ProQuo AI
ProQuo AI is a London-based marketing and consumer insights technology company, founded in 2015, that helps brand teams track brand performance, test creative ideas, and turn insights into marketing actions that drive growth.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
ProQuo AI firmographics
Firmographics- Name
- ProQuo AI
- Website
- https://proquoai.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ProQuo AI is a London-based marketing and consumer insights technology company, founded in 2015, that helps brand teams track brand performance, test creative ideas, and turn insights into marketing actions that drive growth.
- Ownership category
- akta.pro rank
ProQuo AI industry classification
Industry- Product category
- Brand Intelligence & Marketing Analytics
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where ProQuo AI is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
ProQuo AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
ProQuo AI product offering
Product offeringCore offering
ProQuo AI is a marketing and consumer insights technology platform that tracks brands, tests creative ideas, and helps marketing teams take actions that drive growth. The platform combines brand monitoring, creative evaluation, and decision-support tools aimed at marketing and brand-management functions within companies.
Differentiator
Problem solved
Functional benefit
Products and services
- ProQuo Brand & Creative Insights Platform
Companies that use ProQuo AI
Customer profileIdeal customer profiles1 record
ProQuo AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProQuo AI competitors and assessment
Company assessmentDirect peers
- Brandwatch: Brandwatch is a leading social listening and consumer intelligence platform that tracks brands, measures consumer sentiment, and provides marketing analytics. It directly competes with ProQuo AI in the AI-powered brand insights category, serving similar brand-side marketing teams with comparable workflows.
- Talkwalker: Talkwalker is a consumer intelligence and social listening platform that uses AI to analyze brand mentions, sentiment, and campaign performance. It directly overlaps with ProQuo's brand tracking and consumer insight functionality for marketing teams.
- NetBase Quid: NetBase Quid provides AI-powered consumer and market intelligence, including brand analytics, trend detection, and competitive insights. It is comparable to ProQuo as an AI-enabled consumer insights platform serving brand marketers and insights teams.
Broad incumbents
- Qualtrics: Qualtrics is a large-scale experience management platform with brand tracking, customer experience, and market research capabilities. It overlaps with ProQuo's consumer insights and brand tracking workflows, but operates much more broadly across CX, EX, and research as an incumbent.
- Sprout Social: Sprout Social is a social media management and analytics platform with brand listening and consumer insights capabilities. While broader in social media management, its analytics and listening functions overlap with ProQuo's brand insights positioning.
- Kantar: Kantar is a global leader in marketing data, analytics, and brand insights, including brand tracking and creative effectiveness research. It is comparable to ProQuo as an incumbent in the brand insights space, though it operates at significantly larger scale and breadth.
- Ipsos: Ipsos is a global market research firm offering brand tracking, advertising research, and consumer insights. It competes with ProQuo in the brand insights category and represents a large incumbency that AI-driven platforms are increasingly challenging.
Emerging players
- Latana: Latana is a brand tracking platform focused on delivering always-on brand and consumer insights for marketers. It is comparable as an AI-enabled, brand-tracking-focused SaaS competing against ProQuo for similar marketing and insights buyers at a similar scale.
- Tracksuit: Tracksuit is an emerging brand measurement platform that offers always-on brand tracking and creative testing for consumer brands. It targets the same marketing insights buyer as ProQuo and competes in the AI-driven, lightweight brand analytics category.
- Brand24: Brand24 is an AI-powered social listening and brand monitoring tool for SMBs and mid-market marketers. It is comparable as a lightweight, AI-first brand insights SaaS targeting similar marketing buyers as ProQuo.
Market position
Customer concentration
ProQuo AI social profiles
Digital presenceProQuo AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProQuo AI leadership team
Management profileNumber of profiles
Profiles3 records
ProQuo AI funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProQuo AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProQuo AI
What does ProQuo AI do?
ProQuo AI is a marketing and consumer insights technology platform that tracks brands, tests creative ideas, and helps marketing teams take actions that drive growth. The platform combines brand monitoring, creative evaluation, and decision-support tools aimed at marketing and brand-management functions within companies.
When was ProQuo AI founded?
ProQuo AI was founded in 2015. It employs 51 to 100 people.
Where is ProQuo AI based?
ProQuo AI is headquartered in London, United Kingdom, in the Europe region.
Who are ProQuo AI's main competitors?
Direct peers on record are Brandwatch, Talkwalker and NetBase Quid. Broad incumbents are Qualtrics, Sprout Social, Kantar and Ipsos. Emerging players are Latana, Tracksuit and Brand24.
Does ProQuo AI have an API?
No public API is recorded for ProQuo AI.
What industry is ProQuo AI in?
ProQuo AI's product category is Brand Intelligence & Marketing Analytics. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its SIC code is 7372.