VEDA GmbH
VEDA GmbH is a German HR software and services provider selling an integrated cloud-based HR Suite (VEDA Horizon modules covering payroll, people management, time tracking, learning, and analytics) to 5,700+ mid-market and enterprise customers across the DACH region, with subscription licensing and a layered payroll outsourcing, consulting, and managed services business.
- Company typePrivate
- Founded1979
- HeadquartersEffretikon, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What VEDA GmbH does
VEDA GmbH is a German-headquartered HR software and services provider founded in 1977 (one source dates incorporation to 1979), operating from the DACH region with stated plans to expand into Benelux, the UK, and the Nordics. The company sells an integrated cloud-based HR suite (VEDA HR Suite) built around a modular architecture (the VEDA Horizon product line) that covers the full employee lifecycle: personnel administration (People Management), payroll, mobile time tracking and access control (Time & Security), learning and development via the blink.it digital learning platform, and HR analytics with predictive trend forecasting. The platform is hosted in Germany and carries certifications relevant to the German market, including ISO 27001, ISO 9001, TÜV Süd software quality, TÜV Rheinland IT data security, ITSG payroll certification, DAkkS/GDD data protection, and Software-Hosted-In-Germany, alongside GDPR compliance. AI capabilities are concentrated in the blink.it L&D module, where AI is used for knowledge retrieval, automated feedback on free-text answers, adaptive learning recommendations, and analytics over learning progress.
VEDA monetizes through subscription licensing of the VEDA HR Suite and VEDA Horizon modules (annual billing cadence, quote-based pricing not publicly disclosed) layered with a substantial professional services portfolio: VEDA Payroll Service (payroll outsourcing), VEDA Consulting (implementation), VEDA Managed Service, VEDA Care Services, VEDA Academy training, and VEDA Systems hardware/infrastructure support. Distribution combines enterprise field sales with dedicated account managers for large accounts, inside sales for inbound qualification, and self-serve digital channels (demo requests, the 'Gamechanging HR' free online course, downloadable checklists/whitepapers). The customer base spans 5,700+ companies — a horizontal mid-market to enterprise Mittelstand footprint with named references including Lufthansa, MAN, EMP Merchandising, JOST, Oettinger, Eckes Granini, FOSSIL Group, Oddo BHF, BG ETEM, Hexagon Purus, and Probat. In May 2024, VEDA secured €17 million in debt financing from CIBC Innovation Banking to fund DACH consolidation, international expansion, and a buy-and-build strategy, executing the first acquisition (LOHNunion, a payroll services provider) in 2025. The company is led by CEO Dr. Ralf Gräßler.
VEDA GmbH firmographics
Firmographics- Name
- VEDA GmbH
- Legal name
- VEDA GmbH
- Website
- https://veda.net
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VEDA GmbH is a German HR software and services provider selling an integrated cloud-based HR Suite (VEDA Horizon modules covering payroll, people management, time tracking, learning, and analytics) to 5,700+ mid-market and enterprise customers across the DACH region, with subscription licensing and a layered payroll outsourcing, consulting, and managed services business.
- Ownership category
- akta.pro rank
VEDA GmbH industry classification
Industry- Product category
- Human Capital Management Software
- NAICS
- Human Resources Consulting Services (541612), Professional Employer Organizations (561330)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Core HR & HRIS (BPACAPAA)
- akta.pro secondary industries
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Time, Attendance & Leave Management Outsourcing (T&A, Absence, FMLA) (BPACAKAF), HRIS/HCM Managed Services & Support (BPAEAGAF), HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ)
Keywords
Where VEDA GmbH is headquartered
LocationHeadquarters
- HQ city
- Effretikon
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
VEDA GmbH business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- HR Software Subscriptions: Annual or multi-year subscription licensing for the VEDA HR Suite and VEDA Horizon modules. Pricing is likely tiered by company size and modules selected.
- Professional Services: Additional revenue streams include VEDA Payroll Service (outsourcing), VEDA Consulting (implementation), VEDA Care Services, Managed Service, and Academy training services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | No public pricing tiers available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
VEDA GmbH product offering
Product offeringCore offering
VEDA GmbH sells an integrated cloud-based HR software suite (the VEDA HR Suite with VEDA Horizon modules) covering the full employee lifecycle — personnel administration, payroll, time tracking, learning & development, and people analytics. The offering is complemented by professional services such as payroll outsourcing, implementation consulting, managed services, and the Academy training program, targeting German-speaking Mittelstand and large enterprises across the DACH region.
Product overview
VEDA GmbH offers a modular HR software suite for the German Mittelstand (mid-sized companies) and large enterprises. The core product is the VEDA HR Suite, an All-in-One cloud-based software that covers the entire employee lifecycle. This suite is complemented by specialized VEDA Horizon modules (People Management, Payroll, Time & Security, People Analytics, Learning & Development), which are available individually or as integrated components. The product portfolio also includes dedicated services (Payroll Service, Consulting, Managed Service, Academy, Community), a digital learning platform (blink.it) with AI-supported learning features, and the acquired payroll provider LOHNunion. VEDA positions itself as a 360-degree HR competency provider with over 45 years of experience and more than 5,700 customer companies.
Differentiator
Problem solved
Functional benefit
Brands
- VEDA HR Suite: All-in-one HR software solution bundling all central HR processes including personnel administration, payroll, time tracking, learning and development, and people analytics.
- VEDA Horizon People Management
- VEDA Horizon Payroll
- VEDA Horizon Time & Security
- VEDA Horizon Learning & Development
- blink.it
- VEDA HR Cloud
- VEDA Horizon People Analytics
Quantifiable outcome
- Over 5,700 companies trust VEDA for their HR software needs
- +1 more outcomes
Companies that use VEDA GmbH
Customer profileNamed customers30 records
Segments2 records
Ideal customer profiles2 records
VEDA GmbH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
VEDA GmbH partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
VEDA GmbH competitors and assessment
Company assessmentDirect peers
- Personio: Munich-based cloud HR suite targeting European SMB and mid-market. Most direct competitor in the German Mittelstand segment, competing head-to-head with VEDA HR Suite.
- Haufe Group: German HR software and services provider with comparable payroll, time and people-management offerings; competes with VEDA in DACH mid-market.
- DATEV: Cooperative IT services provider for German tax advisors and SMEs with deep payroll and HR capabilities — overlapping customer base and regulatory positioning.
- Sage HR: Global HR and payroll SaaS vendor with strong European footprint; competes in mid-market HRIS/payroll similar to VEDA Horizon modules.
- SD Worx: European HR and payroll services provider operating across Benelux, Germany and beyond — directly comparable as a buy-and-build HR/payroll consolidator.
Emerging players
- HiBob: Modern cloud HRIS for mid-market companies expanding into DACH; partial overlap with VEDA's people-management and analytics modules.
- Cornerstone OnDemand: Enterprise learning and talent management platform; comparable to VEDA's Learning & Development module and blink.it LMS offering.
Broad incumbents
- SAP SuccessFactors: Global enterprise HCM incumbent; competes with VEDA primarily at the larger end of VEDA's customer base and sets the upper bound of mid-market options in DACH.
- ADP: Global payroll and HR services giant with strong DACH presence through ADP Deutschland; comparable on payroll outsourcing and enterprise HR.
- Workday: Cloud-native HCM incumbent competing for the same large enterprise customers VEDA serves; relevant benchmark for cloud-suite ambition and pricing power.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VEDA GmbH social profiles
Digital presenceVEDA GmbH compliance and trust
Trust signalCompliance4 records
VEDA GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
VEDA GmbH leadership team
Management profileNumber of profiles
Profiles1 record
VEDA GmbH subsidiaries and ownership
Company hierarchySubsidiaries1 record
VEDA GmbH funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VEDA GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VEDA GmbH
What does VEDA GmbH do?
VEDA GmbH sells an integrated cloud-based HR software suite (the VEDA HR Suite with VEDA Horizon modules) covering the full employee lifecycle — personnel administration, payroll, time tracking, learning & development, and people analytics. The offering is complemented by professional services such as payroll outsourcing, implementation consulting, managed services, and the Academy training program, targeting German-speaking Mittelstand and large enterprises across the DACH region.
Is VEDA GmbH a public or private company?
VEDA GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VEDA GmbH founded?
VEDA GmbH was founded in 1979. It employs 101 to 250 people.
Where is VEDA GmbH based?
VEDA GmbH is headquartered in Effretikon, Switzerland, in the Europe region.
How does VEDA GmbH make money?
Two revenue lines are on record. HR Software Subscriptions are the primary driver. The others are professional Services.
Who are VEDA GmbH's main competitors?
Direct peers on record are Personio, Haufe Group, DATEV, Sage HR and SD Worx. Emerging players are HiBob and Cornerstone OnDemand. Broad incumbents are SAP SuccessFactors, ADP and Workday.
Does VEDA GmbH have an API?
No public API is recorded for VEDA GmbH.
What industry is VEDA GmbH in?
VEDA GmbH's product category is Human Capital Management Software. Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 541612 and its SIC code is 7372.