Her Brand & Co.

What Her Brand & Co. does

Her Brand & Co. (HBC) is a marketing education platform purpose-built for solopreneurs, founders, and women-owned small businesses. Founded in 2016 by Jessica Korthuis as a solo consultancy and scaled in 2020 through a partnership with Mari Milenkovic, HBC was acquired in 2024 by Full Tilt, a women-owned marketing and communications agency headquartered in Roswell, Georgia, where HBC now operates as a subsidiary brand.

The platform is structured around a freemium-to-paid tier stack. The Hub is a free, commitment-free educational environment providing on-demand marketing courses, tactical tools, and templates. The Lab ($59/month or $590/year) adds monthly live programming, community access via The Grove, and private Office Hours with marketing experts. The Boardroom ($159/month or $1,590/year) layers on Lucy AI, a proprietary AI marketing mentor in beta trained on 10+ years of HBC's proprietary educational content, plus priority scheduling and a 10% Shop discount. The Shop is a separate one-time-purchase marketplace of done-for-you sales and marketing templates across email, landing pages, cold outreach, discovery calls, and holiday campaigns. Office Hours can also be purchased à la carte via a $397 Fast Pass for three private sessions.

HBC's go-to-market is product-led growth with content marketing as the primary acquisition channel: a blog, the "wait a hot marketing minute" newsletter, organic social, and partnerships with Flodesk, WBENC, B Corps, and Buy Women Owned. The company claims to have educated over 10,000 founders globally since inception. The team is small (1-10 employees), no funding rounds are disclosed, and revenue is not publicly reported; the company operates as a private subsidiary under Full Tilt.

Name

Her Brand & Co.

Legal name

Her Brand & Co.

Website

https://herbrandandco.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Her Brand & Co. is a marketing education platform that helps women-owned small businesses and solopreneurs simplify their marketing through subscription tiers, a community collective, digital templates, and an AI marketing mentor called Lucy AI.

Ownership category

akta.pro rank

Product category

Online Marketing Education Platform

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

akta.pro secondary industries

Standalone Creator Course Platforms (Branded Schools) (MPACALAB), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Marketing education platform
• Small business marketing
• Subscription marketing courses
• Sales templates marketplace
• AI marketing mentor

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Revenue - The Lab: Monthly or annual subscription providing marketing guidance, accountability, and ongoing education. Includes personalized office hours, The Grove collective community, monthly programming, and unlimited replays.
2. Subscription Revenue - The Boardroom: Premium tier including all Lab features plus Lucy AI access, priority office hours scheduling, and 10% discount on The Shop templates. Positioned as 'done with you' marketing support with dedicated CMO-level AI assistance.
3. Digital Product Sales - The Shop: One-time purchase of marketing and sales templates including email sequences, landing page templates, cold outreach templates, discovery call scripts, and holiday marketing blueprints. All templates offered at 25% off automatically.
4. Free Education - The Hub: Free marketing educational platform providing courses on sales, branding, marketing funnels, partnerships, and more. Serves as customer acquisition funnel for paid subscriptions.
5. Office Hours Fast Pass: Package of (3) private 30-minute one-on-one sessions with marketing experts for focused intensive support on critical marketing challenges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Her Brand & Co. operates a tiered marketing education platform for solopreneurs and women-owned small businesses, offering a free on-demand course library (The Hub), recurring subscription memberships with community and expert office hours (The Lab at $59/month and The Boardroom at $159/month), an AI marketing mentor (Lucy AI) trained on its proprietary content, and a digital template marketplace (The Shop) for sales and marketing assets.

Product overview

Her Brand & Co. is a marketing education platform for solopreneurs and founders, particularly women-owned small businesses. The platform operates on a tiered subscription model with a free tier (The Hub) and two paid tiers (The Lab at $59/month and The Boardroom at $159/month). The core offering includes educational courses, live workshops, community support (The Grove), and one-on-one office hours with marketing experts. The flagship AI product is Lucy AI—a proprietary AI marketing mentor trained on 10+ years of educational content, available exclusively to Boardroom subscribers. The company also operates The Shop, a digital template marketplace offering sales and marketing templates across categories including emails & funnels, launch & sales, content & social, and planning & strategy, with all templates at 25% off. An optional Office Hours Fast Pass provides three private sessions with experts for $397.

Differentiator

Problem solved

Functional benefit

Products and services

• The Hub
• The Lab
• The Boardroom
• Lucy AI
• The Shop
• Office Hours Fast Pass
• Holiday Marketing Blueprint: Email Marketing Templates
• Master Your Cold Lead Emails
• From Sign-Up to Sold: High-Converting Welcome Sequence
• Pitch Perfect: Your One-Minute Networking Business Introduction
• Discovery Calls That Convert
• Creating Landing Pages That Work

Quantifiable outcome

• Educated over 10,000 founders globally
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Full TiltcoreStrategic or Co-development Partner · 1 January 2024In 2024, Her Brand & Co. was acquired by Full Tilt, a strategic, values-aligned, women-owned marketing and communications agency. Full Tilt provides expanded support, tech-enabled tools, content ecosystem expansion, and resources to help HBC reach more founders. Full Tilt's headquarters is in Roswell, Georgia. The acquisition allows HBC to grow in new ways while maintaining its roots and commitment to helping women market with confidence.
• FlodeskminorGTM or Marketing PartnerCollaborative email marketing educational series covering list building, segmentation, email workflows, and automation best practices. Flodesk partnership includes webinars and educational content. HBC subscribers get access to Flodesk recordings and tech support sessions.
• Women's Business Enterprise National Council (WBENC)minorGTM or Marketing PartnerCollaboration for holiday season campaign encouraging supporters to buy from women-owned brands, small businesses, and creators doing meaningful work in their communities.
• B CorpsminorGTM or Marketing PartnerCollaboration for holiday season campaign promoting conscious spending at B Corp certified businesses and values-driven companies.
• Buy Women OwnedminorGTM or Marketing PartnerPartnership to help consumers put dollars where they make a difference by shopping from women-owned brands through the Buy Women Owned directory.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Copyhackers: Copyhackers (Joanna Wiebe) provides conversion copywriting and marketing education via courses, templates, and consulting to SMBs and solopreneurs. Matches Her Brand & Co. on B2B marketing education, template products, and founder audience with overlapping course-and-tools revenue model.
• Maven: Maven is a cohort-based learning platform offering premium courses taught by practitioners in business, marketing, and tech. Comparable to Her Brand & Co. in delivering structured marketing/business education with expert-led programming, though primarily cohort-based vs. HBC's open subscription model.
• Foundr: Foundr delivers entrepreneur education via magazine, courses, and podcasts targeting early-stage founders and SMB owners. Closely aligned with Her Brand & Co. in audience (solopreneurs/founders) and content format (courses, templates, expert guidance) for business-building education.
• Skillshare: Skillshare is a subscription-based learning marketplace offering creator-led courses across business, marketing, and creative categories to prosumer learners. Closely comparable to Her Brand & Co.'s tiered subscription model and creator-led content approach, though serving a broader audience than women-owned SMBs specifically.
• The Futur: The Futur is a creator-led platform (Chris Do) offering marketing, branding, and business education via courses, YouTube content, and community to solopreneurs and creatives. Directly comparable to Her Brand & Co. in product-led marketing education for founders, with overlapping target market of independent business owners.
• Amy Porterfield: Amy Porterfield offers online marketing courses, list-building programs, and digital courses to entrepreneurs. Direct comparable to Her Brand & Co. in marketing education for online business owners with tiered course/club/coaching offerings and a similar SMB founder target audience.

Emerging players

• Thinkific: Thinkific provides course creation and commerce infrastructure for solo creators and SMBs, competing with HBC's adjacent course-platform capabilities. More comparable as competitor-to-creator-stack than as a like-for-like education brand, but overlaps in the SMB education market.

Broad incumbents

• Teachable: Teachable is a broader course platform infrastructure provider enabling creators to build, sell, and deliver online courses. Comparable to Her Brand & Co. as a course-business operating model but serves all creator categories rather than specializing in women-focused marketing education.
• Kajabi: Kajabi is an all-in-one platform for creators to build courses, communities, and digital products. Functionally parallel to Her Brand & Co.'s combined Hub/Lab/Boardroom/Shop/Grove stack, though operating as infrastructure for other creators rather than running proprietary branded schools.

Others

• Flodesk: Flodesk is a design-forward email marketing platform for SMBs and creators with educational content and community. Listed as a GTM partner of Her Brand & Co. and serves the same women-owned SMB audience; not a direct competitor but adjacent in product education and target segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/herbrandandco
• LinkedInlinkedin.com/company/herbrandandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Her Brand & Co.