The Malin Soho
The Malin is a hospitality-driven coworking and flexible-workspace operator serving modern professionals, creatives, and small teams across 16 announced US locations, primarily in NYC, via membership tiers, day passes, meeting rooms, and private events.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Malin Soho does
The Malin (Malin Group, Inc.) is a hospitality-driven coworking and flexible-workspace operator founded in 2021 in New York City. The company operates design-forward coworking environments across 16 announced US locations — concentrated in NYC (SoHo, West Village, NoMad, Flatiron, Chelsea, Williamsburg, Brooklyn Heights, and the forthcoming Astor Place) with additional sites in Nashville, Austin (East Austin and forthcoming Downtown Austin inside Meta's office tower), Savannah, and announced openings in Boston, Washington DC, San Francisco, Orange County, and Park City.
The product is structured around three monthly subscription tiers — Access (communal workspace), Dedicated Desk, and Private Office — supplemented by pay-as-you-go day passes, hourly meeting room rentals (booked through Flexspace.ai), and private event bookings including a dedicated 5,000 sq ft Chelsea Events venue. All memberships include complimentary concierge services, locally roasted coffee, snacks, unlimited printing, phone booths, and business address / mail handling. The underlying technology stack is third-party: Ility.com, Inc. serves as the platform provider for the web and mobile applications per the Terms of Use, and Flexspace.ai powers day-pass and meeting-room transactions. There are no proprietary AI, ML, or data products disclosed.
The business model is a mix of recurring subscription revenue (memberships, mail handling) and transactional revenue (day passes, meeting rooms, private events), distributed via direct-to-consumer website bookings, on-site sales at each location, and an enterprise field-sales motion for private office contracts. Long-duration commercial leases (notably a 15-year deal with GFP Real Estate at 10 Astor Place) lock in supply-constrained urban locations and form the primary capital and operational commitment. The company has raised approximately $6.54 million via a 2023 SEC Form D exempt offering (with about $5.79 million raised at filing) and is privately held.
The Malin Soho firmographics
Firmographics- Name
- The Malin Soho
- Legal name
- The Malin Group, Inc
- Website
- https://themalin.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Malin is a hospitality-driven coworking and flexible-workspace operator serving modern professionals, creatives, and small teams across 16 announced US locations, primarily in NYC, via membership tiers, day passes, meeting rooms, and private events.
- Ownership category
- akta.pro rank
Where The Malin Soho is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
The Malin Soho business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: Recurring monthly and annual memberships for access to coworking spaces. Three tiers: Access (communal workspace), Dedicated Desk (assigned personal desk), and Private Office (enclosed office space for teams). Membership includes complimentary concierge services and exclusive perks.
- Day Passes: One-time daily access passes for temporary workspace usage. Available for purchase through website booking system.
- Meeting Room Rentals: Private, tech-powered spaces available for hourly or half-day booking. Includes AV setup for video conferencing and screen sharing.
- Private Event Bookings: Workspaces available for private event bookings including brand launches, industry summits, screenings, and cultural gatherings. Dedicated event spaces such as 5,000 sq ft Chelsea Events venue.
- Business Address and Mail Handling: Business address services and mail handling available upon request for members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Access membership provides communal workspace access with concierge services and perks |
| Subscription | Monthly | Dedicated Desk provides personal assigned desk with built-in power and lockable storage |
| Subscription | Monthly | Private Office provides enclosed office space options for teams |
| Unit Pricing | Pay-as-you-go | Day Pass for temporary daily workspace access |
| Other | Monthly | Referral program incentive |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
The Malin Soho product offering
Product offeringCore offering
The Malin Soho operates hospitality-driven coworking and flexible workspace locations offering three membership tiers (Access communal workspace, Dedicated Desk, and Private Office) plus ancillary paid services including Day Passes, Meeting Room rentals, and Private Event venue bookings. The platform is delivered through owned-and-operated physical locations across major U.S. metropolitan markets, supported by online booking integrations and bundled amenities such as concierge services, complimentary F&B, and unlimited printing.
Product overview
The Malin is a hospitality-driven coworking and workspace platform offering three core membership tiers (Access, Dedicated Desk, and Private Office) across multiple locations. The platform integrates booking capabilities through Flexspace for day passes and meeting rooms, complemented by private event hosting. Additional services include concierge support, complimentary F&B, and printing. The company operates 10+ locations across New York, Austin, Nashville, and Savannah, with expansion planned for Boston, DC, San Francisco, Orange County, and Park City. The Malin positions itself as a design-centric workspace combining luxury aesthetics with community-focused hospitality.
Differentiator
Problem solved
Functional benefit
Products and services
- Access Membership Signature communal workspace membership providing individuals shared access to The Malin's coworking areas, bundled with complimentary concierge services and exclusive member perks including locally roasted coffee, snacks, pastries, unlimited printing, and business address and mail handling services.
- Dedicated Desk Membership Personal assigned desk membership providing consistent workspace within The Malin's communal environment, with built-in power outlets and lockable storage. Pricing varies by location and is available by contacting the location General Manager.
- Private Office Enclosed private office space designed for teams of various sizes, offering privacy while maintaining access to hospitality amenities and community events. Pricing is quote-based, with availability and pricing inquiries routed to [email protected] and a 30+ day notice required for changes or cancellation.
- Day Pass Single-day pay-as-you-go access to The Malin's coworking spaces for individuals needing temporary workspace without long-term commitment. Available for purchase through themalin.flexspace.ai booking integration; Flex members receive 30% off day pass purchases and termed members receive 24 complimentary day passes per term.
- Meeting Rooms Private, tech-powered meeting rooms available for hourly or half-day booking for meetings, presentations, and intimate events. Include full AV setup for video conferencing and screen sharing and are offered in a range of sizes.
- Private Events Workspace and dedicated event venue rentals for private bookings including brand launches, industry summits, screenings, celebrations, and cultural gatherings. Booking inquiries routed to [email protected].
Companies that use The Malin Soho
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
The Malin Soho technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Malin Soho partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Flexspace.aicoreThird-party booking platform integration for day passes and meeting room reservations on themalin.co website.
- Ility.com, Inc.corePlatform Provider for the software and technology used to operate The Malin's web and mobile application (the Platform).
- GFP Real EstatecoreBuilding owner for 10 Astor Place location. 15-year lease agreement for entire fifth floor (19,400 sq ft) including lobby redesign collaboration.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
The Malin Soho competitors and assessment
Company assessmentBroad incumbents
- Spaces (IWG): Global coworking and flexible office brand under IWG, offering multi-tier memberships and design-led interiors across major cities. Comparable to The Malin in core offering but with vastly broader scale, more standardized branding, and broader enterprise capabilities.
Direct peers
- WeWork: Largest coworking and flexible office operator in the US with multi-tier memberships (coworking, dedicated desks, private offices) and event spaces. Post-restructuring, a direct competitor in the same urban markets as The Malin, though at significantly larger scale.
- NeueHouse: Design-forward, hospitality-led coworking and creative workspace operator focused on creative professionals. Highly comparable to The Malin's aesthetic and member-persona positioning, though with a smaller, more curated footprint.
- Convene: Premium meeting, event, and flexible workspace operator with hospitality-driven positioning and enterprise sales motion. Comparable to The Malin in combining coworking, meeting rooms, and large-scale private event venues under one brand.
- Industrious: Premium, hospitality-driven coworking and flexible office operator offering private offices, suites, and coworking across major US cities. Closest direct competitor to The Malin in design-forward positioning, multi-tier membership model, and enterprise private-office sales motion.
- Serendipity Labs: US-based coworking and flexible office operator offering memberships, day offices, meeting rooms, and virtual office services. Comparable to The Malin in multi-tier membership structure, suburban-to-urban footprint, and enterprise private office focus, though with less design-led branding.
- Workhouse NYC: Boutique, design-driven coworking and private office operator in NYC. Closely comparable to The Malin in target member profile (creatives, professionals), hospitality emphasis, and Manhattan-focused footprint.
Emerging players
- The Wing: Design-led, community-focused coworking concept (historically women-focused) with hospitality amenities. Comparable to The Malin in member-experience emphasis and aesthetic positioning, though serving a more niche segment and at smaller scale post-restructuring.
Regional players
- Mindspace: Hospitality-driven flexible workspace operator with strong presence in Europe and Israel and selective US presence. Comparable to The Malin in design-forward positioning and enterprise-grade hospitality, though primarily competing in EMEA rather than North America.
Others
- Flexspace: Workspace booking platform and aggregator used by The Malin for day pass and meeting room reservations. Comparable as an adjacent ecosystem participant enabling Malin and other coworking operators to distribute inventory to remote workers and travelers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Malin Soho social profiles
Digital presenceThe Malin Soho financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Malin Soho leadership team
Management profileNumber of profiles
The Malin Soho funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Malin Soho M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Malin Soho
What does The Malin Soho do?
The Malin Soho operates hospitality-driven coworking and flexible workspace locations offering three membership tiers (Access communal workspace, Dedicated Desk, and Private Office) plus ancillary paid services including Day Passes, Meeting Room rentals, and Private Event venue bookings. The platform is delivered through owned-and-operated physical locations across major U.S. metropolitan markets, supported by online booking integrations and bundled amenities such as concierge services, complimentary F&B, and unlimited printing.
Is The Malin Soho a public or private company?
The Malin Soho is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Malin Soho founded?
The Malin Soho was founded in 2021. It employs 11 to 50 people.
Where is The Malin Soho based?
The Malin Soho is headquartered in New York, United States, in the North America region.
How does The Malin Soho make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are day Passes, meeting Room Rentals, private Event Bookings and business Address and Mail Handling.
Who are The Malin Soho's main competitors?
Spaces (IWG) is listed as a broad incumbent. Direct peers are WeWork, NeueHouse, Convene, Industrious, Serendipity Labs and Workhouse NYC. The Wing is listed as an emerging player. Mindspace is listed as a regional player. Flexspace is listed as an others.
Does The Malin Soho have an API?
No public API is recorded for The Malin Soho.