What Titan Casket does

Titan Casket is a Boston-based, privately held direct-to-consumer casket and funeral products company founded in 2016 that sells a broad portfolio of over 1,000 customizable casket models, cremation urns, and accessories through its own e-commerce site and major retail channels including Amazon, Costco, Walmart, and Sam's Club. The company's core technology is an e-commerce platform paired with operational assets that are unusually important for the category: a proprietary triple-walled packaging system for casket transit, real-time shipment and weather monitoring, and a custom casket configurator offering 20+ colorways and configurable interiors, head panels, and gauge steel. Pricing spans $1,399 entry-level steel caskets (Andover series) to $4,999+ premium polished-chrome models (Helios), with cremation urns from $89 to $169+ and financing available through Affirm (from $127/month) and a 0% APR 60-month pre-plan option (from $23.31/month).

Titan serves individual at-need and pre-planning families, plus employers offering funeral concierge as an employee benefit, and claims acceptance at 100% of U.S. funeral homes under the FTC Funeral Rule. The company has expanded beyond caskets into adjacent product lines including military, oversized, eco-friendly, religious, and youth caskets, a full cremation line, Titan Merch apparel, Titan Pets, Titan Space Program, and — as of November 2025 — an energy drink called Awake, signaling an aggressive brand-extension strategy. Operations are run with 11-50 employees from a Boston headquarters, with delivery to all 50 states, a 4.93/5 customer rating across 2,851 reviews, and media coverage in Fast Company, Bloomberg, the New York Times, and Slate.

Name

Titan Casket

Legal name

Titan Casket

Website

https://titancasket.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Titan Casket is a Boston-based direct-to-consumer casket company founded in 2016 that sells customizable steel, wood, military, eco-friendly, religious, and youth caskets plus cremation urns through its own site, Amazon, Costco, Walmart, Sam's Club, and employer benefit programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Casket Sales: One-time purchase of funeral caskets directly to consumers and through retail channels. Products shipped directly to funeral homes or customers. Core revenue stream from steel, wood, and specialty caskets.
2. Cremation Products: Sale of cremation urns in various materials (marble, brass, wood, artistic designs) and cremation accessories including jewelry and keepsakes.
3. Pre-Planning Services: Pre-purchase of caskets at current prices with funds held in independent trust. Payment plans available (From $23.31/mo for 60 months at 0% APR).
4. Merchandise: Sale of Titan-branded merchandise including apparel and the Awake energy drink product line.
5. Funeral Concierge Services: Employer-sponsored benefit service helping workers navigate funeral home arrangements and bypass markups.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Titan Casket designs, sources, and sells funeral caskets and cremation urns directly to consumers through its e-commerce platform and retail partnerships, bypassing traditional funeral home markups. The company offers over 1,000 customizable models across steel series (Andover, Orion, Satin, Adams, Reflections, Cambridge, Era Stainless Steel, Helios), wooden, military, oversized, eco-friendly, religious, and youth/child caskets, along with a full cremation product line including marble, classic, designer, artistic, brass, and wooden urns. Titan provides free nationwide shipping with on-time delivery guarantees, pre-planning services with 0% APR payment plans, and funeral concierge support.

Product overview

Titan Casket is a direct-to-consumer casket and funeral products company claiming to be the largest of its kind in the U.S., founded in 2016. The company operates as an e-commerce platform offering over 1,000 customizable casket models and funeral products. Its core product portfolio centers on steel caskets organized into multiple series (Andover, Orion, Satin, Adams, Reflections, Cambridge, Era Stainless Steel, and Helios), alongside wooden caskets, oversized caskets, military caskets, eco-friendly caskets, religious caskets, and youth/child caskets. The company also offers a comprehensive cremation product line including marble urns, classic urns, designer urns, artistic urns, brass urns, wooden urns, scattering urns, and cremation caskets. Products are available in over 20 colors with various interior options and upgrade accessories including velvet interiors, embroidered head panels, and premium gauge steel. Titan Casket sells through its own website and major retail partners including Amazon, Costco, Walmart, and Sam's Club. The company provides pre-planning services with payment plans and has expanded into non-traditional products like the Awake energy drink.

Differentiator

Problem solved

Functional benefit

Brands

• Awake: Energy drink launched to normalize conversations about death, sold for $25 per six-pack on Titan's website.
• Titan Merch
• Titan Space Program
• Titan Pets

Products and services

• Andover Series Casket Steel funeral casket with high-gloss finish, crepe fabric interior, threaded head panel, snap lock, adjustable bed, and reinforced stationary handles; available in multiple colors. Entry-level Titan Casket series.
• Orion Series Casket Best-selling steel casket featuring sculpted metallic hardware, soft crepe interior, sunburst head panel, full rubber gasket and lock, adjustable bed; available in 20+ colors.
• Satin Series Casket Steel funeral casket with satin finish, starting at $1,999, available in colors including Red, Purple, Green, White, and Dark Blue.
• Adams Series Casket Steel funeral casket with elegant styling, starting at $2,299, in colors including White, White & Rose Gold, Red, Green, and All White.
• Reflections Series Casket Steel funeral casket with polished finish, starting at $1,999, in colors including Purple, Green, Gold, and Black & Gold.
• Cambridge Series Casket 18-gauge steel casket featuring velvet interior, starting at $2,499, in colors including Black with Red, White & Gold, Purple Gold, Gold, and Red.
• Era Stainless Steel Series Casket Premium stainless steel casket, starting at $3,499, in colors including Gold, Silver, Red, White, and Copper.
• Helios Series Casket Premium polished chrome casket, starting at $4,999, in color combinations including Gold Chrome & Blue, Gold Chrome & Red, Gold Chrome & White, Silver Chrome & Blue, and Silver Chrome & Dark Green.
• Wooden Caskets Traditional wood caskets made from various wood types including Poplar, available in multiple finishes.
• Military Caskets Caskets specially designed to honor military service members, featuring official insignia and styling for branches including Army, Navy, Marines, and Air Force.
• Oversized Caskets Extended width and length caskets for larger individuals, available in widths including 28", 29", 32", 33", 34", 36", and 40".
• Eco-Friendly Caskets Environmentally conscious caskets designed for green funerals, made from sustainable and biodegradable materials.
• Religious Caskets Caskets designed with religious themes and symbols for various faith traditions.
• Youth and Child Caskets Caskets designed for children and youth, available in various sizes and styles appropriate for younger individuals.
• Marble Cremation Urns Cremation urns crafted from cultured marble, available in multiple variants including military-branch designs for Army, Navy, Marines, and Air Force.
• Classic Cremation Urns Traditional cremation urns starting at $89 in multiple colors including Dark Blue, Blue Hummingbird, Purple, and Red.
• Designer Cremation Urns Artistically designed cremation urns featuring decorative patterns such as Hummingbird and Cross designs, starting at $169.
• Artistic Cremation Urns Hand-painted and uniquely designed cremation urns including Woodland Camo, Butterfly Landing, and Wildlife Refuge designs, starting at $89.
• Brass Cremation Urns Durable brass cremation urns starting at $129 in finishes including White, Blue, Pink, Gunmetal, and American Eagle designs.
• Wooden Cremation Urns Wooden cremation urns made from various wood types including Brazilian Rosewood, Bamboo, and Hickory, starting at $101.
• Cremation Jewelry and Keepsakes Cremation accessories including memorial jewelry and keepsakes sold alongside the urn catalog.
• Casket Pre-Planning Service Pre-planning service allowing customers to purchase and secure casket selections at today's prices with affordable payment plans (from $23.31/month for 60 months at 0% APR). Funds held in independent trust.
• Funeral Concierge Service Funeral planning assistance service offered as an employee benefit through employer partnerships, helping workers navigate funeral home arrangements and bypass markups.
• Custom Casket Design Service Design-your-own custom casket option letting customers personalize their casket with custom colors, materials, and features via Titan's online configurator.
• Awake Energy Drink Energy drink launched by Titan Casket to normalize conversations about death. Developed and manufactured in Nevada, sold for $25 per six-pack on Titan's website.

Quantifiable outcome

• 4.93/5 customer rating from 2,851 reviews
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• Employers Nationwide (Employee Benefit Partners)coreGTM or Marketing PartnerTitan Casket partners with employers nationwide to offer funeral concierge services as an employee benefit. This allows workers to bypass funeral home markups and purchase caskets directly, while employers provide a valuable benefit during difficult times.
• AmazonmajorChannel Partner/ Reseller/ DistributorTitan Casket sells products through Amazon marketplace, reaching customers who prefer purchasing through established e-commerce platforms.
• CostcomajorChannel Partner/ Reseller/ DistributorTitan Casket products available at Costco warehouse locations, providing in-person purchasing options for Costco members.
• WalmartmajorChannel Partner/ Reseller/ DistributorTitan Casket products available through Walmart retail locations and online, leveraging Walmart's extensive retail presence.
• Sam's ClubmajorChannel Partner/ Reseller/ DistributorTitan Casket products available at Sam's Club warehouse locations for member purchases.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Batesville Casket Company: Batesville is the largest U.S. casket manufacturer, historically selling through funeral homes. It is the most direct comparator to Titan Casket because both produce and sell caskets to U.S. consumers, though Batesville goes to market B2B while Titan is DTC.
• Matthews International (Aurora Casket): Matthews International owns Aurora Casket, one of the leading U.S. casket manufacturers. Same core product category (caskets) and similar customer set (families purchasing funeral goods), making it a direct manufacturing-side peer to Titan Casket.
• Aurora Casket Company: Aurora Casket is a major U.S. casket manufacturer operating within Matthews International. It competes directly with Titan in the same casket category but distributes primarily through funeral homes rather than DTC.
• Homesteaders of America: Homesteaders is a leading provider of pre-need funeral funding and products in the U.S. It overlaps with Titan's pre-planning service and casket category, and competes for the same at-need and pre-need customer segments.

Broad incumbents

• Service Corporation International (Dignity Memorial): SCI is the largest funeral services and cemetery operator in North America. It is a broad incumbent that competes with Titan on casket and funeral service selection, but operates across the full funeral value chain rather than specializing in casket DTC.
• Carriage Services: Carriage Services operates a national network of funeral homes and cemeteries. It is comparable to Titan because it serves the same end customer with funeral goods and services, but operates as a multi-location incumbent rather than a DTC specialist.
• Foundation Partners Group: Foundation Partners operates funeral homes and cremation centers across the U.S. It competes with Titan for the same customer base but bundles caskets with full-service funeral arrangements rather than selling DTC.

Emerging players

• Cake (joincake.com): Cake is a digital end-of-life planning platform that helps consumers pre-plan funerals and compare providers. It overlaps with Titan's pre-planning positioning and serves the same customer journey, though it does not manufacture caskets.
• Lantern (end-of-life planning): Lantern provides digital end-of-life planning tools and resources. It competes with Titan in pre-planning awareness and consumer education, and shares the same mission of bringing transparency to funeral purchasing.
• Tulip Cremation: Tulip offers direct cremation services online with transparent pricing. It is comparable to Titan as a digitally-native death-care brand targeting cost-conscious consumers, though it is focused on cremation rather than caskets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/titancasket
• YouTubeyoutube.com/@titancasket
• Facebookfacebook.com/TitanCasket
• Instagraminstagram.com/titancasket
• Pinterestpinterest.com/titancasket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titan Casket