Immense

What Immense does

Immense Simulations Limited, founded in 2015 and headquartered in London, is a UK-based software company that operates a cloud-hosted "Simulation-as-a-Service" platform for transport and traffic planning. Its proprietary in-house mesoscopic, agent-based simulation engine runs at 36x real time on AWS infrastructure, enabling transport planners to test hundreds of "what-if" scenarios covering roadworks, diversions, and traffic management interventions in hours rather than the weeks or months required by conventional modelling. The product is delivered in four tiers — Immense Base (network flow insight), Immense Plus (works location screening), Immense Pro (quality-assured TM assessments), and Immense Expert (API integration) — with quote-based annual subscriptions and a self-serve web application at impact.immense.ai. Additional revenue is generated through professional services for custom application development, exemplified by the bespoke London RoadLab application built for Transport for London. The company serves UK government transport authorities (TfL, National Highways, Buckinghamshire Council, Devon County Council, Oxfordshire County Council), major infrastructure programmes (HS2), and highway contractors (Core Highways, Milestone Infrastructure, HW Martin).

The business is distributed through direct enterprise sales supported by strategic channel partnerships: SYSTRA Group for global distribution, Amazon Web Services for cloud delivery and marketplace access (Immense is AWS Qualified Software after passing the AWS Foundational Technical Review), and HERE Technologies for location data pipelines. Models are calibrated to the UK Department for Transport's TAG guidelines and refreshed quarterly, and the company holds ISO 27001 and Cyber Essentials certifications plus Crown Commercial Service supplier status, positioning it for UK public-sector procurement. Immense operates a wholly-owned subsidiary in Barcelona, Spain. The company has raised $4.6 million in a single 2019 Series A round co-led by Amadeus Capital Partners and Global Brain Corporation and remains privately held.

Name

Immense

Legal name

Immense Simulations Limited

Website

https://immense.ai

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Immense Simulations Limited provides cloud-hosted transport simulation software for UK government transport authorities, highway contractors, and major infrastructure programmes, using a proprietary mesoscopic simulation engine running at 36x real time on AWS.

Ownership category

akta.pro rank

Product category

Transport Simulation Software

NAICS

Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Model Deployment, Serving & Inference Platforms (HDAAABAF)

Keywords

• Traffic simulation software
• Transport planning platform
• Agent-based simulation
• Roadworks impact assessment
• Mobility modelling services

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: Tiered platform subscription model with four tiers (Base, Plus, Pro, Expert). Each tier offers different levels of functionality from basic traffic flow insights to custom API access. Cloud-hosted solution with no local software requirements.
2. Professional Services: Custom application development and integration services working closely with planners and network impact specialists (e.g., TfL RoadLab application development).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Immense provides a cloud-hosted Simulation-as-a-Service platform that enables transport authorities, highways agencies, and infrastructure contractors to model and assess the network-wide impact of roadworks, diversions, and traffic management interventions. Powered by a proprietary mesoscopic agent-based simulation engine running at 36x real-time on AWS, the platform delivers four tiered products (Immense Base, Plus, Pro, Expert) that allow users to test hundreds of scenarios in hours and generate quality-assured impact assessment reports compliant with DfT TAG guidelines.

Product overview

Immense offers a cloud-hosted simulation-as-a-service platform, the Immense Platform, which provides four tiered product modules — Immense Base, Immense Plus, Immense Pro, and Immense Expert — ranging from fundamental network traffic insight to quality-assured assessments and full API-based custom integration. The platform is powered by a proprietary mesoscopic, agent-based simulation engine running at 36x real time on AWS cloud infrastructure, enabling rapid scenario testing without specialised software or hardware requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Immense Platform A cloud-hosted Simulation-as-a-Service platform that enables users to model 'what if' scenarios in transport and mobility, assessing the network-wide impacts of roadworks, diversions, and complex traffic management interventions in hours rather than weeks. Built on a proprietary mesoscopic simulation engine running at 36x real time on AWS.
• Immense Base Foundational tier of the Immense Platform providing insight on typical traffic flows across the network, enabling exploration of Annual Average Weekly Traffic (AAWT) flows everywhere on the network.
• Immense Plus Mid-tier product providing initial screening of individual works locations to assess rerouting patterns and identify potential risks, including worst-case intervention scenario estimation, community and stakeholder impact assessment, and disruption timing analysis.
• Immense Pro Advanced tier empowering Highways teams to create and run quality-assured assessments of specific Traffic Management (TM) plans and complex scenarios with multiple interventions, with detailed results and rapid reliable outputs.
• Immense Expert Highest tier offering custom outputs and API-based access to integrate Immense's simulation technology into users' own solutions, enhancing day-to-day workflows for expert users.
• London RoadLab Platform Dedicated browser-based application built on the Immense Platform for Transport for London planners and network impact specialists to assess roadwork impacts across London as part of the London RoadLab innovation programme.
• MIMAS (Modelling Infrastructure and Mobility as a Service) New generation transport modelling capability for Oxfordshire County Council planners, giving them greater control and ability to simulate future changes to the local transport system, developed by a consortium led by Immense.

Quantifiable outcome

• Scenario runs complete in hours rather than days/weeks compared to conventional traffic modelling
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Amazon Web Services (AWS)coreTechnology or Integration · 26 July 2023Immense provides transport simulation platform powered by AWS cloud infrastructure. AWS enables Immense to assess many scenarios simultaneously and relieve end users from owning specialised and costly-to-maintain hardware and software. Immense has completed and passed the AWS Foundational Technical Review (FTR) and has software officially recognized as AWS Qualified. The partnership provides security, reliability, and operational excellence per AWS Well-Architected Framework.
• SYSTRA GroupcoreStrategic or Co-development Partner · 18 May 2021Strategic business partnership to provide decision-makers with a new generation of simulation and modelling tools and services. Partnership enables more informed decision-making on congestion, economy and climate change through rapidly testing different real-world scenarios. Offers ability to evaluate data-driven insights for urban and suburban travel, connected logistics, electric mobility and public transport provision.
• HERE TechnologiessupportingTechnology or IntegrationGlobal partnership agreement with the world's #1 location platform. Partnership enables Immense's transport simulation to provide improved way for mobility providers to identify revenue opportunities, reduce costs and choose operating policies fit for the future.
• Transport for London (TfL)coreStrategic or Co-development PartnerPartnership through London RoadLab innovation programme to improve roadworks management in London. Immense technology platform deployed to predict impact of roadworks before they happen. TfL awarded contracts following competitive procurement. Working closely with TfL planners and network impact specialists to develop dedicated applications.
• HS2 (Innovation Accelerator)coreStrategic or Co-development PartnerSelected for 5th round of HS2's Innovation Accelerator programme. Immense using AI-based transport planning tool to de-risk effects of works traffic on local road networks. Working with contractors Align JV and EKFB in Area Central to demonstrate reduced time and deployed resources.
• Oxfordshire County CouncilsupportingStrategic or Co-development PartnerConsortium partner for MIMAS (Modelling Infrastructure and Mobility as a Service) project. Oxfordshire County Council procured new generation of transport modelling capability giving council planners greater control and capability to simulate future changes to the local transport system.
• Project Endeavour ConsortiumsupportingStrategic or Co-development PartnerProud partner in Project Endeavour - UK autonomous vehicle trials programme. Working to understand how AV technology can be scaled to real service deployment. Contributing to tools for local authorities to support rollout of autonomous vehicle services.
• Connected Places CatapultsupportingImplementation/ SI/ Consulting PartnerInnovation partner providing mentoring and expert guidance. Connected Places Catapult supports SMEs in scaling up proposals and provides connection to National Highways and supply chain. Facilitates collaboration between public and private sector for transport innovation.
• Midlands Future MobilitysupportingStrategic or Co-development PartnerPartner in £25m WMG-led programme for developing next generation of Connected and Automated Mobility (CAM) systems. Part of world-class UK testbed for CAM systems alongside HORIBA MIRA, AVL, Amey, Transport for West Midlands, Costain Group PLC, Wireless Infrastructure Group, Coventry University, and Highways England.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• PTV Group: Provider of PTV Vissim and PTV Visum, the dominant microscopic and macroscopic traffic simulation and transport-planning software suites used by public authorities and consultancies worldwide. Directly comparable to Immense as the incumbent default in transport simulation that Immense must displace.
• Aimsun (Yunex Traffic): Provider of Aimsun Next, a hybrid micro/mesoscopic/macroscopic traffic simulation platform widely used by transport authorities. A direct, head-to-head competitor to Immense in mesoscopic simulation for roadworks and TM planning.
• Caliper Corporation: Developer of TransCAD and Maptitude, GIS-based transportation planning software used by public agencies for demand modelling and scenario analysis. Comparable to Immense on the planning/modelling side, particularly for state DOT and metropolitan authority buyers.

Broad incumbents

• Bentley Systems: Infrastructure engineering software vendor whose Open Roads, LEGION (pedestrian) and Cube (formerly Citilabs) products address transport planning and traffic simulation. A broader incumbent whose transport products overlap with Immense's TAM but as part of a wider portfolio.
• WSP: Global engineering consultancy with a large transport modelling practice using PTV, Aimsun and other tools on behalf of authorities. Comparable as both a potential buyer-channel partner and a competitor for transport-planning services engagements.
• Jacobs: Large engineering consultancy running transport modelling, traffic management and major-infrastructure programmes for authorities. Comparable as a buyer of simulation capability and a competitor for TM planning services work.
• Kapsch TrafficCom: Provider of intelligent transportation systems, tolling, and urban traffic management solutions to public authorities globally. Comparable as an incumbent in the broader traffic-management stack within which Immense's simulation tooling is sold.

Emerging players

• Iteris: Provider of intelligent transportation systems, traffic analytics and road-network software for agencies. Comparable as a data- and analytics-led player increasingly overlapping with simulation use cases such as work-zone management.
• StreetLight Data: Big-data transportation analytics platform using mobile and sensor data to derive O-D and traffic metrics for planners. Comparable as an emerging analytics-first player that could converge with simulation platforms like Immense's.

Others

• HERE Technologies: Global location-data and mapping platform that is a strategic data partner to Immense. Comparable as both an enabler (data feeds for Immense's simulations) and an adjacent potential competitor in transport analytics and mobility insights.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/immense_ai
• LinkedInlinkedin.com/company/immense-simulations-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immense