d'strict

What d'strict does

d'strict is a Seoul-based digital design company founded in 2004 that operates as an 'Art Tech Factory' producing immersive digital media experiences for global enterprise clients and consumer audiences. The company builds multisensory installations combining projection mapping, large-format LED content, anamorphic illusion, holography, AR/VR, and olfactory-auditory design, and operates its own branded exhibition chain Arte Museum across 35+ global locations including Jeju, Busan, Chengdu, New York, and Las Vegas.

The company's product portfolio spans three service categories: Brand eXperience (DOOH campaigns, media façades, and immersive activations for clients such as Dior, Samsung, Hyundai, Kia, Porsche, and Tiffany), Digi-Tainment (hologram theaters, VR experiences, and theme-park attractions deployed for SM, YG, Hybe/BTS, MBC, and Netflix), and Guest eXperience (spatial design for museums, hotels, and public venues including the National Museum of Korea and POSCO Park1538). Its public media art installations include Waterfall-NYC at One Times Square (102.5 meters across four vertical LED screens) and Whale #2 (1,400 sqm screen). It also operates an in-house media artist unit ('astricta') and a content licensing platform (led.art).

d'strict generates revenue through four streams: (1) consumer exhibition ticket sales from the Arte Museum chain (e.g., 120,000+ visitors to Arte Museum Jeju within two months of its September 2020 opening), (2) custom B2B project fees for enterprise brand experiences, (3) IP licensing of proprietary media art content (WAVE, GIANT TOY, Waterfall-NYC) through led.art, and (4) partnership exhibitions with entertainment IP holders such as Hybe's BTS program. The company is privately held, headquartered in Seoul with international operations in the US and Japan, and closed a $79.3M funding round in February 2023 led by IMM Investment with participation from Shinhan Venture Investment.

Name

d'strict

Legal name

D'STRICT

Website

https://dstrict.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

d'strict is a Seoul-based immersive media design company founded in 2004 that produces multisensory digital installations, DOOH campaigns, and large-format LED art for global enterprise clients across luxury, entertainment, automotive, and technology sectors, while also operating the Arte Museum exhibition chain across 35+ global locations.

Ownership category

akta.pro rank

Product category

Immersive Digital Media and Brand Experience Design

NAICS

Graphic Design Services (54143), Indoor and Outdoor Display Advertising (541850), Performing Arts, Spectator Sports, and Related Industries (711), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Immersive media art
• Digital brand experiences
• Projection mapping installations
• Multisensory exhibition design
• Hologram theater production

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Ticket Sales: Revenue from operating immersive art exhibitions (Arte Museum chain) with ticket sales to general public visitors. Arte Museum Jeju attracted over 120,000 visitors within two months of opening.
2. Brand Experience Projects: Custom digital media content creation for enterprise clients including luxury brands, automotive companies, tech firms, and cultural institutions. Projects include DOOH campaigns, media walls, and immersive brand experiences.
3. Media Art Content Licensing: IP licensing of proprietary visual content (such as 'WAVE' with anamorphic illusion) that can be licensed for display on any size and shape of screen.
4. Partnership Exhibitions: Collaborative exhibitions with entertainment companies such as Hybe for BTS-related content, where d'strict operates the exhibition while partners provide IP and promotional support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

d'strict designs and produces immersive media art installations, large-scale LED public artworks, VR attractions, hologram theater content, and digital brand experience campaigns for enterprise clients such as luxury brands, entertainment companies, automotive manufacturers, and cultural institutions. The company also operates its own chain of multisensory ticketed exhibition venues (Arte Museum) and licenses proprietary media art content through the led.art platform.

Product overview

d'strict is a Seoul-based digital design company operating as an 'Art Tech Factory' that creates immersive digital experiences. The company operates several exhibition brands including ARTE Museum (immersive media art exhibitions with multisensory zones), Odyssey, reSound, and ARTE Kids Park. Its service portfolio encompasses three main categories: Brand eXperience (digital marketing and DOOH campaigns for clients like Dior, Samsung, Kia), Digi-Tainment (VR, hologram theaters, theme park attractions), and Guest eXperience (spatial design for museums and public venues). The company also produces Public Media Art installations for large-format LED displays, with notable projects like Waterfall-NYC at Times Square. d'strict has a media artist unit called a'strict that creates artistic video installations, and offers media art content licensing through its led.art platform.

Differentiator

Problem solved

Functional benefit

Brands

• ARTE Museum: Immersive media art exhibition brand featuring multisensory installations under the theme of 'Eternal Nature'
• astricta
• Arte Museum WorldWide

Products and services

• ARTE Museum An immersive multisensory media art exhibition brand combining visual, auditory, and olfactory stimuli across ten themed zones. Operated as a ticketed exhibition chain with locations in Jeju, Busan, Chengdu, New York, and Las Vegas.
• reSound Multisensory Exhibition Standalone multisensory art exhibition featuring synaesthetic installations that create connections between sound and visual experiences, launched at Arte Museum New York in October 2025.
• Odyssey Immersive Exhibition An immersive multisensory art exhibition offering grand opening experiences combining multiple media art elements under the d'strict homepage flagship.
• ARTE Kids Park A child-friendly version of the ARTE Museum experience designed for younger visitors, operated as a standalone ticketed venue.
• Public Media Art Installations (WAVE, WATERFALL-NYC, FLOW, CITY) Large-format public media artworks for outdoor LED displays and billboards using anamorphic illusion techniques, including Waterfall-NYC at Times Square (102.5 meters total height) and Whale #2 (1,400 sqm screen).
• Media Art Content Licensing (led.art) Licensing platform for d'strict's proprietary media art content (such as WAVE and Waterfall-NYC) that can be deployed on any size and shape of LED screen worldwide.
• LIVE PARK 10,000 sqm indoor 4D digital theme park combining hologram, 3D stereoscopic, AR, interactive media, kinetic sculptures, and art installations.
• PLAY KPOP K-POP themed digital attractions featuring live hologram concerts, 360-degree theaters, VR experiences, AR interactions, and photo sessions across multiple locations including Jeju and Quzhou.
• BTS The City Arirang Exhibition Immersive fan experience exhibition tied to BTS's fifth studio album 'Arirang', operated as a partnership with Hybe and traveling across Las Vegas, Busan, and New York.
• Sanrio Characters Exhibition Hotel Floria Tokyo Immersive art event produced by d'strict featuring themed rooms designed around Hello Kitty and other Sanrio characters at Tokyu Kabukicho Tower in Shinjuku, Tokyo.
• LIVE HOLOGRAM THEATER Hologram theater attraction where the audience watches surround, realistic performances projected as actual-size versions of performers onto a holographic screen with 270-degree media facade walls.
• Morando by a'strict Two-channel video art installation depicting endlessly blooming peony flowers illustrating the cycle of life, inspired by Moran-do paintings from the Joseon Dynasty.

Quantifiable outcome

• 120,000+ visitors within two months of opening
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HybecoreStrategic or Co-development Partner · 22 May 2026Arte Museum Las Vegas launched 'BTS The City Arirang' immersive exhibition as official partner of Hybe's fan experience program 'The City' tied to BTS concerts. The exhibition translates BTS' fifth studio album 'Arirang' into visual installations. The show will travel to Busan and New York after Las Vegas.
• T-RoboticsminorStrategic or Co-development Partnerd'strict collaborated with T-Robotics, a company specialized in robotics automation, to open 'café.bot' - a newly conceptualized center of new culture combining robotics-automation with media art in Seongsu-dong, Seoul.
• GIANTSTEPminorStrategic or Co-development PartnerProduced 'Chronicles of Steel' immersive media artwork for POSCO Park1538 in consortium with GIANTSTEP.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sandbox Immersive / Lighthouse Immersive: Producer of traveling immersive art exhibitions (e.g., Van Gogh, Immersive Frida Kahlo) in dedicated venues. Adjacent to d'strict's Arte Museum format but more focused on licensed classical-art IP rather than original multisensory creations.

Others

• Artsy / ArtScience Museum programming partners: Cultural institutions that commission immersive digital art exhibitions, comparable buyer-side counterpart to d'strict's Guest eXperience division. Useful as a reference point for the museum/cultural segment d'strict targets.

Direct peers

• Moment Factory: Montreal-based multimedia entertainment studio specializing in immersive installations, projection mapping, and themed environments. Competes with d'strict on enterprise immersive brand experiences (e.g., airports, public spaces) and signature permanent exhibitions.
• Obscura Digital: San Francisco-based studio (now revived) producing large-scale immersive projections and interactive experiences for brand activations and venues. Directly comparable to d'strict's Times Square-scale DOOH and event work.
• Meow Wolf: US-based immersive art company operating permanent large-scale exhibition venues (House of Eternal Return, Convergence Station). Directly comparable to d'strict's Arte Museum model as a ticketed immersive experience operator with traveling exhibitions.
• Universal Everything: UK-based digital art and design studio producing immersive moving image and generative artworks for museums, brands, and public spaces. Comparable to d'strict's Brand eXperience and Public Media Art lines for premium cultural and brand clients.
• teamLab: Japan-based collective producing large-scale immersive digital art exhibitions (teamLab Borderless, Planets) and brand collaborations. Closest direct competitor to d'strict's Arte Museum multisensory exhibitions and a comparable producer of high-traffic ticketed immersive attractions globally.
• Refik Anadol Studio: LA-based media artist studio creating large-scale data-driven digital installations, including museum-grade immersive works. Comparable to d'strict on the creative/art side of high-profile anamorphic and AI-driven media art commissions for institutions and brands.

Broad incumbents

• Gentle Monster: Korean eyewear brand famous for theatrically designed retail spaces using immersive, often surreal art installations. Adjacent comparable on the intersection of physical retail experience design and luxury brand collaboration in Korea.

Regional players

• CJ ENM: Korean entertainment conglomerate with content production, exhibition, and K-pop IP (through subsidiary labels) that occasionally intersects with immersive media art. Comparable regional entertainment-and-exhibition overlap but operates as a much broader conglomerate, not a focused immersive studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/dstrictmaster
• Facebookfacebook.com/dstrictholdings
• Instagraminstagram.com/dstrictholdings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about d'strict