What SageHR does

SageHR is a cloud-based, modular HR management platform operated by Sage Global Services Limited, a wholly owned subsidiary of The Sage Group plc (LSE: SGE). The product targets small and medium businesses with up to 250 employees, offering a foundational Core HR + Leave Management module at £5.00 per employee per month and a menu of optional add-on modules — Performance Management, Shift Scheduling, Timesheets, Expenses, Recruitment, and Onboarding — priced at £1.25–£2.50 per employee per month, with Recruitment at a flat £184.45 per month.

The platform is built as a SaaS product accessible via web browser and native iOS and Android applications. Its technology stack includes a configurable Workflow Builder ("Recipes") for process automation, integration with Google Workspace, Slack, Microsoft Outlook, Active Directory, and SSO, and a public API (sagehr.docs.apiary.io) for third-party data access. The headline AI capability is Predictive Leave, a machine-learning service trained on pseudonymised leave and employment data to forecast leave patterns. Compliance posture includes GDPR-compliant data processing and reference to ISO 27001 within Sage Group's security framework.

The go-to-market combines a product-led growth motion — free 30-day trial with no credit card required and self-serve sign-up via sage.hr — with an enterprise field-sales channel for larger deployments via 1-1 demo requests and dedicated phone support. Distribution is amplified through Sage Group's global partner network and cross-sell into Sage Payroll, Sage Accounting, Sage Intacct, Sage X3, and Sage People. Sage Group plc as a whole reports serving over 2 million customers across 1,200+ cities worldwide, though SageHR-specific customer count and revenue are not separately disclosed.

Name

SageHR

Legal name

Sage Global Services Limited t/a Sage HR

Website

https://sage.hr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SageHR is a cloud-based, modular HR management platform from Sage Group plc, serving small and medium businesses with up to 250 employees through a per-employee subscription model covering core HR, leave management, and add-on modules like performance, scheduling, timesheets, expenses, and recruitment.

Ownership category

akta.pro rank

Product category

Human Resources Software

NAICS

Payroll Services (541214)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

akta.pro secondary industries

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

Keywords

• Hr management software
• Leave management
• Performance management
• Employee scheduling
• Workforce management

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Core Modules: Monthly subscription pricing based on per-employee model. Core HR + Leave Management at £5.00/employee/month. Optional add-on modules purchased on top of core subscription.
2. Subscription - Add-on Modules: Additional modules available at per-employee or flat monthly rates: Performance (£2.50/employee/month), Timesheets (£2.50/employee/month), Shift Scheduling (£2.50/employee/month), Expenses (£1.25/employee/month), Recruitment (£184.45/month flat rate).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sage HR is a cloud-based, modular HR management platform built for small and medium businesses with up to 250 employees. Its foundational subscription delivers core HR and leave management at £5.00 per employee per month, with optional paid add-on modules for performance management, shift scheduling, timesheets, expenses, recruitment, and onboarding, plus an integrated connection to Sage Payroll for payroll data and employee self-service.

Product overview

Sage HR is a modular cloud-based HR management platform designed for small and medium businesses with up to 250 employees. The core platform (Sage HR) provides Core HR and Leave Management as the foundational module, with optional add-on modules including Performance Management, Shift Scheduling, Timesheets, Expenses, Recruitment, and Onboarding. Pricing starts at £5.00 per employee/month for Core HR, with add-ons ranging from £1.25 to £2.50 per employee/month or £184.45/month for Recruitment. The platform connects with Sage Payroll and Sage 50 Payroll for integrated HR and payroll management, and is accessible via web browser and native iOS/Android mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Sage HR Core Platform Cloud-based HR management platform for small and medium businesses with up to 250 employees, providing core HR, leave management, a centralised employee database and mobile access as the foundational subscription.
• Performance Management Goal and OKR tracking add-on module that aligns individual and team efforts with business objectives, including 1-to-1 scheduling, 360-degree feedback surveys and fast feedback collection.
• Shift Scheduling Interactive drag-and-drop shift planning add-on that enables businesses to set up, manage and assign shifts, with schedule groups, areas, templates and automatic ad hoc shift updates.
• Timesheets Employee time tracking add-on module that lets workers log hours, submit timesheets for manager approval, and clock in/out via dashboard or mobile app, with overtime tracking and reporting.
• Expenses Expense management add-on module enabling employees to submit expenses with receipt photos via the mobile app and managers to review and approve claims, with support for multi-currency expense claims.
• Recruitment Applicant tracking and hiring add-on module for creating job ads, managing the recruitment pipeline, scheduling interviews and onboarding new hires, with custom application forms and hiring flow automation.
• Onboarding Employee onboarding add-on module with templates and customisable workflows for new hire setup, document collection and offboarding processes.
• Sage Payroll Cloud-based payroll solution that integrates with Sage HR, enabling employees to access digital payslips and P60s via self-service; supports UK businesses with payroll recognised by HMRC. Requires an additional subscription.
• Sage 50 Payroll Desktop payroll software for small and medium businesses requiring more advanced payroll features, connecting to Sage HR for unified HR and payroll management.
• Sage HR Mobile App Native iOS and Android application enabling employees and managers to access HR features on the go, including time-off requests, expense claims, payslip viewing and approvals.

Quantifiable outcome

• Reduce people admin time by 30%

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Google Workspace (G Suite)coreTechnology or IntegrationIntegration with Google Workspace for user authentication, employee data mapping (names, email addresses), and Google Calendar access for event synchronisation. G Suite passwords are not stored by Sage HR.
• Active DirectorycoreTechnology or IntegrationActive Directory integration for enterprise single sign-on (SSO) and automated user provisioning/deprovisioning.
• Single Sign-On (SSO)coreTechnology or IntegrationSSO capability for enterprise customers to integrate with their existing identity providers.
• Sage PayrollcoreTechnology or IntegrationConnected Payroll integration allowing employees to access digital payslips and P60s through Sage HR. Seamless data flow between HR and payroll systems. Additional subscription required.
• Sage Group plc EcosystemcoreStrategic or Co-development PartnerSage HR is owned by Sage Group plc and integrates with broader Sage business cloud including Sage Accounting, Sage Intacct, Sage X3, and Sage People. Cross-selling opportunities through Sage partner network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zenefits: US SMB platform combining HR, benefits, and payroll. Comparable on bundled HR+payroll positioning and SMB focus, though larger in US market presence.
• BreatheHR: UK SMB HR software offering leave, absence, performance, and document management. Direct UK-headquartered competitor targeting the same sub-250-employee segment.
• HiBob: Modern mid-market HRIS with strong performance/engagement features. Comparable on technology and target segment that overlaps with Sage HR's upper end (companies approaching 250 employees).
• CharlieHR: UK-based HR platform for small businesses focused on simplicity, leave management, and onboarding. Directly comparable on geography, customer size, and product positioning.
• Personio: European SMB-to-mid-market HRIS offering core HR, recruiting, performance, and payroll in DACH and wider Europe. Closest direct competitor to Sage HR in the UK/EU SMB segment.
• BambooHR: US-based SMB HRIS platform offering core HR, performance, onboarding, and PTO tracking. Directly comparable to Sage HR in SMB HR segment with modular add-ons and per-employee pricing.
• Gusto: US-based payroll-centric SMB platform with integrated HR, benefits, and time tracking. Comparable to Sage HR's Connected Payroll + HR bundle for the SMB buyer.

Broad incumbents

• Sage People: Sister product within Sage Group targeting larger mid-market/enterprise HR and people analytics. Operates within the same parent ecosystem, presenting both an upsell path and a cannibalisation threat for Sage HR.

Emerging players

• Employment Hero: Australia-founded SMB HR and payroll platform expanding globally. Comparable on SMB target market, modular HR+payroll approach, and PLG-style freemium onboarding.

Regional players

• Ciphr: UK-headquartered HR, payroll, and learning software for SMB and mid-market. Comparable on UK SMB HR/payroll positioning and overlapping customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SageHR_
• YouTubeyoutube.com/user/SageUKOfficial
• Facebookfacebook.com/sagedothr
• LinkedInlinkedin.com/company/sagehr
• Instagraminstagram.com/sageofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SageHR