Netbase Quid
- Company typePrivate
- Founded2004
- HeadquartersSanta Clara, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Netbase Quid firmographics
Firmographics- Name
- Netbase Quid
- Legal name
- Quid
- Website
- https://netbasequid.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Netbase Quid is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Markets served
Netbase Quid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscription: AI-powered consumer and market intelligence platform offered as a SaaS subscription with enterprise licensing. Customers access via Quid Terminal, Quid Discover, and Quid Monitor platforms. Revenue generated through annual or multi-year contracts for platform access, AI Agents library, and data analytics capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with free trial access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Netbase Quid product offering
Product offeringCore offering
NetBase Quid provides an AI-powered consumer and market intelligence platform that ingests over 2 petabytes of data from social, news, broadcast, patent, search, and investment sources to deliver real-time brand monitoring, competitive analysis, consumer insights, and predictive analytics. The Q Platform and Q Agents library turn consumer and market data into actionable business decisions for enterprise teams across industries including CPG, retail, media, pharmaceuticals, and financial services.
Product overview
Quid is an AI-powered consumer and market intelligence platform offered as a unified system centered on the Q Platform. The Q Platform serves as the core workflow engine, supported by Q Agents (the industry's largest library of AI Agents) and three customer-facing interfaces: Quid Terminal, Quid Discover, and Quid Monitor. In December 2021, NetBase Quid acquired Rival IQ to expand its social media analytics and benchmarking capabilities. The platform ingests over 2 petabytes of data daily from social, investment, patents, search, broadcast, and news sources, processing text, structured data, and reviews to deliver insights for brand monitoring, competitive analysis, consumer insights, market intelligence, and predictive analytics across industries including CPG, retail, media, pharmaceuticals, financial services, and travel.
Differentiator
Problem solved
Functional benefit
Brands
- Q Platform: A workflow platform that turns consumer and market data into real business outcomes.
- Q Agents
- Quid Terminal
- Quid Discover
- Quid Monitor
Products and services
- Q Platform A workflow platform that turns consumer and market data into real business outcomes for enterprise teams, serving as the unified core enabling questions to be resolved into confident decisions faster.
- Q Agents The industry's largest library of AI Agents, each customized to unique business context and aligned to specific business goals, helping enterprise teams turn consumer and market data into action.
- Quid Terminal A customer-facing web interface providing access to Quid's consumer and market intelligence platform with AI Agents and trend leaderboards.
- Quid Discover A customer-facing web interface for discovering insights and exploring consumer and market data within the Quid platform.
- Quid Monitor A customer-facing web interface for brand monitoring and real-time tracking of brand perception and sentiment across millions of sources.
- Rival IQ Social media analytics and benchmarking offering acquired in December 2021, expanded NetBase Quid's capabilities with 14 employees joining as part of the integration.
Quantifiable outcome
- 314% Return on Investment
- +5 more outcomes
Companies that use Netbase Quid
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles5 records
Netbase Quid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature6 records
Netbase Quid partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Stanford HAIcoreIn Partnership with Stanford HAI for The Annual AI Index Report: Measuring Trends in AI. Quid contributes data and analytics expertise to this industry-leading annual report measuring trends in artificial intelligence.
- TikTokflagshipIn Partnership with TikTok for Global Retailer Commerce Campaign Case Study. Collaborative marketing demonstrating Quid's social analytics capabilities in partnership with TikTok's platform.
- X (Twitter)coreIn Partnership with X (Twitter) for Birdseye Reports. Partnership producing Personal Care and Football Birdseye Reports using X platform data.
- MetacoreDirect data partnership with Meta for compliant data ingestion. Quid's AI-enhanced datasets are sourced via direct partnerships with Meta, Reddit, TikTok, YouTube and more.
- RedditcoreDirect data partnership with Reddit for compliant data ingestion enabling analysis of Reddit communities and discussions.
- YouTubecoreDirect data partnership with YouTube for compliant data ingestion of video content and engagement data.
- Rival IQflagshipNetBase Quid acquired Rival IQ, a social media analytics provider, on December 1, 2021. The 14 Rival IQ employees joined NetBase Quid as part of the integration. The acquisition aimed to strengthen NetBase Quid's presence in the Seattle area and expand its social media analytics and benchmarking capabilities.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Netbase Quid competitors and assessment
Company assessmentDirect peers
- Sprout Social: Sprout Social serves mid-market and enterprise social media marketing, publishing, and analytics teams with comparable brand monitoring and competitive benchmarking capabilities to Quid's offerings.
- Brandwatch: Brandwatch is one of the two vendors explicitly named alongside Quid as a Leader in Social Intelligence Platforms in 2025, offering comparable consumer insights, brand monitoring, and AI-powered analytics for enterprise customers.
- Meltwater: Meltwater is a long-standing enterprise media and social intelligence platform with comparable brand monitoring, consumer insights, and PR analytics offerings that overlap directly with Quid's Q Platform.
- Tubular Labs: Tubular Labs is an enterprise social video and audience intelligence platform that overlaps with Quid's video data partnerships and influencer/brand analytics use cases.
- Sprinklr: Sprinklr is an enterprise customer experience platform whose Social product competes head-on with Quid across social media management, listening, and AI-driven insights for Fortune 1000 brands.
- Talkwalker: Talkwalker is the other vendor explicitly co-positioned with Quid as a Leader in social intelligence, providing overlapping social listening, consumer intelligence, and analytics for global brands.
- Brand24: Brand24 is an AI-powered social listening and media monitoring platform that competes with Quid on brand monitoring and sentiment, typically serving mid-market customers with lighter-weight deployments.
- Synthesio (Ipsos): Synthesio, now part of Ipsos, is an enterprise social listening and consumer intelligence platform that competes with Quid for global brand and insights teams, with additional research-grade analytics from its Ipsos parent.
- Mention: Mention is a real-time social media monitoring and brand tracking platform that competes with Quid's Quid Monitor capabilities for SMB and mid-market social intelligence buyers.
Broad incumbents
- Cision: Cision is a broader PR, earned media, and communications analytics incumbent that owns Brandwatch; it competes with Quid across PR and media intelligence at a wider, less specialized portfolio level.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Netbase Quid social profiles
Digital presenceNetbase Quid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netbase Quid leadership team
Management profileNumber of profiles
Profiles5 records
Netbase Quid subsidiaries and ownership
Company hierarchySubsidiaries1 record
Netbase Quid funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netbase Quid M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netbase Quid
What does Netbase Quid do?
NetBase Quid provides an AI-powered consumer and market intelligence platform that ingests over 2 petabytes of data from social, news, broadcast, patent, search, and investment sources to deliver real-time brand monitoring, competitive analysis, consumer insights, and predictive analytics. The Q Platform and Q Agents library turn consumer and market data into actionable business decisions for enterprise teams across industries including CPG, retail, media, pharmaceuticals, and financial services.
Is Netbase Quid a public or private company?
Netbase Quid is a private company. It is classified as venture growth investor backed and is currently operating.
When was Netbase Quid founded?
Netbase Quid was founded in 2004. It employs 251 to 500 people.
Where is Netbase Quid based?
Netbase Quid is headquartered in Santa Clara, United States, in the North America region.
How does Netbase Quid make money?
One revenue line is on record: enterprise SaaS Subscription.
Who are Netbase Quid's main competitors?
Direct peers on record are Sprout Social, Brandwatch, Meltwater, Tubular Labs, Sprinklr, Talkwalker, Brand24, Synthesio (Ipsos) and Mention. Cision is listed as a broad incumbent.
Does Netbase Quid have an API?
No public API is recorded for Netbase Quid.