and analytics.
- SS&C Black Diamond: SS&C Black Diamond is a wealth management platform used by family offices and advisors for portfolio accounting, reporting, and rebalancing. It overlaps with Asseta's investment reporting and consolidated reporting capabilities and is also an integration partner.
- Orion Advisor Technology: Orion provides wealth management technology including portfolio accounting, reporting, and practice management used by advisors and family offices. It overlaps with Asseta's investment reporting and consolidated view of assets for family offices.
Broad incumbents
- Sage Intacct: Sage Intacct is a leading cloud financial management/ERP platform with strong multi-entity accounting used by many small and mid-sized organizations, including family offices. It serves the same general-ledger and financial-management needs as Asseta but as part of a broader ERP portfolio rather than a family-office-specialized product.
- Oracle NetSuite: NetSuite is a broad cloud ERP suite that includes general ledger, multi-entity, multi-currency accounting, and reporting. It competes for the same financial system-of-record role at family offices that Asseta targets, though it is not specialized for the family office workflow.
- QuickBooks (Intuit): QuickBooks is the incumbent small/mid-market accounting platform that Asseta explicitly positions against as a "modern alternative." Many family offices start on QuickBooks and look to upgrade; QuickBooks competes on price and ecosystem but lacks multi-entity family office depth.
- Envestnet | Yodlee: Envestnet and Yodlee provide data aggregation and wealth management infrastructure used across the industry, including for family offices. They overlap with Asseta's data connectivity layer and broader wealth management workflows.
Emerging players
- Workiva: Workiva is a cloud platform for financial and ESG reporting used by complex organizations. It addresses the reporting and consolidation layer that Asseta's Reporting & Dashboards module targets, with stronger audit/controls functionality.
- Vena Solutions: Vena is a cloud FP&A platform used for budgeting, forecasting, and reporting. It overlaps with Asseta's FP&A module for family offices looking for Excel-native planning integrated with their GL.
- FundCount: FundCount is accounting and operations software purpose-built for investment managers and family offices, including multi-currency general ledger, partnership accounting, and investor reporting. It directly competes with Asseta in family office financial management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Asseta AI social profiles
Digital presenceAsseta AI compliance and trust
Trust signalCompliance1 record
Asseta AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asseta AI leadership team
Management profileNumber of profiles
Profiles11 records
Asseta AI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asseta AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asseta AI
What does Asseta AI do?
Asseta AI provides The Intelligent Family Office Suite, a unified AI-native cloud platform that consolidates accounting, banking, and investments for single-family offices and multi-family offices. The platform replaces QuickBooks and legacy ERP tools with multi-entity general ledger, dimensional allocations, integrated banking, accounts payable, FP&A, and an MCP layer for natural-language AI interactions. Implementation takes 8-12 weeks and the annual subscription is priced at $35,000 per client.
Is Asseta AI a public or private company?
Asseta AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Asseta AI founded?
Asseta AI was founded in 2023. It employs 11 to 50 people.
Where is Asseta AI based?
Asseta AI is headquartered in New York, United States, in the North America region.
How does Asseta AI make money?
One revenue line is on record: annual Subscription (SaaS Platform).
Who are Asseta AI's main competitors?
Direct peers on record are Addepar, SS&C Black Diamond and Orion Advisor Technology. Broad incumbents are Sage Intacct, Oracle NetSuite, QuickBooks (Intuit) and Envestnet | Yodlee. Emerging players are Workiva, Vena Solutions and FundCount.
Does Asseta AI have an API?
Yes. Asseta connects to 15K+ financial institutions and applications via API connectivity. The platform also offers the Asseta MCP (Model Context Protocol) which connects Asseta financial operations to AI environments, enabling plain-language requests for financial work including journal entries, bulk posting, accounts payable management, and live reporting. The MCP is built on the Model Context Protocol open standard for connecting AI assistants to systems.
What industry is Asseta AI in?
Asseta AI's product category is Family Office Accounting Software. Its primary akta.pro industry code is HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 513210 and its SIC code is 7373.