Brilliantly

What Brilliantly does

Brilliantly (legally Armington Studios Inc.) is a US-based consumer health hardware company founded in 2018 by Kristen Carbone, headquartered in Providence, Rhode Island. Its core product, Brilliantly Warm, is an app-controlled, rechargeable wearable warming device designed to be worn inside any bra. The system pairs Bluetooth-connected smart modules containing fabric-covered heating pads with an iOS/Android app offering three warming cycles (Radiance, Luminous, Glow), automatic temperature regulation capped at 107°F, and built-in safety shutoff features. Brilliantly is patented-pending (PCT/US2020/036227), FCC Part 15 compliant, IEC 62133-2 battery certified, and Made for Apple certified. The product was developed initially to address the persistent feeling of cold that women experience following mastectomy and breast implant reconstruction, though marketing has broadened to a general female audience seeking portable, invisible warmth. The product retails at $249 per unit and is HSA/FSA eligible.

The company operates a direct-to-consumer e-commerce model selling hardware exclusively through its own website (brilliantly.co), with shipments limited to the continental United States. Revenue is 100% hardware-driven with no recurring subscription or service component. The GTM motion combines product-led pre-order/waitlist conversion with community-led engagement across three brand extensions: Brilliantly Strong (corrective exercise program with BrB Yoga), Brilliantly Calm (guided meditation audio with Sarah Dade), and the Brilliantly Portrait Project (in-person photography events for breast cancer survivors expanded from Rhode Island to multiple US states). Marketing is multi-channel — content, organic social, earned media (Nasdaq, Entrepreneur, Everyday Health, Thrive Global, Goop, Femtech Insider), podcast, and email — targeting women navigating post-breast cancer experiences. The company is Techstars-backed, with cumulative disclosed funding of approximately $1.07M across three rounds (2018, 2022, 2023). Operating scale is small at 1-10 employees, and the flagship product is currently listed as "sold out" with an active waitlist.

Name

Brilliantly

Legal name

Armington Studios Inc.

Website

https://brilliantly.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Brilliantly is a US femtech hardware company that sells Brilliantly Warm, an app-controlled wearable warming device worn in a bra, targeting women post-mastectomy and a broader female audience seeking portable, invisible warmth, distributed direct-to-consumer at $249 per unit.

Ownership category

akta.pro rank

Product category

Wearable Warming Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Wearable-Integrated & Smart Performance Apparel (CRAAAEAL)

akta.pro secondary industry

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

Keywords

• Wearable warming device
• Post-mastectomy care
• Femtech hardware
• Women's wellness products
• App-controlled wearable

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales: One-time purchase of Brilliantly Warm wearable device. Each unit includes two warming modules, USB charging cables, dual-port power adapter, and carrying case. Revenue generated from direct consumer sales through the company's e-commerce platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Brilliantly designs, manufactures, and sells Brilliantly Warm, a rechargeable, app-controlled wearable warming device designed to be worn in a bra, delivering full-body warmth via fabric-covered heating pads with three selectable modes. The hardware is sold directly to consumers for $249 per unit, with HSA/FSA eligibility, a 90-day return policy, and companion iOS/Android apps. The company also operates community wellness programs (Brilliantly Calm, Brilliantly Strong, Portrait Project) supporting women post-mastectomy.

Product overview

Brilliantly offers a portfolio centered on its flagship product Brilliantly Warm, an app-controlled wearable warming device for women experiencing cold sensations (particularly those with breast implant reconstruction). The product line includes digital wellness programs: Brilliantly Calm (guided meditations) and Brilliantly Strong (corrective exercise videos), plus the community-focused Brilliantly Portrait Project. The ecosystem is anchored by a Bluetooth-enabled hardware device paired with iOS and Android mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Brilliantly Warm App-controlled, rechargeable wearable warming device worn inside a bra, delivering full-body natural-feeling warmth via fabric-covered heating pads with three modes (Radiance, Luminous, Glow). Targeted at women who feel cold, especially those with breast implant reconstruction after mastectomy. Sold at $249 with HSA/FSA eligibility, 4–7 hours of continuous use per charge, and 90-day returns.

Quantifiable outcome

• Up to 7 hours of warming on a single charge
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered minor.

• Sarah DademinorStrategic or Co-development PartnerBusiness development strategist who created guided meditations for the Brilliantly Calm program. Content partner providing wellness and mindfulness recordings for the community.
• Catherine Middlebrooks (BrB Yoga)minorStrategic or Co-development PartnerFounder of BrB Yoga partnered with Brilliantly to design the Brilliantly Strong corrective exercise program for women who've had breast surgery.
• JL PhotographyminorStrategic or Co-development PartnerPhotography partner for the Brilliantly Portrait Project, providing professional portrait sessions for women affected by breast cancer.
• Luminosity BeautyminorStrategic or Co-development PartnerBeauty partner for the Brilliantly Portrait Project, providing makeup services for portrait sessions celebrating breast cancer survivors.
• Jon DoucetteminorStrategic or Co-development PartnerPhotographer collaborator working with the Brilliantly Portrait Project across multiple states.
• Carey KirkellaminorStrategic or Co-development PartnerPhotographer collaborator working with the Brilliantly Portrait Project.
• Giannina GutierrezminorStrategic or Co-development PartnerMakeup artist collaborator working with the Brilliantly Portrait Project.
• She Gets Shit Done (GSD)minorOthersFounder community membership organization for women entrepreneurs.
• Dreamer & DoersminorOthersFounder community for women entrepreneurs and innovators.
• Female Founder CollectiveminorOthersNetwork supporting female-owned businesses.
• Her Brand & Co.minorOthersBranding and business support organization.
• The Fourth FloorminorOthersEntrepreneur support organization.
• Day OneminorOthersEntrepreneur fellowship program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Embr Labs: Maker of Embr Wave, a wearable personal thermoregulation device worn on the wrist that delivers heating or cooling pulses via an app. Directly comparable to Brilliantly Warm in product category, wearable form factor, app-controlled thermal delivery, and DTC GTM, though with broader cooling capability and substantially more funding.
• Thermaband: Wearable warming wristband targeted at women experiencing menopause-related hot flashes and cold sensations. Comparable to Brilliantly in target demographic (women's thermal comfort), wearable heat delivery, and direct-to-consumer model.

Emerging players

• Apollo Neuroscience: Maker of the Apollo wearable, a stress/sleep device that delivers gentle vibrations to promote relaxation. Comparable as a small, app-controlled consumer wellness wearable targeting women and stress-related use cases, overlapping with Brilliantly's Calm meditation offering.
• Hatch (Restore): Consumer wellness device company known for the Restore sleep/relaxation aid and Hatch sound machines. Comparable as a small-form-factor, app-controlled consumer wellness hardware brand with content ecosystem and a predominantly female buyer base, similar to Brilliantly's broader women's wellness positioning.
• Tempdrop: Wearable overnight temperature sensor marketed primarily to women for fertility and cycle tracking. Comparable as a small, app-connected wearable targeting women's health and thermal data, with partial overlap on form factor and consumer demographic.

Broad incumbents

• Oura Health: Maker of the Oura Ring, a premium consumer health wearable for sleep, recovery, and readiness tracking. Comparable as a premium-priced consumer health wearable sold DTC, but at materially greater scale, brand recognition, and broader use cases than Brilliantly.
• Fitbit: Mainstream consumer health and fitness wearable brand (now part of Google), offering app-connected devices for activity, sleep, and wellness tracking. Overlaps with Brilliantly as a broad consumer health wearable ecosystem, though focused on monitoring rather than active thermal therapy.

Others

• Calm: Subscription-based meditation, sleep, and wellness content platform. Comparable to Brilliantly Calm (guided meditations) on the content and community dimension rather than hardware; represents the at-scale benchmark for monetizing the wellness content layer Brilliantly has built but not yet paid.
• Carex Health Brands: Established manufacturer of heating pads, hot/cold therapy products, and wellness devices sold through retail and online channels. Adjacent to Brilliantly's heating-element product category and represents the incumbents Brilliantly competes with for thermal comfort dollars at lower price points.
• Vital Connect: Medical-grade wearable biosensor (VitalPatch) for continuous cardiac and respiratory monitoring in clinical and remote settings. Tangentially comparable to Brilliantly's medical-engineer-developed wearable pedigree and regulatory certification approach, though at materially higher complexity and clinical setting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hbrilliantly
• YouTubeyoutube.com/channel/UCMZM85YkR5E-rYVll06JA0Q
• Facebookfacebook.com/brilliantly.co
• LinkedInlinkedin.com/company/35704615
• Instagraminstagram.com/brilliantly.co
• Pinterestpinterest.com/BrilliantlyCo
• TikToktiktok.com/@brilliantly.co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brilliantly