Nuria

What Nuria does

Nuria is a Brazilian health technology company founded in 2009 by CEO Fernando Soares, headquartered in São Paulo with 51-100 employees. The company pioneered online medical scheduling in Brazil and has built a modular patient journey platform organized around four stages: Acquisition, Conversion, Onboarding, and Loyalty. Its product suite spans Nuria Appointment (omnichannel scheduling), Nuria Confirm (automated confirmations), Nuria Check In (digital pre-arrival), Nuria Valid (eligibility verification), Nuria Attach (document management), Nuria Track (in-facility patient tracking), and Nuria Monitor (analytics). These modules run on the proprietary MyConnect interoperability bus, which exposes 290+ health-focused APIs built on the HL7 FHIR standard and bidirectionally integrates with the dominant Brazilian hospital information systems (Tasy/Philips, MV/SoulMV, SAP, Protheus) and external platforms (Doctoralia, Google Reserve, WhatsApp, RNDS).

The AI layer, branded Nur.IA, consists of six specialized agents — Marketing, Concierge (with Norma, a generative AI concierge built with Rede Mater Dei), Onboard, Results, Active Listening, and Engagement — that automate acquisition, scheduling, check-in, results delivery, satisfaction surveying, and patient reactivation. The company is backed by DNA Capital and Green Rock, serves 900+ connected hospitals, clinics, and laboratories across Brazil, and reports customer outcomes including a 37% reduction in administrative claim denials, 80% appointment confirmation rates, and R$60M in aggregate client savings versus call-center scheduling.

Nuria generates revenue primarily through multi-year SaaS subscriptions priced per institution based on connected units and modules deployed, supplemented by professional services for implementation and ongoing optimization. The go-to-market is enterprise field sales targeting C-level and director-level buyers at hospitals, clinic networks, and laboratories, supplemented by event-driven demand generation at Hospitalar, Healthcare Innovation Show (HIS), and Café Anahp, and indirect acquisition through marketplace integrations with Doctoralia and Reserve with Google. Customer segments include hospitals and hospital networks (primary), clinics and diagnostic centers (primary), laboratories (primary), health insurance operators (secondary), and healthtech/integration partners (secondary, consuming MyConnect APIs).

Name

Nuria

Legal name

Nuria

Website

https://nuria.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Nuria is a Brazilian healthtech that operates a modular patient journey platform covering scheduling, check-in, eligibility, tracking, and engagement, built on a 290+ API HL7 FHIR interoperability bus. It serves 900+ hospitals, clinics, and laboratories across Brazil through enterprise SaaS subscriptions and AI-agent automation.

Ownership category

akta.pro rank

Product category

Healthcare Interoperability Software

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Master Patient Index (MPI), Patient Identity Resolution & Matching (HLACABAE)

akta.pro secondary industry

Multi-Location & Enterprise Practice Operations (HLACADAG)

Keywords

• Healthcare interoperability
• Patient journey platform
• Medical appointment scheduling
• Healthcare API integration
• Patient engagement software

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. SaaS Platform Licensing (Subscription): Annual/multi-year subscription licensing of the Nuria patient journey platform and individual modules (Appointment, Confirm, Check In, Valid, Track, Attach). Revenue is recurring in nature, driven by the number of connected units and modules deployed per institution.
2. API / Integration Services (MyConnect): Revenue from the MyConnect interoperability platform through API access fees, integration development services, and connector customization for new system integrations.
3. Professional Services & Implementation: Specialist professional services involving on-site immersion in each institution's reality, solution deployment, and ongoing optimization support.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nuria is a Brazilian healthtech that provides a modular patient journey digital platform for hospitals, clinics, and laboratories. Its core offering combines omnichannel appointment scheduling (Nuria Appointment), automated confirmations, digital check-in, eligibility verification, patient tracking, and engagement modules — all unified by the MyConnect interoperability bus built on HL7 FHIR with 290+ health-focused APIs. A layer of AI agents (Nur.IA), including a generative AI concierge (Norma), automates acquisition, onboarding, results delivery, and loyalty workflows for healthcare providers.

Product overview

Nuria is a health technology company that pioneered online appointment scheduling in Brazil and specializes in interoperability in the healthcare sector. The company offers a modular platform organized around a core Patient Journey Digital Platform (Jornada Digital do Paciente), which covers four stages: Acquisition, Conversion, Onboarding, and Loyalty. The core product, Nuria Appointment, provides multichannel scheduling (WhatsApp, Google, web portals, chatbots) connected to hospital HIS/ERP systems via the MyConnect interoperability platform. The AI layer, branded as Nur.IA, consists of specialized autonomous agents (Marketing, Digital Concierge/Norma, Onboard, Results, Active Listening, and Engagement) that automate critical patient journey processes. Supporting modules include Nuria Acquisition (patient acquisition/SEO), Nuria Confirm (automated confirmations), Nuria Check In (pre-visit digital check-in), Nuria Valid (eligibility verification), Nuria Attach (document management), Nuria Track (patient tracking), and Nuria Monitor (analytics/NPS). The proprietary MyConnect integration bus, with 290+ health-focused APIs built on HL7 FHIR standards, serves as the technical foundation connecting all products to hospital systems (Tasy, MV, SAP, etc.) and enabling AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Patient Track: Management data solution that uses patient data to control the journey, promote efficient interactions, making the relationship more predictable and centered on the particular experience of each patient.
• My Connect
• Nuria Check In
• Nuria Track
• Nuria Appointment
• Nuria Valid
• Nuria Attach
• Nuria Monitor

Products and services

• Nuria Appointment Omnichannel patient scheduling platform that lets patients book consultations and exams via WhatsApp, Google, internal portals, and chatbots through a single interface, with real-time HIS/ERP availability sync. For hospitals, clinics, and laboratories.
• MyConnect Interoperability Platform API integration platform with 290+ health-focused APIs built on HL7 FHIR standards, connecting HIS, ERP, PACS, CRMs, and third-party systems for healthcare institutions and healthtech partners.
• Nuria Check In Automated digital pre-arrival check-in solution that validates insurance eligibility, collects documents, and reduces reception queues. Integrated with hospital HIS/ERP in real time. For hospitals and clinics.
• Nuria Valid Real-time health insurance eligibility verification solution that automates validation of procedure coverage against insurance operators, reducing administrative claim denials (glosas). For hospitals and clinics.
• Nuria Confirm Automated appointment confirmation system that sends reminders via WhatsApp and other channels to reduce no-show rates, integrated with institutional schedules for real-time updates. For hospitals and clinics.
• Nuria Track Patient tracking tool that monitors the full patient journey within a healthcare unit, providing managers with data to improve internal flows and reduce operational bottlenecks. For hospital managers.
• Nuria Monitor Analytics and reporting dashboard providing detailed metrics, NPS tracking, and performance reports through a user portal, enabling managers to track product performance and design targeted patient campaigns. For healthcare institution managers.
• Norma (Generative AI Digital Concierge) Generative AI-powered 24/7 digital concierge available via WhatsApp that handles appointment scheduling, rescheduling, cancellations, exam preparation guidance, FAQ responses, and human handoff. For hospitals and clinics.
• Nur.IA — AI Agent Ecosystem Suite of six specialized AI agents automating patient journey workflows: Marketing Agent, Digital Concierge Agent, Onboard Agent, Results Agent, Active Listening Agent, and Engagement Agent. For hospitals, clinics, and laboratories.
• Nuria Attach Document and medical order attachment solution that automates the collection and integration of patient documents and physician orders into hospital systems, reducing manual data entry. For hospitals and clinics.
• Nuria Acquisition Patient acquisition solution providing SEO diagnostics, strategic plans, and digital campaigns integrated with the patient journey to convert online presence into measurable patient acquisition results. For healthcare institutions.

Quantifiable outcome

• 37% reduction in claim denials (glosas) at partner institutions
• +8 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability9 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DoctoraliacoreTechnology or IntegrationDoctoralia is a health marketplace that connects patients with healthcare professionals. Nuria's integration with Doctoralia enables real-time appointment availability from institutional HIS/ERP systems, allowing patients to discover and book at Nuria-connected hospitals and clinics directly through Doctoralia's platform.
• Tasy (Philips)coreTechnology or IntegrationTasy (Philips) is a major hospital management system (HIS) fully compatible with Nuria's MyConnect interoperability bus. Nuria synchronizes schedules, medical records, and histories with Tasy installations at partner hospitals.
• MV (SoulMV)coreTechnology or IntegrationMV is a leading Brazilian hospital management system (HIS/ERP) provider. Nuria's MyConnect provides bidirectional integration with MV systems, synchronizing appointments, patient records, and administrative data.
• ABCISminorGTM or Marketing PartnerABCIS is a Brazilian healthcare informatics association. Nuria partnered with ABCIS for joint webinars on healthcare digital innovation, data security, and public-private health management transformation, contributing to Nuria's thought leadership positioning.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pixeon: Brazilian healthcare-IT vendor offering HIS, RIS/PACS and patient-flow solutions; broad incumbent that competes with Nuria in hospital digital transformation, including scheduling and engagement modules.
• Health Catalyst: US healthcare data and analytics platform with interoperability and outcomes-improvement offerings that overlap with Nuria Monitor and AI-driven analytics capabilities for hospitals.
• Philips Tasy: Major global HIS/clinical vendor whose Tasy platform is integrated with Nuria MyConnect; a broad incumbent that bundles scheduling and patient-engagement features into its hospital offering.
• MV Sistemas (SoulMV): Leading Brazilian HIS/ERP vendor that Nuria integrates with via MyConnect; a broad incumbent whose core system sits underneath Nuria's interoperability layer and which could expand into adjacent patient-journey capabilities.

Emerging players

• Klivo (formerly Memed): Brazilian digital prescription and patient-journey platform integrated with Nuria at Rede Mater Dei; emerging player overlapping on patient-facing digital workflows and prescription-driven engagement.

Direct peers

• Doctoralia (Docplanner): Health marketplace integrated with Nuria that also competes indirectly on patient acquisition and online scheduling for clinics in Brazil, operating a similar patient-to-provider booking flow.
• Phreesia: US-listed patient intake, scheduling, and engagement platform serving hospitals and health systems; closest direct functional analog to Nuria's appointment, check-in, eligibility and engagement suite.
• Zocdoc: Online medical scheduling marketplace and patient-acquisition platform for healthcare providers; overlaps with Nuria Appointment and Nuria Acquisition on provider-side scheduling and patient conversion.
• Conexa Saúde: Brazilian digital health platform offering online consultations and integrated care journeys; comparable as a Brazilian-headquartered healthtech addressing patient experience and provider digitalization.

Regional players

• dr.consulta: Brazilian chain of outpatient clinics with proprietary digital scheduling and patient-journey tooling; regional player addressing an overlapping patient-acquisition and scheduling use case.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61560333250631
• LinkedInlinkedin.com/company/nuriahealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuria