Dogo

What Dogo does

Dogo, operated by Dogo App GmbH and headquartered in Berlin, is a mobile-first dog training platform that delivers positive-reinforcement, clicker-based training programs to individual pet dog owners globally. The core product is a freemium app with courses authored by certified experts covering new dog onboarding, no biting, potty training, basic obedience, impulse control, and a 100-tricks library, supplemented by a dog breed directory, a US certified-trainer directory, an Apple HealthKit integration for walk and fitness tracking, and an extensive multi-language content blog with 200+ articles each in Polish, Portuguese, Spanish, French, German, plus English. Personalization is delivered through an onboarding survey that generates tailored training plans.

The business model is a consumer subscription app: free tier with limited content, paid tiers billed weekly through bi-annually, plus an unusual "forever" (100-year) plan and digital gift cards valid 12 months. Distribution is multi-app-store (Apple, Google, Amazon) plus direct web, with an affiliate program targeting pet influencers as an additional acquisition channel. Pricing is not publicly disclosed. The company has three Managing Directors (Tadas Ziemys, Rasa Gentvilaite-Ziemiene, Eliza-Marija Hirvensalo), 11–50 employees, and operates from Berlin with a related entity referenced in Lithuania tied to an EU-funded AI avatar generation R&D project (EUR 424,485 grant, Apr 2025–Apr 2027) in partnership with Vytautas Magnus University.

Cumulatively, Dogo has raised approximately $4.84M in disclosed equity across 2018–2022 from investors including APX, Change Ventures, Leap Venture Studio, Monkfish Equity, Caesar Business Angels, Michelson Impact Ventures, and R/GA Ventures, with a Google for Startups credit event in mid-2022 and the recent non-dilutive EU grant. The company competes in a $300M (2025) dog training app market and self-positions as the "#1 dog training app in the world," supported by media features in Today, Business Insider, and a visible partnership reference with Mars Petcare.

Name

Dogo

Legal name

Dogo App GmbH

Website

https://dogo.app

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Dogo is a Berlin-based mobile dog training app that delivers expert-authored, positive-reinforcement training programs (puppy basics, obedience, tricks) to individual pet dog owners globally via a freemium subscription model, with multi-language content and Apple HealthKit integration.

Ownership category

akta.pro rank

Product category

Dog Training Software

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

• Dog training app
• Pet care software
• Clicker training
• Dog behavior training
• Mobile pet training

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Revenue: Recurring subscription model with multiple tiers including weekly, bi-weekly, monthly, quarterly, bi-annual, annual, and forever (100-year) options. Auto-renewal with billing through app stores or direct payment.
2. Affiliate/Referral Revenue: Affiliate program where partners earn commissions for each new paying customer referred through unique referral links.
3. Digital Gift Cards: Digital gift cards valid for 12 months, allowing users to gift premium subscriptions to others.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dogo provides a mobile dog training application that delivers structured, positive reinforcement and clicker training programs crafted by certified experts. The app combines survey-based personalized training plans with multi-language support across courses covering puppy basics, no biting, potty training, basic obedience, impulse control, and over 100 tricks. The platform operates on a freemium and subscription model distributed via the Apple App Store, Google Play Store, Amazon Appstore, and the dogo.app website.

Product overview

Dogo is a mobile dog training platform offering a unified app experience with multiple integrated training modules and features. The core Dogo App provides positive reinforcement-based clicker training with tailored programs crafted by certified experts. The platform includes structured courses (New Dog, No Biting, Potty Training, Basic Obedience, Impulse Control, 100 Tricks Library) accessible via free or subscription tiers (weekly through forever plans). Additional features include a Dog Breed Directory, Certified Trainer Directory, educational Blog content, an Affiliate Program, Digital Gift Cards, and an Apple HealthKit integration for fitness tracking. A planned AI Avatar Generation feature is in development for personalized user avatars. The platform is available in multiple languages (Polish, German, Spanish, French, Portuguese, Lithuanian, English) and operates on a freemium model with both free limited access and paid subscription options.

Differentiator

Problem solved

Functional benefit

Products and services

• Dogo App Mobile dog training application delivering positive reinforcement and clicker training programs (New Dog, No Biting, Potty Training, Basic Obedience, Impulse Control, 100 Tricks) crafted by certified experts, plus a Dog Breed Directory and US Certified Trainer Directory, available via freemium and recurring subscription tiers for individual dog owners.
• Dogo Digital Gift Card Digital gift card product that lets customers purchase Dogo Premium subscription packages as gifts; valid for 12 months from the purchase date and redeemable for the underlying subscription service.

Quantifiable outcome

• 19 of 21 common puppy behaviors showed reduced severity with increased app use

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Vytautas Magnus UniversitycoreStrategic or Co-development Partner · 10 April 2025Collaboration on EU-funded project for AI-based avatar generation system. The project involves development of AI avatar generation algorithms, automatic algorithm training systems, and protection methods for training. Project value EUR 734,723 with EUR 424,485 funded by EU. Implementation period April 2025 to April 2027.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Puppr: Puppr is a mobile dog training app offering step-by-step lessons with a built-in clicker, targeting the same dog-owner customer base with a similar freemium subscription model. It is one of the closest direct competitors to Dogo in the consumer dog training app category.
• Zigzag: Zigzag is a puppy training app that provides personalized training programs for new dog owners, operating on a freemium model. It directly competes with Dogo's puppy- and new-dog-focused course modules.
• Woofz: Woofz is a dog training app that combines personalized training plans with progress tracking for pet owners, sharing Dogo's positioning as a comprehensive mobile dog training platform.
• GoodPup: GoodPup offers live video chat dog training with certified trainers, plus an app-based curriculum. It overlaps Dogo's certified-trainer-led training value prop while differentiating through live human sessions.
• Traini: Traini is an AI-powered dog training app offering personalized training plans and behavior support. It directly overlaps Dogo's app-based, personalized-training approach and competes for the same dog owner segment.

Broad incumbents

• Rover: Rover is a large pet services marketplace (dog walking, boarding, sitting) with an app-based experience. While not focused on training, it overlaps Dogo's target dog-owner segment and represents a broader platform that could expand into training.

Emerging players

• PetDesk: PetDesk is a pet care app focused on vet appointment booking, reminders, and loyalty for clinics. It targets the same pet-owner mobile user but from the veterinary practice management angle, partially overlapping Dogo's broader companion-app vision.
• Vetster: Vetster is an online veterinary telehealth platform connecting pet owners to licensed vets. It overlaps with Dogo's vision of becoming a one-stop companion app, though its core is clinical rather than training.

Others

• BarkBox: BarkBox is a subscription-based pet products service with an accompanying app for content and community. It is comparable as a subscription-driven, app-enabled pet owner engagement business rather than a direct training competitor.
• Leap Venture Studio: Leap Venture Studio is a pet care accelerator (Mars Petcare-backed) that is both a historical Dogo investor and an ecosystem participant that supports comparable pet-tech startups, making it a thematically related peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dogotrain
• LinkedInlinkedin.com/company/11800341
• Instagraminstagram.com/dogoapp/?hl=en
• Xx.com/Dogo_App

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogo